Binhai City Venus Canning Factory, small in scale, hundreds of people, but has a long and glorious history.

Since the establishment of the factory in the 60s, it has been specially providing canned military supplies for the troops, and all the canned food reserves of a certain unit of the Nanjiang Military Region are produced and manufactured by the Jinxing Canning Factory and are not sold to the outside world.

This led to two results.

First, the canneries are not worried about the market, so they have not trained a group of professional marketing personnel.

It wasn't until last year that the 'Marketing Department' was set up, and the personnel were all allocated from the Publicity Section;

Lao Yang, like Liang Yicheng, was the deputy head of the Propaganda Section;

Second, don't worry about the market, focus on making products, and the quality of canned food is really not said.

From the end of the 80s, the whole country was disarmed by one million, and at the end of 89, the entire Nanjiang Military Region was gone, and when it came to the Grand Military Region, the canneries had no customers overnight.

At the beginning of this year, in line with the trend of national enterprise reform, the canning factory was spun off from the plan and was pushed to the market for marketization.

According to the "Interim Regulations on Further Expanding the Autonomy of State-owned Industrial Enterprises" promulgated in 84, the higher authorities delegated powers, from personnel rights to economic rights, and all 16 major powers were delegated to the hands of factory directors.

If you have the power, it does not mean that you can do a good job.

The market does not buy it, the order cannot be signed, the bank loan is urging to be repaid, the workshop is about to stop production, and the warehouse is still squeezing more than 400,000 bottles of canned food and a large pile of raw materials.

The current situation of the cannery is 'four reliance': wages rely on loans, expenses depend on picking, life depends on spirit, and wealth depends on dreams!

In one word: difficult!

Yang Aiguo sighed on the side: "This is a matter of time, take your time, with the quality of our canned food, there will be a year or two, and we will be able to grab some market share back." ”

Zhou Wanxin glanced at him and didn't speak.

Yang Aiguo is talking about 'correct nonsense', the factory owes a lot of debts, plus workers' wages and various operating expenses, don't drag on for a year or two, and you will get yellow if it drags on for more than half a year.

When I came to Liang Yicheng today, another thing is to discuss and discuss together, and the Propaganda Department will come up with some good publicity plans.

Liang Yicheng didn't squeak, if his son's matter was not resolved, he couldn't swallow this breath.

What's more, the Propaganda Section has done its best a long time ago.

Conventional propaganda is advertising, television, newspapers, radio.

Television commercials are often sold for a year and a half, they are too expensive, canneries can't afford them, and fewer and fewer people listen to the radio, so they are not in consideration.

Newspapers are the only option.

At present, every unit will order a newspaper, which has the largest audience and is also the main carrier of advertising.

The problem is that there are too many advertisements in the newspaper, people don't necessarily read them, and they also pass the time when they read them, and they forget about them after reading them.

If you publish a newspaper selling atomic bombs and giant pandas, people will be able to make an impression.

After the briefing, there was silence in the hall again.

Zhou Wanxin looked at Liang Yifei and said, "Boy, do you understand?" It's still the same sentence, you really have a good idea, you have solved the urgent need, I will make a decision to let you enter the factory!"

Liang Yicheng usually supports Zhou Wanxin's work, the two have a good personal relationship, Zhou Wanxin can't ignore Liang Yicheng's face at all, so to say, it is nothing more than to give everyone a step down, as long as Liang Yifei says 'no way', he can be considered to be able to explain to Liang Yicheng.

No one, including Liang Yicheng, expected a person who was imprisoned at the age of 16 and had no factory experience at all to solve such a big problem.

How do you know that Liang Yifei thought about it, but said: "Uncle Zhou, if I can really solve it, I don't want to enter the factory, is the cash reward okay?"

Several adults were slightly stunned, and even Liang Yicheng suddenly turned his head and looked at his son in amazement.

Is there a way?

Liang Yifei said calmly: "The factory is in difficulty, I am the son of an employee, and it stands to reason that it is my duty to do my best." But now it's a market economy, and I'm just coming out, and my life is not settled. The idea really works, and I want to have a financial return. ”

Zhou Wanxin mentioned the word 'idea' several times in a row, which reminded him of a sensational news in his previous life.

"The Pip King Sells 400,000 by Selling Gold Ideas"

About 92 years, Youth Daily reported the deeds of a technician called 'Zhang Yang', who did not engage in production or run the market, but relied on a mouth, and came up with a lot of valuable 'ideas' for many enterprises, and made millions of dollars before and after, and was known as the 'idea king'.

For a time, there was a wave of 'brainstorming' across the country, and Zhang Yang, the king of ideas, also became the originator of China's business creativity and marketing planning.

On the spring evening of 94, Feng Gong Niuqun took this as the prototype and compiled a sketch: Dianzi Company.

Feng Gang almost filmed a series of the same name.

The autobiography of this idea king, 'Zhang Yang's golden idea', Liang Yifei read it in the business school in his last life, and most of them were very simple and common marketing methods in the eyes of later generations.

For example, after the Gulf War, the table lamp was made in the shape of a Scud missile, a plastic pull ring that could be carried was added to the water cup to make it easy to carry, and one was printed on the left and right children's shoes to form a pattern to prevent wearing the wrong foot......

It doesn't seem to be very technical to say, but it is very useful.

At that time, the MBA class specifically analyzed the 'Zhang Yang phenomenon'.

Reform and opening up, the three major dividends, the first is 'economic development, bringing all-round and explosive growth of the consumer market'.

But in the initial stages, the demand grows, and the entrepreneur's 'marketing skills' are poor.

At this time, who can think of ingenious and practical, distinctive marketing skills to catch the attention of the people, who can quickly occupy the market in a short time.

How 'fast' is it?

To surpass the Internet era of later generations!

In the Internet era, although the dissemination of information is convenient, there is too much information, and people have been immune to common marketing techniques.

When a hundred flowers bloom and a strange flower appears, it may not immediately attract attention, but if there is a bright color in a piece of gray, even if this bright color is not pure, it will attract everyone's attention for the first time.

So it is often said that the early 90s were an era full of miracles!

This time, Yang Aiguo spoke first, and his tone was ridiculous: "Yo, Yifei, I'm in prison, I know the market economy." ”

Lao Yang is not very happy in his heart, he is the head of the market section, and Liang Yifei can solve the problem that he can't solve with the strength of Lao Niu's nose?

It's just a kid's joke.

Zhou Wanxin waved his hand and said, "Yifei, what do you think, let's talk about it first." ”

Liang Yifei pondered for a moment and said: "In the past, we exclusively supplied the troops, and the market had long been seized by others, and now it is very difficult to grab it back for a while......

In recent years, the economic conditions have been getting better and better, although a lot of food is still purchased with tickets, but in general, there is no shortage of materials, and the state will make special arrangements every year to ensure the full supply of food and non-staple foods.

It turned out that when there was a shortage of materials, preparing for war and preparing for famine, and even as canned food for 'opening meat', the market became smaller and smaller.

In terms of the product itself, no matter how good the canned food tastes, it is not as delicious as fresh, in fact, it is more or less added with preservatives and pigments, which is to eat and have a taste.

Besides, canned food is compressed food, and it takes several catties of raw materials to make a catty of finished products, and the price is quite not cheap.

The money to buy a can of canned beef can buy several catties of fresh beef.

"The market is getting smaller and smaller, and there are seven canneries in one Nam Giang province! supply far exceeds demand!" Liang Yifei continued.

These are all problems left over from the previous environment of confrontation between the two poles of the world and intense preparations for war, which were correct at the time, but have become troublesome now, so it is necessary to keep pace with the times and reform.

While listening to Liang Yifei's 'market analysis', Zhou Wanxin subconsciously nodded slightly.

Although he did not say the solution, he talked about it very accurately from the three aspects of market, product and environment.

Lao Yang used to report to him, but he had never explained it so thoroughly and had such regulations.

Some of them were even something that Zhou Wanxin himself didn't realize before.

"According to what you say, the canning factory must not work?" Zhou Wanxin asked with a frown.

Liang Yifei shook his head, and said: "Don't care if the general environment is good or not, we have to sell it or not, it is because the general environment is getting more and more difficult, so we need to be fast!