The plane arrives in Liverpool.

After getting off the plane, it was already late in the evening when I arrived in Liverpool.

Daniel booked the restaurant in advance, and Shen Lang and Daniel got off the plane and hugged and smiled: "You have been fat again recently." ”

Daniel shook the fat on his stomach and grinned: "No, no, no, I just haven't exercised recently, Shen, since I was named Victoria's Secret's management, I don't know how many young models in London took the initiative to find me." ”

Looking at Daniel's obscene smile, Shen Lang knew how comfortable Daniel's life was.

Shen Lang smiled and patted Daniel on the back: "Pay attention to your body." ”

"Don't worry, I've recently decided to take a break and the little models have time to look for them. ”

Daniel got into the car and said: "Klopp has visited the new training base and is quite satisfied. ”

Worth 250 million pounds, how can you not be satisfied with the most expensive training base in the Premier League.

Shen Lang smiled: "It's good to be satisfied, I need to see Liverpool's stronger performance this season." ”

"By the way, Shen, your vision is really accurate, Ronaldo and Ibrahimovic's performance this season is like returning to the top.

There's a game at home tomorrow night that you don't want to miss. ”

Daniel said with some excitement.

There are very few people in the UK who don't like football, even if they pretend to love football on the surface.

British chats often start from football, and under Daniel's introduction, Shen Lang knows that Ronaldo and Ibrahimovic are performing well.

Klopp was even more pleasantly surprised, unbeaten in the league, and the Champions League results were also crushing opponents.

At a local restaurant in Liverpool, the owner and Daniel knew each other very well, and after the meal, Shen Lang and Hu Shitong rested for a night at a local villa in Liverpool.

Early the next morning, Daniel took the car early to pick up Shen Lang.

In the early morning, Liverpool can see many children walking through the streets with football.

The football atmosphere is indeed much stronger than in China, and there are posters of Liverpool stars in many places.

What Shen Lang saw the most were posters of Ronaldo and Salah and Ibrahimovic.

"Shen, this season's new trident is absolutely invincible in the world, and the reason why we have achieved an undefeated season is the strength of the three of them. ”

Daniel looked proudly at the posters of the stars posted on the street, and the football culture has long been deeply embedded in the city.

When he arrived at the Cocoby training base, the entire brand-new training base appeared in front of Shen Lang.

The security guards at the gate recognized Daniel's vehicle and hurriedly let it go, and their task was mainly to stop the reporter.

There were indeed many reporters squatting on the sidelines, and they hurriedly took a few photos when they saw this.

Jurgen Klopp is leading his first-team players on a pitch with an assistant coach to warm up with his players.

On the other side of the pitch, young players and reserve squad players are training, but their eyes are always on the first team from time to time.

"Guys, please pause. ”

Daniel appeared in front of the players with a smile and interrupted their training.

Klopp smiled and looked at Shen Lang, who followed Daniel to the court, and walked up to hug enthusiastically: "Welcome, boss." ”

Shen Lang smiled and hugged Klopp, and then looked at Ronaldo, Ibrahimovic and other stars.

"Hello, sorry to interrupt your training. ”

Ronaldo has long passed the age of sharpness, and the core of Liverpool is Salah, but Ronaldo is still living a good life in Liverpool.

Shen Lang, Ronaldo and Ibrahimovic shook hands and hugged with a smile, and Ronaldo praised Liverpool's new training base as the best and most perfect he had ever seen.

There are 20 football fields in the entire training base alone, plus a small stadium of 10,000 people, and the various modern configurations are much stronger than Real Madrid.

Shen Lang and Daniel just took a look at each other, then walked to the office building, and the players continued to train.

Long before Shen Lang got off the plane, Caspar Rorsted, CEO of Adidas, had personally come to Liverpool with the negotiation team.

This negotiation Shen Lang was completely entrusted to Michael Dawn.

At 10 a.m., in the conference room in the office building of the training base.

After Shen Lang and Rorsted shook hands, the negotiations began.

Liverpool's performance in last season's double was unexpected by Adidas.

With excellent results, Liverpool is naturally eligible to ask for a price increase.

It's just that Liverpool's price increase is a bit too harsh, and the current contract is only 45 million pounds a season.

But Michael Dawn, a somewhat shrewd young Jew, shouted out a sponsorship fee of 90 million pounds a year?

Rorsted couldn't wait to slap Michael Dawn away.

Rorsted would certainly not agree to the price: "Michael, your offer is too high, and the sponsorship fee we have made for Manchester United is only £70 million. ”

Michael Dawn said in a serious tone: "Mr. Rorsted, do you think we are not as good as Manchester United?"

Luo Side's tone froze, and he quickly denied: "I didn't mean that. ”

"So you think we're not as good as Arsenal, who are so much worse than us, but you're offering them £60 million in contract extensions.

Do you think this is in line with Liverpool's double-winning value?

Or if you don't plan to renew your contract, I don't think Nike will miss the opportunity to work with us. ”

Michael Dawn's tone was sharp, causing Rorsted to frown.

If Rorsted hadn't been planning to renew his contract with Liverpool, he wouldn't have come in person.

"Michael, negotiation requires us to calm down, don't we?"

Rorsted looked at his negotiation team and said according to the plan: "How about I am willing to renew your contract for 60 million pounds a year?"

Michael Dawn sneered mercilessly: "Mr. Rorsted, please show your sincerity, my boss doesn't have that much time, did Manchester United win the double last season?"

"Uh, no. ”

Rorsted's face was a little ugly, but he replied anyway.

Michael Dawn pressed his hands on the table, leaned forward slightly, and said: "So do you think 60 million pounds is worthy of Liverpool, worthy of Salah, Cristiano Ronaldo, Ibrahimovic three superstars together, worthy of the Premier League and Champions League double?"

Rorsted didn't expect Michael Dawn to be so difficult, and Daniel secretly gave Shen Lang a thumbs up.

Shen Lang just listened to the team of Michael Dawn and Rorsted arguing, Rorsted almost retreated step by step, and the price rose higher and higher.

By the lunch break, Rorsted had already offered £80 million a year in sponsorship, but it still didn't satisfy Michael Dawn's appetite.

Negotiation is negotiation, and there is harmony when eating.

Rorsted and Michael Dawn were still talking and laughing, and Rorsted even moved to dig people.

However, Michael Dawn has long been used by Shen Lang with a loyalty aura, which is a state of die-hard loyalty, and no one can dig it up.

Michael Dawn invited Rorsted to visit the Cocoby training base, and Rorsted was thoughtful.

Seeing Ronaldo and other superstars again, Rorsted hesitated for a moment and finally made a decision.

The negotiations lasted for an afternoon, and at the end of the negotiations, Shen Lang rewarded Michael Dawn with five million pounds.

Because Michael Dawn helped Liverpool sign a sponsorship that shocked the world, Adidas soon officially held a press conference with Liverpool.

Adidas has renewed Liverpool's sponsorship contract for a decade billion pounds, paying Liverpool £100 million a year as a sponsorship fee.

This price surpasses Nike's previous sky-high cost of sponsoring Real Madrid, instantly breaking the history of Premier League jersey sponsorship.

Michael Dawn persuaded Rorsted, who gritted his teeth and made an offer to surpass his old rival Nike.

Nike's hand is stretched too long, and Adidas would rather spend an extra 50 million pounds to sponsor Liverpool than kill Nike's prestige.

Liverpool fans are even more ecstatic, and the honor of the club is their honor.

In particular, Adidas' sponsorship fee surpassed that of their sworn rival Manchester United, which made Liverpool fans cheer, and many fans even publicly supported Adidas online.

There have been many fans who have been dissatisfied with Adidas before, Liverpool has performed so well, but the shirt sponsorship fee is nearly 30 million pounds less than Manchester United.

Now, Liverpool's sponsorship fee has reached 100 million pounds, and it has become the world's most expensive jersey sponsorship, and it has become a Manchester United fan who is unhappy.

And Liverpool's negotiating team hasn't stopped yet, and the only thing United fans can be proud of crushing Liverpool is a chest advertisement.

Michael Dawn's task is to sell Liverpool's chest advertising, at least surpassing Manchester United!

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