The director of the marketing department was anxious and asked every dealer: "Why do you want to lower the sales budget?"

The dealers complained about it below.

Some say that the market is sluggish.

Some people say that the reputation of X-Sports products is too good, the price is getting more and more beautiful, and Nike's market share **-Sports is invading.

Some people say that the people don't buy Nike, the recent decline in exposure, the media don't help push it, and it all relies on some old ground advertisements scattered across the country that have not had time to replace to maintain Nike's brand image.

But even if it is pushed, it is also fighting back every day**-Sports, the most lively Wanda Plaza in various cities in the country, has X-Sports luxury decoration flagship stores, and the business is booming, far exceeding the Nike store network laid in the early years, new models, new locations, new marketing, X-Sports has attracted more young people to buy.

Hearing the feedback from the dealers, the senior management of Nike's Greater China headquarters was in an uproar.

Did X-Sports finally strike back?

It seems that influencing Liu Xiang's poverty alleviation, letting Yao Fund intervene, X-Sports can appear in the news but Nike can't, and even the distribution channels are unstable, all of them are making trouble!

William was not convinced, and he was furious in his conference room: "We have to find a way to get out of this bad breath, which of you has a better way?"

Executives have thought of a lot of tricks these days, good and bad, feasible and unfeasible, safe and risky, and everyone racks their brains in order to get out of this predicament.

However, no one in the room had a solution, and none of the options that came up were feasible.

It's just that after the meeting, a deputy director of the marketing department secretly came to William's office and chatted privately one-on-one.

The deputy superintendent took the plunge and proposed: "We can find someone to splash dirty water, tie Liu Xiang to the championship, and connect X-Sports with American Spinach." ”

William's eyes widened: "Are you crazy, do you dare to mention spinach now? Don't you know that the headquarters is already in a hurry?"

The deputy director was a little timid, but still bold and said, "But this is the only way to change the topic, and to reduce our company's responsibility, and to save the stock price." As long as we are well prepared and do it covertly, we will definitely not catch fire, and the outside world will not suspect us. ”

Blind anger could not solve anything, William calmed down, pondered for a while, and said, "Tell me, how to change the topic? ”

The two quickly conspired.

………………

………………

In mid-October, the factory of X-Sports in Fengxian.

In the large general manager's office, the sun shines on the coffee table and sofa by the window, and the voices of a man and a woman can be heard from behind the door next to the bed.

"In a 1VS1 business war, how to win each other when the quality, price, and reputation of both sides are similar?"

"Fight a long-term war of attrition?"

"No, look for the opponent's weakness, which is often said in martial arts, no matter how high the martial arts are, there is also a cover door, find it, attack it, and you will win. ”

Chen Bingni was wearing a well-fitting OL suit, standing in front of Yang Lei, the teaching stick in her hand pointed to the schematic diagram on the small whiteboard, and said to Yang Lei seriously.

Yang Lei put his hands in his pockets, leaning on the edge of the table, handsome and handsome.

He looked at Chen Bingni and smiled, and asked in a low, magnetic voice full of male attraction: "Then in the 1V1 war between men and women, how to find the weakness of the other party's cover door?"

Chen Bingni choked instantly, knocked on his shoulder with a teaching stick angrily, and said coquettishly: "Listen carefully to the class, don't be distracted!"

Yang Lei deliberately pretended not to understand, and insisted: "Really Nini, your martial arts are too good, I really can't beat you, can you ......?"

"Ahh

Chen Bingni exclaimed slightly, and Yang Lei reached out to grab her waist, hit him, and clinged to him.

Yang Lei pressed to her ear and whispered, "Can you blow up your weakness and let me win you once?"

His hand was on Chen Bingni's trousers, sliding down his waist and extending along the curve.

Chen Binni's body suddenly became hot, pushed him away, bit her lower lip and said, "Shameless guy, when was I not panting by you and had no power to fight back?"

Yang Lei smiled and said: "You are also great, when was I not exhausted by you, and my legs were not weak and I was not allowed to stop?"

"Hey, hey, hey, don't say it!"

Chen Bingni's pretty face was crimson, and the sharp tip of the teaching stick poked Yang Lei's chest one after another, and she was so ashamed that she wanted to burrow into the ground.

The two laughed and played, and finally returned to the theme.

X-Sports and Nike are now evenly matched, with the two sides at a stalemate.

Yang Lei doesn't have a good way to win Nike quickly, after all, Nike usually has no black spots, the quality is quite reliable, except for being a little more expensive, there are no major shortcomings.

But expensive is not an Achilles' heel.

In his opinion, an opponent like Nike can only be defeated by time, just like when Adidas was in full swing, it took Nike many years to surpass.

Yang Lei asked: "Then you say, in addition to being expensive, what are Nike's weaknesses?"

Chen Bingni asked rhetorically: "Didn't you create the weakness? They have no ability to resist in public opinion, shouldn't you make use of your strengths and avoid your weaknesses? You can continue to attack in public opinion and force them to raise the cost of defense until there are greater weaknesses and loopholes." ”

Yang Lei agrees with this point of view: "Yes, Nini, when did you learn so much knowledge? ”

This is what war is all about, dragging the enemy to the field where he is good and beating him hard, and then using his rich experience to defeat the enemy, you can win.

Only a fool ran to the enemy's advantageous territory, and had a hard anal with others, and the only end was the miserable fate of his own blood flowing and being roughly torn apart by the enemy.

Nike is very strong in all aspects, and the only shortcoming is public opinion, because foreign-funded enterprises prefer to apply Western practices, Ding is Ding Mao is Mao, the spirit of contract, the contract is the largest, and everything is in accordance with the rules.

But Yang Lei is different, he is flexible and changeable, he does everything, fights at home, and does not stick to Miss.

Chen Bingni was very happy to be praised by Yang Lei, and said a lot of similar cases for Yang Lei's reference.

Yang Lei has been listening to her carefully, without blinking his eyes, watching her talk endlessly and methodically, and finally raised his chin proudly and asked, "What do you think of what I said?"

Bang Bang Bang!

Yang Lei applauded and praised: "I haven't seen you for three days, when you look at it, Nini has also changed from an ignorant college student to a business master, which is really amazing." ”

"You're ignorant!"

Chen Bingni protested like a coquette, twisted her body, and pursed her mouth, looking very cute.

Yang Lei laughed, hugged her in his arms again, and made her intimate.

In all fairness, his feelings for Xu Shiwei are respectful and inseparable, and he prefers Chen Bingni, after all, the two have been together for the longest time, flirting and scolding in the third year of high school, and he was moved by her desperate to come to Shangcai to accompany him, and his only public girlfriend is Chen Bingni.

Perhaps, in the past year, he has been a little cold to Chen Bingni, more or less because there is less than a year to go before graduation, Yang Lei doesn't know how to confess to Chen Bingni.

He easily picked up Chen Bingni, put it on the table, and asked, "Did you teach yourself all this?"

Chen Bingni crossed her legs, sat on the edge of the table and shook it, poked and poked Yang Lei here and there with a small teaching stick, and mischievously passed Yang Lei's zipper buckle with her pointed tip, dragging it from top to bottom.

She smiled and said, "It was Shiwei who taught me, she made me a list of books, I studied it if I was fine, and asked her and Sister Li Ying if I didn't understand." ”

Why didn't Xu Shiwei tell him directly? Yang Lei couldn't figure it out, did Xu Shiwei want to train Chen Bingni to be his right-hand man?

If you can't figure it out, you don't want to.

Since the zippers have been unzipped by her, if you still don't understand such an obvious hint, Yang Lei won't be confused.

The characteristics of OL dress up are exquisite, refreshing, and capable.

Today, Chen Bingni deliberately permed a slightly curly long hair, tied with a small ponytail, and the asymmetrical beauty of oblique bangs made Yang Lei quite impulsive to help her tidy up, and her phoenix eyes and eyebrows were also carefully rested, with her ruddy lips, small pretty nose, and amorous eye fluctuations, she was like an elf-like working girl.

Yang Lei stretched out his hand with a smile, directly ignored her little stick block, touched the collar of her linen gray suit, and moved his fingers slightly to the collar of the white vertical striped shirt.

"What do you want to do?"

Chen Binni held her head high, asked him with a smile, the second tone of the word.

But Yang Lei's answer was: "Yes." ”

He took off Chen Bingni's little suit with ease, no more trouble than she did to unzip his own coat with a teaching stick.

Chen Bingni dodged very shyly, giggling, seemingly all kinds of grids, but in fact there was no obstacle at all.

Where can she stop Yang Lei's hand, after being a lover for a few years, Chen Bingni already knows how capable he is, as long as he wants it, she can't refuse.

She never wanted to refuse his tenderness, and she didn't think about it once.

Chen Bingni was wearing a refreshing and simple shirt, with her hands crossed on her laps, looking at him shyly.

Out of the designer's instinct, Yang Lei looked up and down to admire her.

After several years of polishing and baptism in a complex society, the little girl has gotten rid of the ignorance of the year and has become much more mature and stable.

Yang Lei couldn't help but admire: "The set you wore today looks very good, and the match is really good." ”

Chen Bingni asked happily, "Really?"

"Well, it's like a female secretary. ”

"Then I'll be your secretary in the future, okay?"

"Okay, but you're not interested in managing money?"

"Being a female secretary and managing money do not conflict, I can be a female secretary during the day and manage money at night. ”

"Well, I work as a secretary during the day......"

"Ahh

Chen Bingni exclaimed slightly, and a few buttons of her shirt flew.

She grinned, "The price of a shirt is nine pounds and fifteen pence." ”

After Yang Lei tore off his shirt, he was already a little impatient: "Next time I buy something of poor quality, this one is not easy to tear." ”

"You reimbursement~~"

"Of course. ”

【Ding!Trigger Special Event】

。 m.