Chapter 197: First Encounter
"Oh, I didn't expect Ye Shao to be interested in serum, but I want to give Ye Shao a reminder that in the area of skin care serum, the market is basically satisfied by our company, I'm afraid it's ......."
Speaking of this, Huang Gaofei didn't continue to speak, but his words implied that if Fen Xiang continued to study, it would only be in vain.
Because the market has been satisfied by Lan Keer, and if you continue to study it, there will be no profit margin at all.
Thank you Huang Shao for the reminder, but I don't think the taste of consumers will be easily satisfied. ”
Not to be outdone, Ye Feng responded and said.
He knew that the main selling point of the essence of Lanker Skincare Company was to maintain and rejuvenate the skin.
But female consumers are obviously not satisfied with these.
Ye Feng feels that the essence market can also be segmented.
The so-called market segmentation refers to the market classification process in which marketers divide the market of a product into several consumer groups through market research according to the differences in consumers' needs and desires, purchase behaviors and purchasing habits.
Because he feels that the essence recently developed by the company is to fill the market of brightness, complexion and freckle removal.
And these selling points happen to be what Lan Keer doesn't have.
This is where Fragrance Essence enters the market.
"Ye Shao, there is a sentence that says like this, I don't know if you have heard of it?"
The corners of Huang Gaofei's mouth sneered slightly, and he asked rhetorically.
"Huang Shao, please speak. Ye Feng made a "please" gesture and said.
"Don't listen to the old man, suffer in front of me, although I am about the same age as you, but I entered the industry earlier than you, and I can be regarded as a senior, I have said what I should have said just now, if Ye Shao still insists on going his own way, then I can't be blamed." ”
Huang Gaofei smiled, deliberately pretending to be an old qualification, and then said.
It seems to be a reminder, but it is actually a warning.
And Huang Gaofei's warning, where could Ye Feng not hear it?
In this regard, he only smiled faintly.
Because what he developed is not a similar product, but a selling point that Lanker does not have.
"Okay, let's not talk about it. ”
Huang Gaofei shrugged his shoulders, then turned around and showed a gentlemanly gentle smile towards Lin Qianrou, "Miss Lin, I will definitely visit your father another day and communicate with you casually, I think you and I must have a lot of common topics." ”
And Lin Qianrou said "um", and just nodded slightly.
Soon, Huang Gaofei left and talked to the others.
At this time, only Ye Feng and Lin Qianrou were left on the scene.
"Qianrou, what do you think of Huang Gaofei?" Ye Feng smiled and asked.
"For a person like him who is so deep in the city, if he is making friends, he is not worthy of deep friendship, and if he is doing business, he must be more careful. ”
Lin Qianrou thought about it and gave Huang Gaofei a definition.
"What about as an opponent?" Ye Feng asked again.
Lin Qianrou said: "It is estimated that it is a headache, what do you think?"
"Actually, I think that as an opponent, although it has a headache, it is not a good thing yet, because it is difficult opponents to be challenging. ”
Ye Feng's eyes narrowed slightly, and he glanced at Huang Gaofei's figure quite meaningfully.
Even, he felt that in Huang Gaofei, he could see a little bit of Zheng Benhai's figure.
It's just that one is an old fox and the other is a little fox.
……
After the cocktail party, Ye Feng sent Lin Qianrou back.
As soon as he left with his front foot, someone immediately informed Huang Gaofei on his back foot.
"Huang Shao, Ye Feng left. ”
At this time, it was his bodyguard who reported the situation to him.
In this regard, Huang Gaofei only smiled, and then continued to look at the information about Ye Feng.
After seeing this, the bodyguard on the side couldn't help but ask curiously, "Huang Shao, forgive my subordinates for daring to ask, is this Ye Feng worthy of your attention?"
"In a short period of time, you can make Fenxiang, an unknown company, develop to compete with us, do you think it's simple?"
Huang Gaofei lit a cigarette and said coldly.
"It's not easy. ”
"So, you have to pay attention. ”
After Huang Gaofei said a word, he didn't pay attention to the bodyguard anymore, but carefully looked at the investigation information about Ye Feng.
……
In fact, not only Huang Gaofei attaches importance to Ye Feng, but Ye Feng himself also attaches importance to Huang Gaofei.
At a young age, Lan Keer developed to the status of NO:1 in Jiangcheng, which is enough to show that Huang Gaofei is not simple.
Therefore, Ye Feng also sent someone to investigate Huang Gaofei's details.
After investigating, he was surprised to find that there were people in Huang Gaofei Province.
Thinking of this, Ye Feng somewhat understood the reason why Lan Ke'er was the leader.
With the support of the consortium and Huang Gaofei's means, is it not easy to sit firmly in the No:1 position in the skin care industry in Jiangcheng?
But Ye Feng is not afraid of these, because if he wants to develop the brand of Fenxiang into a national, or even world-renowned brand, he must first defeat Huang Gaofei's Lanker skin care company.
For this reason, Ye Feng discussed with Jason, and then asked him to speed up the research and development, and make sure to achieve a blockbuster effect.
Naturally, Jason has no opinion on this.
While the company accelerated its research and development speed, Ye Feng also began to lay out.
Channels, publicity, promotions, etc., all of which need to be laid out in advance.
Originally, he thought that things should go smoothly, but in terms of channels, there seems to be a little problem.
A week later, he received a call from Liu Qin.
On the phone, Liu Qin told Ye Feng that there were several channel providers that had opted out and joined Lanker Skin Care Company.
When she mentioned this, Liu Qin was particularly annoyed.
You must know that Fenxiang gave these channel merchants a lot of profits at the beginning, and originally thought that these people would be loyal to Fenxiang, but what Liu Qin didn't expect was that they turned out to be a group of white-eyed wolves.
The more she thought about this, the more angry she became.
Seeing Liu Qin so angry, Ye Feng wanted to persuade her not to move her liver fire on the spot.
After some persuasion, Liu Qin's anger was slightly controlled.
Liu Qin, who calmed down, asked, "Ye Feng, what are you going to do with these people?"
"Sister Liu, it's going to rain, my mother is going to get married, and someone wants to leave, so it's not a way for us to force us to stay, but we can't treat the people who continue to stay, right?"
Ye Feng smiled and spoke.
"You mean ......?"
Liu Qin frowned and asked curiously.
"I mean, since there are still channel dealers who are desperate to follow us, then we have to give them good profits, on the one hand, to give them confidence, and on the other hand, we want to tell those who defected that it was their mistake to leave us. ”
Ye Feng said with a serious expression.
"Okay, that's it. ”
Liu Qin nodded, of course supporting Ye Feng's decision.
……
Soon after the news of the result was released, those channel dealers who had taken refuge in Lan Keer received the news.
The defector faction led by Mr. He was a little unwilling.
As soon as they left with their front feet, Fen Xiang's back feet gave up to others, which was obviously embarrassing themselves.
Some people even regretted it a little, because Huang Gaofei's concessions were not as much as those on the fragrant side.
For this reason, not to mention that they discussed it and wanted to bargain with Huang Gaofei to see if they could discuss the matter of making profits.
As a result, Huang Gaofei told them that the concessions promised before were already very large, and if they made any more concessions, the profits of Lankeer Skin Care Products Company would not be guaranteed.
Despite the persuasion of Mr. He and others, Huang Gaofei did not change his mind.
In desperation, Mr. He and others had no choice but to leave.
When Mr. He and the others left, only Huang Gaofei and the female secretary were left in the office.
At this time, the female secretary asked worriedly and said, "Mr. Huang, these people want to get more room for concessions, if we don't give it, will they get in the way?"
"No!"
"Why?"
Now that they have defected to Fenxiang and surrendered to us, they have no way to retreat but to stand on our side. ”
Huang Gaofei explained and said.
"It's still Mr. Huang who is smart. ”
The female secretary patted her ass and said something.
"It's just that I appreciate Ye Feng's move of 'attacking the heart first', on the one hand, it can not only stabilize the morale of the army, but also disrupt President He's position on the other hand. ”
Huang Gaofei sneered, praising his opponent for a rare time.
The more this was the case, the more he felt that Ye Feng was a bit interesting.
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