Chapter 239: A huge market of 10 billion
Liang Yifei is not a mallet junior brother, after so many years in his previous life, the people and things in the mall have long been clearly understood.
Wu Yang came today, if it was just to get a membership card, Liang Yifei would be able to pick out his eyeballs and step on them as a fish.
Don't use your brain, Wu Yang's purpose, left and right are not separated from two angles, one thing.
He is the provincial general distributor of the Sun God in Nanjiang, the head of the Nanjiang Branch, Nanjiang is considered a large province in the middle reaches of the country, and occupies an important position in the business map of the Sun God.
This 'one thing' is the Chinese turtle essence.
As for 'attention', how to pay attention to it, there are two angles.
One angle is for the public, and the other angle is for personal gain.
For the sake of the public, he talked with Liang Yifei about territory, market, division, competition, and even bad words, coercion and temptation, in short, to ensure that the sun god gained benefits in Nanjiang Province.
For personal reasons, that's a lot.
Some time ago, the Chinese turtle essence began to be sold, and among the customers received by Liang Yifei, there was such a group of people, who were distributors at all levels of other domestic health care product companies.
From the provincial capital level to the county and town level, and even the store merchants, they all came to Liang Yifei to talk, wanting to buy a batch of Chinese turtle essence and sell it back.
This is also one of the reasons why Liang Yifei is reluctant to blindly expand the marketing team: these branch leaders, sales executives and the like who are sent out are employees of the company on the surface, taking the company's high wages, high rewards and low-price purchase discounts on products, but they don't regard themselves as people of the company at all.
As expected, after a few words of greeting, Wu Yang directly proposed that he wanted to buy 2 million Chinese turtle essences.
Although he had long expected Wu Yang's many purposes, the figure of two million still surprised Liang Yifei slightly.
There are many people who come to buy Chinese soft-shelled turtle essence, and Chinese soft-shelled turtle essence is indeed popular, but in the final analysis, it is a product that has just emerged, and it has not been tested by the market, Liang Yifei has the confidence to sell well, that is because there is a prophet, and for the current people who do not have a prophet, even if they have the courage and vision, they must be the first to test the water, how can there be a reason to invest two million at once?
If you can't sell it, you can smash it in your hand, so what should I do?
In the past, the maximum amount of a single sale was one million.
Besides, now Huaqiang factory has not set up a provincial dealer, the gap between the purchase price and the market price is very large, the purchase price of two million, to the market, at least four million upwards, or even five or six million prices.
After all, Wu Yang is a person of the Sun God, and if such a large batch of goods is taken, it will definitely greatly squeeze the market of the Sun God, can the Sun God Headquarters not react?
The stall is too big, and the following dealers, with a small calculation, the sun god may turn a blind eye, too lazy to take care of it, and take care of it, so it will be regarded as a benefit for them.
But with such a large batch of goods, can the sun god turn a blind eye?
At this stage, Liang Yifei doesn't want to spend his main energy on competing with the sun god and the three plants, and takes the initiative to provoke the sensitive nerves of these predators.
"Well...... this" Liang Yifei thought for a while, shook his head, and said with a smile: "Boss Wu, I'm afraid I can't agree to this, you use the sales channel of the Sun God to sell Chinese turtle essence, if the Sun God Headquarters comes forward, what will happen if I am caught in it?"
"Mr. Liang, you are too worried, I will take the goods with you, pay the money with the other, take the goods, give you the money, and then it will be none of your business, no matter how much the sun god cares, he will trouble me at most, can he still manage your head?"
Wu Yang pondered for a moment and said, "Otherwise, I will raise the price by another 20%." ”
"It's not about the money. Liang Yifei shook his head.
"Hey, we are all traders, Boss Liang, tell me, what is the problem, it's not a problem of money? No matter what the problem, it is a problem of money in the final analysis!"
Wu Yang waved his hand and said, "I'll tell you the truth, take the goods from the Sun God, most of my profits have to be handed over, and I have high profits when I take the goods from you." In terms of money, as long as you are willing to ship, we can talk about it. ”
"Boss Wu, let's do it, if you don't act as the agent of the sun god in the future, we'll talk about it again. Now, we're friends, let's not talk about business, let's go upstairs and have dinner together. ”
Liang Yifei politely blocked all the words behind Wu Yang, got up and took the lead towards the building.
"Hey Liang......" Wu Yang was about to say something, Zhang Song dragged him, shook his head, and said: "Boss Wu, it's not that the Chinese turtle essence can't be sold, let him take the initiative to start a war with the sun god for two million, isn't it difficult for a strong man." Walking, eating, eating, buying and selling is not benevolent, and making friends is not a bad thing. There are a lot of dishes in Lanyun Lake that can't be eaten outside, and today Boss Liang has a treat, and I followed it. ”
Wu Yang smacked his lips, looking reluctant, and finally sighed and said, "Hey, how can you let him invite, I'll ask me to invite." ”
Seeing Wu Yang's attitude, Zhang Song made a lot of decisions in his heart, Wu Yang is not very familiar with him, and he brought Wu Yang here today, purely to help him and introduce him, if there is a conflict between the two sides, he will not be good at being in the middle.
Wu Yang is not stupid, the Chinese turtle spirit has not earned his private money, it is enough to lose his heart, why bother to make a feud with Liang Yifei? In the local area, having such a friend is definitely more cost-effective than many enemies of Liang Yifei's level.
So then, the business was not negotiated, but the meal was very harmonious, and the wine table was staggered.
Both sides are engaged in health care products, so naturally they also talked about health care products, and talked about the uncrowned king of the health care product industry, Sun God Oral Liquid.
Wu Yang is reluctant to have a stiff relationship with Liang Yifei, and there is a deep-seated reason: at present, although the entire Helios Group has the largest overall sales volume in the health care product market, it has passed the era of dominance and has many strong competitors.
In 90 years, when the performance of Sun God was at its best, it accounted for more than 6% of the national health care product sales;
In the first three quarters of 93, the sales volume of Helios broke through the nine billion mark, and it is expected that by the end of the year, the peak period of gift-giving, it can sprint to 1.2 billion annual sales.
However, also in the first three quarters, the national health care product market has reached more than 9 billion, and it is expected to easily exceed 12 billion for the whole year.
Although Helios is still the largest health care product manufacturer in China, its market share has fallen from 60% at the highest stage to about 10%.
This is not because the sun god is no longer good, but as the health care product market matures, more and more competitors are going down.
Just the current first-line brands, which have the ability to compete with the sun god, there are three plants, flying dragons and several other companies, and the sun god, all of them have entered the top 500 crocodiles in the country.
Sun God now often encounters this situation: he is ready to open up a certain market and advertise, only to find that the entire page of the local newspaper has been taken over by a competitor; he goes to a certain city to hold a meeting of customer representatives, only to find that all the contents of the meeting have been leaked, and the waiter of the hotel where the meeting is held is even a 'spy' sent by a competitor.
Although some second-tier manufacturers are not large in overall volume and do not have such great financial resources and power, they have taken the edge of the sword and launched very targeted health care products, which can also quickly grab some markets.
For example, Wahaha in Zhejiang Province, specifically for children's health care, launched a series of children's healthy fruit milk, although the total turnover is only two or three hundred million, in many economically developed areas even more than the sun god.
"I heard that even the Giant Group is ready to end, Mr. Liang, do you know Boss Shi of Giant?" Wu Yang said with a snort of wine.
"Shi Yu is stationed in Boss Shi, isn't he making computer Chinese character display cards in full swing, and he is also preparing to build a building. Zhang Song interjected and asked.
"I heard that the Americans began to suppress China's computer market, and the computer business is not having a good time. ”
Wu Yang lowered his voice, and said mysteriously to Liang Yifei, "Boss Liang, let's say this in private, I heard, I heard, Shi Yuzhu is going to do what 'huge is not fat', specifically for weight loss, Nanjiang is one of his key markets, it is really time to see red with a bayonet, after all, our sun god has a big family, you Huaqiang should be careful." ”
Liang Yifei smiled and said seriously: "If it's really right, the two of us have to stand on the united front and fight against foreign invaders together!"
I shook my head helplessly.
In these years, I can't keep any fucking trade secrets, Shi Yuzhu hasn't officially made health care products yet, and even the name and efficacy of the product have been leaked.
"That's that! There really was a day, we were friends, and we must help each other!" Wu Yang said.
After eating, Wu Yang really got a card, a gold card, Zhang Song accompanied him to the dance hall to consume, and in the early morning, Zhang Song ran to Liang Yifei's office alone.
"I know you haven't left yet, you said you are a workaholic, finally Huaqiang Factory has improved, you said rest and rest, why are you still studying in the middle of the night. ”
When Zhang Song came in, Liang Yifei was holding a bound book.
This book is not a public release, nor is it strictly a book, but a lot of newspapers and magazines cut out of tofu cubes nailed together.
Liang Yifei's prophet is limited to the general trend, but the specific business situation, policy environment, etc. in the current market still have to be collected by himself, and the content of this 'book' is all related to the health care product market.
He also wondered whether to set up a department such as a 'corporate intelligence department' to collect information.
The idea is good, but there are still not enough manpower for the time being.
Seeing Zhang Song come in, Liang Yifei put the 'book' in the drawer and said, "Why are you here, aren't you accompanying Wu Yang?"
"Hey, he's a person, he can't control the little head below, he is hot watching the performance here and is all over, and he went out to find the situation. ”
Zhang Song drank a lot of wine, made himself a cup of tea, and said, "Good girl, I was scared today." ”
"Who dares to scare you?" said Liang Yifei with a smile.
"If you don't say it, I can't imagine that the health care products market can actually have tens of billions! What a big business this must be!" Zhang Song said.