Chapter 525: Behind the Topic
The publicity and distribution of "Fast Pursuit" has a lot of money, including almost all channels, whether it is the Internet, TV or billboards, a lot of money has been invested, and with the efforts of the marketing and publicity team, the topic is becoming more and more hot.
In the past, some movie promotions used the Hollywood team as a selling point to attract domestic audiences who like Hollywood movies, but often some movies are actually looking for some teams in vain, and the money really spent on production is pitiful, the situation is not serious in the past two years, and in a few years, the audience has not fooled more, and when I hear the Hollywood team, I feel that it must be a big bad movie.
The negative effect of this kind of exaggerated propaganda is not small, for example, the audience will really seriously compare the special effects of the movie, and the domestic films that lack funds are often miserable in the end, and many audiences will even subconsciously refuse to watch this kind of movie, the reputation of the Hollywood team is getting worse and worse, and the consequence is that the real Hollywood movies are becoming more and more sought after, and the reputation of domestic films is about to rot.
Of course, the Hollywood production team will be used as one of the selling points for the promotion of "Fast Pursuit", because this movie is full of English lines, and the real use of Hollywood production teams, although it is only the production cost of B-grade films, it is far better than those bad movies that sell dog meat with sheep's heads, after all, "Fast Pursuit" spent real money, and the Hollywood production team was really invited to participate in the production.
Really speaking, it should be said that this film is a cooperation between Hong Kong, the mainland and Hollywood, the director and action team are from Hong Kong, the capital and management team are from the mainland, and the special effects and post-production team are from Hollywood.
Of course, Zhou Bai's purpose in filming "Fast Pursuit" is not only to make money, but also to cultivate his own production team through cooperation with different teams, accumulate technology, and narrow the gap with Hollywood.
The reason why film technology is called industry is because the technology involved behind it is very complex, and it is no longer the simple thing that only photography, editing, and soundtrack were a few decades ago.
Only if there is no market for technology, it will be limited by capital problems and will not be able to make progress; only if there is no technology in the market, it will lack competitiveness, will be squeezed out of the market, and lose a lot of interests.
When "Ambush on All Sides" was released, Zhou Bai's team was not idle, and the publicity work of "Fast Pursuit" was in full swing at the same time, and none of the Donnie Yen, Huo Siyan, Zhou Zhaolong, An Zhijie and others who participated in the film performance were left behind, and various programs and interviews were carried out according to the arrangements of the publicity team.
On July 15th, "The Amazing Pursuit" released the ultimate version of the trailer, which was three minutes long, and many wonderful shots that were not in the previous advance trailer and the official trailer were also shown in this trailer, which attracted a large number of viewers and easily detonated the topic as soon as it was announced.
In the official trailer, the female killer played by Huo Siyan and the gunman played by Donnie Yen did not appear, basically based on the shots of Zhou Bai and Zhou Zhaolong, An Zhijie and foreign actors, this time the female killer played by Huo Siyan attracted countless young people as soon as she appeared, her sexy, cold appearance, cunning and changeable personality, and sharp and deadly skills amazed everyone at once.
"Is this still the dark cloud bead I know? I can't believe it, a black leather coat looks like a different person, it's really beautiful in the movie. On the movie forum, someone posted a screenshot of Huo Siyan's clip in the trailer and was amazed.
"My impression of Huo Siyan is still in the dark clouds of Concubine Dong E in "Young Son of Heaven", gentle and lovely is my impression of her, I didn't expect this time to completely surprise me, the breakthrough is so big, a look makes people feel chilling, sexy and terrible, beautiful is it, okay? Although there are not many shots in the trailer of "Fast Pursuit", I am now full of the image of her black leather clothes and black leather pants, I can't wait to see this movie right away, and I have to wait so long to go to the cinema, so tormented. Another fan said in a post.
"Who is Huo Siyan? Is it a new actor? It's really shocking, it was originally a sweet and cute look, but watching the trailer, it looks like a beautiful snake, sexy and cold, this acting is really good. A netizen who didn't know Huo Siyan said that this person has studied a lot of movies.
"Tongqing, I don't know her either, but the actor in the camera is really good, full of impact, agile, I feel like a professional action actor, the fight scene is very powerful, watching her pull out the gun, I feel like she is going to hit me immediately, so exciting. ”
"Didn't you look at the second floor post of the landlord upstairs? This actress's name is Huo Siyan, she has played Concubine Dong E's Wuyunzhu in "Young Son of Heaven" before, and she acted very well in the tragic scene, but she didn't expect that acting in the movie has changed so much, and I feel that my acting skills have improved by several levels. Some netizens then replied below.
"I don't like to watch TV series, but the performance in the movie trailer is really good, at least I can play against Boss Bai steadily, there are really not many young actresses can do, I went to the disc market to find out if there was this drama, if there is, I will take a look. "This fan who looks like Zhou Bai at first glance.
Of course, there is more than one topic about Huo Siyan, in fact, there is a craze on the entire Internet, and the topic of who Huo Siyan is can even be seen everywhere, which of course also has the credit of the marketing team of "Fast Pursuit", who secretly helped it.
"Tell me over there, the previous stills were specially selected to be beautiful, cute, and pathetic, and they must form a strong contrast with the image in the movie, and it is okay to fry the acting skills, but it must be done in moderation, don't blow it too much, and we will release the shooting highlights in a few days, so that they can get ready and do the topic of hard work, Huayi has no opinion on how to praise people, but we must follow our publicity rhythm, don't pick up the notice, don't send the press release, otherwise we won't care if something happens. On the studio's side, Chen Jieying, the director of the marketing team, instructed the outreach specialist.
"Sister, Huayi's side is almost crazy with joy now, now pour cold water on them, they won't buy it, right?" Hu Xiaorui, who was in charge of external relations, said with some embarrassment, now give advice to that side, according to the style of that side, how can you accept it?
Xiaocao, who was reading the report next to her, exchanged a look with Chen Jieying, Chen Jieying did not speak, and motioned to Xiaocao to take an idea.
"You said that we will talk to them in advance according to the topic of publicity, and the resources will be moderately tilted to their artists, I believe they will not be so stupid to refuse this good thing, last time I helped them become popular, and now it is not difficult to make another one popular, if they are not willing to cooperate, you will say that our own female artists do not have this treatment, and there will be no such store in this village, and they will know how to choose. "The current Xiaocao is no longer the confused cute girl she was a few years ago, and she has already become a capable working woman.