The preparations for the PUBG Championship are in full swing, and Dragon Ball Live also announced that it has obtained the exclusive broadcast and broadcast qualification of the PUBG Championship in China.

Dragon Ball Live is not as financially rich as Titch, but it also offered an offer of $30 million for two years to buy out the qualification to broadcast the event exclusively in Huaxia.

There are many live broadcast platforms for bidding for the PUBG Championship, and Douyu even offered a high price of 50 million US dollars, but they were all rejected by Star Mutual Entertainment, which made Douyu's senior management jump to their feet with anger.

The two chicken-eating games of Fortnite and PUBG have caused Betta to lose many users, and it can only rely on selling feelings to attract those old players.

But all the high-level executives of Betta have to admit that Douyu's traffic is declining, and more and more young users are throwing themselves into the arms of Dragon Ball Live.

Eating chicken is the mainstream, and without the attraction of mainstream games, the number of monthly active users of Betta has declined.

In addition to the copyright monopoly of the PUBG Championship event, Dragon Ball Live also relied on Shen Lang's relationship to catch Epic's thick thighs.

Many popular games on the Epic platform will also successively hand over the exclusive broadcast qualifications in the Chinese region to Dragon Ball Live, further increasing the advantages of Dragon Ball Live.

Hoarding copyrights is particularly important in any field.

Even if Douyu and Huya are greedy, they don't dare to open live broadcasts of relevant categories without copyright.

At present, among the domestic live broadcast platforms, Dragon Ball Live has always been in the top three positions, on a par with Douyu and Huya.

The three live broadcast platforms have their own merits, and Huya has not poached people by going public, but its own situation is also very dangerous.

Betta has no copyright and is also seeking an IPO recently.

However, according to the IPO issue price they set, it is still higher than the valuation offered by Penguin in the latest round of financing.

Only Dragon Ball Live sits firmly in Mount Tai, and its potential anchors emerge in endlessly.

The top big anchors will be left behind by Dragon Ball Live, and some other second-tier anchors.

Chen Qidong casually betta fish and tiger tooth digging, as long as the price given is high, Chen Qidong will give it with both hands.

Just by relying on the two platforms to spend a lot of money to dig anchors, Dragon Ball Live earned 300 million.

Even if more than 20 anchors are poached, there will be more potential anchors on top.

On the contrary, these anchors became slack after leaving Star Mutual Entertainment, which made both platforms regret it greatly.

Dragon Ball Live, General Manager's Office.

Shen Lang took the time to come to Dragon Ball Live, in addition to Shen Lang's 1.4 billion acquisition of Dragon Ball Live at the beginning, as well as the 500 million funds used for the development of Dragon Ball Live.

In the follow-up, Shen Lang did not inject a penny into Dragon Ball Live Broadcast.

However, Chen Qidong has cultivated a large number of potential anchors with his vicious vision and given them the opportunity to become famous.

The hematopoietic mechanism inside Dragon Ball Live has been formed, even if Betta and Huya are not less poaching, Dragon Ball Live is still developing impressively, and it is not even left behind.

Chen Qidong poured a cup of hot tea for Shen Lang, and thanked him with a smile: "Shen Dong, this PUBG Championship is thanks to you, otherwise we wouldn't have won the exclusive copyright in China so easily." ”

Douyu quoted a high price of 50 million US dollars but didn't succeed, and it wasn't because of Shen Lang's words that Douyu missed the opportunity.

"Tell me, what did you invite me to this time?"

"Big is big, small is small. ”

Chen Qidong said directly: "I've been thinking about ways to help Dragon Ball Live increase revenue recently, and I think live broadcast e-commerce is a good development direction." ”

"Live e-commerce?"

Shen Lang is not surprised, live broadcast e-commerce is not a new word, but there are still not many live broadcast e-commerce that have been formed.

"I have inspected many e-commerce platforms, and the best of them is definitely Taobao Live, relying on Taobao as a platform, which is a resource that all live broadcast platforms cannot match. ”

Chen Qidong said: "I think the big brands will be very suitable to cooperate with us, we can cooperate with the luxury brands in the big brand conference, and hold regular live broadcasts to reduce the cost of trial and error that many users are worried about." ”

Shen Lang was a little interested this time and asked, "Do you want to earn a commission?"

"Yes, we are responsible for providing live streaming services, and we will take a percentage of the sales generated by the live streaming of luxury brands at the big brand conferences as a service fee, what do you think?"

Chen Qidong looked at Shen Lang expectantly.

E-commerce and live streaming seem to be born together, just looking at pictures will always be worried, through live broadcast can greatly reduce consumers' purchase concerns.

Luxury brands at big-name conferences will definitely have some hesitation about cooperating with live streaming platforms.

However, Shen Lang can first set an example through his own brand, as long as they see the benefits, they will definitely not refuse.

The scale of the pure game live broadcast market is not large, that is, the level of more than 10 billion.

Among them, there are hundreds of live broadcast platforms, and most of them are unable to make ends meet.

Even if Principal Wang's panda live broadcast was about to be unbearable, the cold winter of capital was not so easy to overcome.

This is especially true in the field of game live broadcasting, which has a poor prospect, so Huya seeks to go public, and Douyu turns to Penguin.

Chen Qidong is also seeking a future development path for Dragon Ball Live, low-end e-commerce is occupied by Taobao Live, which no one can compare, and the scale of Taobao is there.

However, the e-commerce platform specializing in luxury goods, the big brands really have no opponents.

Hundreds of luxury brands have successively entered the big brand club, and other luxury e-commerce platforms are not big brand clubs at all.

However, for those users in remote third- and fourth-tier cities, if they can learn about luxury goods for tens of thousands of yuan through the live broadcast platform and then buy them, they will definitely reduce their payment concerns.

"This is a good idea, you can contact Mr. Tian of the big brand club, and she will further discuss with you the specific cooperation method.

Soon, 528 will be the first anniversary of the establishment of the big brand club, and then you can have a live broadcast e-commerce carnival around this topic. ”

Shen Lang agreed with Chen Qidong's proposal and added some of his own ideas.

Chen Qidong has this intention, if he can hold an e-commerce carnival celebration with the big names, it will also be of great benefit to Dragon Ball Live to impress those investors.

"Okay, then I'll contact Mr. Tian when I go back, and we'll deal with issues such as server bandwidth, and Mr. Tian and they just need to assign the live broadcast order. ”

The more Chen Qidong said, the more excited he became: "Shen Dong, if we are lucky, we may be able to create single-day sales of more than 100 million." ”

The promotion of the brand's first anniversary must be extremely strong, and the ceiling of the domestic luxury e-commerce market is nearly ten times closer to that of the game live broadcast platform.

The ceiling of the luxury e-commerce market is 120 billion, and the live game is only about 12 billion, a tenfold gap, which is enough to make Chen Qidong excited.