Chapter 516: The Middle-Class Lifestyle of the 90s
"Boss Liang...... Boss Liang ......"
Liang Yifei was chatting with the old man who sold melons, and a bald short and fat man came out of Lanyun Lake, also wearing a bathrobe and hanging slippers, and shouted loudly from afar: "Why do you wash and wash people and disappear, I'm looking for ......."
"It's too hot inside, come out and get some melons to eat. Lao Zheng, how about my sauna, okay?" Liang Yifei smiled.
The person who came was Zheng Laoqiu, a big farmer in Qingyuan County, and the city wanted to engage in 123, and he, a super farmer who contracted the mountain, naturally wanted to follow and eat a piece of the pie, and he was almost soaked in Lanyun Lake these days, and he walked around with Liang Yifei's ass if there was nothing to do.
"Brother, whether you sell it or not, I'll kill you a hole. After chatting for a long time, the old man also had a good time, and returned to the watermelon.
"Buy it. Liang Yifei got up and said.
"So this?" the old man patted the melon that had opened a hole.
"Old man, you want all the melons in this car, so send them to the opposite building, and say I bought them, quench the thirst and heat of the doorman, let them share it themselves, and someone will give you money." Liang Yifei took out a business card from his trouser pocket and put it in front of the old man, and walked back with Zheng Laoqiu pulling his slippers.
The old man looked at the business card in his hand and was stunned for a long time.
……
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In the second half of 1996, the 123 project in Binhai City was officially launched, and Feiyuan Group, the largest private enterprise, was also officially unveiled.
Throughout the second half of the year, Liang Yifei almost devoted himself to these two things, which was originally a combination of two jobs, but it was necessary to take into account the work of the city, local governments at all levels, as well as the local people, and to ensure the smooth development of the group's business, the way of working must be flexible and effective, so although there is support from all sides, for Liang Yifei himself, it is also an experience and experience that he has not had in two lifetimes.
If it is said that the 'ability' is the biggest hidden golden finger, and it will be upgraded like fighting monsters in the game, then in the past half a year, Liang Yifei feels that he has been greatly improved.
Only from the perspective of business management and interpersonal communication, at this time, his ability has comprehensively exceeded what he could have in his previous life as a business, and the platform and vision have also improved by a grade compared with his previous life.
Towards the end of the year, the 123 plan has achieved small results, and Leoyuan can finally break away from the foundation of the previous health hall and rely on the resources of Binhai City to produce mineral water and four fruit juice products, among which apple and watermelon taste the best.
There is a small point, in fact, Liang Yifei did not say too much to the city, fruit juice, you really don't necessarily need good fruit, any watermelon with rotten apples and not sweet can be used to make juice.
But it tastes different, there are several more famous fruit towns under the coast, all of which are based on the original abundance of a certain fruit, through publicity, to open up fame.
Speaking of 'fame', the most needed fame now is mineral water.
The name Nongfu Spring is still used, and the water source is the coastal reservoir and even the mountain spring water in the upper reaches of the Xin'an River.
Liang Yifei is going to wait for the Chinese New Year, ask Feng Gang to come over, or ask him to recommend a director to come to the ecological park where Feiyuan Beverage is located, to shoot a short film called Discipline Film, which is actually an advertisement, introducing the pure natural pollution-free and rich minerals of Nongfu Spring, and promoting the beautiful mountains and rivers near the sea, so that everyone knows that we do not produce water, we are nature's porters.
Then, through the channels of Phoenix New Media, it will be broadcast on the rolling big screens of various TV stations, railway stations, bus stations and airports across the country.
It is completely the same as that of Nongfu Spring in the previous life, which is a ready-made method that has been proven to be effective, and Liang Yifei does not need to start a new set in order to prove anything.
When the Chinese New Year was approaching, Sheng Wenfeng suddenly brought Yang Yuying over and stayed in Binhai for a few days.
The film company partnered by the two, the first movie this year is officially ready to be released in the Chinese New Year, but at this time, the two of them don't pay much attention to it, but they all think about the same thing: product placement in the movie.
Compared with the previous smuggling king Shaodong, the current Sheng Wenfeng is more like a mature businessman, with significantly less smuggling style, and people have become more stable and down-to-earth, and the first so-called 'domestic car' Flying Bird has been rolled off the assembly line and can be put on the market next year.
Of course, the R&D and production cycle of automobiles cannot be only one year, but he very much recognized the suggestion made by Liang Yifei at the beginning: first directly plagiarize, then imitate as much as possible, and finally localize. The core is foreign, at present, this flying bird is actually a low-profile version of the Toyota crown, with the technology and core of Japan more than ten years ago, even the body shell welding technology can not be domestic, really domestic, about only interior plastic and windshield, but the price is cheap, 86,000 one, breaking through the low price of 100,000 yuan of family cars, compared with those cars imported from Eastern Europe in the eighties, and more fashionable and modern.
What he means is that if you can add a few more shots to the movie, the protagonist will drive that kind of car, as a weather vane for the life of the 'urban middle class'.
Of course, in front of art, the director must obey, and in front of capital, art must give in, the boss spoke, and Feng Gang added a few shots by dividing five by two.
If you look at it from the movie, the standard configuration of small bosses and wealthy people in the nineties was to drive birds, drink Red Bull and juice, and put a box of Nongfu Spring in the car, otherwise they would be embarrassed to drive into the mountains to pick up the boss and drive to the villa of the big star.
Sheng Wenfeng stopped in Binhai for a few days, negotiated the revision of the movie, had two meals with Liang Yifei, and hurried back to his hometown. He walked on the front foot, and Xie Yifei arrived on the back foot.
This Fourth Prince Xie and Liang Yifei really haven't seen each other for a while.
After Xie Yifei found the main business of pharmaceuticals, he worked hard for 25 hours a day, and has now become the largest manufacturer of male drugs in China.
This kind of medicine, don't look at it on the table, but the sales are really good, and the profits are also very amazing, dozens of times the net profit, which is faster than any illegal business in the world.
Xie Yifei viciously sent Liang Yifei a hardcover version of the car, and Liang Yifei glared at him for a long time when he heard the news.
Don't say that Lao Tzu is not sick, Lao Tzu is sick and needs to fuck eat a cart of skins?
Could it be that Lao Tzu is a pangolin who wants to wear the earth every day?!
Fortunately, Xie Yifei explained in time to avoid the tragic end of being thrown into Lanyun Lake, he was ready to develop some direct business, this batch of medicines, through Liang Yifei's relationship, wanted to test the water in the big shopping mall.
In terms of approval, this is naturally a drug, but in the eyes of the people, it is closer to health care products.
Health care products, Liang Yifei has said a long time ago, either it is finished, or it is seriously transformed and something that is down-to-earth and effective.
Unfortunately, no one seemed to pay attention to his words at that annual meeting, so in the last month of the end of 1996, the end of the health care product market finally came.