"The Wanderer" 38 -- One will succeed and ten thousand bones will wither
Insurance companies have to hold monthly meetings every month, called monthly management meetings. Everyone laughs and calls it menstrual meeting.
The content of the monthly management meeting is similar every month, and the time is held at the end of the month. The work content is also the same: take stock of this month and deploy for next month.
The more specific point is data analysis, rewards and punishments, what competition results are cashed, what plan is promoted, what new products are listed, what personnel changes, and even group insurance, and the operation is also open. It is very troublesome to gather everyone again, especially for the districts and counties to come to Gongzhou once.
Specific to the data analysis, it can be detailed, there are overall premium achievement, achievement rate ranking, absolute volume ranking. How much is pre-received, how much is underwritten, depending on the underwriting rate. There are also withdrawals and surrenders. Another piece of data.
There is also the number of pieces, through the number of pieces to see the traces of activity management, to see the salesman's visit and even the reserve of prospects.
The total premium is divided by the number of pieces to get the average premium, and the low average premium may be a problem of customer choice, a problem of salesman's sales habits, a problem of product mix, or a problem of prospect screening.
There is also the billing rate, so many salesmen always have some non-billing. Why not open?
Depleted resources, not showing up for work, not having confidence, being hit but not being dealt with in a timely manner, feeling bad or not having good skills?
Assessment indicators, which promotions, which early warnings, and which demotions.
There are also training data, involving the number of sessions held, the number of people, the registration for the examination, the training participation rate, the reference rate, the pass rate, the pre-job training rate, the regularization rate, the bridging training, the supervisor training, the supervisor training, the department manager training......
At every meeting, dozens of data are bombarded in turn, making the heads of these institutions dizzy.
When you are dizzy and swollen to the point of a mess, group insurance and operation also need to talk about group insurance, compliance, odds, wrong, wrong, new contract risks, long-term insurance, and renewals, which are divided into 13 months, 25 months and 37 months......
Therefore, in the eyes of the outside world, the insurance company's internal staff sits in the office and pampers themselves, and the wind can't blow, the rain can't get it, and the sun can't get it, as if it is an iron rice bowl for drought and flood protection. The hardship, pressure, heartache and even pain and humiliation are only understood by those who have done it.
Not to mention the general concept of employment in insurance companies: women are used as men, and men are used as animals.
When the new product was launched, the performance of Jia Xingde's business area was suddenly discovered by the leaders at an analysis meeting, and the changes were gratifying.
First of all, the billing rate is very high, and secondly, the proportion of new products is very high, because the new products are all 6,000 up, so the average premium is very high. Premiums and income per capita certainly go without saying.
As a result, Jia Xingde's sales model successfully aroused everyone's interest.
Later, this set of sales model began to be promoted in the whole branch, which opened a large-scale hot sales of investment-linked insurance.
However, Yu Yuanming disagreed!
I feel that this sales model is too aggressive, the element of flickering is too high, and the assumptions are all optimistic and good.
So, but when others sold a lot of policies in this way, he was still unmoved.
Of course, he didn't expect that one day, Jia Xingde, the initiator, would come to Dragon City and become the head of the new organization in Dragon City.
Jia Xingde's sales model is very simple to say, that is, with positive expectations to design the customer to pay 6,000 yuan in a row, and then withdraw money from the account every year to pay the premium, so as to roll over the profit, roll the money, and continue to receive a large sum of money at the end of 20 years!
Who doesn't want to pay only 18,000 and receive hundreds of thousands?
This kind of statement is to be well versed in human nature and attract customers with naked interests.
What kind of responsibility and love are you talking about? No!
What technology is needed? No!
Jia Xingde designed a model, and everyone put it on it directly, and then told the customer that it was okay.
Of course, the salesman is like a treasure: he only pays for three years. That's how it came out.
Jia Xingde became famous in a fight, and since then he has been regarded as a key training object in the branch.
Soon, however, 911 occurred the following year. The international capital market is bleak, and China is no exception. As soon as the market changed, several major investment experts packaged by Wanjia have collapsed!
Unfortunately, it was noticed by the media again. After several consecutive reports, the customer blew up the nest. They went to Wanjia to ask for explanations. At that time, Wanjia's experience in this area was also insufficient, and the ability of crisis public relations was poor, which then caused a storm that swept the country.
At the national summit, the chairman of Wanjia, who has always been strong and brave, also shed tears on the spot. Frankly and bluntly: it seems that the misdirection of a small number of salesmen is actually caused by the optimism of the company's management and the radical sales strategy of the sales department. Learn from the pain, learn a lesson, and put the interests of customers first.
Of course, in retrospect, China's capital market itself is rudimentary, and its customers are even more immature.
No matter how much money he makes, he thinks it's reasonable. Once he loses even a penny, he can't accept it.
The characteristics of this product are inherently required by customers with a certain risk tolerance, but it is widely marketed to the entire population.
This product originally needs people with sales skills and basic knowledge of the product to sell, and the company is also fully liberalized for the sake of performance. As a result, many newcomers sell stupidly and count money stupidly. The company also vigorously advertised, which is bound to inspire a bigger bubble.
And in the whole process, Jia Xingde played a role in fueling the fire.
Afterwards, he did not regret it.
I once made a sharing entitled "A Game, a Dream".
He still meant the collapse caused by coincidence. In fact, don't lose confidence in Wanjia because of this, the company's products are still very good.
Yu Yuanming sneered: Of course you don't have any! But who do those salesmen who have been deducted commissions go to reason?
The bonuses of department managers, supervisors, and back-office are all based on the performance of salesmen. If something goes wrong, only the salesman's commission will be deducted, who is responsible for those who promote and lead the misleading?
Not a single one!
Only the chairman of life insurance was taken down and transferred to Wanjia Group as vice president.
It's an explanation of the market!
However, more managers are not working as usual, so it will be a success.
Jia Xingde is highly appreciated by leaders because of his flexible brain.
This time, he was ordered to go to Dragon City in danger, and the leader really couldn't stand it. This bear star has made Longcheng into a miasma, and it will be a mess! If he doesn't change people, he will probably be paralyzed!
So, Jia Xingde got a key jump in rank!
This is a major breakthrough in his career!