After the reform and opening up, the planned economy gradually disintegrated, and the commodity economy flourished.

Since it is a commodity economy, there is no previous plan index of 'designated production and designated procurement', so how to make the commodity known by the market, accepted by consumers, and buy it from the pocket of consumers has become one of the most important things for entrepreneurs to consider.

Trade, production, research and development, the three carriages, have become the three indispensable driving forces for every enterprise, of which trade, in the decades after the reform and opening up, is the most important driving force for the vast majority of Chinese enterprises, far more than the other two.

The core of trade is marketing, and the core of marketing is advertising.

After the reform and opening up, a variety of marketing methods emerged, such as newspaper and television advertisements, platforms for veteran experts, celebrity endorsements, and door-to-door sales...... and other means, which can be summarized as advertising.

Among all the means, the one with the best effect and the most able to produce explosive models is undoubtedly the CCTV prime-time advertisement.

Not one of them.

Get CCTV, get the world, CCTV a year of prime time advertising can make an obscure product become a well-known brand familiar to the people of the country, this situation has continued until the popularization of personal computers, the Internet era is really opened, a large part of people have not obtained information through TV, CCTV prime time advertising is gradually becoming rational.

Of course, to achieve this effect, the price paid is also amazing, the vast majority of local big bosses are all worth together, and it is only enough for three or five seconds of CCTV prime-time advertising time.

Liang Yifei and Zhang Feng of the provincial station, CCTV has regulations, bidding advertisements must be represented by advertising companies, Zhang Feng is an insider, and has been responsible for the promotion of Liang Yifei's products before, this time in order to bid, simply put the previous studio, registered an advertising company.

At the studio stage, Liang Yifei can let it develop, but since it is a formalized company, it is related to future advertising, so it is natural to control it, and the newly established Phoenix Announcement Company is still presided over by Zhang Feng, Liang Yifei accounts for 9% of the shares, the boss behind the scenes.

Ding Jingjing has a controlling stake in an entertainment company, and he also wants to cooperate with advertising media, so he hasn't had much to do recently, so he just came to see the world together.

After getting off the plane, I went straight to the Media Center, a comprehensive business hotel that looks as flat as a book from the outside.

94 years ago, the media center was not famous, in the capital with many five-star hotels, CCTV's advertising revenue was only seven or eight billion a year, not as good as a large private enterprise, until the CCTV advertising and information department ushered in a new generation of heads, CCTV prime-time advertising all out like an auction bidding, CCTV in one fell swoop to establish the status of China's media giant, the annual advertising revenue also soared more than 3 billion.

And this ordinary-looking Media business center has also become a bloody battlefield for Chinese entrepreneurs to compete for the king.

Liang Yifei got the wrong time at the earliest, and the bidding date was November 8, which was homophonic 'to be sent', instead of late October as he thought, so it was delayed for a while, but there was more time to raise funds.

He is a person who has come over, and he knows very well that there are infinite possibilities for this kind of auction, in the 90s, more than 99% of the enterprises could be said to be advertising as the first priority, and this year there was such a spoiler as he should not exist, and it is possible that CCTV's best time advertisement can be auctioned at a sky-high price in the end.

Money is heroic courage, and it is best demonstrated in the center of Media.

"What's that?" Ding Jingjing asked curiously, pointing to a large open space outside the Media Center.

The open space was not small, about half a football field, it looked like a parking lot, but the ground was not leveled, it was still tamped with loess, and there was a high flagpole in the center of the field, half a head higher than the row of flags at the gate of the Media Center, but there was no flag hanging on it, but it carried something like a crown.

A stadium that does not resemble a stadium, and a parking lot that does not resemble an open space in a parking lot, appears on the edge of the modern media center, which is very abrupt.

"The bullring. Zhang Feng showed an expression that only those who know the inside story have, pointed to the flagpole in the distance, and said: "You are here for the first time, and you can't feel it, this bullring is not a bull, but ambitious entrepreneurs to compete for the crown of the Media Center." ”

For men or entrepreneurs, winning the championship is a very exciting thing, but Liang Yifei squinted his eyes at the flagpole for a while, rolled his thin lips, and spit out two words with a sneer.

'Childish'.

……

Approaching the bidding meeting, there were many people in the Media Center who spoke with local accents and wore old-fashioned suits in Liang Yifei's opinion, all of them had ordinary faces, but almost without exception, with strong self-confidence and a sense of wealth.

There are too many people in the Media Center, there are no extra rooms, and the three of them only open two rooms, and Liang Yifei and Zhang Feng make do with one.

'War Readiness' was set up in the room.

Zhang Feng had a lot of information in his hand and sent it to Liang Yifei and Ding Jingjing.

"This year is only the second session, but because after the first auction, the advertising effect of the bid king is too good, so the popularity of this year's bidding will increase sharply, and it is expected that the bid king will also break through the sky-high price and rise sharply. Zhang Feng said.

"Last year's bid king was ......," Ding Jingjing flipped through the information in his hand.

"Confucius feasts wine. Liang Yifei inadvertently reported a name and said, "Your color TV is so big, I don't usually watch it." ”

"Oh, yes. Ding Jingjing was stunned for a moment, then shook her head and smiled, where do you still need to check the information, for a whole year in 95, the advertisement of the Confucian banquet wine kept bombarding CCTV during prime time.

Zhang Feng nodded and said: "Last year, CCTV's first bidding, only more than 90 came, all of which are considered to be powerful, with Confucius Jiajiu and Sun God being the most ambitious, and the strength is enough, everyone thought that the final competition was between these two, but they didn't expect to be won by an obscure company before." ”

"Confucian family wine, Confucian banquet wine? Ding Jingjing said.

"Home wine is a big brand, Confucius banquet wine ......" Zhang Feng thought about it and said with a smile: "This is the same as Coca-Cola, and Coke Ri, the difference between one word and thousands of miles, when Confucius wine was famous all over the country, banquet wine was just a small local local winery, completely relying on the imitation of Confucian wine, no one thought that it was such a small miscellaneous brand, and it actually opened a sky-high price of 30.8 million in one fell swoop and won the first boundary standard." ”

"30.8 million?" Ding Jingjing looked at Liang Yifei, the price is not low, but for Liang Yifei, as long as he wants to, it is not sky-high.

"That was last year's price. Liang Yifei probably guessed her thoughts, shook his head, and said, "Mr. Zhang, how much has the sales increased after this banquet wine won the bid?"