Just because a big event has slipped away doesn't mean it hasn't happened.

There are some things that really happen to everyone, whether rich or poor, they have experienced it personally, and it is not that if you don't care about it, it won't affect your life.

On January 1, 1998, Liang Yifei had just attended a 'press conference'.

The press conference, the form of launching new products, is also a super-era idea that he stole from various smart product manufacturers later.

Before Feike determined the route of the core of research and development, this is indeed not a braggaw and gimmick, after more than half a year, the second generation PHS was officially launched.

Originally planned, the second generation PHS included three new features: taking photos, music playback, and recording.

This is something that is lacking in current mobile phones.

This is also a task assigned by Liang Yifei to the R&D department according to his own ideas, according to his own ideas.

In the process of practice, I found that this idea was still a bit 'ahead of my time'.

Liang Yifei's so-called taking pictures, music playback, and recording requires the mobile phone itself to have such a function, not to say that it is connected to an external device, and the external device has such a function.

Then this requires that the nature of PHS products has actually changed, with the most basic capacity of sufficient memory, computing processors, including a 'system' for playing music.

In the words of the R&D personnel, such PHS is no longer a communication terminal in essence, but a suggestion computer with communication functions.

The five components of a computer: I/O devices, memory, combinators, and controllers. If you want to really meet Liang Yifei's requirements, PHS essentially becomes a computer.

In fact, the smartphones of later generations can be said to be computers with communication functions, which Liang Yifei knows.

This involves many aspects of technology, including the production process of chips, some of which can be outsourced, some of which have not been studied in China in this area, and some of which even need to be broken through in the world.

Just take a simple example, such as playing music, there is no USB flash drive, MP3 player, and real mobile wireless network access at all, and there is no way to import music, let alone decoding audio conversion and other technologies after import.

The feedback given by the R&D department, in principle, the boss put forward these ideas are refreshing, very forward-looking, and definitely the direction of the future, but in a short period of time, there is still a certain degree of difficulty, while developing on its own, it is necessary to always pay attention to the international frontier, once there is international innovation, you can immediately keep up.

The marketing department also made an enlightening observation.

Updating should be frequent, but not too large.

The span is too large, and even directly changes the core attributes of the product itself, which will make consumers who have been accustomed to the product have a sense of strangeness, which is equivalent to the launch of a new product;

Between freshness and strangeness, there is a layer of paper, too much is strangeness, just right is freshness.

Liang Yifei thought this suggestion was very good, and he adopted it without hesitation.

This is also one of the advantages brought by a large number of people who have studied abroad and foreigners, who have received foreign education and open their eyes to the world, not only have a lively brain, but also have a much less constraint on China's traditional 'superiority and inferiority, human relationship', that is, they are willing to think of newer and more effective methods, and dare to put forward their own opinions.

Taking into account all these considerations, the second generation of PHS has made two changes.

One is cosmetic.

The shape is more fashionable, and the use of new materials and new processes solves the point that PHS has been criticized for: no texture.

The texture of this thing can't be described in words, but when you hold it in your hand, you don't even need to touch it, just look at it with your eyes, and you can immediately feel the difference.

From the perspective of market sales, the appearance of the mobile phone is no less important than the core, the inner beauty and the external beauty, both are indispensable, and even at first glance, the external beauty is far more important than the inner beauty.

Improving texture is not just about doing surface work, but also in terms of materials and processes.

In terms of appearance, this time Feike also obtained two patents, one for the screen and the other for the shell process.

In general, the new PHS and international first-line mobile phones, in terms of appearance, can be said to have their own merits, and no longer before, compared with mobile phones, it seems to lose. If you only look at it from a fashion point of view, PHS may be even better, the current mainstream mobile phones are business style, and PHS is a young and fashionable route.

The second is that PHS has indeed added a feature: connected mobile games.

Although mobile phones are still very backward at present, mobile games were first found in a mobile phone from IBM in 1993, and that mobile phone was also the earliest mobile phone with memory.

But what really made mobile games popular was the 6110 launched by Nokia at the end of last year, that is, in 1997, this mobile phone came with a game called 'Snake'.

Feike PHS's own game is also this snake.

But unlike Nokia, PHS snakes can be 'interconnected'.

Because it is connected to the telecom fixed-line network, there is no real wireless mobile network function, so PHS's 'interconnection' is not essentially the 'network interconnection' of the Internet, but avoids wireless and adopts infrared technology.

It is not possible to play on two terminals at the same time, but it is possible to compare the 'scores' of several terminals, which greatly enhances the participation and challenge of the game.

These two characteristics have become the highlight of this press conference.

It is precisely because of these two characteristics that the price of the new generation of PHS has increased a lot.

Of the three models launched this time, the cheapest one has only the appearance changes, the mid-range one, which has a gaming function but cannot be interconnected, and the most expensive one, which has an appearance and interconnected gaming function, and each model has one or three options to choose from.

Overall, the price of PHS has increased by about double that of the previous generation.

The price has increased, and it is still much cheaper than mobile phones, but considering the feelings of consumers, the first generation of PHS phones before is still sold normally, and it will gradually withdraw from the market in the next three years.

But the highlight of the conference is not just these two selling points.

Liang Yifei announced at the press conference that PHS's next goal is to achieve two important functions.

Photo and music playback functions.

With these two functions, the practicality of PHS will enter a new level, according to historical memory, if these two functions can be realized within one to two years, then PHS can even leave mainstream mobile phones behind.

The reason why Liang Yifei can have this confidence to complete these two goals is that in addition to the current technical team of Feike, there is also a prophet:

In 1998, MP3 player was born in Korea, which solved two problems, audio conversion and chip memory capacity. As for taking pictures, it is not possible for the time being to launch the shooting function if you want to have millions of pixels at every turn, a photo of several M's or even larger, as in later generations.

And the release of two future plans at the same time, there are many hidden benefits, in addition to improving consumers' sense of expectation, you can also skip tickets - if there is only one goal, then the jump ticket is a bit disappointing, two goals, jump one, how to say it is reasonable......

Judging from the feedback, the press conference was relatively successful.

This was established more than half a year ago, a total of 11 provinces in the country have begun to carry out PHS access and popularization work, as expected, this kind of 'good quality and low price' communication tools are very popular with ordinary people, and no matter when, ordinary people, will always be the main force of consumption.

At the beginning of the year, there were intermittent new provinces to talk about business, but this does not require Liang Yifei to do everything himself, according to the standards negotiated with other provinces and cities before, just choose a similar application.

Although it is not the Internet era, the speed of information dissemination is not fast, but because the form of 'press conference' is really novel, PHS is the only existence of Scorpion, Phoenix New Media has a very good experience in doing hype work now, attracting a large number of media attention, so it is expected that the effect may be much better than the Internet era.

When I talked about the big changes in my life, I said at the end of the press conference.

After the end, Liang Yifei was really tired, and the decoration of the office of the boss of Xinlanyun Lake was still scattering formaldehyde, so he still returned to Lao Lanyun Lake, soaked in the big pool, and found a massage chick to knead.

This is really not a **** activity, a serious massage, the chick is not ugly, thin arms and legs, but the hands are particularly heavy, and the strength is ruthless, it is said to be the ancestral Chinese medicine massage kung fu, and Liang Yifei screamed.

Just as he was cool, Wu Sanshou came in from outside wearing a big bathrobe, walked to the door and stopped, and asked through the hazy smoke, 'Can you enter'.

Naturally, you can enter, just see that he took a mobile phone and said that the old man is looking for you.

answered the phone, it was Liang Yicheng, saying that there were some things to discuss with Liang Yifei.

It's not a big deal, he and Liu Ping have made Ah Ping's restaurant a hot mess now, and they have opened more than a dozen branches in the province, and they don't need to rely on Liang Yifei to 'retire' at all, and they don't even need to rely on Liang Yifei's face to do business.

But this time, Liu Ping and Liang Yicheng couldn't hold on to a major matter, and wanted to hear Liang Yifei's opinion.

"Housing prices are falling so fiercely now, I discussed with your Aunt Ping, it is better to buy a house and open a store, after all, it will be an industry in the future, but it is not too accurate, if the housing price is getting lower and lower, then it will not be smashed into it? What do you think about this?" Liang Yicheng said.

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