It's not easy to become famous, unless you are lucky enough to encounter a god-level popular work that can become famous overnight, you need to think about marketing hype, many celebrities don't seem to be hype, in fact, it's just a matter of publicity strategy, and the smell of wine is also afraid of deep alleys, not to mention that in the entertainment industry, every corner that can become famous has the bonus of hype and publicity, more or less.

Hype is not a heinous thing, Huo Siyan can become a hot topic is naturally good for movie promotion, Bai Xiang Studio will naturally not expose the doorway inside, after all, preventing people from becoming famous is equivalent to blocking people's money, this kind of thing can't be done.

There are many contradictions in the film industry because of the unequal publicity resources, which has caused all kinds of tearing, to put it bluntly, it is a conflict of interest, in this circle, fame equals money is the truth that everyone knows.

Of course, film promotion has a strategy for film promotion, and the marketing team on the studio's side definitely doesn't want to blur the focus, so personal hype must make way for film promotion, and in the case of mutual ventilation, everyone maintains a tacit understanding, and at the same time promotes the movie, a moderate amount of personal publicity is allowed, which can not only sell the movie, but also help the actor's fame.

"Fully cooperate with Bai Xiang Studio, our follow-up publicity focus will be on highlighting the efforts of our artists as they said, and when the information over there is sent, we will formulate a few more publicity notices, whether we can reap the benefits of this huge publicity, it depends on our operation. When the director of the Huayi Artist Publicity Department got the news, he didn't think about it at all and didn't make a direct judgment.

When he got the notice, Huo Siyan and his agent just silently exchanged glances, they were a little coffee in Huayi, and they didn't have the strength of the boss of the Propaganda Department, and besides, this unexpected popularity was already a pie falling from the sky, and they had nothing to be dissatisfied with.

"You must not have any grievances, Sister Hua didn't speak, it can be seen that the opinions above are unified, cooperate well with this publicity, it will only be good for you, there is no harm to you, don't agree to the media interview in private, if they invite, let them contact me, you can't make a mistake at this time." The agent admonished, with a faint excitement on his face.

It's no wonder that the artists she brought have been in Huayi for a long time, and they have always been dull and have not improved, this time they finally caught a good opportunity, as long as they grasp it well, it is almost a sure thing to become a popular flower.

In fact, the agent has some regrets in her heart, Huo Siyan's role in "Fast Pursuit" this time is a little less, and it is slightly less than Li Bingbing and Fan Bingbing's roles in Zhou Bai's movie, but she thought about it for a while, if there are more scenes, with her strength in Huayi's agent, she may not be able to win this role, and competing with those people, Huo Siyan really has no advantage.

"I know, I will always follow the crew, all other work will be stopped, it doesn't matter if those supporting roles are pushed away, there are so many media, as long as I show my face in front of them, there will always be a chance to be reported. Huo Siyan nodded and said obediently.

A hint of appreciation flashed in the agent's eyes, and she was very pleased, and it was not in vain that she had been busy for her in the past few years, she admired Huo Siyan the most not because she was not beautiful or talented, but she was willing to be obedient.

It's not wrong to chase fame and fortune in this circle, it's everyone's dream to become famous, and many people don't have this qualification, but they don't know how to be an artist at all.

Huo Siyan is also very clear about her position, she doesn't have any intention of complaining, she can get the role this time, she is the beneficiary of the Huayi Star Making Plan, what is a little grievance, she endured half a year of hard professional training in order to become famous, and she practiced almost every day for the speaking of lines, isn't it just to have such an opportunity?

To put it bluntly, the Wang brothers can win the heroine of "Fast Pursuit" for her, and they can also change to others, and within the company, there are more than one or two people who are eyeing these resources, and honestly cooperating with the film promotion work is the most affordable way.

The exposure of movie promotion is very large, and many actors have gradually become famous through the process of movie promotion, just like the Mouzi Mou girl, such as the star girl of the star master, they will inevitably become the focus of media attention, even if a newcomer becomes a popular artist immediately after a movie, it is a matter of course, and the energy of blockbuster directors is so great.

"Very good, that's why I'm optimistic about you, don't think it's a grievance, Bai Xiang Studio can take us and promise to tilt publicity resources to us, it's already kind enough, your treatment, I don't know how many actresses are envious to death in the film industry, work hard!"

Huo Siyan's agent knows a truth very well, Bai Xiang can take them to play in the fourth job, that is for the sake of Huayi's face, if they don't cooperate, they can also not take them to play, the difference between heaven and earth.

Huayi naturally knows what to do after being greeted, they are also one of the investors, if the movie loses a lot in the end, the Wang brothers also suffer heavy losses, Huo Siyan's fame may be good for Huayi, but it is not so big as to risk the failure of the movie.

If you cause a movie publicity accident in order to hype up the artist, this kind of thing will spread out and the artist's reputation will stink, after all, no one knows if you will come again next time, and no one dares to invite the artist who has cheated the management.

Film promotion is a very important thing, the ability of the publicity team has a great impact on the box office, in addition to the quality of the film itself, whether the marketing publicity is done well or not is almost decisive for what kind of results the box office can get.

There are countless examples of some good movies, because the publicity and distribution are not good, and the box office is not good after the movie is released, and there are countless examples of the producer's pants falling off.

There are many examples of movies with good marketing and mediocre quality that make a lot of money in the end, many of which have been written into the textbooks of film marketing, such as "Blair the Witch" is one of the classic examples, and even opened a precedent for film network marketing.

In fact, there are classic film marketing cases in China, for example, "Tianji Fuchun Mountain Residence" is one, this domestic copycat rural heavy metal version of "Mission Impossible", a big bad movie scolded by countless audiences, and finally won 300 million box office, if it weren't for the marketing team's forced rebellion, this special effects mountain cannon, setting mountain cannon, and modeling mountain cannon out of the sky movie, hitting the street can only be its only end.

According to the reputation of "Tianji Fuchun Mountain Residence", it can still get a box office of 300 million, which is already a performance of marketing to the limit, not only did not lose money when making such a big bad movie, but made a profit, 99% of the credit has to be attributed to the marketing team, after all, the movie is so bad that the leading actor has to come out to apologize to the audience, that is, a charismatic talent like Birch Tsai is so easy to be forgiven, and another person may collapse.

Fans are distressed by making bad movies, and they are forgiven by passers-by, there is no problem with filming a few more times, there is no such treatment as an actor who is popular with passers-by, and he has feelings and character bonuses, such as Gu Tianle, such as Zhou Runfa, such as Wang Baoqiang, such as Liu Dehua.

The investment and publicity cost of "Fast Pursuit" has been one of the largest in the domestic film industry in recent years, and only "Hero" can compare with it, even "Wuji" can't compare, and the cost of one "Fast Pursuit" is enough to shoot two Wuji.

"Wu Ji" claims to invest 30 million US dollars, but in fact, the real investment amount is only a little more than half, one is to create blockbuster publicity, and the other is to sell films overseas.

After all, many audiences' first feeling when watching movies is to go to blockbusters, and other aspects of the movie are very poor and the special effects are good and they feel that it is worth the ticket price, so the domestic film marketing team will take advantage of this to exaggerate the investment amount of the film and forcibly create a blockbuster, and the other is to raise the cost to reserve room for bargaining for overseas copyright negotiations.

"Fast Pursuit" is different, all the investment is real, Wang Zhongjun even claimed to invest 500 million when he suggested publicity, but Zhou Bai denied it, 300 million is already a very rare blockbuster, forcibly creating a sense of expectation may make the audience have a certain gap, it is better to use action scenes, movie special effects, character fashion, etc. as publicity points.

Moderate hunger marketing is helpful for the box office, and the key information of the movie is kept secret, creating a sense of mystery that keeps the popularity of "Fast and Furious" high, and until now, the key information of the film's plot has not been known to the outside world.

In any case, if "Fast Pursuit" makes a mistake in marketing and publicity, the loss of money may be hundreds of millions, which is undoubtedly an astronomical amount in this era when ordinary film investment is still millions.

Not only is the marketing and publicity team under pressure, but Huayi, as one of the investors, is also under pressure, unlike Zhou Bai, who is now wealthy, the Wang brothers have always had a lot of financial pressure, if "Fast Pursuit" overturns, it will undoubtedly be a disaster for them, and the next days will be very difficult.

Zhou Bai is playing bigger and bigger in terms of film investment, and the Huayi brothers are almost unable to keep up, although the proportion of investment they account for is not exaggerated, but this kind of film investment of hundreds of millions of yuan also makes the Wang brothers feel unbearable, after all, they also have their own movies to make, and the pressure on funds has always been there.

Is it okay for the Wang brothers not to invest in Zhou Bai's movies?

Of course you can, but the Wang brothers know very well that if it weren't for the fact that they had been working together very happily, Zhou Bai might not be willing to play with them, and Berner would be crazy if he wanted to participate, if he didn't want to, Zhang Weiping might be ecstatic to take the investment share they gave up, and then give the Wang brothers a generous gift as a thank you.

As businessmen, the Wang brothers are undoubtedly excellent, their decisions are very decisive, even if the financial pressure is huge, they quickly win the investment share, without any consideration, giving up cooperation with Zhou Bai, never in the consideration of the Wang brothers.

Every project always has to evaluate the risks and gains, as long as the prospects are good, it is natural to take risks, although there are risks in following Zhou Bai, but this risk is far smaller than finding a so-called big director to invest a lot of money.

There is no way, there are too few businesses in this world that can make money without taking risks, and it just so happens that film investment is definitely not this kind of perfect business, on the contrary, every movie investment is a gamble, and 80% of people in this industry are losing money.