Chapter 246: Propaganda
"The risk is big, you have to do it, do a line of love, that is, when the movie is in a recession, you need to stick to it, I always believe that our movies will also prosper, and doing your homework now will also help a lot in the future, I have absolute confidence in Chinese films." The fastest update" Zhou Bai chose to answer the reason for taking the risk to make a movie first.
"When it comes to investing in movies, it's a complete coincidence, I invest when I see a good book, as for whether I can make money, it depends on the means of business operation, China needs good movies, I need professional filmmakers, I just want to do my best to make the movies I like. Zhou Bai said with a smile.
"You have a lot of identities now, actors, screenwriters, producers, everything is very successful, I heard that the movies you invest in have never lost money, is this true?" Li has a lot of information, and he has exploded a lot of information.
"The return on investment is okay, the current situation is fine, there is no big loss. Zhou Bai smiled, did not answer directly, but chose to use vague words, after all, it is quite hateful to say it, the current market is not good, and most people are losing, even huge losses.
"In fact, I didn't deliberately do crossover, but I just happened to have some ideas, and I couldn't find the right person, so I just did it myself. Now you say that there is a script, and it is not a simple matter to attract investment, many investors have been disappointed in movies, because there are too few movies that can really make money in China now, most of them are loss-making, and many people would rather invest in TV series than in movies, as you just said, the risk is too great. Zhou Bai said with a wry smile, he knows the situation in the film industry very well, and these are real.
It's like Lou Ye, a "Suzhou River" made him almost sad to death just by pulling investment, it was a few years ago, and now he is replaced by the previous one, and it is even more difficult to attract investment, but "Suzhou River" won the award and did make money, and now Lou Ye is not too difficult to pull investment, but other directors are different.
"Making a movie is a thankless task, we all know this, you have so much courage to invest in it, in addition to being unique, the courage is also admirable. I heard that the movie you released after a while was also wholly invested by you, and the production cost is very high, can you tell us about this movie?" Li nodded in agreement, in addition to being a host, she is also a businessman, if she is asked to invest in movies, she really dare not invest.
"The movie brought this time is called "Fifty First Loves", released on June 25, it is a romantic comedy, the investment cost of the whole movie is 20 million, starring me and Yuan, we invited the production team in Xiangjiang to participate in the production of the film, and strive to make the movie the best, and I hope that the audience will come to the cinema to support it when the time comes. Zhou Bai said, his words causing the audience to exclaim.
This year, 20 million to make a romantic comedy is really a big investment, and Zhou Bai actually didn't lie, the total investment of "Fifty First Loves" is almost 20 million, even if there is moisture in it, it is actually about one or two million differences.
The production cost is about 14 million, plus the publicity cost of 5 million, and other bits and pieces, so the figure of 20 million is not exaggerated, Zhou Bai is just telling the truth.
"It's really a big-cost production, maybe the audience doesn't know what the concept of an investment cost of 20 million is, let's put it this way, if you want to protect your capital, the box office needs to be more than 45 million, and the highest-grossing movie this year is "Secret Service Maze", the box office has just reached 40 million, and the other movies haven't even reached half of this, so I have to ask the audience to support it at that time. Dai Jun explained.
"We are all very curious about what kind of movie can be made at a cost of 20 million, and Zhou Bai also brought us a movie trailer this time, come and enjoy it. Lee immediately showed the audience a trailer, and then the screen of the show would switch to the trailer, and of course it would be played on the big screen in the studio.
The purpose of coming to "Super Interview" is to promote the movie "Fifty First Loves" released during the summer vacation, although there is still more than a month, but it is not too long, in terms of publicity effect, you have to look at the ratings, you can almost know what the audience is.
In fact, choosing to release it in the summer file is also a helpless move, Zhou Bai can't get to the Lunar New Year file, at this time, the country does not pay attention to the summer file, because everyone thinks that this is a box office off-season, because the time period and audience of the summer file require that it must be matched by a mature film market, and Zhou Bai made this risky decision as a last resort.
This year's Chinese New Year file has Feng Dacang's "Big Shot", and some other movies, if you want to squeeze in, it will be difficult for "Fifty Times of First Love" to beat "Big Wrist" down, the audience is used to Feng Cannon's movie New Year, and there are not enough screens in theaters to provide "Fifty Times of First Love", so simply choose the summer file that no one pays attention to.
Zhou Bai is indeed taking risks, but "Fifty Times of First Love" is a romantic comedy, which is more attractive to student groups or young people, and there is no problem with this positioning itself, and the audience's fit is not small, the difficulty lies in how Zhou Bai uses publicity to increase the momentum of "Fifty Times of First Love" and attract audiences to watch movies in the cinema.
Arranged to August, there is "Pearl Harbor", an American blockbuster with an investment of 135 million US dollars, Zhou Bai has no way to directly confront it, this movie has been booked this year's box office champion, if Zhou Bai is not mistaken, it will also exceed 100 million at the domestic box office, take "Fifty First Loves" to fight "Pearl Harbor", Zhou Bai is not so stupid.
If it can be successful this time, it can be regarded as opening up the domestic summer file market, and the concept of summer file will be established several years in advance, which will also help the recovery of the film market.
The trailer was played, causing bursts of applause, this is one of the several trailers that Zhou Bai asked Lin An to cut out, and when the show is broadcast, it will also be uploaded to the Internet, as for how many people can be attracted to watch, only God knows, there is no video website on the domestic Internet now, Tudou Youku or something has to wait until 05 years to appear.
The next chat basically focused on the interesting stories of the crew, as well as some interesting anecdotes since Zhou Bai's art, of course, interacting with the audience was indispensable in the middle, Zhou Bai also answered some questions raised by fans, and then this time "Super Visit" is over.
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