Chapter 897: Dragon Ball Live Promotion to Exclusive Beast (I'm tired and more now for the alliance leader!)
After talking about the cooperation between live broadcast and e-commerce, Chen Qidong reported that the local government in Suzhou has been paying more attention to the valuation of Dragon Ball Live as the valuation of Dragon Ball Live continues to rise.
When Shen Lang acquired Dragon Ball Live before, the valuation of Dragon Ball Live was also at the level of 200 million US dollars.
Although there has been no financing now, anyone with a discerning eye can see that it is sooner or later for Dragon Ball Live to obtain unicorn status.
Chen Qidong and Shen Lang took a bite at the company at noon, and after eating, Chen Qidong showed Shen Lang a statistical data.
Shen Lang took it and took a look, this is a report on the number of users and bandwidth costs of Dragon Ball Live recently.
"Shen Dong, the 500 million you invested before has now been spent, and as the number of our users is soaring, the cost of this bandwidth is also increasing.
When we had 4 million users, 1.2 billion a month was enough, and now we basically maintain a level with Douyu, both in the scale of 10 million users, and the bandwidth cost alone exceeds 300 million per month. ”
Chen Qidong revealed a terrifying fact, the live broadcast platform can't survive without money, only non-stop financing, otherwise it can't even pay the bandwidth fee.
It's embarrassing to say, live broadcast platforms are worried about bandwidth, and domestic bandwidth fees are calculated according to the peak.
For every million people, the bandwidth cost is 30 million.
Chen Qidong couldn't stand it, so he turned from Shen Lang.
Before, relying on advertising sponsorship and the poaching of Huya and Betta, Dragon Ball Live could still stand up.
But as users have been rising, bandwidth costs have become the biggest problem for Dragon Ball live operations.
Don't do anything else, let's get together the bandwidth cost of more than 300 million a month.
This alone is enough for smaller platforms to see from afar, and the cost of bandwidth is higher than even their valuations.
"Mr. Shen, if we carry out cooperation with big brands this month, our peak may reach 15 million, and this month's bandwidth fee will reach 4.5 billion. ”
Chen Qidong is also heartbroken, but this is the national situation.
Even if Dragon Ball Live has been developing well, it can't afford such a high fee.
Shen Lang also had a headache, even the three giants in China could only endure this thing, and they couldn't miss a cent of the money they should pay.
This bandwidth fee almost catches up with a giant company like Baidu, but look at the market value between the two, the difference between heaven and earth.
Sometimes when you look at Betta, you feel that the picture is not clear, so you don't have to think about it, it must be that Betta reduces bandwidth costs, and the purpose is naturally to reduce expenses.
The live broadcast platforms basically don't see profits, they are all losing money, and the main part is in bandwidth fees.
In comparison, the little salary paid to the anchor is trivial.
Shen Lang glanced at it a few times and asked, "Is 100 million dollars enough?"
"That's enough, at least enough for us for two months. Chen Qidong smiled bitterly.
It sounds sad, but this is the truth, and this is also the key to Chen Qidong's constant pursuit of increasing the revenue of Dragon Ball's live broadcast.
Many live streaming platforms are not good, and the monthly bandwidth cost is not much.
To reach the level of Dragon Ball live broadcast, it is impossible not to have 300 million a month.
Shen Lang did not pay directly, but gave this opportunity to Nanyue Capital.
After Cai Jianping answered the phone, he immediately said that he would learn about the information of Dragon Ball's live broadcast as soon as possible and give Shen Lang a reply.
This is also a process, after all, these funds generally come from social fundraising.
You can't give Shen Lang an order, Cai Jianping didn't even know about Dragon Ball live broadcast and just voted for it.
Chen Qidong has been listening to the side, and the joy on his face can't be hidden.
Shen Lang hung up the phone and said with a smile: "It's done, with a billion dollar valuation, Nanyue Capital will take 10 shares." ”
"Great, Shen Dong, how long will it take for the funds to arrive at the earliest?" Chen Qidong said with some urgency.
It's really that the company's finances are about to run a deficit, and if there is no more money, Dragon Ball Live will not even be able to pay the salary to the anchor.
"Soon, let's meet together in the evening, I'll introduce you, and in no more than three days, the funds will be in your account. ”
"That's great, just in time for the payroll, or I'd like to settle a sum of money with you first. ”
Chen Qidong is also a lot more relaxed.
Shen Lang couldn't help but shake his head, a bandwidth fee almost tortured Chen Qidong crazy, and the live broadcast website was very expensive.
Ordinary live broadcasts are calculated according to the peak value, and if the live broadcast replay function is used, the bandwidth cost will have to increase.
300 million a month is indispensable, and if it declines further, unless it is to reduce the clarity of the live broadcast, this can only be seen by the wise.
However, Douyu has indeed been reducing the clarity of the live broadcast recently, which is what Chen Qidong said.
Douyu saw that Huya was listed, and naturally he couldn't help it, and tried his best to reduce expenses and make the financial report data look good.
"Dong Shen, I have also been in contact with Telecom recently, trying to get them to lower the tariff for us, the current tariff is too high. ”
Shen Lang also has this idea: "We are also a big customer, let's see if we can reduce more, you see that the two families together in the Huanju era are not as expensive as our bandwidth." ”
Chen Qidong also nodded: "Don't worry, I will grind more, but you also know that this is the case in China, and it is estimated that even if the bandwidth cost is reduced for another month, it will not drop to less than 200 million." ”
"Well, it's good to reduce a little, and you can do the rest according to your ideas, and I will fully support you. ”
Chen Qidong smiled and nodded, it was really rare to meet a boss like Shen Lang who was willing to let go, and Chen Qidong was also extremely motivated now.
In the evening, Cai Jianping drove to Suzhou.
Shen Lang introduced the two, and Cai Jianping investigated the Dragon Ball live broadcast after Shen Lang made the call, and the evaluation was that it was worth investing in.
Cai Jianping also believes that the valuation of one billion US dollars is just a starting point for Dragon Ball Live, and this investment is definitely not a loss.
Chen Qidong has been developing in Suzhou for so many years, and he is quite familiar with the famous local restaurants in Suzhou.
At night, I found a private restaurant with a particularly hidden location and could not be found at all without regular customers leading the way.
Shen Lang and the three of them found a private room to drink and chat inside.
As soon as Cai Jianping heard that Chen Qidong planned to cooperate with the big brand club to carry out a new profit model of live broadcast e-commerce, he greatly agreed.
Originally, Cai Jianping was still a little hesitant, and the profit method of Dragon Ball live broadcast was a little simple, mainly relying on the income of games such as gifts and advertising.
If we can expand cooperation with e-commerce platforms, Dragon Ball Live's revenue will increase significantly.
At the wine table, Cai Jianping directly stated that this investment must be no problem, even if the follow-up development of Dragon Ball Live requires funds, Nanyue Capital will always support it.
Shen Lang didn't drink much, Cai Jianping and Chen Qidong chatted more and more speculatively, and in the end, Shen Lang took them back to the hotel.