It is almost inevitable that successful private entrepreneurs will be self-aggrandized, especially in the early 90s, when there is no precedent to follow, as pioneers, they often infinitely magnify the role of personal ability in success, and try to replicate it in vain.

Without this ambition, confidence, or arrogance and audacity, it is impossible for enterprises in this era to break through the restrictions of the system and achieve results that are faster than fireworks;

But in turn, character leads to success, and after success, due to the self-aggrandizement brought about by personality, it becomes the source of defeat for most entrepreneurs.

In contrast, Liang Yifei has an advantage over all contemporary private entrepreneurs in this regard, and he is more calm, not because he is a saint or anything, but because he has been a man in two lives, has been in prison, died once, and knows what it will look like in 30 years, so he can look at the position of entrepreneurs in history more soberly.

To get back to the point, the boss of the sun god achieved a sales miracle of 1.3 billion yuan that year, perhaps out of confidence in his own ability, perhaps began to worry about the future development of the enterprise, so like many 'liars' in later generations, the ambition began the road of unlimited expansion of the enterprise, in just two years, involved in oil, computers, makeup, transnational trade, hotels, real estate, etc. more than a dozen, with an investment of more than 600 million, and spread out in dozens of large and medium-sized cities across the country.

If Liang Yifei is allowed to judge, he can firmly believe that Boss Huai's expansion and Boss Jia's expansion decades later are essentially different, for a very simple reason, Boss Jia uses expansion to circle other people's money, while Boss Huai's expansion uses his own money.

However, any of the above projects, any of them, are a huge market that can produce the richest man and a financial empire, any of which is enough for a traverser like Liang Yifei, or a business wizard, to exhaust his life's energy, and the funds required are by no means tens of millions of dollars can be done, and the ambition of the boss is finally not worthy of his ability and financial resources, in the past two years, the 600 million invested has been lost, and a lot of lawsuits have been caused.

From 93 to 95 years, it was the year of vigorous development of health care products, even if Liang Yifei started to prepare for the transformation in advance, but he did not relax the squeeze of the health care products market, and continued to 'research and develop' new products, the shipment of health care products surged, and the market expansion efforts continued to increase. However, the boss of the sun god divided a lot of these precious two years of energy into other side businesses, so the sun god missed the best opportunity, so that the flying dragon and a group of rising stars of Sanzhu were qualified to stand in front of it on an equal footing.

It is true that eggs should not be placed in one basket to prevent them from being broken, but first and foremost make sure that the basket in which the eggs are scattered is safe.

Probably recovering from the many failed investments, Boss Huai refocused on health care products.

Speaking of health care products, the confidence of the boss is definitely not vain, the Sun God series of products, although in terms of efficacy, like other health care products, are all selling dog meat on the head of a sheep, but from the product itself, the Sun God is the first to introduce the world's top technology, trademark design, anti-counterfeiting logo and even packaging, are the top in the country.

This CCTV bidding is an opportunity for the sun god to re-emerge and occupy the highland of health care products again.

So on top of money, Boss Huai threw a sentence to his advertising manager: there is no upper limit.

"Mr. Huai, that always has to report a bottom bid. Said the advertising manager.

"Double, sixty million. "Boss Huai has the same idea as other bosses who are determined to win, doubling it is a starting price.

"Okay. The advertising manager nodded and continued; This time, the flying dragon and the Chinese turtle spirit are also here......"

"Leave them alone. Boss Huai didn't listen to his report, so he waved his hand directly: "These small factories can't afford to vomit blood, we beat ours, they beat theirs, in short, it's higher than them." ”

The rich man's solution to the problem is simple and crude, but it is very effective.

No matter how much money you pay, I'm just taller than you.

"But Mr. Huai, isn't it ...... to spend money like this?" the advertising manager stopped talking.

CCTV advertising is indeed very important, but for the sun god, its importance is not as great as imagined.

As I said before, advertising has a decreasing effect, Helios is already a well-known brand in the country, the leader of the health care products industry, there is no 'one', even if it wins CCTV advertising, for Helios, it is the icing on the cake, it is by no means a charcoal in the snow, it will increase turnover, but it will not change in essence.

On the contrary, if too much money is spent on this CCTV bidding, it will lead to a significant reduction in the funds of Helios, which was originally a little tight due to investment failures, in other commercial promotions.

For a mature large company, the layout must start from the overall situation, and it is not a very wise choice to rely only on an idea and a prime-time advertisement, which leads to global tension for the sake of a point.

"What is the overall situation?" Boss Huai asked lightly, and then replied lightly to himself: "At present, for the Sun God, the biggest overall situation is to be listed in Xiangjiang at the end of the year, which is the stock price after listing. I want the company to go public, and even the people of the whole country, and even Xiangjiang, can see the advertisement of our sun god at 8 o'clock every night!"

……

"Mr. Liang, last time Jianlibao said goodbye, his style was even better. ”

Liang Yifei wanted to hide from no one, but in the end he couldn't hide, as the so-called sleeping in a closed room, the guest came from the sky.

The guest list for this bidding is almost all public, Liang Yifei can get it, others can naturally get it, and the boss of Zong Qing Houzong of Wahaha took the initiative to visit.

Zong Qinghou is two rounds older than Liang Yifei, with a smiling face, it is obvious that the next two sides are actually rivals in the bidding, but Liang Yifei really can't mention too much vigilance and hostility, and said with a smile: "Boss Zong, it's not easy for us young people to make some money, and we hope to raise our noble hands and give a way to go." ”

Zong Qinghou was slightly stunned, he didn't expect Liang Yifei to say it so directly, and his posture was so low.

But an old man like him has a clear heart, and the more this is the case, the more it shows that Liang Yifei is determined to win this standard.

"Brother, if you say that, I won't be polite to you. Zong Qinghou glanced at the guest information on Liang Yifei's table, and said, "There are too many people who want to take this road, wahaha is nothing, I can't block your way." ”

Liang Yifei laughed and said, "Then you came to me today, you won't take the initiative to pave the way for me." ”

"It's not impossible, building bridges and repairing roads is a good deed, and of course it can be done if conditions permit, and it is also a good deed. Zong Qing said ambiguously.

"That's not necessarily, as the old saying goes, there are no corpses when you build bridges and roads, and you can kill people and set fire to gold belts. Liang Yifei said.

Zong Qing smiled and said: "What about this, I can't say it wrong, but I'm probably older, and I still think that whether it's a friend or a businessman, it's better to be kind to people than to make enemies. ”

Liang Yifei was making tea, smiled, turned around and put the blue and white porcelain teacup in front of Zong Qinghou, and said, "Boss Zong, I'm young, sometimes my brain can't keep up, let's not practice meditation, don't go around the bend, okay?"

"You're going around me, if I look at it, there are so many private entrepreneurs in the country, if you want to say that there are a few brains that can keep up, there are definitely you in it. ”

Zong Qinghou took the teacup, nodded and smiled slightly to show his gratitude, and then sure enough, the words got to the point, and said, "I want to win this bid." ”

Liang Yifei smiled slightly in his heart, thinking that none of these people who came here were here to travel, everyone wanted to take it, Boss Zong, you can't persuade you to quit one by one, right?

Without waiting for Liang Yifei to say anything, he continued: "Wahaha, the past two years have not been very good. ”

These words made Liang Yifei slightly surprised.

Although Wahaha is still making health care products, because it is a 'child' route, it is not boasting of immortality and superman, but improving children's immunity and promoting digestion, which is not easy to verify, but it has a gimmick that attracts parents very much, and the market share in Jiangsu and Zhejiang is very high.

In Jiangsu and Zhejiang, Wahaha is a well-deserved first.

And according to Liang Yifei's understanding of later generations, Zong Qinghou is definitely one of the best business owners who started with health care products, and successfully avoided many traps along the way, so that decades later, Wahaha is still one of the top brands in the country.

What's wrong with him?

"Diversity is a very attractive thing, but if you don't do it well, it will tear people apart. Zong Qing said a few words lightly.

Unexpectedly, Wahaha can't get out of the cliché, the first two years to expand some 'side business', the result is without exception, all of them lost money, so this time I want to popularize Wahaha products to the whole country through CCTV advertising.

"Boss Zong, these family ugliness, it's too late to cover them up, but you took the initiative to expose them to me?" Liang Yifei thought for a while and asked.

"Paper never catches fire. Zong Qinghou said: "What's more, since you want to cooperate, honesty is a must." ”

"Cooperation?" Liang Yifei's brow jumped.

"Yes, cooperation. Zong Qinghou finally talked about the meat, and said: "Among the companies that came this time, there are at least five or six, which neither of us can bear, even if we carry it, you and I will inevitably break our bones and have no ability to succeed." In that case, it is better for us to join forces to standardize. ”

After a pause, he said with a smile: "We cooperate, and no company can stop it." ”

Liang Yifei groaned slightly, then laughed helplessly, and said: "Boss Zong, the idea is a good idea, but how can a daughter marry a second husband?

The words are very vulgar, but this is the reason, I haven't heard that the two have joined forces to be the king of the standard, is it possible that 135 puts Wahaha advertisements, and 246 puts Red Bull?

Don't say that Liang Yifei is impossible to accept, CCTV is impossible to accept, even other companies participating in the bidding are impossible to accept.