At midnight, in Liu Feng's office, the two of them were sitting and talking, only to hear Liu Feng say: "Xiao Qi, I called you over so late, there is a bit of an emergency, I hope you can do me a favor, I can't tell you clearly on the phone." ”

\tXiaoqi is Chinese New Year's Eve six years old today, a doctor of psychology, engaged in marketing after graduation, and now he has opened a new media company, the scale is okay, and he just launched the new third edition last year, which can be regarded as a successful career. He replied respectfully: "Mentor, when you say this, you will see the outside, your business is my business, it is rare for you to ask me for help in something, this is my honor......

\t Liu Feng waved his hand and said: "I won't say more kind words, just this afternoon, there was an incident in Jinghu Ankang Hospital......

\tBefore the words fell, Xiao Qi was surprised: "Ankang Hospital incident?

\tLiu Feng: "You've heard about it, right? I just saw that your circle of friends has forwarded the message. ”

\t Xiaoqi: "Not only did my circle of friends forward the message, but our company is also pushing this message. The father of the deceased is Tian Xianglong, the big boss of Jiangbei, and about the time of dinner today, our company has also gone to someone. That Boss Tian spent a lot of money this time and invited a lot of media, just to make this matter bigger. Teacher, does this have anything to do with you?"

Liu Feng: "This matter has something to do with your junior brother Ding Qi, and of course it has something to do with me." Don't worry, take a look at this material, I just sorted it out tonight. ”

\tXiao Qi took a folder, which contained five pages of A4 contents, looking at it, his brows gradually twisted into a Sichuan shape, when he closed the folder after reading all the contents, he gasped and said: "There are so many things! Mentor, your injuries don't matter, right?"

Liu Feng unbuttoned his shirt, revealing the scar that had scabbed and healed, and said, "The stitches have been removed, look at this position!"

\t Xiao Qi: "Oh my God, I almost died!"

\tLiu Feng closed his clothes and said, "It's not my trouble now, it's Ding Qi's trouble." You've heard about it, and your company has also taken over the push business, how much do you know about Tian Qi in advance?"

\t Xiaoqi: "I have vaguely heard about the Jiangbei murder case, but I don't know who the murderer is. The news was tightly covered, only saying that there was a nervous disorder that killed someone, and the grapevine spread for a few days before it lost its heat, and no one followed up and reported. But I haven't heard anything about your assassination, Mentor. ”

Liu Feng: "I didn't want to pursue it, and I didn't plan to pursue it, and of course Tian Xianglong's side didn't want to make a big deal about it." But this time his son died, and of course his mind changed, and he wanted to expand the situation. ”

\t Xiao Qi groaned: "Mentor, they are going to put Ding Qi's junior brother to death this time." Today, he didn't have time to figure out the specific incident, and after grasping the follow-up situation, he would definitely point the finger at Ding Qi. My main purpose is probably not to use rumors to force the truth, but to exert pressure with public opinion. ”

Liu Feng: "What kind of heat do you expect this matter to be hyped up?"

\t Xiaoqi: "If there is no media to help the trouble, there will be no hot incident at all." But now the situation is different, Tian Xianglong has spent a lot of public relations expenses to push the news he wants to publish to everyone's mobile phones. In my experience, within forty-eight hours, the focal effect of social attention will be at its peak.

Nationwide, if there is no new revelation, the social attention will gradually decline after 48 hours, and even if they continue to spend PR money on pushing, the effect will be weakened. But in Sakaiko City, I am afraid that it will become a long-term social hot topic, because it happens here. ”

\t Liu Feng interjected: "They will have a second wave of revelations, Tian Xianglong has not yet grasped the specific situation of Tian Qi's death, but the family has the right to consult the monitoring records, and it will be specifically targeted at Ding Qi at that time." ”

\t Xiaoqi: "Mentor, what are you going to do?"

\t Liu Feng: "I gave you this material, don't you still understand what I mean? Since your company can do Tian Xianglong's business, it can also do my business, right? Public relations costs, push fees, and water army costs...... No matter what the cost is, you give me a budget, I still have some savings. ”

\t Xiao Qi hurriedly waved his hand and said: "Mentor, if you say this, you will see the outside! You don't have to spend the push fee, Tian Xianglong has already spent it, and he has made this matter a hot topic in society." I have to thank you for giving me first-hand information, and our company can continue to report on this hot spot. To be honest, if anyone has this thing in their hands and it's easy to take it out, I'd still want to spend money on it. ”

Liu Feng: "Are you sure to guide the reversal of public opinion?"

\t "I am absolutely sure, and I don't want to think about who my student is!" Xiao Qi patted his chest and made a guarantee, and patted a sycophant by the way, before he muttered: "But there is something very important missing in this material, that is, the cause of Tian Qi's death, and the process of Ding Qi's junior brother giving him a diagnosis and talk." Why did he go to Tian Qi for a diagnostic conversation, what happened during this period, and how did Tian Qi die?

Liu Feng sighed and said: "That's something I can't provide to you privately, at least not at this time, the autopsy has not yet been done, and the cause of death has not been finalized." The incident just happened this afternoon, and there is no formal investigation conclusion, and it is illegal for me, as a related party, to provide certain information to the media privately.

But this is not the point! The focus is on the pressure of public opinion, which will have an impact on the leaders of various departments, and this pressure cannot be put on Ankang Hospital and Ding Qi, but must be doubled back to Tian Xianglong. The statement that rumors force the truth is shameless in itself!

Because rumors will create social hot spots, and there will be makers who will fuel the flames and spread all over the world. And the final findings are not so quick to come out, and often the final clarification goes unnoticed. People will even remember the rumors, and the impact of the rumors is irreversible.

The final conclusion of the investigation only determines the innocence of the judicial process, but when it really comes, the innocence is often long gone. Since Tian Xianglong wants to make things bigger at any cost, he can decide how to start, but not how to end it. That's how you do this profession, and you should know the truth better than I do. ”

\t Xiao Qi nodded again and again: "Of course I know the doorway, but the tutor understands it more thoroughly, after graduating for so many years, I often want to hear your teachings! This time, the best time for us to break the news is about forty-eight hours after Tian Xianglong broke the news, so that I will not miss the focus of attention, and the effect of public opinion reaction is the best." But there is a premise, that is, Tian Xianglong cannot break the news for the second time during this period. ”

Liu Feng: "I have already said hello, and the family of the deceased, accompanied by a lawyer, watched the surveillance data at the time of the incident, and arranged it for lunch time the day after tomorrow." Tian Xianglong will only know what happened to Tian Qi's death at that time, and it was too late to do anything that day, so you broke the news at that time. ”

\tXiao Qi opened the material again and said: "This material records Tian Qi's many aggressive behaviors and serious antisocial tendencies from childhood to adulthood, as well as the serious consequences caused. But I have a suggestion, mentor, your name should not appear in the revelations, we only say that Tian Qi also stabbed a professor at Jinghu University when he underwent a psychiatric evaluation after the killing, and almost owed another life. ”

Liu Feng: "You are professional, just do it according to your wishes." ”

\tXiao Qi said in a consultative tone: "Mentor, can I take a picture of your wound, the kind that doesn't show your face?"

Liu Feng: "If you want photos, I have a batch for you, all of them are electronic, not only photos of my wounds." But you have to be careful not to send out pictures that are too bloody and uncomfortable, and if you have to send them, they must also go through technical processing. ”

\t Xiaoqi: "Of course I know this, that's what I've been doing all day!"

\tLiu Feng finally asked: "Xiao Qi, can you predict the effect of the reversal of public opinion?"

\t Xiao Qi pondered: "The reason why Tian Xianglong was able to hype it up into a social hot event is that in addition to spending money, this matter itself is also of great social concern. Because everyone can become a patient, they are worried that they will meet doctors who are not responsible or even careless of human life, and in this industry, the information is too unequal, and it is difficult for ordinary people to grasp such complex medical knowledge.

But Tian Qi's matter is very special, and ordinary people rarely encounter it, and the public opinion that Tian Xianglong wants to guide is trying to get closer to this hot spot. Our revelation is to give people a greater psychological impact, so that everyone knows who Tian Qi is and what he has done. Who is not afraid that a madman who will suddenly pop up around him and kill people indiscriminately? He has hurt innocent people many times but has escaped punishment again and again!"

Liu Feng rubbed his temples as if he was a little tired and said: "Yes, what we have to do is to change the psychological role that every follower takes into account when looking at this matter." Everyone is a potential victim, a victim of people like Tian Qi. ”

\tXiao Qi added in due course: "It is also a victim of people like Tian Xianglong!"

\t Liu Feng: "In fact, the more important thing is Tian Qi's mother, Hong Guirong, she will definitely bite Ding Qi to death." ”

\t Xiaoqi: "But there is no news topic to mention her, the focus is still on Tian Xianglong, and of course, what is more important is Tian Qi's past experience." ”

\tLiu Feng and Xiao Qi discussed how to carry out targeted counter-revelations, guide the reversal of public opinion, and planned to release it at dinner time the day after tomorrow, which is also when the focus of this incident reached its peak, which can be said to be very professionally arranged. But there are always unexpected things in the world, and no matter how perfect Liu Feng's plan is, he can't control everything.

The reversal of public opinion occurred within 24 hours, and someone broke the news in advance, and also used technical means to push it as much as possible. Although I didn't wait for the best release time that Xiao Qi said, the effect was also very good. This can be regarded as Tian Xianglong helping, because the attention of the "Jinghu Ankang Hospital Incident" is rising. Almost everyone who followed the incident noticed the latest revelations and then commented and reposted them along with the push report of the incident.

\tThe whistleblower may not have the same theoretical level as Liu Feng and Xiao Qi, but his methods are also quite professional. It can be seen from a small detail that the length of the report is relatively long, but the sense of rhythm and substitution of the narrative is very strong, which can lead people to continue reading, and there are no long paragraphs or untitled long sentences, each paragraph is controlled within 100 words, which is very suitable for mobile phone reading, and the whistleblower is obviously doing this.

The remarks posted by Mr. and Mrs. Tian Xianglong only said that a young man who was in good health was sent to Ankang Hospital because of mental abnormalities, and was tortured to death in a short time. They didn't introduce why this person was sent to Ankang Hospital, and what he had done before, but they were all shaken out by the latest revelations, and they were all hammered.

When Tian Qi was thirteen years old, he was criticized by his teacher for fighting with his classmates, and he stabbed the teacher in a block of roads; at the age of sixteen, he failed to pursue a girl, and both of them were seriously injured, but he was identified as mentally ill and escaped punishment. Not long ago, he killed people in Jiangbei again, and the methods were extremely brutal, and he was still identified as mentally ill and sent to Ankang Hospital......

The whistleblower claimed that she was the cousin of the victim in Jiangbei, and also provided a large number of pictures, some of which have been technically processed, but the bloody and blurred tragic scene can also be seen. At this time, public opinion was detonated, especially the people who lived in Jinghu Lake, and most of them were talking about it when they chatted at work and went out to dinner.

The identity of Tian Xianglong has also become the focus of discussion, and his son's repeated injuries and killings have also caused great indignation. People are talking about it, such scum should have died a long time ago. The revelations did not change any facts, but reversed the psychological tendency of the public, Tian Qi and Tian Xianglong were no longer sympathetic to public opinion, but were cursed and abused overwhelmingly.

Of course, this is not the result that Tian Xianglong wants, he was not rational when he made this decision, but Liu Feng could foresee it. Seeing that someone had already broken Tian Qi's news, and public opinion had reversed, Liu Feng called Xiao Qi and pushed forward as originally planned.

Tian Qi's death occurred on Wednesday afternoon, Tian Xianglong and his wife complained through the media that it was dinner time that day, the cousin of the Jiangbei murder victim broke the news at dinner time on Thursday, and Xiao Qi's homeopathic follow-up revelation occurred at dinner time on Friday. It was at this time that Tian Xianglong and his wife saw the video surveillance record at the time of the incident.

\tIn the face of the overwhelming reversal of public opinion, Tian Xianglong and his wife also wanted to try their best to redeem it, and they resorted to counterattack means. On Saturday night, a video suddenly appeared on the Internet, which was a surveillance record of Ding Qi's diagnostic conversation with Tian Qi, which lasted almost exactly an hour, without any editing, but only images but no sound.

The video was posted by an unknown Vest and was quickly reposted with a text introduction that said that the doctor named Ding Qi killed Tian Qi. Tian Qi entered the consultation room in a good manner, but was carried out like a zombie.

\tHour-long boring videos, usually people have the patience to watch them, but there are really people who watch it from beginning to end, and many others are fast-forwarded to watch it, and the scene is very weird and even very creepy.

\tBecause there is no sound in the video, everyone can only see the movements, and they can't figure out what Ding Qi said, only to see Tian Qi's hand raised to his chest like this, and then Ding Qi stood in front of him with his back for half an hour, and as a result, Tian Qi died, and he didn't put it down until he died.

\tThe video can also show that from beginning to end, there was no physical contact between Ding Qi and Tian Qi, and Tian Qi did not overreact, but finally sat there and suddenly began to convulse......

\is too far-fetched to use this video to prove that Ding Qi killed someone, and some people have made all kinds of speculations on the Internet. Some people opened their brains and said that Tian Qi may have been hypnotized by Ding Qi, and then Ding Qi used hypnotism to kill people. This brain-opening comment seems to remind some people that when this video is reposted, the title will become "Murderer Doctor Hypnotic Killing", which is very eye-catching!

By noon on Sunday, the video was deleted, and it was not found on any formal online platforms except for a few corners. The reason is also very simple, it is that it has received a notice from the public security network supervision department that before the incident is officially investigated, video materials like this are not suitable for private posting on the Internet, and the legitimacy of their source is also questionable.

Although the revelations with the video were deleted, other text messages circulated, and the more people couldn't see them, the more curious they became, and they inquired and made all kinds of comments.

Nationwide, when the heat of this incident subsides, perhaps most people will gradually forget about him and will not think of him again. But in Jinghu City, Ding Qi has almost become a household name, quickly becoming the most popular social hot celebrity, and may be remembered for a long time.

Professor Liu Feng was very indignant, of course Tian Xianglong and his wife were qualified to see the surveillance records in the clinic, but how did they take the copy and deliberately remove the sound to release it to the outside world? It seems that Tian Xianglong is still very energetic, and someone violated discipline and gave him this thing in private.

\t Tian Xianglong did this, there was nothing to be done for him, he was still cursed and abused, and Tian Qi was still regarded as a damned scumbag. Internet public opinion is almost one-sided, saying that Tian Qi died well and should have died a long time ago. Some people also say that if Ding Qi really killed Tian Qi, then he would be a hero who eliminated harm for the people and acted bravely.

The truth doesn't seem to be so important in public opinion anymore, people are able to vent their emotions, like a group unconscious carnival, and there are even all kinds of bizarre rumors on the Internet. For example, some people say that Tian Qi has become a zombie, because the posture of his death on that video is too weird.

Regarding Ding Qi, it is rumored that he is a psychologist and a master of hypnosis, and he used hypnosis to kill Tian Qi. As soon as this statement appeared, it was immediately countered from a professional point of view, saying that it was simply nonsense, and that the proponents of this claim lacked a real understanding of psychology and hypnosis.

The online debate and arguments were heated and continued for a long time, but this has nothing to do with Tin Qi himself. The reason why Professor Liu Feng is indignant is that he is extremely reluctant to see Ding Qi become a celebrity in Jinghu City in this way. Although there are quite a few people who praise Tincchi as a hero, this is not a good thing, and the impact on Tincie can be catastrophic.

The truth is no longer important to some people, but it is the most important in another context, where the issue of legal responsibility is involved. It may not be precise to say the truth, but it should be said that the formal conclusion of the investigation should be said. Under the impetus of Professor Liu Feng and many others, the investigation of various relevant departments is advancing at the fastest speed, and many people are working overtime on weekends.