"Give full play to the advantages of products and open up the market, this is quite simple!"

It was Yang Aiguo who interjected on the side.

What is the advantage of the cannery?

But the market is not clear, there is no accumulation of word of mouth in a year and a half, how to play this advantage?

It's not enough to just advertise, in advertising, who doesn't say that their quality is good, and the product is croaking?

Zhou Wanxin waved his hand a little impatiently, interrupting Yang Aiguo's complaints!

Lao Yang's clichés and complaints, he heard enough of them, his ears were calloused, and he was very annoyed, just complaining was a fart!

He was now aroused by Liang Yifei's interest and asked, "Yifei, what do you say?"

Liang Yifei sold small things, smiled, and kept silent.

I said, "I don't say it!"

If you don't say, what do I say?

He was reborn once, and he didn't owe anyone, and even if he owed, one life was enough to pay it back.

The factory is really not ready to enter, it is not interesting, it is just a waste of life.

But he had to have money, and the more the better.

Zhou Wanxin understood Liang Yifei's silence, pondered for a moment, and said, "Yifei, let me tell you something clear." The bonus can be given, but the amount of money to be given cannot be determined now, and it must be said after the results are seen. Your Uncle Zhou is the factory director, and he is responsible for the organization and the employees, you can understand this truth. ”

Zhou Wanxin's statement, Liang Yifei was satisfied.

People in these years just don't have enough business experience and brains, and they are not stupid.

If there are no 'success stories', of course people will not give money first.

Liang Yifei continued: "Uncle Zhou, I have a complete set of plans for the situation of the factory, which are to improve products, marketing, advertising and marketing, let's do it step by step. ”

"Yo, this is still a set, boxing, and a combination of boxing!"

Yang Aiguo interjected in a weird way on the side, "Yifei, I want to tell you, the factory has no money now, if you buy a machine, it won't work." ”

"You don't need to buy a new machine, you don't need to produce anything, you just repackage these cans, reprint a few words, and adjust the packaging template, without spending a few dollars. Liang Yifei said.

"What about the specifics?" Zhou Wanxin asked curiously.

Liang Yifei thought about it, turned around and found a blank paper and pencil from the desk drawer, and roughly drew a can.

The bottom of the can was originally printed with the factory and expiration date, and Liang Yifei wrote four small words on the side.

'In-house special'

And under the small print, a small five-pointed star was drawn.

A few people looked at each other, what does this mean?

Liang Yifei clicked on these four words with a pencil and said: "How can the advantages of the cannery be reflected? It lies in these four words, the products specially supplied to the troops, and this is our unique advantage!"

After speaking, he looked at Yang Aiguo and said, "Uncle Yang, your reputation just now needs time to accumulate, and it is useless to advertise for a while." This is true at all, so we have to think of a way for consumers to believe at a glance. ”

Then he looked at Zhou Wanxin and asked, "What do the people believe?"

Zhou Wanxin shook his head blankly.

Liang Yifei asked himself and answered: "The common people believe in the party, the government, and especially the PLA! From the eight-year War of Resistance Against Japanese Aggression, to the defeat of 8 million reactionary troops with millet and rifles, to the War to Resist US Aggression and Aid Korea, and to compete with the most powerful country in the world, the PLA has never let the people down. Although there is no longer a war, as long as the common people encounter natural disasters and fight floods and rescue people, the first thing that comes to mind is the People's Liberation Army! Therefore, as long as our cannery is branded as a supply to the army, the common people will naturally believe in our quality. ”

Regardless of whether he cares about this or not, Zhou Wanxin loves to listen to it, especially if he likes to hear it!

He's from the army!

Think about it, once you encounter any natural or man-made disasters, as long as you see the green of the PLA, the people will feel at ease and know that there is help.

Over the years, the people's feelings and yearning for the army have been a real golden signboard!

I don't dare to say how high the grade is of equipment and food for the troops, but the quality is absolutely first-class, who dares to make a fool of himself on munitions? That's looking for death!

"Hmm......" Zhou Wanxin pondered for a while, nodded, and said, "That makes sense." However, even if it shows that it is of good quality, people may not necessarily love to eat it, right?"

"It's not a matter of eating. ”

Liang Yifei smiled and asked an irrelevant question: "Uncle Zhou, now parents want their children to be admitted to college, but if they can't pass the exam, they are entering the factory, why is this?"

"Learn about culture! Yang Aiguo said.

"Why did you learn about culture?"

After a pause, he still replied by himself: "Because college students will be assigned when they come out, that is, the status of cadres, salary, welfare, housing allocation, and household registration are all beneficial!"

Several adults were stunned by what he said, and then they all laughed.

It's a bit straight, but that's the reason.

After a few years of college, you will have a good job when you come out, with a high salary, good treatment, a different identity, and the country will raise you, and you will have a face and a lining.

"yes, to put it bluntly, 'superior'. ”

Liang Yifei drew a circle on the word 'special supply' with a pencil, and continued: "The words 'internal special supply' are also a truth. A few dollars, you can't buy a real superiority, but you can buy a feeling of superiority. According to the fashionable saying, our canned food not only has use value, but also added value!"

When these words came out, the three adults were a little stunned when they heard this.

First, I didn't expect Liang Yifei to come out of prison, not only did his thinking fall behind, but he could actually say such a 'frontier of the times';

Second, what Liang Yifei said is indeed very thought-provoking, combined with their own experience, they feel very profound.

The so-called 'privilege' and 'superiority' are not necessarily derogatory terms, in short, they are different and better than others.

Just like the evaluation of model workers in the factory, in fact, there are few money rewards, and if they are evaluated, they may not be able to increase their wages, but the employees can fight for this matter.

To put it bluntly, isn't it just that feeling of 'I'm better than everyone else'?

And now these self-employed people, who earn so much money to buy a car, tens of thousands of yuan a car, and hundreds of thousands, can it really be ten times worse?

It's not a face, driving a car of hundreds of thousands feels superior.

"Factory director, we are not producing cans for the troops now. Printing this, isn't that a lie?" Yang Aiguo came to interrupt again.

Zhou Wanxin and Liang Yicheng were not happy to listen to this, and finally came up with an idea that looked good, and he was here to make trouble.

But this time, Lao Yang's words do make sense.

Even if it's to make money, you can't cheat!

That's the basic principle!

"Yifei, the idea is what you think, what do you say about this?" Zhou Wanxin asked.

"What does this mean?"

Liang Yifei smiled, "The backlog of canned food was originally planned to be supplied to the troops, right? That's right! It's just that the military region has been abolished." The quality of the canned food is not to be said, it is much better than the outside sales, and this is not wrong, right? It is a special military quality for the troops! How can this be a deception!"

Yang Aiguo subconsciously opened his mouth, and instinctively prepared to pick and thorn again.

But his mouth was open, but he didn't know what to say.

"Okay, if you keep ripping it up, it's over!"

Zhou Wanxin finally made a decision: "Just follow the combination punch you said Yifei, let's hit the first punch first, get a batch out, explore the way, and then decide on the back! It's really good, don't worry, Uncle Zhou won't treat you badly!"