Text Chapter 117 is embarrassing
When Huang Bin of China Airlines received Fang Tianyu's reply and brought people to Tiancheng Culture again, he had already brought all the contract models.
The two sides met in the conference room, and in addition to being accompanied by Shen Lijun and Fang Yicheng on Fang Tianyu's side, Yang Li from Zhenghong Law Firm also came over.
He was originally dealing with the claim for Fang Tianyu, but Fang Tianwu temporarily asked him to come over to help him check the contract, and Yang Li naturally agreed.
As for the lawsuit with Ren Fei, Ren Minyi said yesterday that she couldn't make up her mind and would go back to discuss with Ren Fei before replying.
Plus, there's a woman in her thirties here.
This woman's name is Liao Shiya, and she was originally the manager of the publicity department of an entertainment company in Xiangjiang. The owner of the entertainment company, who was in large debts because of gambling, suddenly ran away, and the company was naturally dissolved.
Fang Yicheng was introduced by a friend in Xiangjiang and found this Liao Shiya, and learned that she had rich experience in entertainment and publicity, and she didn't mind leaving Xiangjiang to work in China, so he hired her.
Liao Shiya also brought two subordinates over, and recruited a few people in Suicheng to temporarily support the propaganda department of Tiancheng Culture.
Although Tiancheng Culture has only one singer at this stage, Fang Tianwu is about to release the film, and there is an urgent need for publicity, so Liao Shiya's work is not easy.
In particular, she has also heard Fang Tianyu's name in Xiangjiang, and she knows very well that this first solo album is very important to Fang Tianwu, and will even affect his future development in the music world. And Liao Shiya also needs a chance to show her ability to reverse the situation of her unstable foundation when she first came to report.
So during this time, while Fang Tianwu was making the record, she actively contacted various channels outside to ensure that the album was fully prepared when the promotion work was launched.
In this cooperation with Southern Airlines, Fang Tianyu also wants to hype it up, increase its own exposure and warm up for the upcoming album.
This requires the cooperation of Liao Shiya's propaganda department, so she is also by Fang Tianyu's side today.
In addition to the publicity department staff of Nanguo Airlines, Huang Bin also brought the person in charge of the advertising company responsible for shooting this advertisement.
"Mr. Fang, it's a pleasure to work with you. Huang Bin said with a smile.
Out of the other party's love for the Vulture song, Huang Bin himself is very willing to see him agree to help Nanguo Airlines shoot an advertisement.
Fang Tianwu said: "I am also honored to cooperate with your company. Manager Huang, let me introduce you. This is Mr. Fang Yicheng, the owner of Tiancheng Culture Company, and my uncle, and this is Miss Liao Shiya Liao, the head of our company's publicity department. This time, I will cooperate with your company, and they will negotiate with you on my behalf. ”
Fang Yicheng, Liao Shiya and Huang Bin know each other, Huang Bin also inquired earlier, and many people in the circle already know that Fang Tianwu rejected major record companies and placed himself in Tiancheng Culture. Last time, when Huang Bin came to Tiancheng Culture to meet Fang Tianwu for the first time, he also affirmed the news in his heart.
So Huang Bin directly talked to Fang Yicheng and Liao Shiya about specific cooperation matters.
According to Huang Bin, the 3.8 million yuan will be paid in two installments, half of which will be paid after the contract is signed between the two parties, and the remaining half will be paid after Fang Tianwu completes the advertising shooting.
At the same time, although it is not an official spokesperson, China Southern Airlines still requires Fang Tianyu not to endorse other similar companies and take advertisements for similar products during the one-year cooperation period.
This is the proper meaning of the question, and Fang Tianwu has nothing to do here.
In addition, the outline of this advertisement, the advertising agency also brought it.
After Fang Tianyu read it, he found that the plot of this advertisement written by the Propaganda Department of Southland Airlines was a bit similar to the "Rushing to the Clouds" in his previous life.
The male protagonist, that is, Fang Tianyu, as the pilot of the airline, is on the verge of breaking up with his girlfriend because of the lack of gathering and leaving more. In the end, the girlfriend understands the hero's work and his mission, and the two get back together.
In addition to this emotional thread, the advertisement also focuses on the dedication of the pilots, flight attendants and ground crew of Southland Airlines to serve the passengers, and bring them to their relatives and friends safely and comfortably.
After reading it, Fang Tianwu handed the outline to Liao Shiya next to him, and said with a smile: "This advertisement is very well written. ”
The plot of this long commercial is complete and fast-paced, and it is almost a music MV. Fang Tianwu also knows that it is sometimes more difficult to shoot an advertisement with an emotional core than to shoot a movie.
Because you have to tell the story well in a very limited time, and at the same time highlight the products that need to be promoted to make a lasting impression on the audience.
Huang Bin patted the person in charge of the advertising company and said, "Lao Gao has cooperated with us for many years, and their company's strength is also very well-known in the industry. ”
This Gao Yuanhong is a senior executive of Mingcheng Advertising Company and one of the directors. Mingcheng Advertising Company also has a good reputation in the south and has helped many large enterprises do advertising planning.
Liao Shiya also read the outline at this time, and said with a smile: "The plot of this advertisement is natural and realistic, the key is that the service of Southland Airlines is not blunt at all, and the skill is very high!"
She looked at Fang Tianyu and said, "As long as Xiao Fang, who plays the leading role, shapes the image of the pilot well, then the Southern Airlines he represents can establish a good image." ”
Gao Yuanhong lifted the thick black-framed glasses on his face, nodded and said: "Miss Liao is right, in this advertisement, Mr. Fang not only bears the emotional main line in the plot, but also symbolizes the professional and sincere service concept of Nanguo Airlines.
I think Mr. Fang's appearance conditions are very in line with the image of a pilot!"
"Not only is it in line, I believe that after Mr. Fang puts on the pilot uniform of our Southern Airlines, he will be more handsome than most of the pilots in our company!" Huang Bin said with a smile: "Maybe after this advertisement is broadcast, it can greatly increase the number of pilots we recruit." ”
The negotiation process between the two sides was very smooth, and Huang Bin also signed a letter of intent with Fang Tianwu on behalf of Nanguo Airlines, and as for the formal contract, Fang Tianqiu went to the office building of Nanguo Airlines headquarters two days later to sign it.
Under the intentional promotion of Liao Shiya, Southland Airlines invited Fang Tianyu to shoot an advertisement, and the news of using "Years Like a Song" as the theme song was quickly spread.
This news immediately caused a lot of repercussions, and the general public had nothing, including Fang Tianyu's fans or fans, who only thought that this was an ordinary advertisement, and while they were happy for Fang Tianwu to take over this first advertisement, they didn't know what it meant.
Insiders are different, they all know that airlines have their own set of publicity methods, and only a few airlines with private components in China have invited sports stars to shoot advertisements. The rest of the large airline state-owned enterprises do not have this appeal, especially giants such as Nanguo Airlines, whose business development does not need to advertise at all.
This is also why after the news that Ludao Airlines invited Sun Mudong to be the spokesperson earlier, many people in the entertainment industry envied Sun Mudong. This is not an endorsement for a passenger car or a mobile phone, but an airline, and the meaning is naturally different.
Although CSTL did not ask Fang Tianwu to be its advertising spokesperson, but only to shoot an advertisement, everyone knows that CSTL, which has never invited celebrities to shoot advertisements before, will at least use this advertisement as a core means of publicity in the near future.
In a way, this is almost the same as endorsement.
This information was quickly verified on the official website of China Southern Airlines, and it was stated that the filming of this advertisement would start in the near future and launch it before the completion of Suicheng International Airport.
And Fang Tianwu also said on his blog that he was very grateful for the invitation of Southland Airlines, and he would work hard to shoot this advertisement.
After the news was confirmed, the circle was even more shocked.
People from all walks of life in the circle have seen the significance of this advertisement taken by Fang Tianyu, which has nothing to do with money, but the embodiment of status and image.
Especially for a company of the size of Southern Airlines, it will never look for those stars who have image problems. So this is an important recognition for the other vulture.
A few well-intentioned people also revealed a piece of information, that is, Ludao Airlines, which invited Sun Mudong to be an advertising spokesperson earlier, is actually one of the subsidiaries of Southland Airlines.
Sun Mudong's situation suddenly became embarrassing, when Tianlong Records hyped this matter before, he intentionally or unintentionally said that Sun Mudong was the first singer in China to serve as the spokesperson of an airline advertisement, which means that Sun Mudong's status in the music world is even unmatched by a superstar.
Some well-informed people in the circle know that Sun Mudong is preparing to sprint to the top line recently, as long as his upcoming new album can exceed 10 million sales, with his status in the Chinese music scene for so many years, the crown of a super first-line superstar can be justified on his head.
Almost all of Sun Mudong's recent propaganda is operating around this point. Including the cooperation with Ludao Airlines, it was regarded by Tianlong Records as a major boost to Sun Mudong's sprint.
Who would have thought that in this time, a Fang Tianwu suddenly ran out, and he was directly invited by the parent company of Ludao Airlines to shoot an advertisement.
Sun Mudong, who was already preparing to sign a contract with Ludao Airlines, and Tianlong Records were immediately stunned, and it felt like a bolt from the blue.
For Sun Mudong and even Tianlong Records, it is not a contract with Ludao Airlines now, nor is it signed if it is not signed.
Sign it, the parent company of Ludao Airlines, Southern Airlines, has invited Fang Tianyu to shoot an advertisement, in a sense, Sun Mudong's position is equal to being a cut below Fang Tianyu.
If you don't sign it, don't say that if you offend Ludao Airlines, the previous publicity, as well as Sun Mudong and Tianlong Records' complacent posture in front of the media, will be laughed at by everyone.
Especially those colleagues who can't get used to Sun Mudong and are helpless against him.