After Xiong Xingxing received the order from the branch, he sat on the chair for more than an hour without moving.

Thinking back to the time I came to Dragon City, it was really frustrated one after another.

He is an introvert, a person full of passion and ideas, and a confident person.

But the preparation of this successive new company and the continuous poaching of people really gave me a headache.

Alas, it's better to leave now.

This chaotic situation is really annoying to me.

called He Cheng in a low voice, but what he got was perfunctory and cold.

When I think about it, I get angry!

I heard that this kid who came to replace him is not a good bird.

In the branch there is the title of misleading specialist.

Now Wanjia is really everyone's use! Don't blame people outside for making irresponsible remarks!

What kind of subordinates and salesmen will a misleading expert bring out?

Such a person is actually very appreciated by the leaders and has come to replace him!

Alas, no matter what. From now on, Dragon City has nothing to do with himself.

With a sigh, he stood up and made himself a cup of Chinese herbal health tea.

Years later, Jia Xingde had left Jiangnan Province and went to a central province to serve as the local leader of Wanjia Life. Does he remember the crucial battle at the end of 2003?

Jia Xingde was born into an ordinary family of workers, his father was a technician in a state-owned factory, and his mother was a salesman.

Jia Xingde has been an honor student since he was a child, and he was admitted to a well-known university with his own results, and he chose Wanjia Life Insurance, an excellent company, when recruiting at school!

International vision and excellent results, vigorous vitality and good development space are the reasons why he is willing to give up other enterprises with better treatment and choose Wanjia.

Came to Wanjia, participated in the group training, and was sent to a business area in Gongzhou as a group training.

He was kind of an eye-opener: it turned out that this is how insurance is sold!

Gifted and intelligent, his understanding of the insurance industry is improving by leaps and bounds every day, and his eagerness to learn makes his understanding of the various situations of the insurance industry much deeper than the training of the same period.

The business area he went to was on the edge of the city and was originally a very mediocre institution. Not only is it not as good as Guanyin District, but even many district and county institutions like Longcheng are doing better than it.

There are many reasons why a business unit is doing well or not.

For example, the local economic development environment, in layman's terms, is whether the people have money or not. Affluent areas, such as Beijing, Shanghai, Guangzhou, and Shenzhen, will naturally give birth to more large insurance policies. The old and the young are poor and have not even solved the basic food and clothing, so how much money can they take out to buy insurance?

It's an extreme metaphor. In fact, there are more areas in the middle ground, and there are also economic disparities.

The local population is also very important. In places with a large number of people, whether it is an increase in staff, or an order, the absolute number will definitely be more if the proportion is the same.

Secondly, the ability of the local back-office to operate. Including the overall business promotion, human development, product promotion, brand building, public relations management and other aspects.

Finally, the most superficial is the combat ability of the marketing team.

The former one is the external environment, the so-called objectivity.

The latter two are internal factors, the so-called subjective.

Among them, the role of the back office is the most important, because the field office is recruited by the back office, managed by the back office, and organized by the back office.

The field office is the carrier of the results, but the back office is the back office.

The place where Jia Xingde went has a large population and a good economy, and although it is on the edge of Gongzhou, it has many schools and developed commerce, and it is a traditional economic powerhouse.

However, the person in charge did not do a good job, and in the monthly performance ranking, he has been in the middle and lower reaches for a long time.

After Jia Xingde came, he didn't do anything at first.

It wasn't until half a year later that he began to emerge.

Speaking of which, it's also an opportunity. Because it was 2001, Wanjia launched a revolutionary new product. The chairman of the board of directors of life insurance personally knocked on the gong in Shanghai to sell, and is very much looking forward to this product to bring leapfrog development momentum to Wanjia!

Jia Xingde is also very excited, studying in the company and researching at home.

After his research in mathematics, he finally opened a new product sales model.

The original product sales logic is: how much money the customer spends, how much benefit they get, what guarantees they have, and what they get in the end.

The benefits of this sales logic are very simple, but they are also not very attractive and not easy for customers to accept.

Because customers will always compare insurance products with banking products.

Over the decades, the yields have been high, and he says it's not as convenient as the banks. Can insurance do it? Definitely not!

The insurance is also returned every few years, and he said that the income is low, and it is not as cost-effective as the bank.

When you talk about the value (security), he says it's just in case, and it costs health or life, and no one thinks about it.

After all the calculations, few people buy insurance.

What to do with it?

Take risks to scare customers, what diseases, accidents, old people have nothing to rely on, etc., so that customers can preview in advance the tragic situation, embarrassment and dilemma that they may encounter if they do not buy insurance. It's called nightmare selling.

The other is to attract customers with love, responsibility, and interests, and use the benefits at your fingertips, the language of the picture, and the eyes full of support, to preview the future, so that he can preview the benefits of buying insurance in advance. It's called dream selling.

Whether it is a nightmare or a sweet dream, the skill requirements for salesmen are quite high.

You think, of course, it takes ability to depict beautiful dreams, and what the golden old age of the future is not a sentence. You have to depict the silver sand, the flying seagulls, the coconut grove, and the intoxicating golden color of the sunset shining on the beach, right? What kind of rich pension does not look at the eyes of the children, you have to depict the scene of grandparents generously giving their grandchildren New Year's money, right? What is sick does not rely on others, but on insurance. You have to imagine a few different scenarios, right?

It's harder to depict nightmares, and it's harder to get the timing right. You have to look at what you say, and when you say it. It's hard to be accurate, don't describe the general phenomenon as a curse on the customer. There is another difficulty, it is difficult to give examples.

The example you give is not to use what you are or what you are, but to use what if there is one person. Customers are sensitive and can't accept your malicious curse.

How to grasp this degree?

Test your skills! Pick your brain! Enough to learn!

For most salesmen who are old, have poor memory, and are not highly educated, it is a problem!

If you really want to be able to learn these knowledge and skills and then sell insurance, 80% of the salesmen can only be eliminated.

Relatively speaking, young and studious, college students, have such qualifications. Learn quickly, remember it firmly, comprehend it quickly, and draw inferences from others.

But here comes the problem again, they don't have customers!

Just out of school, young, as the saying goes, you can't do things well without hair. How many customers trust these fledgling youngsters?

Therefore, the traditional sales model has a huge natural contradiction, which is the contradiction between the ideal and the reality. It is the inevitable result of the insurance company's reluctance to gradually cultivate, and only want to exchange connections for premiums for quick success.