The storm came quietly, that is, there were no commentators' articles in the big state media, there were no visible red-headed documents from the top, and the various state media did not even report on it, as if there was no such thing at all.

However, practitioners in the health care products industry really feel the pressure of Mount Tai.

First of all, it is the advertising of health care products.

In the past, local TV stations liked the advertising of the health care products industry the most, for no other reason, there was money in health care products, and there were many related companies.

This is also the characteristic of the health care products industry: most of the cost is used in marketing, earning ten yuan, and I am afraid that three or four yuan will fall into the pockets of advertising and marketing units at all levels.

Like some county-level cities or small stations without fist programs, they often 'pon' a large health care product company, which can solve a large part of the advertising any, and live a nourishing life.

Therefore, the relationship between the health product promotion department and the local television station has always been very harmonious.

This year's New Year is different, and I don't know why, it seems that all local stations across the country have begun to resist health care product advertisements overnight.

If you want to talk about the reason, the TV station generally does not have any clear explanation, only some scenes such as busy work and many bidding units.

Gradually, there is a more recognized saying in the health care products industry: all local stations, in principle, will not broadcast health care product advertisements in prime time and popular files next year, and will no longer broadcast health care product advertisements that have broken out major negative news at any time.

This inside information comes from a notice that 'all units strictly review health care product advertisements', in the notice, it does not say that health care product advertisements must not be placed, nor does it require time slots, but requires TV stations to review the authenticity of advertisements, strictly prohibit false publicity, strictly control the proportion of health care product advertisements, etc.

Theoretically speaking, health care products can still be on TV stations, but due to the existence of this notice, most TV stations are no longer willing to accept health care product advertisements.

More is better than less, and the TV station is not a professional medical appraisal agency, so how can it guarantee the authenticity of advertisements and the real effect of health care products? So don't take the risk and do it all in one fell swoop.

Anyway, in recent years of reform and opening up, various domestic products have sprung up like mushrooms after a rain, and TV station advertisements are not worried about not being able to sell.

This is not only the case with television, but also from the print media in various places to react more violently -- most of the TV advertisements are sold on an annual or quarterly basis, and those that have been bought before are still broadcast as usual; but newspapers and magazines and other media are sold according to the 'period', and the door to health care product advertising is simply cut off.

Health care products rely on publicity, all kinds of media cut off this road, from this year there is no obvious reaction, but it is foreseeable that after the end of this year, the entire health care products industry will enter an unprecedented difficult period.

In the 'publicity and marketing' of health care products, there has been a major crisis in publicity, and in terms of marketing, it is not much better.

Under normal circumstances, the sales of health care products are mainly carried out through the sales outlets of dealers stationed in various places: from shopping malls in large cities to stores and stores in small towns, plus frequent 'roadshow promotions'.

At the end of the year, the industrial and commercial departments in various localities will, in accordance with the usual practice, inspect and rectify the market, and this year is no exception.

However, this year's inspection is significantly different from previous years.

First of all, the rivalry is very obvious.

In the past, inspections were general surveys and spot checks, but this year's inspectors from all over the country seem to have a tacit understanding and focus on health care products.

When you enter the mall, you often go through a simple formality in front of you, and then the inspectors go straight to the health care product counter and conduct a comprehensive and detailed inspection of the various health care products sold from the shelf life, packaging, publicity, and even efficacy.

Can this be checked?

Don't see things like health care products that are naturally defective and the whole industry is talking nonsense, even if it is other seemingly normal industries, such as household appliances and daily necessities, if you check it so carefully, there is no problem at all.

All of a sudden, in the major shopping malls, the health care product counters were full of wailing, rectification, and fines.

The big shopping malls are relatively better, after all, they are rented counters, and there are also contacts between the local inspection units and the shopping malls, so they will not be too embarrassed.

The local small stores and commissaries are different, the fines are light, and the closure of business for rectification abounds.

The Chinese New Year is a good time for business, and I don't know how much money I will lose when I close the door for rectification.

As for what kind of rectification and how to rectify it? A commissary, a small store in the tertiary industry of a small factory, and a small shop opened by an old man and an old lady who sells some cigarettes, alcohol, and firecrackers, what ability does it have to rectify health care products?

The only way is to pay the fine and then stop selling.

At the end of the year, the health care product market suddenly became abrupt.

These changes have directly led to the fact that the health care products industry suddenly seems to have entered a 'peak' state, and because it is difficult to find a stock, the price has soared to a frightening point.

Health care product manufacturers did not benefit from this, but dealers who still had goods in their hands around the country, taking advantage of the last opportunity to make a profit, as much as possible to get back the money, banknotes in hand, but did not dare to buy again, have been in a wait-and-see state.

People in the center, often blinded vision can not see clearly, many health care products companies until this time, has not realized that the industry will have a great change; but there are some outsiders, but cold bystanders, a glance to see through, all kinds of signs have been very clear that the regulatory authorities have taken the health care products industry as the object, ready to strictly investigate, the health care products industry lying down to make money, unruly good days have been gone.

"The era of health care products is almost over, in 1997, I have to open a few branches, Lao Liang, do you say that next, will it be an era of real estate?"

Yuan Xinran was wearing a mink with a lot of Northeast flavor, crossed Erlang's legs, and looked like a mountain king, but he didn't have a slender cigarette in his hand.

"Why do you think that?" Liang Yifei asked with a smile.

"I've heard that the state is ready to phase out welfare housing. Yuan happily shrugged his shoulders and said: "It is also the inevitability of the reform to this stage, a number of state-owned enterprises have been abandoned, a number of state-owned enterprises have carried out in-depth reform of system management, and they have survived to the market. ”

Speaking of the turn of the times, at the beginning of 1997, a major event happened.

The chief designer died.