416 [Planting]

Liu Xiang's poverty alleviation in the mountains is still more than a month away, and Nike, after struggling once, seems to have completely given up resistance and no longer asks to be on camera.

After the Yao Fund entered the market, the two of Nike simply withdrew directly, and they didn't care about anything in the future.

Liu Xiang and the others were happy to see Nike leave, and they didn't even say polite words to save them.

Liu Xiang asked Yao Ming: "Nike has retired, will this show continue?"

Yao Ming felt funny: "You've been doing it for more than a month, and you won't do it as soon as I come?" This is not a show, the Yao Foundation just made the poverty alleviation projects scheduled for implementation at the end of the year in advance, and we can make the formation bigger." ”

Broad, you can increase your fame, and you don't have to pay for it yourself, of course Liu Xiang agrees.

The big financier has become Yao Fund, followed by a bunch of well-known domestic companies, X-Sports, Wanda, Panda TV, Jiucheng, Anne Fitness, Greenland, almost all the rich people in Shanghai and Beijing have shadows, Liu Xiang and they have only benefits, no harm, happy to see it.

The few of them were very happy doing charity in the mountains, and Yang Lei, who stayed in the city, continued to monitor Nike's response.

Gradually, Yang Lei found that Nike did not resist anymore, and it was not easy to chase and fight.

How to chase and fight?

The opponent is too big, a bison, he is just a cute little lion, he can't bite the bison, his strength is not as big as others, he can't drag people, unless he is good at crotch attacks like hyenas and finds a deadly cover door, he is definitely not Nike's opponent.

So Yang Lei changed his tactics, while being vigilant against various emergencies, he continued to engage in production, design, and internal strength, brewing a few lion cubs, preparing to pile up the population, fight for resources, and fight a long-term war.

Actually, Nike is not cowardly.

William received advice from his subordinates and came up with a riskier plan, and because the stakes were high, he reported it to Nike's headquarters in Magnesium Country.

After all, this plan is very dangerous, and it needs to be decided by the headquarters, and he has no right to implement it alone.

Nike's headquarters has been in trouble lately, because the summer transfer market has been suppressed by its stars, involved in the spinach scandal, the company's stock price has plummeted, and the market value has been reduced by billions of dollars, and it has not completely come out of the shadows.

The current CEO of Nike Group, Thomas Dyson, is the most affected executive, almost unable to withstand the pressure from the board of directors and shareholders and forced to resign, and is still in a dangerous period of investigation, his immediate priority is to pull back Nike's stock price before Christmas.

But for more than a month, Adidas, Mizuno and other competitors have been falling into the ground, beating the water dogs, and the number of signed stars has defected, and the number has increased.

The performance of Greater China is also unsatisfactory, there is more negative news, not to mention the wedding dress for Liu Xiang, but also affected the sales expectations in 2013, the data and statements are very ugly, if this is disclosed in the annual report, it is estimated that Nike's stock price will fall sharply.

It's not going to be easy.

Thomas and William were under pressure.

Therefore, the CEO of the group and the CEO of Greater China have common needs.

In early November, William personally flew to the U.S. headquarters to meet Thomas and his team of thinkers.

"This is a solution that we came up with. ”

Thomas Dyson took it over and read it carefully, consulting with his cronies and confidants.

The goal of this solution is very clear, that is, to dump the origin of all troublesome things, "Liu Xiang won the championship", to the spinach company in the Americas.

The method is not too complicated, they have to find a third-party, authoritative, influential media to ask the British William Hill Spinach Company to disclose the account flow of the 1 billion euro bet of "Liu Xiang won the medal".

William Hill is a listed company, a licensed spinach company, which has strict requirements for auditing, and theoretically has all bettors' account information.

Ordinary Chinese people cannot directly bet on spinach through personal VISA credit cards, so they can only go to Europe to bet on the spot, or bypass the spinach branch in Hong Kong and Macao, or entrust third-party agents in various cities to bet.

In this process, the information is not public, and for the sake of security, there are several layers in between, which is in the gray area of Huaxia supervision.

"It is absolutely impossible for William Hill and third-party agencies to disclose this information, otherwise the Chinese officials can easily cut off this channel, and they will not want to make money from the Chinese people in the future, the 2014 World Cup is the harvest season. ”

"Why are we doing this useless work?"

"The next step can only be achieved if the information is not made public. This third-party media will suspect that the American spinach consortium bet 1-150 million euros on William Hill, and then by buying the world's No. 1 Robles to run out of the race, buying the world's No. 2 American star Merritt and the third Richardson, so that they can run slower, and finally push Liu Xiang to the position of Olympic champion, creating the illusion of a huge loss from the American spinach company, and actually obtained a return of 4-600 million euros from the European spinach company. ”

After William explained, Thomas and his team looked at him, and it was really an imaginative guess that made people reverie.

"But do you think it's possible to convince four athletes to work together at the same time to make the whole process flawless?" Thomas asked.

"It's impossible not to be important, our main purpose is to use this incident to divert attention, and by the way, prove that Nike is a victim, and the company will not be deeply involved in the spinach scandal," William said. ”

Thomas and his think tank both thought.

That's right.

If they do, the anger of the American spinach company will only be directed at the head of the media, because they have done nothing and have been wronged.

The anger of European spinach will also be diverted, and they will not go to Nike again, but will only go to competitors to verify this conjecture.

And the competition has been over for three months, and none of the four athletes can prove their own confessions, and it is absolutely impossible to cooperate with the audit, and they can't explain it clearly.

If you can't explain it clearly, the media will chase after it, because the celebrity effect is the best concern, and the people love to watch this kind of news the most, and if there is a real scandal, it is the best.

Doing so will confuse the situation entirely, and by the way, Nike will be taken out of it, Nike is innocent, as long as the investment bank and the stock exchange cooperate, the stock price will slowly recover, and the crisis can be resolved.

Sounds good, Thomas exchanges views with his own think tank, and thinks it's feasible.

But there are still a few doubts.

"The premise is that this third-party media has absolutely nothing to do with Nike. ”

"Of course, the whole process has nothing to do with Nike, and it is impossible to find us. ”

"Fox News is happy to accept anonymous leads, and they like to make a big story the most. ”

"We can also have a few more floors of Italians in New York to deliver letters to the press, the Sicilian guys are the tightest mouthed and never ask about employers. ”

Or anonymously entrust a detective agency and make it public to more media. ”

After thinking about it and discussing it for a long time, it seemed like a perfect plan to think through all the details.

"Wait a minute. ”

When Thomas was about to nod his head in agreement, he remembered something, looked into William's eyes, and asked seriously: "Let me ask the last question, how did you negotiate with Liu Xiang in Greater China at the beginning?"

William is the new CEO of Greater China, and although he is not directly in charge, he knows about it.

William explained: "We initially suggested to Liu Xiang that he should find a way to retire by creating an accident, which could cover up the fact that he was not able to win a medal. But no one expected that he would run to the first place, so he told the outside world that Nike wouldn't let him run? Who would believe it?"

OK, the last hole was filled, and several Nike executives were satisfied.

The actual course of the matter is this, two months before the initial Olympic Games, Ladbrokes International opened bets related to Liu Xiang normally, and a group of Chinese accounts were very enthusiastic and invested tens of millions of euros.

William Hill, who had no idea, noticed that people in Huaxia were stupid and had a lot of money, so he immediately had an idea and was ready to eat more money in the game.

So William Hill found Nike's senior management and asked Liu Xiang about it, hinting that Liu Xiang should retire from the game, so that it would be convenient for them to do the game, and Nike had this intention, and the two sides hit it off.

Next, William Hill began to carry out activities, hype, and attract more and more Chinese people to participate in spinach, and finally Liu Xiang's bet was as high as 250 million, and William Hill himself felt that it was ridiculously high.

In order to ensure the win, they arranged for people to enter the Olympic Village to threaten Liu Xiang and harass Liu Xiang's family, this dirty method was unilaterally done privately by William Hill, Nike was completely unaware, and the two companies failed to confess afterwards, after all, Nike is a regular enterprise, and the two sides can only play tacit ball, not cooperative ball.

It is precisely because of the incomplete information that the current Nike executives feel that it can be done, and it is a seamless plan, and Nike can definitely be picked out.

Who would have thought that Liu Xiang listened to Yang Lei's suggestion and secretly collected evidence to prevent it?

This huge sinkhole is exceptionally hidden, and a group of parties are surrounding it, ready to jump inside.

Thomas said happily: "Then wait for Liu Xiang's contract to end, and then we will do it." ”

William said: "I will go back to Greater China first to cooperate with the preparations. ”

Liu Xiang's contract with Nike expires on November 20, 2012, and there is still more than a month before Christmas.

Nike's preparations were methodical and secretive.

On December 10, Fox TV suddenly aired an elaborate news feature - "The Biggest Cheating Scandal in the History of World Sports".

As soon as the news was released, it was immediately reprinted by major media, Facebook, Gu Ge and other social media, YouTube and other video sharing websites, with a large number of reprints and comments.

In addition to questioning Robles and Liu Xiang, the four top athletes, the special content also made a detailed analysis of the entire final of the 110-meter hurdles, and even said that Xie Wenjun's rush foul tactics were related to spinach collusion, and almost none of the eight players who participated in the final were spared.

The global sports industry was in an instant uproar.

CNN Sports News: "The world's top athletes in the 110m hurdles have all been wiped out?"

The headline on the front page of Sky Sports in Italy reads: "Shocking! The world's top eight athletes are all faking runs!"

BBC: "The Olympic gold medal was faked?

"This is probably the biggest scandal in the history of the Olympic Games. ”

In addition, many local newspapers that watched the excitement said: "It's terrible! What other sports are not fake?"

This speculation by Fox TV is really too bad, the influence is extremely bad, and it is a serious desecration and infringement of the Olympic spirit.

The International Olympic Committee (IOC) sprang into action and organized a team of investigators to review the footage of the Olympic final in the 110m hurdles.

The U.S. Olympic Committee said it would immediately investigate Merritt and Richardson, and the two athletes publicly pledged on their Facebook posts: "We are open to any authority, any form of public investigation." ”

Cuba's sports department has publicly stated that Robles is willing to cooperate with the Olympic Committee's investigation, saying: "There is absolutely no such thing as monetary bribery, and what I did at the Olympics can definitely stand up to investigation." ”

Huaxia officials also expressed their cooperation.

At this time, Liu Xiang and Yao Foundation, who had just finished charity poverty alleviation, heard about this incident as soon as they went home, and they were all stunned.

On the morning of December 12, Shanghai Men's Basketball Club.

Liu Xiang, Yao Ming, Zhang Mingji, and Yang Lei and others gathered together to drink tea.

There were several newspapers on the table, and there were videos of news reports in English on their laptops, all about it.

The crisp English girl kept talking, "serious", "insider", "huge bribe", "follow-up report", all kinds of exaggerated rhetoric.

Liu Xiang couldn't listen to it anymore, walked around, waved his hand and said angrily: "Say that I colluded with the spinach group, and I was arranged to win the championship?

He looked at Yang Lei and pleaded to testify: "Mr. Yang, you know me best, and it is impossible to collude with the spinach company if you kill me!"

Yang Lei took a sip of tea and nodded to him: "Of course, I know you too well, and I am willing to prove it for you." ”

Liu Xiang was threatened, Yao Ming learned more or less about it after he came back, Zhang Mingji also heard a little, Zhu Jun played a big role in this, this strong dragon bully speculator in Shanghai protected Liu Xiang's parents, and also arrested a few thieves with the police, and the evidence is a lot of pinch.

"I can't bear it. ”

"Yes, I can't bear it, I have to fight back. ”

"Don't talk about the scourge of the family, the dirty water has been splashed again and again, and it is endless, these foreigners don't bring such shamelessness. ”

"Did you find out who was behind it? Did a Fox TV reporter investigate it? I don't believe it. ”

"It can't be an investigation, because it's unnecessary, they're speculation. ”

"Liu Xiang, don't be afraid, you are now a state official, there are officials to protect you, and we can help you contribute money and efforts, you can definitely win this battle of public opinion. ”

Everyone talked about it, and finally looked at Liu Xiang.

Liu Xiang looked at Yang Lei, he still had some evidence in Yang Lei's hands, and he never took it out, he was also thinking, why did Yang Lei obviously have good cards, but he always refused to accept the move?

Yang Lei raised his chin to him and motioned to go to the side for a private chat.

There are some cards that cannot be played casually.

The power itself is not terrible, it is the people who master it that are terrible.