In fact, the training of sales talents is not too difficult, there are many famous sales Bibles abroad, which talk about a lot of sales people must N qualities.

But in Liang Yifei's view, there are only two points for a successful salesperson: death for money and shamelessness.

In terms of higher grades, the former is the desire for success, and the latter is the indomitable enterprising fighting spirit.

It's a little helpless to say, although Liang Yifei personally doesn't like the kind of salesperson who chases after his ass and stalks every day, runs the train with his mouth, and turns his face and doesn't admit it, but that's the case.

Regardless of whether it is Chinese or foreign, the best sales performance must be such a group of people, and after these people become the so-called sales experts and masters, they will talk about the so-called very high and successful experience with high spirits.

Those successful stockbrokers on Wall Street, without exception, have taken the words 'death for money, shamelessness' to the extreme.

In the current environment, there are too many people who have the desire to make money, and there are countless wins, as for being cheeky, or indomitable, such people are actually relatively few.

The common people are accustomed to living a comfortable life in the factory, even if they are poor, they also have a certain sense of national ownership.

But there is no need to worry, the face is inversely proportional to the stomach, the fuller the belly, the thinner the skin, the bigger the face;

With the deepening of enterprise reform, there will be a large number of people's stomachs deflated, and then there will be a large number of people thick-skinned, diligent hands and feet, all kinds of insurance, retail and other industries that need marketing and promotion, in the mid-90s, a large number of workers who were honest one or two years ago took to the streets to sell, the sales industry is rich in human resources, is one of the many dividends brought by the general environment.

The success or failure of an enterprise may depend on a certain hero, but the rise and fall of any large-scale industry is by no one person.

The tide of history is mighty, those who go along with it prosper, and those who go against it die.

Liang Yifei suddenly let out these feelings, not because he was idle, but because he found that the marketing talents he had at hand were indeed limited.

In the previous advertisement of Chinese turtle essence, I spent money to advertise in more than a dozen city stations in several provinces and Taiwan, but this time the secret recipe purchase ceremony, except for a limited number of stations, Liang Yifei paid out public relations fees, and almost all of the rest were broadcast free of charge.

Hot news.

In the next three days, the news was broadcast one after another, and basically all the television that could be received in Nam Giang Province relayed the news.

What followed was a flock of merchants from all walks of life, wanting to place orders.

At the beginning, it was basically a telephone contact, and the phones of the marketing department and the factory office of Huaqiang Factory rang non-stop.

In the first day or two, I still answered these calls, patiently explaining to the other end of the phone what product efficacy, price, delivery and other issues, but within a day or two, I didn't have time to answer the phone at all.

A large number of merchants come directly to the door, and the marketing department of Huaqiang Factory can't even spare their hands for on-site reception every day.

The marketing department simply left only one young person responsible for answering the phone, whenever the phone came, it was a sentence of 'now the goods are tight, are busy, the phone is not clear, if you are interested, you can come to the field to visit......

Rao is like this, the young man in the marketing department has to grind off a layer of skin from his mouth at the end of the day.

The rest of the marketing department, including the temporary staff temporarily transferred from the factory office, finance, security and other logistics offices, all participated in the reception.

Liang Yifei himself also has to take on the task of reception, but to see him, there is a threshold, and the order intention is 500,000 yuan, so he will come forward to talk to the other party.

There were so many people who came, from all walks of life to large state-run shopping malls, to small bosses who had opened their own commissaries, to bosses and second-hand dealers from various places, and even many people from hospitals and various semi-official institutions.

After a few days, the entire Huaqiang Factory and Liang Yifei fell into a very tired state, receiving entertainment every day, the same words, to this person, to that person, a problem, to explain to different people over and over again at the end of the day, at first I was still interested, but later, I didn't even want to open my mouth.

As more and more TV stations reported, the previous series of advertising effects began to ferment, and more and more people came to the door.

The door-to-door is all guests, it's all money, how can you not receive it?

But the problem is that for several days in a row, the visitors have shown great interest, but not many actually place orders and give money.

And almost everyone, is bargaining!

After all, the Chinese soft-shelled turtle essence is only famous at present, and it has not been put into the market for the time being.

After Liang Yifei thought about it, he felt that his attitude towards purchasers was too 'modern'.

The times are different, the situation is different, the market is different, and the response methods are also different. In 20 or 30 years, there are many suppliers, and the buyer has a lot of choice.

Health care products are very popular, there are only a few famous ones on the market, each of which is in short supply, and the momentum of the victory of the Chinese turtle essence and the Lujia army, there are only legends on the market, no genuine goods, and it is the hottest time.

At this time, there is no need for him to be careful with buyers, sometimes a little rougher, maybe the effect is better, and it can create an atmosphere where supply exceeds demand.

They are all here to make money, as long as they can make money, who cares if Liang Yifei, the general manager of Huaqiang Factory, accompanies you to eat and drink, or doesn't see you?

Thinking of this, Liang Yifei immediately asked He Xinfu to prepare a notice.

That is to say, due to the strong market demand, Huaqiang factory temporarily does not have the manpower to introduce each customer in detail about the Chinese turtle essence, the relevant information, will be attached to the product manual, where the customer comes to order, go directly to the finance to sign the contract, the first money.

Due to the limited inventory, the order of delivery, according to the speed of the money to the account, cash transactions and large transactions take precedence.

To put it simply: we will not accept it, and if you want to buy it, you can pay directly.

"Factory director, will it be cold to do this?" He Xinfu asked a little nervously.

Not only He Xinfu, but even Wu Sanshou felt that Liang Yifei was a little too bullish?

Yes, people are indeed here to purchase, and the Chinese turtle essence is also popular now, but before purchasing, you have to figure out the situation, don't ask where there is, just look at a product brochure, just give tens of thousands, hundreds of thousands of dollars, and don't even pay back the price?

Everyone is tired these days, yes, but it's not all for work, who is afraid of being tired if they can make money.

Receiving customers and introducing products is a natural thing for manufacturers.

I have to say that since Liang Yifei took power, a series of management changes have indeed played a role, and there are indeed many small problems up and down the Huaqiang factory, but in terms of work attitude, the concept of correcting it, working hard, and getting more work has been deeply rooted in the hearts of the people.

"Lao He, your idea is correct, but it doesn't apply now. Liang Yifei first affirmed He Xinfu's sentence, and then explained: "After the sales are on the right track, of course, it is necessary to carry out an orderly reception, but now, the time is too tight, our reception work is too stressful, there are not enough manpower, and most of the personnel have not undergone special training, the caliber is not uniform, and the work style is inconsistent, which may have a negative effect;"

"That's right. He Xinfu smiled with some 'helpless happiness'.

Can't blame Huaqiang factory for insufficient preparation, is too fast development, machinery introduction, production, personnel changes, advertising, so many major work, put in the past, a few years may not be able to do, Liang Yifei with the whole factory, only took more than half a year, all the tense and orderly do.

Some other non-key tasks will definitely not be taken care of in a short period of time.

"Later, it's time to recruit more people, conduct professional training, and expand the team. He Xinfu said again.

"Yes, but that's for later. Liang Yifei continued: "Now it is precisely because the Chinese turtle essence is on fire now, we have to take advantage of the hot iron." If you slowly swallow and talk to those people outside, entertain, and then bargain, the fire that has finally been burned will be easy to get cold. We must create an atmosphere: Chinese turtle essence is a good thing in short supply, and if you buy it, you will earn it, not that we beg them to buy it, but they beg us to sell it!"

"Factory director, that's what I said, but those people's money is not blown by the wind, and if they don't know the situation, they may not be able to pay, right?" He Xinfu said.

Liang Yifei smiled and said, "I naturally have a way, you ...... like this."

After listening to He Xinfu, He Xinfu was stunned for a while, slapped his thigh suddenly, and said, "Factory director, this method is absolutely amazing!

Early the next morning, a big notice was posted at the door of the factory, and the merchants who came to the factory to consult before came to the Huaqiang factory again, and found that no one had received them.

As expected, at first, there were many people watching and discussing, and there were a large number of people around the door, but no one ran towards the marketing department.

However, this cold field did not last long.

A few hours after the notice was posted, people entered the factory one after another and walked towards the marketing department.

Just after the morning, you can see through the big iron gate that there is a queue at the entrance of the marketing department on the second floor of the office building.

In the afternoon, trucks began to enter the factory, and then truckloads of goods were transported out of the warehouse in broad daylight and drove away.

Until midnight, there were all kinds of cars, loaded with boxes of Chinese turtle essence, and drove out of the factory gate.

What no one knows is that after these cars circled Binhai City for half a circle, they basically stopped in another abandoned warehouse to unload: before the Huaqiang factory was full of firepower, there were too many Chinese turtle essences in the store, and the warehouse could not be placed, so Liang Yifei rented a warehouse on the outskirts of the city.

Early the next morning, the doorman had just come out of the guard's room rubbing his sleepy eyes and was about to open the door, when he was startled by the sight in front of him.

A few days ago, the bosses and managers who came to inspect were densely crowded at the door, blocking the factory gate, and scrambled to the direction of the gate, trying to occupy the position closest to the gate.

"Master please open the door, let's order!"