Cooperating with Wang Sicong to engage in e-sports live broadcast can be regarded as a strong alliance.

After Yang Lei went back, he talked to Xu Shiwei about the details, and by the way, sorted out the mature models of Betta and Huya in the future, and told Xu Shiwei vaguely.

Xu Shiwei only asked one question: "Do you think it can be done?"

Yang Lei said: "Of course you can, but this is also a money-burning industry, you need to introduce multiple rounds of investment from the external investment bank ABCD, the goal is to be the first to be listed in the industry, continue to do it if you can be listed, and sell it if you can't be listed, give you five years, see before 2018, can you?"

Xu Shiwei understood: "Okay, I'll be in charge of financing and operation." ”

If she agrees, Yang Lei can rest assured.

It's too easy to reach an agreement here.

And Wang Sicong encountered a little resistance, from his father, the only person in the world who dared to criticize him.

Lao Wang heard that his son had something important to look for him, so he deliberately put down his busy business and rushed home to eat and enjoy a rare happiness.

After eating, father and son went to the study and closed the door.

Wang Sicong said the plan made by the think tank around him, and he was very excited: "I am ready to cooperate with Yang Lei of X-Sports to become a leader in the industry, and plan to ......go public in three years."

Balabala, Wang Sicong's blueprint is very beautiful, and the listing plan can be called a hurricane and passionate.

But Lao Wang is not optimistic about this piece, feeling that the money is slow and full of great risks.

As a "red-top businessman", Lao Wang has been in China for so many years, well versed in the rules of the game, and is doing quite well, the journey is smooth, the assets are inflated, the annual gross profit margin can reach more than 40%, and the assets have increased from tens of billions in 2008 to more than 200 billion now.

It's just that people are greedy, and people's hearts are also fickle, so let's not talk about the specific details, everyone understands.

Lao Wang felt that the business was getting worse and worse, so he had the idea of retiring and was ready to transform, wanting to learn from Lao Li on Hong Kong Island to transfer assets overseas.

After all, the country's foreign exchange reserves are only $1 trillion, and if he wants to transfer $30 billion, that is, 3 percent, how could this just let him run away? Lao Wang actually knew that he could not get out of the way, and he had long been prepared for a strong man to break his wrist or even a thigh.

So in this critical period, Wang Sicong is still engaged in e-sports games, live broadcasts, and listings in China, and Lao Wang feels that this is a bundle.

If you don't dig hundreds of billions of mines at home, you go to pick up coins the size of sesame seeds, isn't it worth spending precious time and energy on doomed ruins, and in the end it is not a waste?

Lao Wang drank strong tea and waited for his son to finish speaking before he spoke: "Didn't Yang Lei open an online store with good sales? I suggest you go and do e-commerce with him." Even if you go public with live broadcasts and games, how many assets can you achieve? 1 billion? or 2 billion? If you die, it will be 5 billion at most, and it will not become a climate. But if e-commerce is done well, it will be tens of billions. ”

Wang Sicong asked rhetorically: "Who has done Taobao in domestic e-commerce?"

Lao Wang said: "Isn't Jingdong very good? There have been several rounds of investment, and investment banks from all walks of life are optimistic. It's not bad for you to invest in JD.com, or I prefer you to invest in some overseas industries to help me develop overseas markets. ”

It's a cliché overseas again, the moon in foreign countries is really not round in China, Wang Sicong has never been abroad, and he is very disgusted with the task set by his father, he is Chinese, why do you have to go overseas to expand business?

Delicious food, fun beauties, all in China.

He can do whatever he wants in the country, he can scold whoever he wants, and he can sleep with any beautiful woman he wants.

Travel in all directions, everywhere you go, there are people holding compliments, why go overseas to open up, by those foreigners?

Wang Sicong was unhappy, and Lao Wang persuaded again: "I just acquired AMC Theaters in the United States, and you said before that you want to enter the entertainment industry, which is a good opportunity." ”

Wang Sicong was too lazy to listen, snapped the ground, closed the plan, stood up and said: "I'm not interested, I can still enter the entertainment industry by doing live broadcasts." I've already decided on this, just to tell you, whether you support me or not, I'll do it. ”

The son launched a surge, and a person as strong as Lao Wang was helpless.

Even if some words are said, Wang Sicong will not understand, he is still young, he has never suffered a loss, he has been fooled, he has never walked with a tiger and wolf, Lao Wang knows that he can't convince his son, and the concepts of the two generations are different.

Although Lao Wang is against it, he is not strict in terms of funds, what kind of live broadcast and game website is it this time, where can he lose?

Soon, Shi Milk Dog Studio cooperated with Wang Sicong.

Xu Shiwei holds 49% of the shares and is responsible for strategic development planning and building the overall framework.

Wang Sicong holds 51% of the shares, with a capital of 100 million, and stands up as a golden signboard and serves as the largest IP traffic small fresh meat.

The two sides set up a live e-sports platform headquartered in Beijing, with the main branch located in Shanghai, and the name is also "Panda TV", Yang Lei did not object, but also to commemorate.

Both sides have complementary resources.

Wang Sicong is from the background of Wanda Cinemas, he is more experienced in the pan-entertainment level, and he is also a wealthy big financier, with deep connections for at least five years.

Xu Shiwei has the absolute right to speak in e-sports, South Korea's live broadcast mode, and the control of traffic stars, and has advanced business philosophy.

In addition, Yang Lei, who does not show up, directs the general direction behind the scenes, I hope that Panda TV will not go out of business so soon, at least it must be mixed up and listed, and it will be possible to successfully cash out.

Wang Sicong happily took the check and went to register the company.

A few days later, the legal person and equity structure were all done, and I could find a Wanda real estate and build a super-large office building, showing the wealth of Wang Dagongzi!

Wang Sicong ran before and after, actively doing these, and the time came on August 12, the London Olympics ended, and the delegation returned triumphantly.

This also means that some old accounts can be counted one by one, Yang Lei's big trouble is coming, Xu Shiwei and he put down the matter of Panda TV, and concentrate on dealing with the counterattack of these competitors.

………………

………………

On the 16th floor of an office building in Fengtai, Beijing, Best Business Consulting Co., Ltd., which is one of the top three information consulting agencies in Beijing.

Several middle-aged people wearing shirts and trousers and ties walked into the conference room and shook hands with the few people who had already sat down and waited.

"Hello Mr. Chen. ”

"Hello Director Zhang. ”

"Hello everyone, time is precious, let's start now. ”

A leader made a gesture, and Director Zhang of Best walked to the projector, connected the laptop, turned on the laser pointer, and began to introduce.

"Leaders, CEOs, hello everyone, today I want to explain to you the model structure of the ratio of advertising investment and return of sports enterprises in this Olympic Games. ”

Director Zhang pressed the page turning button, and the light and shadow shone on him, showing a colorful black shadow.

The macro economy of Olympic sports is a very big topic, it is not like developing a real estate that can be sold immediately, unlike shooting a movie and being released to see the box office, the sports industry has a long investment cycle and slow results, but the returns are long-lasting, and the risks are uncontrollable and so on.

Many domestic economists have also studied that Xu Shiwei's father is an academic champion and practical authority in the sports economy business circle.

Best is the leader in the information consulting company, and the data they made is 80,000 sets for the ordinary version and 500,000 sets for the refined version, and the customer objects are these top 10 sports companies in China.

Several attendees in the conference room were executives from the operation department of Li Ning, Anta, Pike, Tesu and other companies.

“…… The above is theoretical knowledge, let's take a look at specific examples, the top five companies in advertising revenue for this year's Olympic Games, and analyze their situation......"

The picture was frozen on one of the pages, and everyone in the audience saw the content of the PPT clearly, and they were suddenly angry, and their faces were not good.

At the top of the rankings, X-Sports is on top, followed by Nike, Adidas, Puma, and Mizuno.

Putting X-Sports first, isn't that a diaphragm?

X-Sports is the hatred of everyone, the enemy of everyone, and the public enemy of the entire sports industry in China.

Director Zhang saw all the micro-expressions in everyone's eyes, and the corners of his mouth showed a chuckle that no one noticed.

It worked.

It is to resonate with everyone, to make everyone angry and angry, only hatred can make these people have the urge to take revenge, and only then can they have the motivation to pay for this data report.

"In business, the more we know about our competitors, the more we know their weaknesses. We use the ratio of expenses to earnings as the core criterion, and rate these five companies A+, A, and A-. ”

Director Zhang irradiated it with a laser and drew a red circle: "X-Sports is the only A+ grade at the top, but it's a special case, let's talk about it separately later." Let's first take a look at the fifth place, Mizuno, which is rated A-, to see how they control operating costs and make a lot of money with a small amount of advertising investment. Well, it's us who should know the most about ourselves, and we're enemies, aren't we?"

The atmosphere was joyful, and everyone showed a tacit smile, after all, there were too many domestic sports companies to plagiarize this product, and they couldn't count it, and everyone didn't feel a little guilty, because he stole more patented technology from Huaxia, rice paper, cloisonné, and even kelp breeding technology, and ran to steal Yunnan Baiyao.

Mizuno's quality control is very good, and the price of football boots is very expensive, which is higher than Nike Adi's high-end products.

Their main factory is in the north of Hyogo, and the production plant widely uses robots, computer graphics, laser cutting, automatic assembly and other high-tech, and the "ingenuity spirit" is vividly reflected in the small football boots.

Good products are naturally favored by good athletes, and they are also helpful for improving performance.

Half of the entire Olympic team wore Mizuno products.

Although there are only 293 athletes, he has won 7 gold, 14 silver, and 17 bronze medals, and the number of medals is more than that of South Korea, and Mizuno's appearance rate is quite high.

In addition, in terms of the Olympic Committee's sponsorship advertising fees, the quotation is much lower than that of Huaxia, only 1/3 of Huaxia, which also greatly reduces the pressure on Mizuno to spend more money on athletes and high-tech rather than on administrative links.

Director Zhang also carefully analyzed Mizuno's success from multiple perspectives in the market.

Including Internet, new media, TV broadcast news cost analysis.

Everyone in the audience listened carefully and nodded.

At the same time, I also envy in my heart, it turns out that my peers are so happy, the country is small, the population is small, and the hard cost is so low.

"Director Zhang, you just get straight to the point, we want to know why X-Sports is rated A+. ”

After speaking about Perfect Jinnon, a member of the audience interrupted Director Zhang and made a loud appeal.

Soon, everyone else responded.

They are Chinese enterprises, and the Japanese and American models cannot be imitated, and they do not plan to follow them, so why not learn (model) and learn (imitate) the successful experience of X-Sports?

Hooked.

Director Zhang smiled and asked, "You don't want to hear about the experience of Nike and Adidas?"

"They're too high-end, you can't learn them even if you listen to them. ”

"It's just that the foreigner's things are transplanted and they are not adapted, and Adidas has also closed the Suzhou branch and its own factory. ”

"Don't waste your time, just go to X-Sports and see what's going on. ”

One person directly broke it, and everyone laughed.

Director Zhang exchanged glances with his boss, smiled and said, "Okay, then let's talk about X-Sports now." ”

Everyone came to their senses and sat up straight and looked at the projection.

X-Sports made a big splash at the London Olympics and didn't spend a penny to be an Olympic sponsor, but they were more recognizable than any other sports brand, not only with British celebrities like Bel Grylls assisting, but also with an overwhelming amount of entertainment news coverage in the country.

This situation is unbearable for companies such as Li Ning and Anta who have paid a lot of real money.

So the A+ rating made everyone very disdainful and sneered.

Director Zhang said solemnly: "I would like to remind everyone that with the rapid development of the Internet and the acceleration of mobile data exchange, the electronic information age has entered a stage of explosive expansion. X-Sports is very smart, Yang Lei saw this blind spot in the market in advance, made full use of the people's curiosity psychology, and when the industry was extremely non-standardized, he exploited loopholes to obtain extremely high returns at a very low price. I think everyone has heard of an economic principle, the rule of twenty-eight. ”

He held up a piece of cardboard that was roughly drawn in black marker with the words "Head Effect".

Director Zhang walked around, so that everyone could read the words clearly.

He said: "The rule of 28 is that 20% of companies control 80% of the market and wealth, and everyone here is in the top ten in the sports industry, is it to master 80% of the market?"

Everyone is nodding their heads, this is the general law of economics.

Director Zhang continued: "But in the current Internet competition, the 28 rule is even too conservative, we think that the head effect has been generated, 5% of the enterprises are called heads, 20% can only be called excellent, and the remaining 80% are all called mediocre. X-Sports is the 5% and is enjoying this feast to themselves, and no one has yet realized that this is a huge opportunity and doesn't even know the magnitude of the problem!"