Chapter 531: Two Hundred Pages and Decades
The burning of PHS in Binhai City and the flying over the Yellow River originally seemed to have nothing to do with each other.
Although these two things are related to PHS, any one of them will be of good help to the future development of PHS, but since Liang Yifei chose to let these two things happen in the same time period, the goal he wants to achieve is naturally not as simple as 1+1=2.
1+1 must be greater than 2, as for how much bigger, it depends on how to connect these two things, so that these two things can be added together to ferment.
This has to be done by the media.
At present, taking the path of the media, Liang Yifei has two assistants.
Secretly, it is Phoenix New Media, this advertising company has accumulated a lot of useful contacts due to its long-term dealings with all over the country and even CCTV, plus Zhang Feng, the person in charge of Phoenix New Media, himself comes from an industry family, and there are many old friends in the industry.
On the bright side, there is Pan Jue's sharp knife.
In terms of identity, he is the deputy editor-in-chief of a provincial newspaper, and in terms of social status, he is a well-known economist in the country, a young outstanding media person, and at the same time, he also has the title of several local government economic advisers and think tanks.
A person of Pan Jue's status, as long as his voice is allowed to be heard, is enough to make an industry pay attention, and he can easily pick it up, or hit a medium-sized enterprise hard.
This light and darkness, one is a sharp weapon, and the other is profound internal strength, which ensures that Liang Yifei will not suffer in public opinion when facing any unofficial opponent, and if he wants to serve himself through public opinion, it is relatively easy to achieve.
In fact, in addition to these two, there is also a side invisible help.
Fourth Young Master Xie Yifei was in charge of the Zhengda variety show on CCTV back then, and the relationship with various departments of CCTV was very good, don't look at him now that he is not in power, but as the agent of the Xie family in the mainland, if he really comes forward to speak, he still has a certain weight.
As for whether he is the Xie family's agent in the mainland now, only a few people understand this matter.
Now Xie Yifei is very happy to make aphrodisiacs, and the banknotes are drilled into his pockets like running water, and Liang Yifei is a little red-eyed.
Xie Yifei had already thought about it, and actually broke away from the shackles of the Xie family and set up his own door.
But after all, the timing is still not ripe, he chatted with Liang Yifei once, Liang Yifei felt that although he is making money with this medicine at present, after all, the product is too single and the risk is very high.
Moreover, most of the good policies he can get now still think that for the sake of the face of the CP Group, if he breaks away from the CP Group, Xie Yifei may not be able to live as comfortably in the mainland as he is now.
Taking advantage of the current good environment and no shortage of money, we will try to acquire as many valuable pharmaceutical factories and formulas as possible to form a pharmaceutical group, with two or three common drugs that must be used by the people as the main product, and have our own drug laboratory.
When the time comes, whether or not to get rid of the Xie family is actually a nominal problem, firmly controlling the pharmaceutical group, maintaining a nominal subordinate relationship with the Xie family, and still pulling the tiger skin of the Xie family and obtaining their own profits, it is far better than publicly breaking away from the Xie family.
In the final analysis, this is just Xie Yifei's gamble, and when he really achieves fame through his own efforts, and can look down on the Xie family who was unfair to him at the beginning, this resentment will naturally dissipate.
Speaking a word of conscience, standing on an objective standpoint, Liang Yifei felt that the Xie family did not have any excessive 'injustice' towards Xie Yifei, as a side branch, the Xie family did not make things difficult and mean Xie Yifei anything, after all, they also gave him a stage to display and corresponding resources, which was much stronger than Wen Yuchun's family giving some money to drive him out of the house.
In the final analysis, after all, it is a side branch, and it is impossible for any family business to let the side branch enter the core layer.
"After all, blood is thicker than water, do your own thing, don't have too many other thoughts about the family, and when one day, you can sit and laugh with your brothers, everything will be over. On the phone, Liang Yifei persuaded Xie Yifei.
Fortunately, Xie Yifei has been very busy recently, and Thai aphrodisiacs are doing well, and he has the idea of an imported drug, which seems to be ready to unify the domestic male market first, and then open up a new battlefield.
It was also a coincidence that it was later the famous Viagra.
In short, half a month after Ke Shouliang flew over the Yellow River, Pan Jue once again appeared on CCTV's hot interview.
This hot talk show is not to expose any shady scenes, nor is it specifically aimed at any industry, but to talk about a big topic.
The difference between domestic and foreign goods.
At present, this is a very hot topic, in the early 90s, the reform and opening up into the deep water area, a large number of domestic manufacturers rose, gave birth to a number of counterfeit and shoddy goods, in 95 years before 96 years, counterfeit and shoddy, is a big hot spot of domestic goods;
After 95 and 96, the discussion of domestic products unconsciously shifted from counterfeit and shoddy products to the quality of goods.
Mainly because of the comparison with foreign countries, the difference is too big.
On the one hand, Chinese consumers and local governments have a very strong willingness to support domestic products and support the development of national brands.
After all, whether it is technology or good products, only when it is truly in its own hands can China benefit the most and not be controlled by others.
In the process of reform and opening up, a very important goal is to exchange the market for technology, open up the huge domestic market, let foreign enterprises make a lot of money, and even give them super-national treatment, the purpose is to learn the most cutting-edge technology from them, so as to make up for China's own shortcomings.
If, in the end, the market is let out, the money is made by people, but there is no real learning of technology, all the core technologies are still backward, still controlled by people, and held hostage by others, then no matter how many rich people are created, no matter how many so-called big bosses China has produced, but the whole country has not really become strong because of this, and the purpose of exchanging the market for technology has not been achieved.
Therefore, while giving good treatment to foreign enterprises, in order to make the country strong, in order to enhance national self-esteem and self-confidence, both the government and the people give great support to domestic products;
But on the other hand, there are many problems in the development of domestic products, simply put, most of the so-called domestic brands are indeed not very competitive.
The same product, foreign goods are more expensive, but after buying back, whether it is the service life or effect, it is stronger than the domestic goods, not only the thing is good, the after-sales service is also in place, there is a maintenance or something, and the engineer will soon be able to come to the door.
In contrast, domestic products are cheap, but not only do they have quality problems, but they are not in place in all aspects, they spend money, and they often buy gas.
There is even a saying among the people that many so-called domestic brands are using the patriotic heart of the people to cheat the people of their money.
Attending this forum today are not only Chinese, but also a Japanese scholar, Kenichi Ohmae.
This is the only scholar in Asia to enter the world's top 10 international management master rankings.
In recent years, this Japanese expert has focused on the Chinese market and has his own views on China's economic development.
In the first sentence, he said mercilessly: "I think the Chinese are too impatient." ”
"I can't help but be impatient. The host smiled: "We started too late, and if we want to catch up with the world, we must race against time." ”
"Racing against the clock is not the same as being impatient. Kenichi Ohmae, who is very familiar with Chinese, shook his head and said: "China started late, but there are many opportunities, this is the largest market in the East, and there are opportunities everywhere." But precisely because of this, Chinese entrepreneurs are afraid of missing any opportunity to make money, and it is difficult to focus on a certain field and study this field in depth. ”
"Isn't it good to have multiple fields? We are now in the infancy of every field. The host added.
"Many fields can make money in a short period of time, but in the long run, the most profitable companies in the world are all focused on one field and made this field to the extreme. For example, Coca-Cola makes beverages, and Toyota makes automobiles, both of which are a process of fielding, specialization, and finally globalization. ”
"Editor-in-Chief Pan, what do you think?" the host asked Pan Jue.
Pan Jue smiled and said: "I have been traveling a lot recently, I often take planes, airports, and I will put some of the most popular books at present, I study economics, so I am more interested in economics." ”
The host and Kenichi Ohmae looked at him and waited for the following.
"I have seen several books in a row, all of which talk about business management and economic operation, and I have read them, and the more I read them, the more I feel that they are not a taste. ”
Pan Jue smiled faintly and took out a book and put it on the table.
The name of this book is '100 Western Management Classics'.
Pan Jue picked it up and flipped it over, laughed a little sarcastically, and said: "You have seen it, the management method of a hundred successful enterprises in the West, this is the management bible." But it's only two hundred pages......"
As he spoke, he glanced at Kenichi Ohmae and said seriously: "Just now Mr. Kenichi Ohmae said that Chinese companies are impatient, which can be seen from these books, this kind of book is now a very best-selling book in the market, we want to use only 200 pages, and we will learn the lessons of more than ten years or even decades, which itself is a process of growing seedlings." ”
"The word "sprout boost" is well said. Kenichi Ohmae said: "Management and management are a process of continuous feedback, which is constantly adjusted in practice in combination with reality. These books are not unreasonable, but in the current environment, their popularity just shows that the entire entrepreneurial class, and even the general public, are in a state of extreme impatience. ”