Chapter 255: The Difference Between JD and Amazon
This function made Yang Xiaotian clench his fists excitedly, this is the most important thing.
Compared with many products named "XX Health Bracelet", this is a great advantage and difference.
Speaking of all the health wearable devices on the market now, they say "healthy", but in fact they are just statistics, only data and no services, what kind of health is it?
Health guards are different, and the core pain point is in service.
Zheng Boning made the software very carefully, at least Yang Xiaotian did not find any bugs, of course, this is still due to the frequent email exchanges between the two during the software production process.
In the email, Zheng Boning and Yang Xiaotian communicated their needs clearly, so the product they got now is the result of the communication between the two.
This software test was carried out until midnight, and the more Yang Xiaotian felt energetic during the test, he was not sleepy at all.
Suddenly, an idea crossed his mind, and his eyes widened.
"Something seems wrong!"
He muttered to himself.
Then I carefully reviewed the software again.
"Huh......"
Now he understood a little.
It's like my own child, how do I look at it, how do I feel satisfied? I think my nose and eyes are beautiful.
But this is not necessarily the case in the eyes of others.
The same is true for health guards.
On the whole, all the features are already complete, and the interface is beautiful. From a designer's point of view, it's good that the actual needs have been met.
But if you look at it from a user's point of view, you will find that there are still quite a lot of problems.
It's like saying that to produce a product, the factory director said that we want to produce a fan, and the requirements are as follows: the air volume is large enough, the appearance should be beautiful, and the power should be saved.
Then the engineers produce the fans according to this demand.
The result is that the fan produced is really large enough to have a beautiful appearance, and it also saves power, and it can't be used for one kilowatt-hour of electricity overnight.
If you only evaluate according to the needs, this fan can get full marks,
But what about other than that?
This fan may have all kinds of problems such as too much noise and too heavy weight, from the user's point of view, this is not a qualified product at all, if it is really home, it is cool, but it will definitely be so noisy that you can't sleep.
Health Guard, this app is just that.
All the features meet the design needs, but from the user's point of view, it doesn't seem to be so user-friendly and easy to use.
At this time, Yang Xiaotian suddenly remembered Didi and Uber again.
He used his phone to take an Uber again, and then looked at Didi for a while, and then looked at Uber for a while, constantly comparing the advantages and disadvantages.
In fact, software development is like this, you say that he is plagiarism, but in fact, it is the advantages of others to learn, and the shortcomings of others to learn, but the former learns from experience, and the latter learns lessons. This is a lesson that has been "bought" by tens of hundreds, or even tens of millions of development funds.
He kept nodding, as if he understood something.
Early the next morning, in the conference room of Tenpodo.
Yang Xiaotian, Du Chongzhi, Xu Mei, Ye Mengrui, Zheng Boning, and five people gathered in the conference room.
Xu Mei's eyes were a little evasive when he saw Yang Xiaotian, but when he saw that Yang Xiaotian didn't have anything, his expression relaxed a lot.
Seeing that everyone had arrived, Yang Xiaotian said, "Everyone is here, I'll just say a few points...... Functionally, the software does a great job of meeting the design and the features that are used. ”
Speaking of this, Yang Xiaotian looked at everyone.
Everyone also understands that after the praise is over, it is time for the "but".
Yang Xiaotian smiled and said: "But in terms of humanization and operation, this software does not meet the requirements. ”
Hearing Yang Xiaotian say this, Zheng Boning frowned with a thoughtful expression.
Yang Xiaotian continued: "Actually, the problem is not particularly big, just like cooking, the same as making mapo tofu, the condiments used are oil, salt, sauce and vinegar, but you put this or that condiment first, the taste of the final product is different." ”
Zheng Boning looked up at Yang Xiaotian and asked, "So what's wrong with our software, and we need to adjust the position?"
"That's right!" Yang Xiaotian nodded, and then said, "But it's not right." ”
At this time, everyone was a little confused by Yang Xiaotian's words.
Yang Xiaotian said: "Before that, I will show you these two software, which are Didi and Uber.
Uber is a well-known software abroad, but why can't it compare to Didi in China?
Of course, I don't say this to say that Uber is bad, or how good Didi is, but I can only say that at least in China, Didi is better than it, or more down-to-earth. ”
Everyone was looking down and thinking, and some of them were already on the Internet to download these two software.
In fact, among the few people here, they have all heard of these two software, but only Xu Mei has really come into contact with and used these two software.
Du Chongzhi and Ye Mengrui both have cars and don't need taxi software.
As for Zheng Boning, he can't wait to stay in the company, and the rented place is only five or six minutes away from the company, and of course he doesn't need taxi software.
Yang continued: "The same examples are eBay and Taobao. eBay is a monopoly abroad. In fact, when it entered the Chinese market, Taobao was nothing!
But the final result is known to everyone, Taobao defeated eBay and drove eBay out of the country.
The same is true for QQ and MSN. ”
Speaking of this, Yang Xiaotian smiled, he felt that he was about to become an example madman, this is actually the history of the Internet, if the company wants to develop Internet products in the future, these are all necessary to understand, or that sentence, learn the experience of victory, and learn the lessons of failure.
In particular, these companies are actually quite representative.
Many domestic people have always felt that foreign things are good, and software is also good, and Yang Xiaotian thought the same before.
But after returning to China, Yang Xiaotian's cognition was completely subverted.
He looked at Zheng Boning and said, "Several of them are still relatively young, Lao Zheng should know about MSN, right?"
Zheng Boning nodded with a smile and said: "MSN is an instant messaging software from Microsoft in the United States, which is actually similar to QQ!"
Yang Xiaotian grinned and said: "In fact, more than ten years ago, no, it should be said that it was a few years ago! Many white-collar workers, yes, people like you!"
Speaking of which, he also pointed to the crowd.
Everyone laughed.
After everyone laughed, Yang Xiaotian continued: "They don't write what their QQ number is on their business cards, and of course they don't have any WeChat or anything like that, they all write MSN numbers."
In their opinion, using QQ is a relatively low behavior, on the contrary, using MSN is all kinds of high!
But as a result, you all know that MSN has withdrawn from the domestic market, and QQ is getting bigger and bigger.
I don't want to say what the specific reason is, I'll just talk about a news, this news is probably what I saw a few years ago, when QQ was already a group of hundreds of people, and there were also functions such as group video, group chat, etc.
And then the content of this news is that MSN has launched a group function, and it seems that there are groups of 30 or 40 people that can be set up at most.
I laughed at the time, QQ launched a function several years ago, and it is very well optimized to build a group of 1,000 people, but MSN has just come out with this function, and it can only build a group of 30 or 40 people, and it still occupies the headlines on various technology websites.
I don't want to say that there are a lot of people who talk about how good and how good this feature is. The main purpose of this example is to let you see why international large companies have such a fate in China, not to mention any government suppression and the like, in fact, I used MSN a few years ago, and the operation feeling is really touching......"
Speaking of this, Yang Xiaotian smiled and said: "By the way, what about the few examples I just said, you may not be very easy to compare in China, but there is a more accurate example, you can use it now to try it, you can bring your own notebook first!"
Everyone didn't understand what Yang Xiaotian wanted to do, but they still went back to the office and took their notebooks.
After everyone opened the notebook, Yang Xiaotiancai said: "Okay, let's say you want to buy a laptop now, of course, it definitely doesn't mean to look at the appearance like a big dog, which one is beautiful and which one to buy!
I'm going to give you two websites now, one is Excellence Amazon and the other is JD.com.
The former is touted as a variety of high-tech websites, with a market value of more than $300 billion and a stock price of more than $500 per share in the United States.
The latter has a market capitalization of only $50 billion, and the stock price is as low as more than $20 per share.
At this time, Zheng Boning interjected and said: "Mr. Yang, in fact, Amazon's technical content is indeed higher than that of JD.com!"
"Yes, I don't deny that!" Yang Xiaotian nodded and said, "But the question is, can the level of technology affect the quality of this product? I won't say anything else, you shop first and then we'll talk about it!"
Everyone didn't understand what kind of medicine was sold in Yang Xiaotian's gourd?
But do what you do.
Some people choose to buy on JD.com first, while others choose to buy on Amazon first.
Yang Xiaotian watched with a smile as everyone operated the computer.
After fifteen minutes, Yang Xiaotian asked, "How is it?"
Everyone looked up at Yang Tian, some were smiling, some were full of sadness, and some were making thoughtful expressions there.
"How can this website be like this!" Ye Mengrui said with some grumbling, "Brother Xiaotian, you said that this website is worth 300 billion US dollars, I don't think he is even worth 3 billion, look at this interface, ......"
Saying that, Ye Mengrui moved the screen of the laptop to Yang Xiaotian.
"Brother Xiaotian, look at this interface,It's completely anti-human!I want to find something, I can't find it at all.,There's a notebook price in it.,But the comments.,I can only see a few.,No matter how many you have, you have to click the button again to find it.,And then the parameters are not complete!"
Saying that, Ye Mengrui clicked the mouse to change the shopping page to Jingdong, and said: "Brother Xiaotian, look at this interface, all kinds of situations are clear at a glance, this is the way to buy things well!"
Yang Xiaotian smiled, then looked at the rest of the people and asked, "Do you all agree with Ye Mengrui's point of view?"
Everyone nodded.
"Indeed,Amazon's page,It's really anti-human,To be honest,I felt very annoyed when I looked at it.,It's still Jingdong's interface good!"
"Buying things is consumption, and buying things on Amazon is completely sinful! Besides, JD.com's service is so good, I really don't understand why I should buy it on Amazon!"
Only Zheng Boning is still saying good things for Amazon, he said: "Amazon's things can be guaranteed to be genuine, but Jingdong's words, all kinds of second-hand names, you should have heard of it!"
"But this is at the product level, not to say that the website page, Amazon can make the website page more beautiful, more humane, doesn't it mean that their technology is all kinds of powerful? Isn't there even a few programmers who make the website?" Du Chongzhi immediately expressed his objection.
The current situation is that Zheng Boning can only use the quality of the product to say good things for Amazon, and then everyone will despise it in all kinds of ways, saying that Amazon's interface is ugly and the logistics speed is slow.
Poor Zheng Boning was completely blown up.