Chapter 256: It is difficult to develop and promote the app

"Okay, okay, if it continues, it will become a criticism conference!" Yang Xiaotian stopped everyone's discussion, "The purpose of what I said is not to let you discuss the rights and wrongs between each other, mainly to say that the power of technology does not necessarily mean that it is easy to use!"

In fact, we are relatively advanced in China in the Internet area, at least in terms of user experience.

I watched a video some time ago, saying that a group of Taiwanese are working in the mainland, and their words used to be more advanced than the mainland, and now, the working income and living standards of the Taiwanese are higher than those of the mainland.

However, they were surprised by the function of using their mobile phones to order takeout and pay on their mobile phones, and felt that this was really too fashionable and convenient.

So the question is, do you think these features are technically difficult to implement?"

Zheng Boning shook his head: "When it comes to technology, there are actually no big problems, the main thing is creativity and safety!"

Yang Xiaotian nodded: "So do you think that our software actually has no problems in the core pain points, but does it need to be improved in terms of humanity and grounding?"

Of course, the reason why I say so much is just to guide your thinking, because I myself have not thought of a good solution, and I want your thinking to be in line with mine. Then, let's brainstorm together and figure out how to solve this problem!"

This is Yang Xiaotian's style of doing things, he doesn't like to directly order you to do this, you do that, there are two disadvantages to doing this.

One is that he will be more tired, and he has to give orders to do everything, which is somewhat similar to Zhuge Liang in the Three Kingdoms! But Zhuge Liang was tired to death, and Yang Xiaotian still wanted to enjoy a leisurely life, but he didn't want to do this.

Second, it is difficult for such a company to become bigger.

Therefore, Yang Xiaotian needs to cultivate the thinking of his subordinates.

When he encounters a problem, he will think about how to solve this matter and whether there is a better solution, then Yang Xiaotian's life will be easier, he only needs to grasp the direction of this big ship like the captain, and he does not need to ask about small and trivial things such as what sails should be mended, whether the deck should be waxed, etc.

In the brainstorming, Yang Xiaotian's main job is not to think of ideas.

Three stinkers beat Zhuge Liang.

There are four people here, and one Zheng Boning is a professional, so Yang Xiaotian doesn't think about it, wouldn't it be good to leave this matter to a professional.

What he has to do is control the pace and scope of the meeting.

Brainstorming is more about divergent thinking.

But the most common and annoying thing about meetings is that once the topic is discussed, it's easy to get off the rails.

For example, now.

Ye Mengrui said: "I think we have to learn from Didi, you see, everything is so simple, in your progress, you will naturally complete all the steps!"

Xu Mei echoed: "Indeed, I watched Uber, and Uber is going to let users bind Alipay's authentication-free payment function, which is really ...... Why should I believe you?

Du Chongzhi also said: "Indeed, you see, Uber is a feature, I really don't know why they designed it this way!"

At this time, it was time for Yang Xiaotian to speak, and he said: "Pause, what we are discussing seems to be a little offset, and the key to the problem should be, what should we do!

This is his main function, which is to monitor the progress of the meeting and ensure that the theme of the meeting is not deviated.

The meetings lasted from morning to afternoon and from afternoon to evening.

Even the takeout that is ordered to eat is to deal with a few bites on the other side.

Although I was physically tired.

But mentally, several people felt very excited.

They think we're all coming together to do something amazing.

Everyone here said that Zheng Boning and his team changed it on the spot.

After the change, everyone will test it again.

After the test, give your opinion and change it.

Even Zheng Boning sighed: "Mr. Yang, it would be nice if you were here every day, our workload this day will be at least as good as the previous week!"

Yang Xiaotian smiled and said: "If I come here occasionally, you are full of motivation, if I am here every day, you will definitely scold me for being a black-hearted capitalist." ”

Everyone laughed when they heard this.

Yang Xiaotian also made a lot of effort this time and wanted to take out the version of Health Guard 1.0 at one time, and he couldn't wait for me, and he couldn't drag it out any longer.

After nearly ten revisions, four days later, the version of Healthguard 1.0 was finally released.

Yang Xiaotian is still quite satisfied with this version.

After the software is developed, the most important thing is to promote it.

In fact, the competition for mobile apps is very fierce, and there are all kinds of bizarre apps, and once someone finds out what apps are more valuable, they immediately swarm to "learn", and the survival situation is actually very bad.

Yang Xiaotian asked Zheng Boning: "Lao Zheng, do you have any good ways to promote this aspect?"

Zheng Boning shrugged his shoulders and said: "I am doing programs, at most I am a project manager in Wanwei, and I am mainly responsible for development, I know a little about promotion, but I have not actually operated it, in fact, this part is more difficult than program development in my opinion!"

"Oh?" Yang Xiaotian was a little surprised, don't look at him to study, he has experienced a lot of things, but in the end, he is also a technician, technicians always have a kind of pride, feel that technology is the first, everything else is crooked, such as sales or something, are all based on products, if there is no technical personnel to develop products, your salesman is a cow, can you still sell air to customers?

In the same way, he thinks that in the mobile phone software market, developers must be more important, and if you want to promote, you can just find a few people, after all, promoters don't want to learn programming and drawing like developers.

Zheng Boning explained: "The main thing is that the development of the app is relatively simple now, just find a few technicians to draw a design drawing in a few months can be online, although the development before the launch may be tiring, but once the product is launched, for us programmers the work has been completed more than half, the later stage is to maintain and continue the development of the work, but the basic framework is set, so it will not be too difficult."

But promotion is different, I'll give you an example, when I was in the World Wide Dimension, there was an app when everyone had high hopes for it, but after a few months of promotion, looking at the background data, the effect was unsatisfactory. After that, I changed the promotion team, and after a few months, the effect came out.

But there are too many new apps in recent years, and there are only a little bit of display windows, so why should others download your app?

Even if your app is very good, download one to retain one user, but how many users can you download?"

Yang Xiaotian thought for a while and asked, "Are there a lot of new apps launched every day now?"

"It's more, it's like a flood!" Zheng Boning nodded and said, "Apple's don't say, the app is a place to download, let's talk about Android, there used to be only 360, pea pods, 91, Machine, thumb play and other download markets, but the major mobile phone manufacturers are more and more optimistic about this market, so what Xiaomi, Lenovo, Huawei, etc. are doing the Android market, it is not an exaggeration to say that the large and small Android market statistics, at least hundreds!"

Yang Xiaotian was speechless: "So many? I thought there were just a few!"

Zheng Boning shook his head with a smile: "As the so-called no profit can't afford to be early, if you can't make money, how can there be so many application markets? I'll just say a leader, the current leader in the Android market should be 360 mobile phone assistant, this year's data has not come down, as far as last year's data is concerned, its users are more than 400 million, and the cumulative number of downloaded applications exceeds 32 billion times, accounting for 40% of the total downloads. ”

Hearing this, Yang Xiaotian's brows furrowed, this number exceeded his imagination.

Zheng Boning continued: "This is the number of downloads, so how many software are there, I happen to have data here! Just last year, more than 1,600 pieces of software were released through the 360 mobile phone assistant, and an average of more than 250 pieces of software were released every month, which is 60 or 70 pieces per week and 10 pieces per day!"

When Zheng Boning spoke, Yang Xiaotian also turned on his mobile phone, and his mobile phone was also equipped with a 360 mobile phone assistant, and when he opened it, he couldn't help frowning and said: "The mobile phone interface is so big, ten new software are sent every day, and the old hot-selling software still occupies some positions, in fact, the position of the new software is just a little bit, how can it stand out?"

Zheng Boning raised the index finger and middle finger of his right hand and said, "There are two kinds, one is free and the other is paid!"

"Let's talk about it for free first!" Yang Xiaotian had a deferential expression, making a mobile app seemed to be really more complicated than he imagined, he thought that as long as it was developed, nothing else would be a problem, but now that it is developed, it is just the beginning of the trouble, and there are many follow-up problems.

"As far as I know, there are four types of free, but there are actually only three that are used the most, which are editor's recommendation, new version debut, and event cooperation!" Zheng Boning said.

Yang Xiaotian nodded, and wrote these down in a notebook, he had the habit of carrying a notebook and a pen with him, and he would record some new knowledge points in the notebook.

After all, a good memory is not as good as a bad pen, and sometimes when you have nothing to do, you can flip through the next book, and you can find inspiration from previous records.