"Drifter" 4 - Marketing Push

Although everyone can't understand the matter of Gao Shiwei and Peach Blossom, they not only went to bed in the end, but also got married.

That shows that Gao Shiwei is not a man who has been chaotic and has always given up.

It also confirms the concentration and purity of the feelings between the two from the side.

Therefore, as an outsider, it is not easy to say about this unusual relationship, and it is more appropriate to have more blessings.

At the same time, Di Shengqing is in Longcheng, and this institution is definitely not as good as Puzhou. What's even more irritating is that the Insurance Regulatory Bureau has found a violation. said that Yanba was still fined 5,000 yuan.

Who is to blame?

The root is still Gao Shiwei.

Without him tampering with the documents, Yu Yuanming would be fine in the exhibition folder.

Those self-made dividend presentation tables were also made under his administration.

With his ability, he also went to Puzhou to open the yellow cavity. Do you say I'm angry or not?

When Di Shengqing came to Dragon City, he still wanted to do a good job wholeheartedly.

Come to think of it, he did four things.

One is the hot-blooded master competition, which uses the form of confrontation to pull a group of high-performing masters out. And activated the Guixi team, allowing them to borrow the momentum of Dragon City. The reverse is also true, Long Cheng is also full of vitality under the pressure of Guixi. Leveraging each other's strength to create a competitive atmosphere that goes hand in hand with each other is the ultimate goal of a manager's plan. Premiums are all by-products.

In order to do a good job in this plan, the preheating in advance is very sufficient. Every morning meeting, the group training will read an article about Xiaoyue Hot Springs.

In addition to Dongyang Hot Springs, there are several hot springs in Gongzhou that are more famous. Xiaoyue Hot Spring is one of them, which is different from Dongyang Hot Spring in that it is located in the core area of the city, with dozens of pools with different functions, warm soup with traditional Chinese medicine, and different curative effects.

Under the light, you can also see the river flowing slowly in the distance and the city lights on the other side of the river.

The emperors of ancient times were nothing more than that!

Because the first place in the hot-blooded master is rewarded with a 21-inch color TV, and the reward for the rest of the top 20 is to go to Xiaoyue Hot Spring to take a bath.

The second thing was to do a training course.

It is the training course for marketing management cadres in Longcheng, which brings the business seedlings together for centralized training.

Without the help of the branch, it is operated by itself.

Course design, training address determination, meals, accommodation, etc. are all done by yourself.

Not to mention the slides, lectures, feedback, etc., all of which are beautifully done.

A few group training on the side could only give him a hand.

On this matter, Lei Wenjie once said: This shows that Di Shengqing is still doing the work of group training!

When Di Shengqing heard this, he was not annoyed, and said indifferently: At that time, I couldn't count on anyone, so I could only do it myself!

The course was certainly a great success, and a group of supervisors grew up.

The third event was the launch of a big customer return visit campaign on the occasion of the New Year in 2002.

He designed a DM sheet, the front of which is the achievements of Wanjia Company in 2001, and the data is very beautiful. On the back is a variety of product information of Wanjia Company.

The words of the discussion are: On the occasion of the arrival of the new year, we will report to you! Report the achievements of Wanjia Company last year, and also report the company's latest products. In addition, every customer who fills in their real name and contact number will also have a chance to win a lottery.

At that time, it was the follow-up period of the investment-linked insurance accident. The whole market is very resistant to Wanjia, but fortunately, the news in Longcheng is closed, and many customers do not know the situation caused by the investment in the big city.

Wanjia's timely handling also extinguished some public opinion flames.

Of course, there are some more advertisements of Wanjia Insurance on the "Genesis Financial Report", which are generally full-page.

Wanjia's executives also gave some interviews and responded positively to some questions and accusations in the market. For the product design concept, principles, connotation, sales defects are answered rationally and objectively.

In fact, objectively speaking, the investment link itself is a very good product, but the Chinese market is immature, and the sales strategy is too aggressive, resulting in a large area of misleading. Because real investors are able to bear certain risks, not to mention a 20-year-old product, how can there be some fluctuations between one or two years and be suspicious? But the key to the problem is that the first majority of customers are not investors, and do not have the rational thinking of investors. Second, the high returns and guaranteed misleading of salesmen have widened the gap between ideals and reality.

Then to cooperate with the actions of the headquarters at the grassroots level, it is necessary to deal with problems on the one hand, and take the initiative to capture new customers on the other.

The event was also a success, with a large number of prospects in the Longcheng business area.

As for the lottery, the salesman calls the customer to the company to participate in the product briefing held by the company.

Take out a few umbrellas, a few catties of rice, telescopic cups, and draw according to the serial number of the customer.

Customers who sign the order at the end can also receive a quilt. It's only two hundred dollars, which is a very big and heavy feeling. The outside is red packaging, with an auspicious pattern of dragons and phoenixes. The customer is also happy, and the salesman is also happy.

Of course, these expenses are paid by the salesman himself.

In the words of Di Shengqing: the development of customers and the choice of increasing staff are the eternal themes of life insurance.

In order to continue to develop customers, Di Shengqing also did a very good activity, which is the fourth activity, taking wedding photos for free.

It was a supervisor's meeting. The agenda of the meeting was over, and Di Shengqing took out a 7-inch crystal picture frame. Inside is a woman with all kinds of amorous feelings, and everyone doesn't know her.

Di Shengqing asked: Do you think this is good-looking?

Everyone said it looked good, especially a few female supervisors, who were busy taking it over and taking a closer look.

Di Shengqing asked again: If you give each of you a free photo, do you want it?

The men didn't answer, but the women said yes.

Yu Yuanming also said at that time!

So Di Shengqing took out a few coupons and said: These are for everyone. Do you like it?

A few people almost grabbed it.

Of course, free stuff is good!

When I got it, it turned out to be a photography agency from another province, and it was an event coupon during the opening of Dragon City.

Don't say it, it's beautifully printed. There are not only wedding photos of beautiful women, but also what is more beautiful because of professionalism, worth 258 yuan.

Di Shengqing asked again: Do you want each of you to send five tickets?

Everyone's eyes lit up instantly: of course it's good!

Di Shengqing smiled, and asked again: What if you give each salesman five sheets per person and let them give them to customers?

Everyone replied with a bang: No way!?

Di Shengqing first smiled evilly, and then said with a straight face: That's the case, I contacted a photography agency for everyone and negotiated to give us a benefit for free. Five coupons per salesman. Customers can use this coupon to go to the photography agency to shoot this 7-inch crystal for free. Others are at your own expense.

Everyone applauded at once!