Of course Red Bull has heard of it, not only has it heard of it, but Liang Yifei quietly shifted the topic to energy drinks, and the real target object is Red Bull.

Compared with the health care products market, the beverage market is a larger audience, more demand, more sustainable market, although the profit margin is not as good as health care products, but compared with other industries, the profits are still amazing, and very stable, almost not affected by policy and economic fluctuations, it can be said that it is a relatively stable, but also more objective cash cow.

In this market, among the many well-known brands, among the brands that have always been in the first line, Red Bull basically occupies the top position all year round, even surpassing Coca-Cola.

Around 2015, the annual sales of more than 20 billion beverages in China can be regarded as a line, and there are only four, of which Red Bull is 23 billion, and the second is Coca-Cola, although it is suitable for all ages, men and women, but it is only about 21 billion yuan.

JDB, the nutrition express line tied for third, just reaching the standard of 20 billion.

These four beverages constitute the first echelon of China's beverage industry.

And Red Bull's Chinese distributor himself is worth more than 100 billion because of Red Bull, ranking among the world's 100 richest people.

This is an inconspicuous, low-key and muffled industry to make a lot of money, and there are really not too many competitors and challenges, Red Bull's taste formula, since entering China, has not changed much for many years, easy to lie down to make a lot of money, stable ruthless.

In the health care products industry, no matter how big Liang Yifei is, it is only a billion scale.

It's enough to become a rich man, but if it's used to plan a bigger business, the financial support it can provide is still too little and it won't last long.

The key is that it can't be eaten for a few years, after 96 years, the entire health care product industry began to shrink, and the rate of decay is even more amazing than the rise rate, about 97 or 98, and the entire market has completely collapsed.

Speaking of Red Bull, Xie Yifei refers to a lot, Red Bull originated in Thailand, and the Xie family's status in the Thai business district is naturally like a treasure.

Coincidentally, the founder of Red Bull, also a Thai Chinese, Chinese name Xu Shubiao, originally operated in the pharmaceutical industry, the scale of the enterprise is not large, that is, the position of downstream distributors in the industry.

In the early 80s, Xu Shubiao found that functional drinks from Japan and South Korea were very popular in Thailand, and felt that this was a business opportunity, so he used his medical foundation to invent Red Bull on the basis of a traditional drink in Thailand.

Chinese taste Red Bull for the first time, will feel that the taste is strange, thinking that this is the special taste of functional drinks, in fact, not entirely because of the medicinal effect, but Thai drinks are this taste, and how to improve the taste of mainland localization, the core things are still difficult to change.

In the mid-80s, an Austrian businessman drank Red Bull in Bangkok and thought it was quite good, so he and Xu Shubiao jointly established the Red Bull Group, which improved Red Bull and sold it in Austria to become the Austrian agent of Red Bull and the first overseas agent.

Xie Yifei said that "someone has long been aiming at the mainland market", saying that Xu Shubiao himself, Thailand has a population of more than 60 million, Austria has a population of more than 8 million, and Chinese mainland has 1.2 billion people, this is an amazing market, in the early 90s, at the time of reform and opening up, China's economic recovery, Xu Shubiao returned to his ancestral hometown of Hainan, wanted to set up a factory to sell Red Bull but finally failed for a very speechless reason.

There are no functional drinks in the Chinese commodity classification catalogue and cannot be admitted.

"Well, then can you help me contact Xu Shubiao, buy Red Bull patents, or act as an agent for Red Bull mainland production and sales?" Liang Yifei asked Xie Yifei.

"CP has a lot of retail business in Thailand, Xu Shubiao and CP have some shoe dealings, many of Red Bull's raw materials are also purchased at CP farms, and they are Chinese, and my uncle has some dealings, the relationship between the two sides is not bad, there is no problem in contact, but if you want to buy a patent, I estimate that it is impossible, Red Bull makes money, Xu Shubiao is not short of money now, who will sell a hen that can lay golden eggs. As an agent, it should be possible to talk about it, Xu Shubiao is more open-minded, and the original agency to the Austrians is an example of his acceptance of this form of cooperation. ”

In fact, Liang Yifei knows Xu Shubiao, but what he doesn't know is that Xu Shubiao's current wealth in Thailand is no worse than Zhengda, and he can be ranked among the top ten richest people in Thailand, and his career has been smooth, just more than ten years later, he once became the richest man in Thailand.

Therefore, Xu Shubiao is not short of money at all.

However, in contrast, the Xie family's industry is more widely distributed, the roots are deeper, the iceberg under the water surface is larger, and the control of Thailand's economic lifeline is tighter, while Xu Shubiao only relies on Red Bull as a functional drink, although there is no lack of wealth, but his influence and status in Thailand are far from being comparable to Chia Tai.

It can be seen from the attitude of the mainland that the head of the Xie family can stand beside the supreme leader on Tiananmen Square to attend the ceremony, and Xu Shubiao is far from having this qualification.

Liang Yifei thought for a while, if according to Xie Yifei's description, it is feasible to obtain an agent, and in the history of the original emptiness, it is indeed the mainland businessman who obtained the agent, and for decades, by deliberately transferring assets and doing tricks on the statement, he actually did not give Xu Shubiao a penny of dividends, which led to the later Red Bull dispute.

The only trouble may be access.

However, it is one thing for foreign businessmen to come in for production, and it is another thing for domestic entrepreneurs to do business, and sometimes foreign status can bring a lot of convenience, but it can also be a drag and cause some unnecessary trouble.

"Otherwise, let's fly to Thailand tomorrow, and you can help me introduce this Dr. Xu." Liang Yifei said and smiled.

"So anxious!" Xie Yifei rolled his eyes and asked with a smile: "Then what good is it for me?"

"When you run a pharmaceutical factory, I, the king of ideas and an outstanding entrepreneur, will do my best to help you. Liang Yifei said.

"It's a good exchange, but well, it's definitely not going to work this year, Xu Shubiao believes in Buddhism, since his career, at the end of each year and the beginning of the year, he has been practicing in the temple for more than three months, without asking anything, no one goes, even my uncle is no exception. Xie Yifei said.

Liang Yifei was speechless by him, and everyone was stunned, this Dr. Xu is really an out-and-out Buddhist entrepreneur, 12 months a year, he can give himself a vacation for more than three months, isn't this a joke?

There are entrepreneurs in China who have done this, but the chick is soaked and the company is lost.

"The situation is different from country to country, and it is difficult for foreigners to understand the enthusiasm of Thai people, especially Thai businessmen, for Buddhism. Xie Yifei said.

"I heard that Dr. Xu was a drug salesman when he was young, and he went from house to house every day to sell medicines, and he didn't have anything to eat if he didn't work for a day, so I guess he didn't believe in Buddhism at that time. Liang Yifei said.

Xie Yifei stared at Liang Yifei for a while, smiled, shook his head and said; You're young, and your mouth is unforgiving. It can be said the other way around: if he earns so much money, if he can't even practice his own beliefs, then what's the point of making money? Maybe he has worked hard for half his life just to have the ability to give himself a few months off a year and quietly practice Buddhism. ”

That's the same thing. Liang Yifei nodded.

"But then again, are you really so pessimistic about the health care product industry? At first, I thought that you were deliberately scaring me and didn't want Qingchunbao to compete with you. Xie Yifei said.

"It's not pessimistic, people have no foresight, there must be near-term worries, it's always good to make more money. Liang Yifei said casually.

At this moment, someone passed by, heard the last two sentences of their conversation, and said uninvited with a strong Northeast accent: "The health care products industry is booming, if this industry can't make money, then other industries can't make money." ”

It's a bit rude, but it's full of confidence.

When I turned my head, I saw a line of three people walking side by side.

It's also a coincidence, among these three people, there are two of them, Liang Yifei knows them, but the middle-aged man who spoke, Liang Yifei has no impression at all.

Liang Yifei knew these two people, but these two people didn't know him, but the person who spoke knew Xie Yifei, stretched out his hand to Xie Yifei very enthusiastically, and said, "Mr. Xie, are you here too?"

"Mr. Jiang, hello, hello!" Xie Yifei shook his hand with a smile, and then said, "Mr. Jiang, what you said just now is not right, this Boss Liang has made a lot of money in health care products." ”

"Boss Liang?" Mr. Jiang opened his eyes wide, looked Liang Yifei up and down for a few seconds, and suddenly laughed: "Oh, if you guess correctly, this is Liang Yifei Liang Boss of the Chinese Turtle Essence, right?"

Liang Yifei asked with a smile: "It's just a contemptible person, but it seems that I have never met Mr. Jiang." ”

"Haha, it's the first time we've met, but Mr. Liang, you're not good at intelligence work, you see our Feilong, there is a special intelligence agency, and the situation of the domestic first-line health care product manufacturers is clear, young in his early twenties, handsome, surnamed Liang, or made a lot of money in the health care products market, so who else can there be except Liang Yifei Liang boss of Huaqiang Factory?!"

"Come on, come on, let me introduce you. Yifei, this Jiang Weijiang president, is the boss of Feilong Group, and Yansheng Liquid Treasure is their company's product, which is famous. This is the boss of Zong Qing Houzong in Hangcheng, I haven't seen this before, but if I guessed correctly, it should be Mr. Shi Yu of the giant, right?"

Xie Yifei is worthy of being born in the media, and he will bring the identities of several people together.

In addition to Jiang Wei, the remaining two are famous in the history of Chinese enterprises for more than ten years, occupying their respective places.

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