What is selling insurance to the bottom of the market?

It's just a piece of paper, similar to a certificate of deposit, called an insurance policy.

It is another contract, and when it is signed, there are responsibilities, rights, and obligations. Reciprocal, binding, and a form contract that requires both parties to perform.

It is also a responsibility to oneself and one's family.

It is also a wise decision to see through impermanence and rationally arrange life.

People who sell insurance, of course, are profit-oriented. But it also objectively promotes social stability. Just like all business operators, benefit others and benefit themselves, and adults achieve themselves.

So what exactly are you selling insurance? Or what are you selling?

This question has been discussed in Wanjia Insurance, and the following answers have been obtained, each with its own merits.

1. What sells is love, responsibility and true vision.

This is from the perspective of the function and significance of insurance.

2. What sells is the courage of life and the stability of calmness.

This is still from the point of view of function, but it is about the feelings of customers.

3. What is sold is cash, and it is a big money in exchange for small money, and it is cash prepared today for the future.

4. What sells is confidence. With arrangement, take away the worries and bring certain happiness.

5. What is sold is the company's brand, service and product.

6. What is sold is the company's culture.

7. What is sold is a way of life.

8. Sales is a kind of concept, about life, about love and responsibility, about financial arrangements.

9. It is the marketer himself who sells. Image, word-of-mouth, self-confidence and integrity.

A lot was said, but at that time, no one thought about being in a strange place, without a company's license, without an office, just by the mouths of a few people. In this case, what are you selling?

Yu Yuanming didn't know, Wang Chengkuan and Zhang Changbing knew.

In this case, you can only rely on your personal credit to build a foundation.

Where do customers know what company culture, the company has not seen, and the culture?

Where does the customer know what lifestyle is? You take my money, when is the most important thing!

There are only a few people in your company, and whether you can do it or not is a problem. If something happens in the future, will I go to Longcheng or Gongzhou?

So, although the market is primitive, there still needs to be a place to stay. It's also a very real problem.

After several twists and turns, Lei Wenjie rented a temporary office in Guixi, just above the construction bank in the city. Although it is only a few dozen square meters, at least there is a place, like a company. And I also found an in-house girl, who was also introduced by the relationship between the salesman. Xiao Li, Li Xiaoli. College degree, gentle duty, serious and meticulous, is a material to do internal work.

There are several benefits to insurance companies looking for an office, preferably next to a bank.

1. Easy to open a card. In the first year, you will need a cash payment, and in the second year, you will need a bank card or passbook. Later, the settlement account passbook was required. It is most convenient to have a bank next to it.

2. If the customer does not have enough cash, it is also very convenient to withdraw when he wants to buy insurance. Leave fewer regrets and more chances of success.

3. The most important thing is to rely on the credibility of the bank. Bundled with the bank, let customers have more trust.

In the financial troika, the people trust banks the most, followed by securities companies (although many people don't understand stocks), and insurance companies are the least trusted. This is a historical cause, not the insurance company. The problem is that as a grassroots insurance worker, you have to face and change this situation. Harnessing the power of others is a realistic option!

Shenzhou Life likes to pull the banner of the country and the government. Keep saying that they represent the country, you see Shenzhou, which is another name for China. What are the ten thousand families? Are there more than 10,000 families in China?

As for marine insurance, they like to pull national ministries and commissions, and even their first chairman is a senior official to talk about things.

In the final analysis, it is a big flag and a tiger skin.

What does Wanjia's marketer do?

It's all the old sayings: the first is what, Shenzhen is the highland of the country's reform and opening up, what banks are shareholders, what international investment banks are shareholders, and so on.

We stand for professionalism, better products, better service and so on.

When faced with several insurance companies, customers are actually confused in their hearts. But if you are told that you want to buy insurance. He will still choose the company that reassures him.

Nine times out of ten, I will choose Shenzhou Life.

It's just that nine times out of ten it is willing to buy and overlap with Wanjia and the ocean. As long as you are diligent in visiting, it will not be the same if there is no overlap of customers. Not to mention, there are some customers who don't believe anyone.

Therefore, the proportion of feedback to market share is not eight or nine times out of ten.

Having an office above China Construction Bank has naturally greatly improved the status of Wanjia Insurance in Guixi. But Wang Chengkuan was not happy.

Because, his two apprentices: Mei Jiacheng and Lin Gengsheng were promoted to supervisors with him. His dream of becoming a department manager is almost impossible.

What's going on?

This has to start with the basic law of Wanjia Insurance.

According to the basic law of Wanjia, the marketing level is divided into four levels: salesman, supervisor, department manager and director. Among them, the salesman is divided into probationary and formal, and the supervisor is divided into three levels: supervisor, senior and senior. Managers are also managers, senior and senior three levels. As for the director's requirements, there is no one in Chongqing, so everyone does not pay attention to it. The same is true for the three ranks: Director, Senior and Senior.

Promotions at all levels, assessments at all levels. If you meet the promotion criteria, you will be promoted, and if you do not meet the maintenance criteria, you will be demoted. In general, to maintain it is to remain the same.

But there is another problem, that is, if your subordinate employees are promoted, they can surpass you. If you can't be promoted through their promotion, it doesn't matter to you that you may be able to match or surpass you.

This is the case now.

Wang Chengkuan joined the company for the second time, or as a probationary salesman. Some time ago, I went all out to increase the number of employees, broke the situation, and did not do much performance. Later, Mei Jiacheng was finally found, and Lin Gengsheng was even more busy with counseling. Originally, if it was properly controlled, these two guys would develop gradually, and Wang Chengkuan could be promoted to supervisor first, and then they would be promoted. In this way, Wang Chengkuan can become a senior executive. In this way, in less than a year, Wang Chengkuan will be able to become the department manager.

But I don't know who it is, I told Mei Jiacheng and Lin Gengsheng, and they knew the secret of promotion. So in the same month, the three of them were promoted together. With Wang Chengkuan's conditions, it will be difficult to surpass these two people. And if you can't surpass them, you can only watch them surpass themselves and fly higher and higher. I have nothing but some breeding allowances. This is the worst-case scenario.

Who did this game behind the scenes, which caused Wang Chengkuan's future to be worried?