Hearing Liang Yifei say that the Chinese turtle essence is also ready to be sold in the future, Zhong Miaomiao's first reaction was: impossible.

This is not the same as Zhong Miaomiao's usual style, he is the kind of 'I don't care if you are really fake, but if you come with me, I will treat you as if you are real', because he has a background and a background, so he doesn't need to be cautious about walking on thin ice for fear of being deceived, as long as there are no explicit problems in various treaties, the law is his most powerful weapon.

So he didn't think about whether Liang Yifei wanted to sell the brand of three strains of oral liquid was true or not, and what was the purpose: what to consider? What is there to consider? You signed a contract, you have to sell it, if you don't sell it, then pay liquidated damages and lose your pants.

But when it comes to the Chinese turtle essence, Zhong Miaomiao can't be so calm at all, and a lot of question marks rush to his mind.

This thing is completely unbelievable, it is simply unbelievable.

In Zhong Miaomiao's opinion, Liang Yifei did not do the best brand of Chinese turtle essence, if he came to operate, he dare not say that he had surpassed the three sun gods, but it is absolutely no problem to become a big brand like Feilong Wahaha for thirty or forty billion a year, but in the hands of Liang Yifei, that is, the growth rate of the first year or two is in line with the law of the health care products industry, rolling upward, and then gradually stable and conservative, growing slowly, and now, the goal of annual sales of one billion is far away.

Yangshengtang makes turtle and turtle pills, and China soft-shelled turtle essence is a natural competitor, so it has a deep grasp of the business information of Huaqiang Factory and Chinese soft-shelled turtle essence.

But no matter how you say it, the well-known health care products of China Turtle Essence can be attacked, to compete with top brands in the world, retreat can be defended, with a turnover of hundreds of millions a year and hundreds of millions of profits, this is not a small amount of money, it is not placed in any company, and for enterprises such as Yangshengtang and Huaqiang Factory, it is even the main source of profits.

Say don't want it?

Liang Yifei wants to transform into a drink or something, it is understandable, it seems to be right, but the art is not pressing, the money is not biting, and the transformation also needs time and money to support, can you lose the fifty yuan with a hundred? Not to mention that the hundred has not yet arrived.

Even if he succeeds in making drinks in the future, the Chinese soft-shelled turtle essence can still make money continuously, and there is no conflict, after several years of management and operation, the Chinese soft-shelled turtle essence has entered the right track, and it can continue to make profits without worrying about it, what to do with selling it?

"Do you really want to sell?" Zhong Miaomiao subconsciously said: "Mr. Liang, if you really sell, I'll buy it." ”

Liang Yifei was slightly happy, much smoother than he imagined, and he would answer.

This is also in the plan, turtle and turtle pills and Chinese turtle essence have direct competition, if the Chinese turtle essence is to be sold, Yangshengtang is naturally the one with the strongest desire to buy. Just as if Pepsi wants to sell, Coca-Cola will definitely be the first to rush up, and if Motorola is acquired, Samsung will definitely not let it go.

Liang Yifei didn't answer directly, squinted at Zhong Miaomiao for a while, and laughed.

"Boss Zhong, haven't you been staring at the Chinese turtle spirit for a day or two?"

Zhong Miaomiao didn't seem to understand the sarcasm in Liang Yifei's words at all, waved her hand a little impatiently, and said: "Mr. Liang, you don't have to talk about these things that you don't have, isn't this how you do business, if I don't stare at the Chinese turtle essence, you won't stare at the turtle and turtle pills? ”

After saying this, there was no need for Liang Yifei to deliberately remind him, Zhong Miaomiao figured it out first, slapped her thigh, laughed, and said, "It's just right, let's turn two things into one talk." ”

"Two things become one?" This time it was Liang Yifei's turn to pretend to be confused and said, "How to change?"

"Huaqiang Factory's health care products, the brand of Sanzhu oral liquid, you want to sell, I bought it in a package, and exchanged it with you with the farmer's orchard series and mineral water. I think it's okay. Zhong Miaomiao said.

Liang Yifei was stunned at first, and then pretended to be very displeased, and said, "Boss Zhong, you are too whimsical, and you don't take advantage of it so much." ”

"You're going to sell the Chinese turtle essence, right? Since you want to sell it, why can't you sell it together?

"Selling is selling, but not sending. Liang Yifei said: "The brand of Sanzhu oral liquid was not created by me, to tell the truth, for me, it can be regarded as pie in the sky, so it is cheaper, I don't suffer, but the Chinese turtle essence is different, there is my hard work and investment, which is all cost." Moreover, the three strains are currently in turmoil, and the reputation of the three strains of oral liquid has been damaged and there is a lawsuit, and the price is low, which is also reasonable, after all, it is also risky for you to buy in the past, but the Chinese turtle essence and life nuclear energy are different, these two are operating well, and they are still making money, I want to sell, but it is definitely not a discount, there is no need for this. ”

"How can it be sold at a discount? You have also seen that although the farmer's orchard and mineral water have not been around for a long time, they are very popular in the market, and the two products are available in a random hotel where you stay, which is enough to explain the problem. You can calculate by yourself how many rooms there are in a hotel like this, how much mineral water is used in a day, how much demand is in demand in a city, a province, a country, just in the hotel industry? Zhong Miaomiao said eloquently.

"Boss Zhong, you have changed your concept by saying this. As far as hotels are concerned, do all the hotels in the country now buy your mineral water? You don't believe it yourself. Liang Yifei lit a cigarette, then waved his hand to interrupt Zhong Miaomiao's preparation, and said directly: "I know you want to talk about the future prospects, yes, if it weren't for the future prospects, I wouldn't have been able to put a good end of health care products and switch to making drinks, but after all, no one can guarantee the future, and when it comes to price, it can only be talked about on the basis of the present." What is the current sales volume of these two pieces? What is the scale? What is the brand of three plants and the life nuclear energy of the Chinese turtle essence, I am afraid that I don't need to collect statistical reports, you and I are generally clear, do you think, equal?"

Of course it is not reciprocal, if it is completely reciprocal, it doesn't even need to be reciprocal, it only needs to be on a level of magnitude, Zhong Miaomiao will not take the initiative to exchange, mainly asking for exchange, naturally he sees the huge gap in interests.

In particular, the Chinese soft-shelled turtle essence is too much in line with the main business of the current health hall, and once it can be taken down, it will definitely play a chemical reaction of one plus one greater than 2.

For this reason, it is even possible to push the long-term goal of Yangshengtang back for the time being.

After all, not everyone has a prophet like Liang Yifei, knowing that in the near future, the health care products industry will suffer from major regulation from policies. Not everyone is like Wu Bingxin, who is in it and is extremely concerned about policy trends, and there happens to be a background figure who can get in touch with the policy trend and can dial him in advance.

But from Liang Yifei's words, Zhong Miaomiao was very keen to capture some very important information.

He is indeed willing to sell the Chinese soft-shelled turtle essence, and at the same time, he does not rule out selling the Chinese soft-shelled turtle essence to the former competitor Yangshengtang.

What the two sides cannot negotiate now is nothing more than the issue of price.

Let's talk.

……

After a full day and a half of 'intense' negotiations between the two leaders, the general principle of the transfer of health care products has basically been decided, and then we are waiting for Liang Yifei and Wu Bingxin to sign the contract on the front foot, and there will be special legal personnel from Huaqiang Factory and Yangshengtang on the back foot to discuss the specific exchange details and sign another contract.

There are several main principles.

One is the definition of exchange.

The exchange is all five health care product brands based on Huaqiang Factory's Zhonghua Turtle Essence and Life Nuclear Energy, plus the newly arrived Sanzhu Oral Liquid brand, and Yangshengtang's Nongfu series of fruit juice drinks and mineral water.

Including: the ownership and use of the product brand, the relevant patents of the product, the secret recipe of the product, etc., which are required for the legal 'production of this product'.

At the same time, in order to ensure a smooth handover of products and continue to operate, the sales channels previously owned by various products are also handed over.

It's not about salespeople and advertising channels, it's about customers.

For example, before the Chinese turtle essence in Nanjiang Province, there were a number of customers, so after the exchange, Zhang Song's Huideli and Phoenix New Media will help the marketing department of Yangshengtang to get in touch with these customers and obtain products from Yangshengtang in the future.

In turn, Liang Yifei took over Yangshengtang's beverage series.

In addition, the two parties have ensured that in the next three years, they will not set foot in the field of similar products, Huaqiang Factory will not develop and produce health care products with the goal of health care and improving the quality of the human body, and Yangshengtang will not develop products such as high-purity fruit juice drinks and mineral drinking water such as Nongfu Orchard.

Finally, there is man and machine, and now there can only be a big intention in this regard, in principle, each digests its former employees, and if there are employees who are willing to go to the other company's company to continue to engage in their previous work, then they will not be blocked. In most cases, employees who are willing to take their families to another city are in the minority.

The most important point is the quid pro quo.

In addition to their respective products and market channels, due to the current market popularity of health care products such as Chinese turtle essence, Yangshengtang will compensate in monetary terms, totaling 600 million yuan, and after the agreement is completed, a one-time payment of 300 million yuan, and the remaining 300 million will be repaid in three years.

In the past three years, Liang Yifei has to share the net profits brought by health care products such as Chinese turtle essence every year.

This point is the most intense and longest negotiation between Liang Yifei and Zhong Miaomiao.

Since there are basically no machines, venues and personnel involved, this exchange is, simply put, 'brand value', although 600 million is not much, it can be regarded as a fair deal, Liang Yifei still has to share, Zhong Miaomiao did not agree.

In fact, Liang Yifei didn't expect this money, but his attitude was very resolute.

He doesn't want Zhong Miaomiao to react one day that he is cheating him, and the more reluctant he is now, when the health care product market suddenly encounters a policy storm in the future, the more innocent he Liang Yifei will be.

To put it mildly, it talked about a net profit of 5% per year for three years.