At ten o'clock in the morning of November 8th, in Hall 1 on the 8th floor of CCTV Media Business Center, CCTV's 1996 annual advertising bidding officially began.

From half past nine, the huge banquet hall was already full, and the immortals from all walks of life who came to bid for the advertisement gathered in groups of three or five to exchange heads, Liang Yifei came in at 9:50, walked to his penultimate row, and nodded to Zong Qinghou in front of the front rows on the left, which was regarded as a greeting.

After sitting down, his eyes flickered slightly, and he glanced around the crowd.

The reality is not as beautiful as the movie, and the current entrepreneurs are not as beautiful as the TV stars.

The appearance is also difficult to compliment, fat, bald, short, frustrated, abound, most of the ages are middle-aged people over forty, in the straight open-collar suits, some are red ties, some are red sweaters, some are red sweaters and red ties, and even wear suits and sneakers.

If today's appearance and appearance can be exchanged for money, then Liang Yifei, the youngest person in the last row, is estimated to become the richest man.

In the crowd, a familiar face was also found, Mr. Jiang of Feilong Pharmaceutical, who went to Jianlibao's 10th anniversary last time and met Zong Qinghou, Shi Yuzhu and the boss of Feilong.

Liang Yifei came late, just sat down, the bidding meeting opened, the strong woman of the CCTV Ministry of Commerce, who was affectionately and respectfully called 'Sister Tan' in the industry, Minister Tan delivered a speech, not much, but the words were full of incitement, and the level of sensationalism was simply to give full marks, and the atmosphere at the scene was a little warm before the bidding began.

CCTV, the boss of the media, CCTV is engaged in auctions, and naturally media reports are indispensable, and there are more than a dozen media at the end of the scene, and the spotlights are flashing non-stop.

After Sister Tan finished speaking, it was last year's standard king, Boss Jiang of the Confucian Mansion Banquet, who spoke.

Judging from the appearance, no one would believe that the middle-aged man on the stage who was smiling and round, last year, actually dared to take out one-third of the entire year's revenue and smash it into an advertisement, which is equivalent to the Confucian family banquet for at least two years in vain, all the profits were deducted, the belt was tightened, and the whole factory did not eat or drink for two years, and then spent all the money at one time.

If the CCTV advertisement does not work, or although the advertisement works, if there is a mistake in the actual production and operation operation, the Confucian family banquet that could still be mixed will completely collapse.

Fortunately, God seems to be more inclined to the bold these days, and the bolder the bold, the greater the reward.

Boss Jiang didn't say much, and the painting style sounded like him, soft and gentle, but from the last sentence he ended, you could hear his ambition.

"This year, we strive to drive an extended Lincoln from CCTV every day!"

CCTV does not build a car, let alone change a car, and if you want to drive a longer Lincoln, you must first invest.

It's just that it's not enough to invest in Santana this year, and it's estimated that it will be crowned.

After the two representative figures finished speaking, Sister Tan got to the point and began to announce the content of this year's bidding.

CCTV currently has five stations, and the advertising space of each station is even more numerous from morning to night, but since it is a bidding, it is natural to take a good station and a good position, especially this year is only the second year, and it is still the trial stage, so only a very small part is taken out, a total of 11 advertising spaces of three stations.

Among them, the best is of course a set of prime files of CCTV.

The bidding rules are very simple, and the auction is a little different, each bid out, CCTV will give a reference price, on this basis, the bosses below can seal a bid reserve price to send up, this bid reserve price does not need to be called publicly, sealed in an envelope, sent to the host, and opened under the witness of notarization, but at this time, the same will not disclose the bottom of everyone's bid, just select the three with the highest bid.

After reincarnation twice, these three have once again according to their own situation, each of them sealed a bid floor price that the other party did not know, each time, the one with the lowest price was eliminated, and the remaining one after two rounds won the bid.

This bidding plan does not look as tense as the auction, the competition is against each other, you call it one hundred, I immediately call it one hundred and five, it seems to be civilized and generous, but anyone with a little brain can see that the competition here is much bigger than the auction, and it is much more tragic.

No one knows whose back cover price, if you want to be shortlisted, you have to come up with your own bottom line in the first round, and at the auction, what you need to do is 'I'm higher than you', and this kind of back cover bidding is to break through your own tolerance limit again and again.

Moreover, the price of the auction is clear, as long as it can overpower the opponent's fixed price, it can achieve the final victory, but in each round of back-back bidding, there may be a large premium.

Maybe you can win it for only ten dollars, but because you misjudge the competitor, you get 20, 30, or even 50.

CCTV will not return this extra money.

Although he had known this back-end bidding method for a long time, and listening to the host's introduction on the spot, Liang Yifei still scolded his mother in his heart.

This is no different from bandits, and is there a royal law?!

I'm sorry, in this kind of thing, there is no royal law, no law can manage it, it is purely Zhou Yu beating Huang Gai, one is willing to fight and the other is willing to suffer.

In his previous life, Liang Yifei also participated in similar advertising bidding, and when he was the most awesome, he also came to CCTV - of course, he was just helping people to rig bids. At that time, the bidding rules had already been changed, similar to the auction, and it is estimated that CCTV had been doing this for a few years, and I realized that it was too dark to do this, so I gradually softened my heart.

"Then ...... next"

The host was about to announce the start when the door to the banquet hall was pushed open from the outside.

It was morning, but in order to create an atmosphere in the banquet hall, dark lights were used, and the curtains were also drawn, and the light was dim, and the two doors of the banquet hall were large and thick, and there was obvious movement by people, and then a bright light came in from behind, attracting everyone's attention and looking back.

It was a young man with a tiger head and a tiger brain, who looked a little reckless.

The point is, this guy is too young! Liang Yifei thinks that he may not be as big as himself!

What awesome characters?

Being stared at by so many people, the young man was slightly stunned, and then followed by a very embarrassed folded hands and bowed, and was about to enter the door, when the two security guards rushed up to stop him.

"Who?!"

"Running around what!"

"I'm here to participate in the bidding!" As if he suddenly thought of something, he quickly took out his badge from the pocket of his suit and pinned it to his chest.