With Christmas days to go, Shen Lang is not in a hurry, and Michael Dawn keeps making appointments with the heads of Emirates and Qatar Airways.

The offer of two oil giants in the aviation field is also very satisfying for Michael Dawn.

Emirates is the largest airline, offering $400 million over five years, which is only $15 million less than Real Madrid.

Qatar Airways is still a little weaker, offering only $300 million in sponsorship over five years.

But no matter which one is definitely beyond the previous offer of Standard Chartered Bank, Standard Chartered Bank has long been selectively ignored by Shen Lang.

After all, Standard Chartered Bank is not as rich as these oil giants, and the sponsorship fee of $50 million is already the limit of Standard Chartered Bank.

It's a pity that Carlsberg, the sponsor that Liverpool has cooperated with for many years, cannot continue to sponsor Liverpool due to the sponsorship of the Champions League, otherwise Carlsberg will definitely give a very good offer.

Unless Liverpool don't play in the Champions League, but how is that possible.

Michael Dawn reports to Shen Lang almost every day on the latest progress of the negotiations between the two companies, and the negotiations have reached the last moment.

Emirates has just ended its contract renewal with Real Madrid, and Emirates makes only a billion dollars a year, and the cost of sponsoring these football clubs is so high that even Emirates is backing down.

Michael Dawn suggested choosing Emirates as a sponsor: "Boss, Qatar's financial resources are still weaker than the UAE, and Emirates should be the best choice for us." ”

Shen Lang encouraged Michael Dawn a few words, and just as he wanted to speak, he saw Daniel rushing into the office in a hurry.

"Shen! Good news! AB InBev is sponsoring us!"

Daniel ran into the office with a grunt, and said urgently.

Michael Dawn's eyes lit up instantly: "Mr. Daniel, are you sure?"

"Of course, Michael, this is an offer from them, the negotiating team has arrived at Liverpool airport and I have sent someone to pick it up. ”

With a smile on his face, Daniel handed a piece of paper to Michael Dawn.

Shen Lang was still regretting Liverpool's loss of Carlsberg just now, but he didn't expect AB InBev to send it to the door in a blink of an eye.

Michael Dawn glanced at it quickly and said in surprise: "Boss, AB InBev's offer has been 70 million US dollars a year, I think we can consider negotiating with AB InBev's team, I have a hunch, they will give us a surprise." ”

Daniel didn't expect AB InBev to come over and mix in, but it was clear that AB InBev's arrival might spur Emirates to make a higher offer.

Still in the conference room.

The subject of the negotiations was Roosted from Adidas to Bryce de Silva, vice president of AB InBev.

De Silva's main business is sports sponsorship, and Budweiser has always been one of the most bold sports sponsors.

Liverpool is certainly in AB InBev's sights, and there has been no news of Liverpool before.

AB InBev also thought that Liverpool would renew the contract with Standard Chartered Bank, so it did not take the initiative to contact.

But as Liverpool sold its breasts all over the world, AB InBev also hurriedly sent De Silva to come out in person.

Last season's double, the clubs of the three world football superstars, and the century-old giants all made Liverpool's commercial value far greater than before.

De Silva was sincere, Michael Dawn only talked a few words, and De Silva quickly put the price on par with Emirates.

Michael Dawn was also a little surprised by AB InBev's deep pockets, but it's not surprising to consider that AB InBev's annual profits were more than three times that of Emirates.

After all, it is the world's No. 1 beer giant, and it is normal to be generous.

In the middle, Michael Dawn contacted Emirates, but the other party made it clear that he could only pay up to $80 million.

Michael Dawn decisively abandoned Emirates and continued negotiations with De Silva.

"Mr. de Silva, we might as well sign a VAM agreement, what do you think?"

Shen Lang kept watching the negotiation tug-of-war, and said a little impatiently.

De Silva recognized Shen Lang of course and smiled: "What do you say?"

"If Liverpool win the treble this season, I hope the sponsorship fee will reach $100 million, and if it doesn't achieve the treble, we will only need $60 million. ”

Shen Lang's words startled De Silva, but then he began to think about it.

De Silva has the authority of 100 million US dollars, and he can make his own decisions if he does not exceed this price.

"Triple crown? I have to say, I was impressed by your proposal. ”

De Silva, as a sponsor of football matches, is of course aware that the Premier League has not seen a treble winner in two decades.

The Treble is when a team wins the top league in their country, the highest cup in the country, and the highest continental league on their continent in one season.

A team that can win the treble means that they have reached the top of European football, and De Silva certainly knows the huge fame and effect that this result brings.

"Also, if Liverpool do achieve the treble this year and continue to do so next year, I hope the sponsorship fee will increase a bit. ”

Shen Lang is a big deal for Daniel to poach a bunch of superstars who are about to retire, and it is not difficult to stack them together to win the Champions League three times in a row.

De Silva was completely shocked by Shen Lang's tone, three crowns in a row for two consecutive years, and three consecutive Champions League winners?

If such an achievement appears, let alone 100 million US dollars a year, even if it is more expensive, it will be worth it!

De Silva said with a grim face: "If Liverpool can really achieve what you say, I agree with this offer." ”

Shen Lang handed over the negotiations to Michael Dawn, and the two sides continued to negotiate fiercely.

Daniel soon made the news of AB InBev's sponsorship public, and the gambling agreement attracted the attention of all fans.

The negotiated price is $50 million a year, and the sponsorship fee for winning the Premier League and Champions League double will reach $90 million, and the sponsorship fee for winning the FA Cup will rise to $100 million.

If Liverpool wins the Triple Crown for two consecutive years and the Champions League for the third time in a row, the sponsorship fee will rise to $120 million a year.

The agreement is not too surprising, but anyone can tell that the Liverpool club is confident.

Many Liverpool fans are excited to see the team achieve the treble.

Once realized, the sponsorship fee for chest advertising this season will instantly rise to 100 million US dollars, not to mention Manchester United's sponsorship, and even the sponsorship signed by Real Madrid and Emirates has been left far behind.

Liverpool fans even rushed to celebrate, and Budweiser beer was sold out of stock in the Liverpool area.

This was the most satisfying news De Silva had ever heard before getting on the plane.

Counting Adidas' jersey sponsorship of $130 million a year, Liverpool's jersey and chest advertising alone this season will reach $230 million if it really completes the treble!

Shen Lang directly gave Klopp a budget of 100 million pounds, if you want to win the treble, you have to buy players, and the more you buy, the better.

Klopp was suddenly excited, as a manager, what he hopes most is to coach in the giants, especially the giants who have a lot of money.

Liverpool's squad is now so strong that it is against the sky, Shen Lang will continue to strengthen, and Klopp can't help but start thinking about which teams to poach players to join.

Klopp even made a military order for the club and the fans, and he will definitely win the treble for the team.

This is what Liverpool fans are most excited about, the sworn enemy Manchester United won the treble, but Liverpool did not, so how can Liverpool fans bear it?