Text Chapter 116 Advertising Invitation

According to the size of Southland Airlines, Fang Tianyu, a newcomer in the music scene, should take the initiative to negotiate, but the other party's publicity department is very enthusiastic, and the headquarters of Southland Airlines is here in Suicheng, so it is convenient for them to come to Tiancheng Culture.

The person who came was a deputy manager of the publicity department of Nanguo Airlines, in his early forties, very shrewd and capable, named Huang Bin, and there were three or four employees who also belonged to the propaganda department.

"Mr. Fang, hello, hello!"

Huang Bin behaved very enthusiastically after seeing Fang Tianyu, held his hand and didn't let go, and laughed again and again: "Oh, Mr. Fang, I have admired you for a long time, and I am also your fan!

"Thank you, thank you. Thank you, Mr. Huang, for your love. Fang Tianwu said with a smile.

"Mr. Fang, don't think I'm talking politely. Huang Bin said seriously: "In fact, according to our age, we don't chase stars much, especially those young stars now, singing and singing are all things of love and love." Mr. Fang, you are different, your songs, I can hear them, there are stories and experiences in them!

My favorite is your song "Once You", really, the first time I listened to it, I burst into tears!"

What Huang Bin said is really not a lie, he is no longer confused, and he is not very interested in the singers sought after by young people nowadays, but when he happened to hear "Once You" in his son's room, he was completely shocked.

Coupled with the classic songs one after another, Huang Bin completely became a fan of Fang Tianyu.

Although Fang Tianyu's songs also mention love, on the one hand, the quality of the songs themselves is high, and on the other hand, it is also because of the vicissitudes of experience in Fang Tianhu's voice that can easily move the audience, anyway, Huang Bin, who does not chase stars, is obsessed with Fang Tianvul's songs.

And there are not many people like Huang Bin who are not young but like Fang Tianhu, which fully shows the charm of Fang Tianhu's old and young killing.

"Mr. Fang, before we talk about business, please forgive me for being presumptuous, can you take a photo with me?" Huang Bin said expectantly.

"Of course, no problem. ”

Huang Bin immediately stood beside Fang Tianhu, and then asked his employees to take pictures of him and Fang Tianwu with a Polaroid.

After the photo came out, Huang Bin also asked Fang Tianwu to write "Gift to you, Huang Bin" on the back and sign it.

Fang Tianwu agreed one by one, and Huang Bin put the photo in the inner pocket of the suit with a smile. It can be seen that Huang Bin is really a fan of Fang Tianyu, and Fang Tianwu is also very happy to have such an audience who really likes his songs.

Huang Bin, the leader, is so enthusiastic that these employees under him are naturally not far behind, and they have asked for photos and autographs.

After making a fuss for a while, Huang Bin took the staff to sit down and smiled at Fang Tianhu in a calm voice: "Okay, thank you Mr. Fang, let's talk about business next." ”

Fang Tianwu made a gesture of invitation, and listened to Huang Bin say: "Mr. Fang, this time we are here to negotiate with you on behalf of China Southern Airlines, and we want to invite you to shoot an advertisement for our company, and at the same time, we also hope to use your song "Time is Like a Song" as an advertising song. ”

"Manager Huang, after I received a call from your company today and learned about your intention to cooperate, to be honest, I am really flattered. Fang Tianwu said: "According to the scale of Southern Airlines, even if your company invites superstars to shoot this advertisement, it is not an exaggeration, how can you fall in love with me as a newcomer?"

Huang Bin took a piece of information from his subordinates, smiled and said to the other eagle: "Mr. Fang, don't be presumptuous, according to the data we collected, in the past half a month, Mr. Fang, your popularity is inferior to that of even superstars."

Although Mr. Fang's status in the circle is far less than that of those stars who have been famous for a long time, at the moment, you are the most powerful person in the limelight!

Another important reason is that Mr. Fang's song "Time is Like a Song" is too suitable for our company's advertising song! Mr. Fang, you don't know, now our company is a fan of this song!"

"Thank you all for your support. Fang Tianwu didn't forget to thank him.

But Fang Tianwu still has doubts, because Nanguo Airlines is not a purely private airline, but a joint-stock company controlled by the state and invested by other social institutions.

Because of the state-owned enterprise component, Nanguo Airlines has always been conservative in publicity and will not easily invite celebrities to cooperate.

Or rather, they are more cautious in this regard, because if any scandal is revealed during the cooperation of these stars, it will also have a negative impact on the image of Southland Airlines.

Unlike other private enterprises, once this image appears, it is often easy to lead to political problems, so they cannot be cautious.

Huang Bin obviously saw Fang Tianyu's doubts and explained: "Mr. Fang, you should also know that our company has only completed the shareholding reform in the past two years, but our company believes that it is not enough to complete the reform in the economy and system, and it should also be more inclusive and open in terms of work philosophy and style."

As the completion of Suicheng International Airport is imminent, we should seize this opportunity to make achievements in this regard. ”

After listening to Huang Bin's explanation, Fang Tianyu understood why Southland Airlines would make such a change in publicity.

"Besides, Mr. Fang, isn't your song "Sunshine Always After the Wind and Rain" also set by the Lingnan Provincial Propaganda Department as the theme song of this World Youth Exchange Expo? With such a healthy and sunny image, our company has nothing to worry about. Huang Bin said with a smile.

Fang Tianwu smiled, he was somewhat reminiscing, although Southland Airlines invited him to shoot advertisements and use "Years Like a Song", they did not let Fang Tianwu directly serve as the spokesperson of Southland Airlines.

After all, there's more to consider as a spokesperson than just shooting commercials. Although Southland Airlines has taken this first step, it does not dare to take too big a step.

But even so, it's a rare thing for Southland Airlines. If they invited Fang Tianwu to shoot an advertisement, if the matter is made public, Fang Tianwu may cause many celebrities to blush.

"In this case, Manager Huang, I want to know what is the cooperation between you and me?"

The employee next to him immediately handed a plan to Huang Bin, and saw Huang Bin open the plan and said: "That's the case, we cooperate with Mr. Fang in the name of Southern Airlines, and invite Mr. Fang to shoot a long advertisement for our company, and use "Time Like a Song" as the theme song of the advertisement.

In terms of advertising, we will invite a professional company to shoot, Mr. Fang, as the male protagonist of the advertisement, we will send you the outline of the story in advance, of course, Mr. Fang, you can also put forward your own opinions.

Then in terms of expenses, including the right to use "Years Like a Song", we intend to give Mr. Fang a remuneration of 3.8 million yuan, and the contract period is one year. After one year, we will decide whether to renew the contract on a case-by-case basis. ”

If it is according to the standard of advertising spokesperson, the one-year cooperation period is very short in the industry. Generally, the contract for advertising and endorsement of a certain product can be as long as four or five years or as short as two or three years.

However, Southland Airlines did not plan to let Fang Tianyu act as a spokesperson, and if you simply shoot advertisements and use songs, a year is neither long nor short.

As the theme song of the advertisement of China Southern Airlines, "Time Like a Song" cannot be used for the promotion of other products or services during the one-year cooperation period.

Fang Tianwu didn't plan to put "Years Like a Song" in the album "My Future Is Not a Dream", but thought about using it when the Cantonese album was released in the future.

Now that CSTL is interested, it's no problem for them to use it.

"Manager Huang, I need a little time to think about this cooperation. ”

"No problem, but Mr. Fang, you have to give us an answer as soon as possible, because our company means that we want to do this advertisement before the completion of Suicheng International Airport. Huang Bin said.

"Okay, thank you for your understanding. Fang Tianwu said: "By the way, Manager Huang, there is something I want to inquire about." ”

Huang Bin made a gesture of invitation, and Fang Tianwu said: "I want to ask, has Ludao Airlines, a subsidiary of your company, invited Sun Mudong to be an advertising spokesperson?"

"Mr. Fang, you are very well informed. Huang Bin smiled and said: "That's true, but the contract hasn't been signed yet." It is precisely because our head office has seen that Sgrek Island Airlines has the courage to pioneer and innovate, so we are determined to reform our work philosophy.

Of course, this time, Mr. Fang, you are shooting an advertisement for us, just for us Southern Airlines. As an independent company, Heron Island Airlines has no influence on us, so you don't have to worry, Mr. Fang. ”

After Huang Bin and his party left, Fang Tianhu came to Fang Yicheng to discuss.

After learning about this, Fang Yicheng supported Fang Tianwu to accept this advertisement.

As a newcomer who only debuted this year, the first advertisement he received is very important, which represents the height of his starting point and helps to improve his image.

Generally speaking, singers in the Chinese music scene will price their singers according to the sales volume of their records after they have released their personal records and have sales.

For example, for second- and third-tier singers, the cost of each advertisement generally ranges from 500,000 to 2 million, and for first-line singers like Yu Yunshu, the cost of an advertisement starts at 3 million.

As for a superstar like Feng Shichuan, don't even think about inviting him if you don't have tens of millions. Of course, a superstar like Feng Shichuan will pick objects and products to cooperate, otherwise it is easy to risk self-depreciation.

Now Southland Airlines has offered a price of 3.8 million yuan for Fang Tianyu, although it includes the usage fee of "Years Like a Song", but this price is not low, and Fang Tianwu is completely treated as a first-line singer.

"Actually, even if the price of Southland Airlines is a little lower, or even if you don't give money, you have to accept this advertisement!" Fang Yicheng said with a straight face: "This is Southland Airlines! I have never tried to invite entertainment stars to shoot commercials before, and you are the first!"