In later generations, there was a type of 'media' company, which was responsible for hype, propaganda and other work, which could create the focus of news and public opinion in a very short period of time, enough to push a little-known person, or the second or third line obviously, to the hot spot overnight.

If the media company is more capable, it can start from many aspects to cause the whole society to pay attention to a certain event and a certain person.

When Liang Yifei asked Zhou Feng to establish Phoenix New Media, he talked to him specifically.

Phoenix's responsibility is not only to have a good relationship with various places and media, to get advertising space, and so on, but it is just a daily job.

Phoenix should have the ability to quietly use a full range of media means in a short period of time to focus on the hot spots it needs as soon as possible, and then amplify them, and even become a feast of national discussion.

Although from the beginning of learning media, all students and practitioners of this major have learned the most basic knowledge that 'media can be used to guide public opinion', but in practical application, there are no relevant courses and skills that can be learned like school study, let alone systematic learning methods.

But this set of methods, after 20 years, is already very mature, although there is no systematic theoretical knowledge, but it is the ability that practitioners have, even entrepreneurs like Liang Yifei who are not in this industry, but often have to deal with the media, all know a lot.

These seven, seven, eight, eight, and eight, put it at present, are very powerful and effective means.

Zhou Feng followed Liang Yifei, not only to make money, but also to learn a lot of 'new things', such as the media industry, in addition to the position of the rising space, 'skills' also need to be continuously improved, but how to improve? improve photography and videography skills? improve the ability to write? This is obviously too superficial, but since chatting with Liang Yifei, Zhou Feng vaguely felt that a new door had opened in front of him, leading to a world he had never thought of before.

This time, he had a chance to practice his hands.

In the past, Liang Yifei had created a good opportunity for him to pave a smooth road: burn PHS, so that the object that needs to be publicized - Feike PHS, has a hot topic that no enterprise in the country has; sponsoring the Yellow River Leap, so that the people of the whole country have a preliminary impression of "Feike PHS" and know the existence of such a thing; pushing Pan Jue to CCTV, that is, introducing what PHS is, and linking Feike with national enterprises and the rise of the nation.

Next, Zhou Feng's Phoenix New Media needs to make a fuss.

This is a task that Liang Yifei gave to Zhou Feng, and it is also a test for him, if the road has been paved so flat, and he has been constantly handing over the current 'skills and concepts' that can be crushed in 20 years, he can't do this well, then Liang Yifei may also consider other arrangements for him in the future.

Zhou Feng handed over the answer sheet, and Liang Yifei was generally satisfied.

After the CCTV hot interview - actually, before the end, because this is not a live show, this episode has been recorded ten days before the broadcast.

Almost at the same time as Feiyue and recording programs, Phoenix New Media secretly started the action.

Because it was the first time to 'trade', Zhou Feng actually didn't have a lot of bottom in his heart, and many things were the first time he couldn't hold it, so he made a plan in advance and reported that Liang Yifei was here.

There are about a few.

First, conventional routines, advertising.

Although telecommunications around the country are in a wait-and-see attitude towards PHS, and do not dare to introduce it for the time being, the media in various places do not have such concerns: advertising is just an issue, as long as money is given, and it is not an illegal product, people are naturally willing to take orders.

Several first-tier cities, most second-tier cities, and key third-tier cities across the country have carried out advertising.

There is also a reason for sending a report to Liang Yifei and sending a plan: this money is really a lot, and it is so much that Zhou Feng has no power to use it, and Liang Yifei needs to approve it.

At this point, Liang Yifei waved his pen and agreed.

There is no revision, but a sentence is added: 'PHS, as a low-cost product, can pay proper attention to backward cities after opening the market in big cities'.

The first one can be said on the bright side, so the next few can only be in the report to Liang Yifei.

Put out the video of Feike burning the defective PHS.

When he did this 'show', Liang Yifei was naturally prepared, and arranged for people from the city to shoot very clear videos.

After a leap and hot interviews, Feike has become quite famous, but after all, it is a newly established company, and the information that can be obtained from the outside world is limited, but this is the time when I hope to get the information of Feike the most.

These videos are shocking and eye-catching, and when they are released, many media will take the initiative to become 'tap water' to help promote them.

Liang Yifei commented below, this video cannot be released by Phoenix, but leaked out of the market.

In addition to the video, Phoenix also used some personal connections - mainly pens and microphones in the media to talk about Feike, PHS, and even Liang Yifei's own entrepreneurial history from the front.

Liang Yifei himself is young, handsome, has a legendary entrepreneurial experience, and even went to prison, from the perspective of publicity, it is a very eye-catching point, and it is also very down-to-earth, very popular with young people.

In fact, according to Liang Yifei's character, he doesn't want to be in the limelight at present, if he can, he would prefer to be a quiet Q horse in the future, rather than a jack horse who appears in the media all day long.

But after all, it is the beginning of the company's creation, and this battle is very important to the future, and all the resources that can be used, including themselves, can be taken out to shine.

There are relatively many instructions in the back of this, a total of three.

First, since you want to take yourself out as a help, you must be down-to-earth, and you can't package yourself as a finished image, so you might as well reveal some small 'faults' to the media.

For example, I am single so far because I can't fall in love and can't handle the relationship between men and women......

Second, in the process of inviting the pen and microphone to speak, it should be noted that no direct evidence can be left to prove that Feike or Phoenix instigated it behind the scenes.

They are all smart people, order a few words, and when the benefits are reached, people will naturally do it.

The third and most important one: propaganda must play the national card, and Feike must be firmly tied to national enterprises and national rejuvenation!