Chapter 313: Have you heard of Red Bull?
The first day of the celebration ended successfully, and the second day was to visit the storage workshop of Jianlibao's assembly line according to the itinerary.
This is Liang Yifei and most of the entrepreneurs are most interested in a piece, running a business is a bit similar to the chivalrous knights, if you want to be strong in martial arts, it must be both internal and external, external strength is the market, internal strength is the internal operation and management of the enterprise, etc., Jianlibao can do today's point, after ten years of history is still rising rapidly, there must be a scientific and orderly stable interior, just rely on a few golden ideas, evil methods, open the market, at most a time to succeed, but absolutely not go ten years.
Reform and opening up has only been 15 years, most of the private enterprises at this time has just started a beginning, a small number of have been on the track, at this time I hope to figure out, how an enterprise can be long, not just bigger.
After a visit, Liang Yifei did not find any very special 'tricks', Jianlibao's internal management, production, etc., in the current view of the first-class, but compared with Liang Yifei's experience of later generations, and even compared with the current Huaqiang two factories, it is nothing, nothing more than decent.
However, the atmosphere of the entire factory left a deep impression on Liang Yifei.
Whether it is on Jianlibao's production line or in the warehouse, one of the Jianlibao employees Liang Yifei saw is counted as one, whether it is a clerk, a market or a worker, and no matter whether he communicates with the other party, Liang Yifei can feel it from the other party, filled with a pride from the bottom of his heart.
Even if he didn't communicate with the other party, he could feel that when their bosses came to visit, Jianlibao people all held their heads high, and their faces were full of confidence and pride.
This is something that Liang Yifei has not come into contact with in various private companies, including his own enterprises.
There are some state-owned enterprises and some government units, but there are some arrogance and arrogance.
How to say it, in terms of treatment and development speed, Huaqiang factory can be said to be very amazing, the treatment is not worse than Jianlibao, and so many private enterprises in the country, there are not a few who can make a lot of money, not to mention, there are many in the health care products industry.
However, including the Huaqiang factory, although the workers worked hard, they did not have this pride.
When you think about it, the reason is simple.
Jianlibao is a real national brand, the pride of the whole Sanshui County and even the whole country; and what about the Chinese turtle essence, the sun god, and the three strains of oral liquid? These things, no matter how profitable, no matter how short of supply, it is always something that cannot be put on the table, to put it well, it is called brand marketing, and to put it ugly, it is called fraud.
Fraudsters can be complacent about their success in fraud and continue to work hard to carry out this round of fraud, but as long as they are people with normal values, I am afraid they will not be sincerely proud and confident about this.
"What's wrong with you, your face isn't too good?" Xie Yifei looked at Liang Yifei's expression on the side, and unconsciously, it became a little heavy.
Liang Yifei was silent for a moment and said to him: "After watching Jianlibao, I suddenly felt that the health care product industry was becoming more and more uneasy. ”
This is a wake-up call to Liang Yifei, it's just a matter of no pride, he loses his self-confidence, what's left?
It's nervousness, anxiety, it's uncertainty about the future. Just like a fraudster, no one knows how many days this bowl of rice can be eaten and how much money can be earned.
This has led to a very serious problem: from Liang Yifei himself, to the management of the factory, down to every ordinary worker, if there is no sense of security, then everyone is probably thinking about how to get money into their pockets as soon as possible!
From this point of view, the previous theft of health care products was not a purely management issue and a personal moral issue.
In fact, throughout the history of the health care products industry, not only Huaqiang factory, the rest of the injection of the sun, three plants, giants, there are exactly the same problems, huge marketing network, amazing market team, but everyone, are trying to use all possible means to make profits from the company, this industry from the beginning to the end, from the whole to the part, up to the boss, down to everyone, is doing everything, into a state of almost madness.
At the end of the day, it's insecure.
The health care products industry can not last, this word has been known from the beginning, Liang Yifei has been very 'sincere' and Xie Yifei chatted, and it is precisely because he has just made health care products prosperous has shown great negative worries about the future, which made Xie Yifei leave a deep impression on Liang Yifei: I dare not say whether his words are right or wrong, but this young entrepreneur has a strong sense of distress and long-term planning, which is very rare among entrepreneurs in the current mainland.
Liang Yifei himself also clearly realized from the beginning that health care products can only earn for a while, not for a lifetime, and the string of transformation has never been sent, but it is all based on the 'written feelings' drawn from the perspective of a bystander in the previous life, from books and materials.
As his own understanding of the health care product industry becomes deeper and deeper, as an insider, this feeling is not only more real, but also more profound.
Health care products this thing, is a volcano, sitting on it, although it can cook oil in a blazing fire, but if you don't pay attention, it is possible to be burned to ashes, more than a year, the Chinese turtle essence is like a money printing machine to make money, Liang Yifei asked himself, he is a little slack, making money is too comfortable, inertia, the sense of distress is gradually lost, sometimes, unconsciously will have 'since health care products are so good to make money, then make a few years first, other things don't have to be too anxious' idea.
It is true that health care products can earn a few years first, but other things must be consciously put on the agenda, and it is really too late to transform when health care products begin to decline.
"The last time Sanshou went to Thailand, you arranged someone to entertain you, and I haven't thanked you yet. Liang Yifei said.
Xie Yifei was slightly stunned, why mention this trivial matter.
"The last time he went to Thailand, he found that there were some refreshing drinks in the local area, do you have a way to help me buy some of them patents, or agency rights?" Liang Yifei asked.
"Oh, you want to make a drink. Xie Yifei laughed and said: "Not only do you have this idea, in 92, someone aimed at the mainland market, but it was unsuccessful." ”
"Oh? Liang Yifei looked very interested.
"Have you heard of Red Bull?" Xie Yifei asked.