Chapter 477: Midlife Crisis
Qiancun Department Store, that is, Asia Mall, at the beginning of its establishment, took a completely different route from the old large state-owned department stores, and truly achieved that the customer is God, and gave users the most friendly experience in contemporary times, both in terms of service and environment.
User experience is important, sometimes even more than the product itself, and this is only beginning to be taken seriously after a decade, and Asia is taking a step forward in its time, reducing the dimension of other shopping malls, even if it doesn't have to actively do some aggressive behavior, it is enough to overwhelm the crowd.
The same is true in Binhai City, the same is true in Asia, the service is not only better than the public department store, but also not comparable to the Xinyue Plaza, after all, the shops in the Xinyue Plaza are rented out, and the service attitude of the merchants is uneven, and Xinyue does not have the ability and energy to require all businesses to carry out unified and standardized services for the time being.
Therefore, from the day it opened, Asia Mall was full of people.
Speaking of which, Binhai City is a medium-sized city with a population of more than 6 million, the second tier is on the upper side, and the economy is improving rapidly, but after all, the people have only been rich for a few years, and in recent years, as the mainstay of the people's consumption, the 'working class', the number of laid-off people is still very large, so the entire urban consumption is not as huge as it seems.
The popularity of one Asian mall is enough to directly and seriously affect the traffic of other shopping malls.
It is not far from the Asia shopping mall, and the Xinyue Plaza diagonally opposite is naturally the first to bear the brunt, Yuan Xinran may not be as good as Liang Yifei's vision pattern, but one thing is not wrong, the urgent need is that Asia has grabbed the flow of customers, and if you want to solve this problem, Liang Yifei said that 'practicing internal skills' will not be able to turn things around for a while.
Plus, there's one thing she doesn't get wrong.
When two armies face each other, and one side does not take the initiative to attack, it does not mean that he will not attack, or does not want to attack.
People are harmful to the tiger's heart, and the tiger is also hurtful, also in a city, so close, and a highly homogeneous industry, if you don't want to say goodbye, don't want to defeat each other, it's almost impossible.
Tian Xiaojun, general manager of Qiancun Nanjiang District, stood by the floor-to-ceiling window of the office on the top floor of Qiancun, his eyes across a few streets, falling from the sky to Xinyue Square in the distance.
Unlike Qiancun, which is eight stories high, Xinyue Plaza covers a larger area, but even if you count the second phase under construction, the highest point is only five floors, and the first phase is only three floors, so from Tian Xiaoliang's point of view, it can be said to be looking down.
However, Tian Xiaoliang's mood was not high, and he was even a little unhappy.
He is the old team in the early days of the business with the big boss of Asia, and he has to have qualifications and ability, and he has the trust of the big boss, but in the local area, due to the limited high-level positions, he has always held the position of a middle-level cadre.
Middle-level cadres do not have much power, there are many things, there are not many benefits, and the blame is not small.
Who doesn't want to get ahead, who doesn't want to be in power, who doesn't want to get rich and famous? If you don't want to do this, you can simply go back to your hometown and farm, and now the country can be said to be the best era for farmers in thousands of years.
Fortunately, waiting always pays off, Asia has expanded in a big way, and finally the opportunity has come for him to manage the development of a province alone.
The key city of Nanjiang Province is naturally Binhai City, and if you get Binhai, you will get Nanjiang.
At the beginning of the location at the foot of the site, in addition to the convenient transportation, dense flow of people and other reasons, Tian Xiaoliang also had a deep consideration: not far from the opposite is another private shopping mall, at that time it was not happy.
Competing with private enterprises is better than competing with department stores with public backgrounds, Tian Xiaoliang went to inspect it at that time, and it can be determined that the opposite shopping mall is definitely not as good as Asia in the future, and once Asia opens, it is easy to make the opposite side deserted.
To put it simply, it is to choose the previous Xinyue to go under the knife, build up the popularity, and establish the reputation of Asia as the first private shopping mall in the coastal area.
This is called 'potential' competition, which does not directly do anything to the other party, but relies on the strength of its own side, naturally squeezing the other party and further establishing its own industry status.
His luck is really good, Asia is still in the preparatory stage, and the owner of the shopping mall opposite suddenly ran away.
Tian Xiaoliang felt that this was definitely God's blessing, and he was too smooth.
Taking advantage of this opportunity, the preparation was accelerated and a group of people were dug up from the opposite side.
At that time, the grand opening of Asia was in stark contrast to the deserted closure of the other side.
Who knows, in just a few days, someone actually took over the shopping mall opposite, not only took over, but also in a very short period of time, from the boom, and lively and lively.
At present, it seems that the Xinyue Square opposite is not a fatal threat to Qiancun for the time being, but with Tian Xiaoliang's style of doing things, he quietly went to Xinyue several times and came to a conclusion that if the other party is allowed to develop naturally, then in less than half a year, I am afraid it will become a fierce enemy, and the development of Asia in the coastal area will be greatly hindered.
According to the convention, there are several well-known shopping malls in a city, each with its own characteristics, each leading the way, and developing its own, which is the norm.
However, at present, the actual situation of Asia's expansion to the whole country is not like this, and every time Asia opens anywhere in the country, it can suppress other local shopping malls, including department stores, in a short period of time with its business service concept that is almost ahead of the times.
The only ones that can compete are shopping malls and chain stores invested by foreign companies, but after all, there are only a very small number of them in big cities such as Beijing, Shanghai and Guangzhou.
In other words, in comparison, Binhai City, Nam Giang Province, among the various regions in the national layout of Asia, the results will be relatively low.
Now is the high-speed development stage of Asia, this stage due to the lack of talents, like him before the old team are qualified to take charge of the party, then the same reason, this stage, is also the above inspection and training of talent stage, if in this stage shines, in the future group, there will naturally be a more excellent future, in turn, this stage of mediocrity, the future of the future can be imagined will not be too wonderful.
The big boss is not a ruthless person, but he is by no means a person who affects his work for the sake of feelings, Tian Xiaoliang does not want to become an idler raised by the group in the future.
He is 43 years old this year, for men, it is the stage of energy and ability are the best, but it is also the last opportunity to fight in life, grasp it, there are still great scenery to see in the second half of his life, and if he can't grasp it, there is also a great scenery to see: go home to see his wife hugging his grandson.
The so-called midlife crisis is exactly that.
Tian Xiaoliang also felt a little depressed, what is the origin of the shopping mall owner opposite? I heard that she is a very young girl.
But such a girl, the concept of running a shopping mall, but more than a cut above Asia, just a few times in the shopping mall, Tian Xiaoliang found that there are too many things in Xinyue Plaza that make his peers feel surprised and afraid.
Where did the talented people come from?
There is not much time to wait slowly, with the last three or five years of continuous improvement and adjustment again.
The so-called knowing oneself and knowing that the other is invincible, I dare not say that I will not be defeated, but at least we must find out what kind of person the opponent is, Binhai City is so big, there is no secret at all, it didn't take much effort, Tian Xiaoliang inquired clearly, the real big boss of Xinyue Plaza opposite is Liang Yifei, the largest private entrepreneur in Binhai City and even Nanjiang Province.
This is definitely not good news.
The friend who helped him inquire about the news directly persuaded him, Lao Tian, don't think about anything you shouldn't think about, unless your father is the big leader in the province, don't compete with Liang Yifei in Binhai, on money, people are a lot bigger than you, on relationships, this is people's territory, those leadership friends you know, people have already made friends, they are more familiar than you, and the relationship is deeper.
Speaking of the ability to do business, this Liang Yifei is in his early 20s, and he has gotten mixed up to this point, speaking of ruthlessness, you go and inquire, there was a big boss in Binhai City before, and he wanted to bully him at that time, and now he is still in prison, and I heard that he is about to die.
When Tian Xiaoliang was young, he was also a person with sharp spirit and courage to fight, otherwise he would not have put aside his stable job and started a business with the boss of Asia; but after so many years of 'middle-level cadres', people have also reached a certain age, and their living conditions have also changed dramatically from the beginning, so that the edges and corners and sharpness have gradually smoothed out, and there is less momentum and more calmness.
Calm is sometimes necessary for the development of enterprises and can be kept, but on the other hand, if you are too calm, you often have to get by and live a chaotic life.
After figuring out this situation, Tian Xiaoliang once lost the mind of saying goodbye to the other party, and became very 'calm' like his age.
People, once there is no higher pursuit, there is not too much pressure, begin to pay attention to the enjoyment and small profits in front of you, think about your current situation is actually okay, the person in charge of the region, the general manager of the shopping mall, there are hundreds of thousands of yuan of income a year, usually what money is out of the company, out of the car, food and fish, singing next to the little girl, than the above, more than the bottom.
When the mind on business is light, there will be more eating, drinking, and having fun.
Looking at the second phase of the Xinyue Plaza in the distance, which was getting closer and closer to completion day by day, Tian Xiaoliang frowned, except for sighing, that is, sighing.
Just as he was sighing, the phone rang.
"Oh, Zhao Gongzi, what do you command?"
Hearing the voice of the person on the other end of the phone, Tian Xiaoliang was a little happy, but also felt that it might be a trouble.
It's not a long story, once at a gathering of friends, I met the so-called 'Zhao Gongzi', and it is said that the elders of the family are the leaders of the city.
After one or two came and went, the two got acquainted, and Tian Xiaoliang realized that the other party was actually making fakes and fake VCDs.
At that time, he still thought it was strange, there were officials in the family, or not small officials, what do you do not make money, make fakes, this is ...... Isn't that inexplicable?
But only after listening to the other party can you know how big the profit is in this fake!
A VCD, the market price is 2800, the cost price of the genuine manufacturer, probably less than 800, to make a fake, the cost price to be 6% off, and then put on the brand, it is sold according to 2800, and there is no need to pay taxes.
This is still imitation of domestic goods, imitation of foreign goods, the profit is greater, one can earn four or five thousand, but the technical content of foreign goods is still relatively high, and the current imitation technology is not very up.
"Mr. Tian, let your mall sell it, you sell one at the market price, give me 1800, and the rest is yours. Don't worry, what can happen in Binhai? What can I do? Not only your shopping malls and department stores are selling my goods, but there are also more distribution points all over the country. ”
Zhao Gongzi said so at the beginning.
Tian Xiaoliang was moved, and while he was still doing it now, he thought of making more money, so that no matter what happened to Asia in the future, he would be able to live a better life.
People, don't you just want money.
In the first month, in the name of doing activities, the early 3000s were only sold for 2500, and the more than 2,000 were only sold for 2,000, and in a short period of time, they made money that could not be earned for a year, but the quality of the fakes given by Zhao Gongzi was getting more and more fake, so that some people turned back and complained.
So when he received a call from the other party again, Tian Xiaoliang was also a little annoyed.
If you want to talk to him, if you make a fake, you have to look like the real thing, or everyone won't want to make money.
Please remember that the first domain name of this book is .. m.