Chapter 47: Dabawala?Food Vendors?
In the ward, the topic of food vendors, as well as Li Ling's words, completely aroused Liu Xiaoshu's interest. After coming out of the ward, Liu Xiaoshu was inquiring all the way about the topic of Dabawala. In this process, I saw that Liu Xiaoshu was rarely interested, and besides, everyone had to talk about something on the road. So about Dabawala, they talked all the way.
Dabawala is a city-wide logistics and distribution organization specializing in the delivery of lunch boxes in Mumbai, India.
In the morning, the people of Dabawala will go to the customer's house one by one according to the pre-planned fixed route, pick up the lunch boxes that the customers have prepared in advance, and then send the lunch boxes taken one by one to the fixed concentration location at the railway station.
When all the people who collect the lunch boxes come back within the specified time, the person in charge of the station will sort the lunch boxes in advance according to the different arrival stations, and then at a fixed time, and after the peak period of the train station, these lunch boxes will be transported to the fixed arrival station by train according to the way of special responsibility, and get off the train at the fixed arrival station.
When the person responsible for the train transportation of the lunch box, after getting off the train and arriving at the station, there will also be a fixed person in charge for sorting, when the lunch boxes transported from each station have arrived at the station, the person in charge of the station will carry out a fixed sorting of the lunch boxes arriving at the station according to the different distribution areas, and then the fixed person is responsible for sending the lunch boxes to the corresponding division area and the location designated by the customer.
Subsequently, a same-city distribution completes the first stage of circulation, and the duration of this circulation will be completed within about 3 hours, and the lunch box must be delivered to the location designated by the customer during the lunch time.
Next, within a fixed time in the afternoon, the person responsible for delivering the lunch box to the customer's designated place will go back to pick up the customer's empty lunch box after eating according to the fixed route planned in advance, and then take it back to the fixed place where the lunch box was just picked up at the train station.
At this time, the person in charge of the station will sort the empty lunch boxes picked up by the corresponding area according to the different starting stations of the empty lunch box train station.
Depending on the return station of the empty lunch box, the person in charge of the corresponding train transportation will send the empty lunch box back to the fixed concentration location of the starting train station.
When the empty lunch boxes are returned to the starting site, the person in charge of the site will sort the empty lunch boxes again according to the different areas where the customer's home is located, and then the person in charge of the corresponding area will return the empty lunch boxes to the customer's home according to the pre-planned fixed line.
In this way, Dabawala has completed a day's logistics and distribution work in the same city.
The highlight of Dabawala is the high stability of its entire logistics process and the high degree of standardization of the logistics process. It is embodied in: the long-term fixation of the service group, the long-term stability of the logistics and distribution process, the long-term stability of the distribution volume, the long-term stability of the delivery time node, and the standardization of logistics and distribution.
Long-term stability of customer demand.
India is a country with diverse religions and beliefs, and the eating habits of various groups have been in a state of disintegration for a long time, that is, everyone's eating habits may be very different. These long-term individual needs have created the long-term longevity of Dabawala.
Long-term fixation of customer service.
The service fee of Dabawala is charged at a fixed time, and it is the person in charge of distribution in the corresponding region, who is responsible for following up the customers in the corresponding region, making long-term contact with customers, and providing them with long-term delivery services, so the person in charge of the corresponding region is very familiar with the customers he follows up. And in the process of long-term distribution service, we have established long-term trust in Dabawala from customers, and established a relatively harmonious customer service relationship with the corresponding person in charge.
Long-term stability of distribution routes.
The regional person in charge of door-to-door collection of lunch boxes and delivery of empty lunch boxes is responsible for the long-term fixedness of the door-to-door service route, and they are all people who live nearby, and they are also very clear about the local environment. For those who are responsible for delivering lunch boxes to the train, it is even simpler, one train line, so many stops, it is very easy to do.
Standardization of the distribution process.
Every time Dabawala accepts a new customer, a customer-related message is written on the outside of their aluminum lunch box. For example, the area where the customer's home is located, the delivery destination designated by the customer, and the corresponding pick-up station at the railway station during the logistics and distribution process. Dabawala will be simply marked with simple code. Dabawala people can simply and directly sort lunch boxes by identifying the corresponding code.
Long-term stability of distribution flows.
This is the biggest difference between Dabawala and the existing logistics companies, Dabawala's customer order volume is long-term stable, and there will be no large fluctuations in the number of lunch boxes, and the number of lunch boxes they need to deliver is fixed for a long time. Even if sometimes a customer withdraws from the service, or a new customer joins, or the customer moves or changes to a new job, all these changes, Dabawala can be predicted in advance, and can do it in mind, especially in the corresponding area, the person who is responsible for picking up lunch boxes and returning empty lunch boxes, in the hearts of these people, they are aware of the changes in customers. For the customer's situation, because they have been serving the relevant area for a long time, so they are familiar with the customer's information, and it is possible that each customer's lunch box, what is the appearance, what color they use, what style of thermal bag, they all remember clearly.
Long-term fixation of delivery time.
For the time node to meet each concentration point, Dabawala has clear regulations, of course, you can only arrive early, not late. The person in charge of the corresponding area, whether it is the person who comes to pick up the lunch box, or the person who goes back to pick up the empty lunch box after the customer has finished eating. If you come back late and miss the time, the whole delivery process will be disrupted.
When Li Ling explained to Liu Xiaoshu the general operation process of India's Dabawala and the city's logistics distribution system, Liu Xiaoshu felt that this was a simple matter of sending a lunch box, and there was no connection with the food supplier they said.
"Our food supplier, does it have anything to do with what you said?" asked Liu Xiaoshu, puzzled.
"Of course it matters, Dabawala can be said to be the world's earliest intra-city logistics distribution. Since its birth in India in 1890, it has existed for more than 100 years, and it can survive for a long time, there must be a reason for it, and the food suppliers we want to talk about must be inseparable from the logistics and distribution in the same city. There used to be many companies that went to Mumbai, India to learn from it. Their logistics system is the subject of study in many business schools, the most famous of which is Harvard. And many media have made feature films for them. Li Ling explained.
"Fresh and cooked food has a shelf life, and it requires freezing and refrigeration equipment, and the process of logistics and distribution is quite complicated. If we don't do a good job in logistics and distribution, it will be difficult to supply our food supply. Zhao Yali continued.
"I think we should try our best to strive for more stable customers, carry out long-term supply on time and in quantity, and it is best to reach long-term supply cooperation with customers. For scattered end consumers, we can set up supply points close to their homes or jobs. Zou Sisi saw that everyone was talking energetically and joined the discussion.
When I went to the Heavenly and Earthly Clubhouse, the four people in the group were always discussing what differences and connections Dabawala had with the food vendors, what places could be used for reference, and what places could be improved.
Their basic plan for food suppliers is that food suppliers must have a central kitchen processing center like Zhicheng Group. It is mainly for the primary processing of the ingredients of the food, such as the primary treatment, washing, cutting and so on. There is also the production of exclusive secret recipes for food, which must be prepared in one place for the sake of secrecy.
Then, according to the different needs of customers, the food is graded to different degrees. Some customers like to make their own food, so the ingredients are preliminarily processed, with the corresponding side dishes and seasonings, as well as the exclusive secret base, and then let the customers tinker with their own food. Some customers like to eat ready-made finished products, so help customers do it and then send it over.
If the food is done well and then delivered to the customer, for some dishes that need to be freshly made to ensure the taste. The food supply system must be processed and produced nearby, so as to ensure that customers can eat 100% of the original taste of the food, so as to improve customer service satisfaction.
The process of making and delivering the food that we discussed is roughly as follows.
First of all, obtain a group of long-term and stable customer groups, and then provide them with long-term fixed services. Gourmet suppliers must try to find customers who are willing to order food for a long time, and of course, for orders from scattered customers, they also need to take orders and serve. Due to the development of social economy, people's income level and living standards will be higher and higher, usually unwilling to cook, or the demand for food, especially healthy, convenient, green, original food, the market demand will be more and more large, especially high-end people, the personalized demand for life, will be more and more intense.
Secondly, establish a grading processing and grading production system for food. According to the characteristics of the food, the production process of the food is appropriately divided and cooperated. Between the central kitchen and the regional production points, there is a reasonable division of labor in the preparation of food.
Finally, it is necessary to strengthen the management of the company. For example, the long-term stability of the distribution route, the standardization of the distribution process, the long-term stability of the distribution volume, and the long-term fixation of the delivery time.
On the way to heaven and earth, everyone was discussing all the way. Before I knew it, a group of four people soon arrived, outside the gate of the heavenly and earthly clubhouse.
What they didn't expect was that Gao Zhicheng's assistant Chen Yang was already waiting at the gate of the club.
After a brief greeting between the two sides, Chen Yang took everyone to a special elevator, and then went upstairs.