Chapter 406 CCTV Advertisement
After living for decades, Liang Yifei has a feeling that there is no scientific basis, as if the second half of the year passes faster than the first half of the year, perhaps because of the geographical location of Binhai City, it seems that after the end of each summer, it will be winter in the blink of an eye, and then wait for the end of the year.
For example, it is only the beginning of October, and suddenly there is a cooling down, and the whole coastal city suddenly becomes a little depressed, and people can already be seen wearing turtlenecks on the street, and in the artificial lake behind Lanyun Lake, the aquatic plants that have been annoying throughout the summer have begun to gradually wither.
In fact, it is still considered to be autumn and cool, although the aquatic plants have withered, but the business of Lanyun Lake has not deteriorated, on the contrary, the economic development has been too good in recent years, although there are more and more laid-off workers, but a group of people who got rich first has also grown rapidly, the first batch of membership cards of Lanyun Lake has been sold out, and the second batch is being prepared.
Liang flew a shot out, and the golf ball rolled forward on the lawn, accurately entering a hole seven or eight meters away.
"Good ball!" Ding stood quietly and applauded.
After more than two months, Ding Jingjing's complexion was much better than before, and when He Yunfei was arrested, the sallow yellow color on his face disappeared, and there was a little more blood that a woman should have.
It is also the operation of the coal mine is relatively smooth, these coal mines, have folded into the two big bosses, Liang Yifei and Liang Ming stood up, after which no one made up their minds, and the wind and waves were calm.
When the market is good, you don't need any good policies and good minds to do business, as long as the wind is calm and you go with the flow, everything is OK, and the coal price suddenly rises in the second half of the year.
"18 holes, I played 112 strokes, is this still a good ball?" Liang Yifei shook his head and smiled, and handed the club to the little girl in the short skirt who was waiting on the side.
Golf seems to stand still, slow and leisurely, it seems to be very easy, but when I really learned it, I found that it was not the case at all, 18 holes distributed in different courses, a standard course was all played, it took several kilometers, swinging a few dozen strokes, more than hundreds of strokes, and an afternoon passed in the exercise.
This kind of standard 18 holes, amateur players who can play can play 80 rods will be done, the level is poor, it is difficult to break through 100, Liang Yifei is good, the results are basically 100 away, belongs to the kind of people who seem to be able to play, but in fact, they can't play at all.
"If you can even play 70 golf, then I wonder if you're a monster after all. Ding Jingjing pursed her lips and smiled, and waved a rod casually, the ball seemed to draw a wonderful arc, but she didn't know where it flew.
She squinted her eyes and watched the ball fall far into the water, causing a little splash, and shook her head helplessly, there are many things in this world that are the same truth, the simpler it seems, the more difficult it may be to do it well, the simpler the rules, the more esoteric, such as Go, such as this golf that has been in the hands for half a month or can't control the strength well.
"A film company, a few scripts, it's not worth your praise of me. Liang Yifei smiled.
A few days after the last time he fought with Wang Shuo, Sheng Wenfeng rushed over and said that he was ready to go it alone and had two projects.
One is the automobile manufacturing that Liang Yifei said.
A predator of the size of the Sheng family, if he is really ready to enter a certain industry, he will definitely find out the relevant important information in the shortest possible time, Sheng Wenfeng is not the head of the Sheng family, but he is also the core figure, and he can naturally use the resources of the Sheng family.
The car is really a sweet tooth, 91 years ago, the country is ready to phase out 1.5 million old cars between five years, which includes both Soviet support, as well as domestic early self-made, the oldest, can even be traced back to the jeep captured from the Huaihai Campaign--- to say a digression, the quality of the old car really did not say, half a century has passed, some remote towns can still be used as official cars.
This piece of fragrant bread itself is big enough, and it also reveals the country's determination to develop the automobile manufacturing industry.
Eliminate a batch, develop a batch.
Sheng Wenfeng's opportunity, in the elimination of a batch, he is interested in FAW's Jinbei, which was originally a state-owned enterprise, in recent years under the aggressive attack of Brilliance, has been declining, but has a relatively complete technology and assembly line, belongs to a typical shock fish enterprise.
Liang Yifei gave a diametrically opposed suggestion this time, although the Northeast heavy industry base has unique industrial advantages, but at the same time, it is also a relatively rigid and conservative piece, until a few decades later, the power of the private economy is still very weak.
Moreover, if I remember correctly, Jinbei and Brilliance both had big troubles in the end because of property rights issues, since Sheng Wenfeng can be independent from the Sheng family, he may not be a character who can help each other in the future, and Liang Yifei doesn't want him to fall into this pit.
"Either develop it yourself, or buy small factories in the central and southern parts of the country that are about to go out of business, I still suggest that you focus on the low-cost civilian market. Liang Yifei finally said.
Then Sheng Wenfeng started a new round of wandering around the country to find suitable prey.
Before wandering, he also had a side hustle: he funded a movie entertainment company called Dreamland.
This is a very small business at present, and there is only one project in Dreamland at present: film Party A and Party B, an exclusive artist, Yang Yuying.
The project is small, and he doesn't expect to make money with it, maybe Sheng Wenfeng's main purpose is to use it to maintain the relationship: once again proposed to let Liang Yifei join. This time, Liang Yifei did not refuse, each accounted for half of the shares, but neither of them came forward by themselves, Sheng Wenfeng's half of the shares were held by Yang Yuying, and Liang Yifei's half of the shares were handed over to Ding Jingjing.
Yang Yuying has changed from a female singer to the nominal boss of New Paradise.
So between the conversations just now, Ding Jingjing talked about the movie: After the establishment of the new park, Liang Yifei was not completely in charge, in addition to the last two books, he wrote three scripts for the new park, as the filming task of the new park in the next two years.
"If you find it interesting, you can pay more attention to the new paradise. Liang Yifei said: "When the coal mine is stable, Ren Peng can do his daily work, you are a woman, it is really not interesting to deal with coal all day long, movies, it is a glamorous and beautiful thing." ”
"I think you just want to arrest me as a strong man and help you work. Ding Jingjing made a joke, and then said: "Recently, I really researched, although the film industry currently has a limited market share, there are a lot of things that can be eaten." ”
"Oh, then I'm going to hear it. Liang Yifei said with a smile.
Ding Jingjing said casually: "Film investment itself can be used as capital operation, and the water in it is far deeper than a movie; in addition, star training, advertising in movies, related film and television songs and peripheral products can all be used as industries." ”
After a pause, he said: "The potential income of advertising alone is very amazing, if a drama is popular, the effect of inserting advertising may be comparable to advertising on CCTV, it is too expensive to buy an advertising space in CCTV, especially prime-time advertising, I am afraid that even you will feel distressed now, but investing in a movie, the whole movie only needs a few million, and the advertisement is purely for nothing." In addition, TV commercials are sold on an annual basis, but movies have a lasting effect that lasts for decades, and as long as people watch the movie, the advertising effect will always exist, and may even become a classic. ”
Liang Yifei didn't make any special expressions, he still looked at her with a smile and listened to her analysis without hurrying.
Ding Jingjing was talking energetically, and when he saw Liang Yifei's expression, he suddenly understood something, his slightly smug expression became speechless, he shook his head and smiled bitterly, and said, "You are too, you already know this, right?"
"I'm not a god, how can I know everything. Liang Yifei said with a smile.
"You, it's strange if you don't know!" Ding Jingjing rarely showed a playful and coquettish expression that only a little girl can have, and said, "I'm still making axes in this class." ”
"Where is the class gate getting an axe? Liang Yifei put away his smile, slightly straightened, and said: "The research you have done and the conclusions you have drawn are much stronger than those of some so-called experts, and I really didn't see it before, your vision is so poisonous." ”
This is not a compliment, what Ding Jingjing just said, if it is 20 years later, it will be well known, but in the current entertainment industry has just started, she can analyze these from it, and even thought of the 'star economy', something that will not exist until more than ten years later, which really made Liang Yifei and unexpected.
"It's just that idlers have more time and read more books. Ding Jingjing smiled faintly and said, "Last time I heard you say that I was going to carry out Red Bull promotion, so I thought about it a little more." ”
At the beginning of the year, the Red Bull agency and the new factory site, in the first half of the year in Shuzhong to acquire the filling plant, after the new plant Huashanhe led the production of raw pulp, Zhou Wanxin went to Shuzhong, with the help of Xie Yifei who stayed in Shuzhong, also quickly integrated a batch of bottling plants, the first batch of Red Bull has been filled into the warehouse, part of the market.
Because the time is too short after all, the feedback from the market can't be seen for a while, but in terms of sales in Shuzhong, it can only be said that it is not high or low, not up or down.
After all, it is a new product, there is a gap between the taste and the drink that Chinese people are used to, and the functionality has not been widely verified, so it takes a certain amount of time and promotion to integrate into the market.
After investing so much money, Liang Yifei is not ready to use it for a few years in the future, so that Red Bull's reputation will naturally ferment, and now time is more precious for him than any resource, and he must make Red Bull popular in the shortest possible time, so the next key work is to carry out publicity, just now Ding Jingjing mentioned CCTV advertising, which is one of the jobs.
In mid-October, CCTV advertised for bidding.