"Fifty First Loves" premiered on June 25, basically one of the only "blockbusters" during the summer vacation, the reason why it is necessary to add double quotation marks is because this film is not the standard of blockbusters in terms of cost and fame, but in the mainland market where the market is sluggish, the cost of 20 million can barely be said to be a big investment, let's just say "blockbuster".

The movies released in June and July throughout June and July have no decent opponents at all, and everyone doesn't pay much attention to this box office off-season, so Zhou Bai chose to release at this time, which can be said to reduce a lot of competition to a certain extent, because other movies are not comparable to "Fifty Times of First Love", at least most of the premiere screens in theaters have been won by "Fifty Times of First Love".

The premiere screen does not mean that it has been held until the movie is released, if the word-of-mouth keeps up with the attendance rate better, the theater chain will not be unable to get along with the money, it will definitely increase, if the performance of "Fifty Times of First Love" hits the street, the number of screens will be adjusted in two or three days.

In June, there is a movie called "Full Moon Tonight", starring Fu Biao, and another called "Chrysanthemum Tea", starring Zhou Bai's brother Chen Jianbin, in early June, there are two movies "Who Will Listen" and "Let's Get Married", the former is played by Shi Ke, and the latter is Huang Xiaoming, but there is no threat to Zhou Bai.

Speaking of Huang Xiaoming, it is really sad, this movie played by this buddy is an absolute small-budget movie, and the release is also a one-day trip to the theater, and there is not even a decent publicity, even if because of "Chinese New Year's Eve Kiss" Huang Xiaoming's performance in it was affirmed by the media, and the distributor did not invite Huang Xiaoming to cooperate with the promotion, because everyone knows that this movie is already on the street.

The only movie with a relatively huge momentum is "My Brothers and Sisters" starring Cui Jian, Jiang Wu and Xiangjiang's Liang Yongqi, released by Bona, the number of screens that premiered is not small, if the reputation is good, it should be able to achieve a lot of box office, but the premiere of "Fifty First Loves" is scheduled to be released two weeks after the release of this movie, which has largely avoided competition with it, after all, its box office potential should also be released.

In July, the only opponent was the movie "Who Says I Don't Care" starring Feng Feng and Feng Xiaogang and others, with their fame, they can indeed pose a threat to Zhou Bai, and they chose to premiere ten days after the release of "Fifty First Loves", and the other released movies have not even been heard, and the only thing that still has a little splash is a cartoon called "Little Tabby", so Zhou Bai does not need to worry about the screen competition at all.

Originally, if "Thin Men and Women" and "Shaolin Football" could be released, Zhou Bai would have a big head, but these two Xiangjiang movies were not able to be released in the mainland, especially "Shaolin Football", the power of Xing Ye is too great, and if Zhou Bai is allowed to compete with Xing Ye, Zhou Bai really has no confidence.

In this regard, even superstars such as Cheng Long and Li Lianjie can't compare with him, relying on the influence of pirated videos for more than ten years, plus comedy, a movie that everyone loves to watch, Xing Ye's popularity as the king of comedy can be said to be a well-deserved first.

Cheng Long's "Rush Hour 2" was released in the United States in July, but the time for the mainland release was scheduled for November, Zhang Ziyi made some news with Cheng Long some time ago, just because she was invited to shoot this movie and played a female villain in it, but Cheng Long's movie To be honest, the actress has no place to play at all, Zhang Ziyi went just to brush her face in North America, so Zhou Bai has no reason to worry about someone competing with him.

However, there are two movies worth paying attention to in August, such as "The Legend of Shushan", such as "Pearl Harbor", but it has been released for a month, and the box office that should be obtained is about the same, and the potential that should be released is almost the same, so there is no competition at that time.

Therefore, the main rivals of Zhou Bai's "Fifty First Loves" are "Who Says I Don't Care" and "My Brothers and Sisters", and publicity is the top priority, it is related to the life and death of Zhou Bai's movie, in terms of cost, the cost of "My Brothers and Sisters" is only two million, and "Who Says I Don't Care" is not high, not to mention the publicity and distribution costs that they can come up with.

But Zhou Bai did not take it lightly, usually the result of looking down on others is to kill himself, Zhou Bai's planned five million publicity cost is to use every penny to the ground, so that the news of the release of "Fifty First Love" covers the whole of China, at least covering the major box office cities, forming an accurate publicity effect.

"Sister Bingbing, our movie will be released in June, and I will trouble you to cooperate with the promotion when the time comes. Zhou Bai first hung up the phone to Li Bingbing and agreed on the schedule of propaganda work.

"I don't have a problem, if you need anything here, feel free to tell me, I have time in June, and the publicity staff of your studio has already called to say hello, and I have reserved time. Li Bingbing readily agreed.

Of course, it is impossible for the actors to run for a month of publicity when the movie is released, and now there are not so many programs in these domestic publicity channels that can provide the crew of "Fifty Times of First Love" to run, so they basically focus on the influential programs, and the rest is some newspapers, movie magazines, Internet and other aspects of publicity.

Of course, there are roadshows, and even Zhou Bai is expected to arrange roadshows in ten cities, but these are after the movie is released, and they can be completed in a few days, and the rest depends on whether word-of-mouth and post-marketing can be satisfied.

Zhou Bai was a little hesitant about whether to find Liu Ye to run publicity, he didn't have anything, but after filming "Lan Yu", Guan Jingpeng told him not to meet Liu Ye in the short term, Zhou Bai was also worried that Liu Ye would not be able to play completely, and the meeting between the two would have an impact on Liu Ye.

After thinking about it for a while, Zhou Bai still decided to arrange a few publicity for Liu Ye, after all, Liu Ye's exposure will be improved, so just let him run with Yuan Yu and Li Bingbing.

These things are Zhou Bai's inner thoughts, of course, he will not explain them to Yuan Xiang, but whether Yuan Xiang knows Zhou Bai or not does not know, according to Yuan Xiang's sensitive and delicate character, Zhou Bai does not believe these things at all.

China Film is responsible for distribution, there are advantages and disadvantages, the advantage is that China Film has a great influence, the number of screens can be guaranteed, Zhou Bai does not need to worry about being squeezed by other films to occupy his own number of screens, the disadvantage is that the distribution cost is relatively low, and the account sharing is also taken advantage of, but after comprehensive consideration, Zhou Bai still chose China Film.

The reason why Zhou Bai chose this way is very simple, such a choice insurance, although if the box office account is taken advantage of, but the corresponding risk that Zhou Bai needs to take is much lower, not to mention establishing a solid relationship with the third master, which is a lot of benefits, from a long-term perspective, this is a network investment, which will have a long-term impact on Bai Xiang Studio.