The health care products market is indeed the largest and most mature private industry market in China.

Not one of them.

Later, Huawei, Haier, and Lenovo, which became the leading private enterprises in the country, started almost the same time as Sanzhu and Helios, but their development speed was completely incomparable.

When these companies were still worried about survival, the health care product leaders had already sold more than 100 million yuan, and when the formers began to make profits, the health care product leaders had sold more than 1 billion.

According to this momentum, it will not take a few years for the former to exceed one billion, and the latter's goal has been locked in the world's top 500.

In fact, Huai Hanhui, the founder of the Sun God, has already made a bold statement to build the Taiyan Group into an imperial industry like Coca-Cola.

"This is a bit bragging, right, just rely on the sun god lion's mane mushroom oral liquid?" even Zhang Song disagreed.

Liang Yifei smiled and said: "Huai Hanhui has a point of view, that Coca-Cola has created a century-old and prosperous empire with just one product and one secret recipe, which shows that beverages, health care products, and the product itself are not the most critical, but the most critical thing is marketing." ”

This is a bit specious. Zhang Song frowned and thought about it.

'Yes', refers to the reality of the current health care products market, those health care products do not have a big effect, but they still have many fans, and the people rush to buy them like crazy, which is obviously a good marketing;

'No', Zhang Song can't give an example to prove it, after all, people really make a lot of money.

However, the first batch of people like him to do business always have a 'genuine goods', at least the idea of 'good goods and expensive goods, rotten goods and more sales', and they are bent on the market, completely putting aside the quality of the product itself, which seems to be unreasonable.

"It's reasonable, it's not the point, Boss Wu of Sanzhu once said: Without interests, there is no meaning of existence. Focusing on marketing, not on products, is now the mainstream trend of the health care products industry, and marketing can indeed make money if it is done well. Sanzhu now has more than 200 branches, townships and townships across the country, more than 700 offices, marketing employees alone, more than 60,000 people, Helios has a six-level dealer system, thousands of old cadres endorse. In this way, the two are still expanding wildly. It took so much effort for marketing. ”

Speaking of the three plants, Liang Yifei sighed a little, this is China's first private enterprise with profits and taxes of more than 10 billion, and annual sales are expected to exceed 10 billion.

The dragon, which had already taken off, folded its wings in the air and fell.

"So many people?" Zhang Song was shocked.

He started a small business in a down-to-earth manner, and he was very sensitive to personnel expenses, and when he ordered a working meal from Liu Ping's fast food restaurant, of course, there was a reason to give Liang Yifei face, but in fact, he also took into account the cost savings, saving the workers from running out to eat and drink every day, delaying time.

Not to mention anything else, just the 60,000 people in Sanzhu eat horses, pay salaries, and communicate with public relations, how much does it cost?

Three plants have an annual income of less than one billion of the sun god, but they raise so many people, isn't this walking a tightrope!

When the wind is good, these people are the company's wealth, helping the company to expand its territory, but once they encounter adversity, these people will become a huge burden to the company.

The three plants are like this, and the sun god is not much better.

Liang Yifei said that the sun god is a six-level marketing system, just now and Wu Yang played in the dance hall, listening to Wu Yang complain, the head office has prepared to establish an eight-level marketing system, one layer of management, one layer of exploitation, he is the provincial general supplier below, there are two more levels, where does the money come from?

"I'm not going to do that. Liang Yifei said to Zhang Song very directly: "With such a large marketing network, the turnover will go up, but the profit will not come up, and it will be good-looking." In the future, I plan to arrange a general agent in each province. ”

Zhang Song was about to say something, when suddenly his eyes narrowed slightly, and he stared at Liang Yifei for a moment.

"What you say casually, but it's Huaqiang's core strategy, it's so good, how can you think of it and tell me?" Zhang Song smiled: "When it comes to doing business and health care products, I'm not as good as you, I'm afraid you don't need to listen to my opinion." ”

Liang Yifei nodded, also pondered for a moment, and said, "Brother Zhang, I have a sentence, if you don't like to hear it, you didn't say it." ”

"You say. ”

Liang Yifei said lightly: "I also said just now, my sales network should not be expanded, so people are particularly important." I have on hand, sales talent is limited, young people, enthusiasm is there, but lack of experience, someone has to take it, older people, in the factory is used to stay, engaged in internal management is no problem, but the fierce competition in the shopping mall, I cheat, they can't cope with it. There are some experienced and capable people in the society, but I can't trust them 100% and let them do it. ”

Zhang Song laughed and said, "I understand, you want me to do it with you, be responsible for the outside sales stall, open the market, and cultivate talents." ”

That's what it means. Liang Yifei nodded and said, "Just now, Wu Yang came and reminded me that it is better to take this dealer's cake in his own hands than to let this dealer's cake go." How to divide the account, you can rest assured that all provincial dealers have significant discounts and rebates. ”

After a pause, he handed a cigarette to Zhang Song, and said with a smile: "Let's say this here, if you want to, you are willing, if you are not, it will not hinder anything." It's really that I lack manpower, and you can help me. ”

"Brother, I still know this, you are taking care of me, not to mention that I can help you. Zhang Song took the cigarette, didn't smoke it, thought about it, and said, "However, I also have a lot of things on hand, whether I come to do it with you, or whatever, I have to have an understanding." You asked me to think about it for a few days, by Sunday afternoon, and give you an answer. ”

"Good!"

……

After sending Zhang Song away, Liang Yifei took out the small notebook just now again and turned to the last page.

This page was a blank sheet of paper, very new, and had just been pasted, with nothing on it, just a handwritten name.

Shi Yuzhu.

After having dinner with Wu Yang today, Liang Yifei cautiously wrote the name by hand and added it to the back of the small book.

In order to remind myself all the time that Shi Yuzhu is a person who is likely to be his biggest opponent in the future in the health care product market.

Sun God, Sanzhu, and Flying Dragon, although these companies seem to be giants and billions of giant crocodiles, they are not worthy of too much fear and attention from both historical experience and their current performance.

The operating ideas of these companies are actually very backward, and they are still in the rough and barbaric stage of the 80s, and they are almost no different from primitive people for modern business.

Their current situation seems to have a huge and terrifying body, but inside this terrifying body is countless disease factors.

They don't have to do anything at all, and these diseases will naturally grow as the giants grow, crushing themselves.

And Shi Yuzhu is different, this scholar who started as a Han Xian, although in a short period of time, is also adopting a barbaric expansion model, but after the baptism of the computer industry, his business ideas are closer to modernization, ahead of the current era by a grade.

The most important thing is this person.

Changing places, Liang Yifei asked himself, if in his previous generation, after the company went bankrupt and owed a billion huge sums of money, what Shi Yuzhu could do, he couldn't do it, even if he didn't have a depressed will, I am afraid it would be difficult to pay off the arrears and re-enter the market with a clean slate.

Even after the advent of the Internet era, Shi Yuzhu is no longer a top predator, but in him, Liang Yifei sees a spirit of never admitting defeat and perseverance.

Fight with the market, with yourself, and with fate.

Such a person is definitely an opponent worthy of attention, even a terrible opponent.

And history has also proved that after the heat of the health care products market faded, the giants all fell, and the people of the whole country woke up from the myth of health care products, only Shi Yuzhu products can still hold on, and even continue to expand the scale, brain platinum, brain gold, and gold partners are still popular all over the country after more than 20 years.

This point, even Liang Yifei in this life is not sure that he can do it.

The hot sales of Chinese turtle essence, Wu Yang's visit, and the unintentional or intentional disclosure of Shi Yuzhu's information all made Liang Yifei, who had achieved a certain success in the health care product market, feel a sense of urgency.

That's why I decided to extend an olive branch to Zhang Song.

The first generation of big bosses in Nanjiang Province is known as the 'golden oil' in the circle, with extensive travel, deep and huge contacts, and strong communication skills, which is the necessary core ability to do the market;

He started his own business from scratch and created a huge value, and his business ability is undoubted;

He has been poor, rich, hard, and has enjoyed the best, and he is still enjoying the best that ordinary people can enjoy, so there is no need to worry that he will be easily confused by the world of flowers;

In addition to these well-founded reasons, Liang Yifei chose Zhang Song, the most important reason is that he actually took a fancy to this person, and after more than a year of getting along with each other, Liang Yifei felt that Zhang Song was more relieved to lead the sales team in terms of ability, relationship, morality, and personality.

His problem is not in ability, but in not keeping up with the mind of the times.

Having said that, how many people have this kind of mind at present? Most of the so-called people who can keep up with the times are also chaotic and coincidental.

With his own prophet, Zhang Song's problem, it is not a problem.

The only problem is that I can't be sure what Zhang Song thinks.

After all, he used to be the top boss of Binhai City, on an equal footing with himself, and he was still his predecessor, when he debuted, Zhang Song was already a top figure in Binhai City, and Zhou Universe was at the same level;

Later, he defeated Zhou Universe and acquired Lanyun Lake and Huaqiang Factory, and he has always treated Zhang Song as a big brother.

From a big brother to a subordinate all of a sudden, can this face be pulled down, and can the idea be turned around?

What will those friends outside think of him?