Pan Jue naturally has no prophetic ability, and his grasp of social development, like most so-called experts and scholars at that time, often has deviations, and he has the ability to make an afterthought, and his ability to accurately predict in advance is relatively poor.

But he has two advantages, the first is obedient, or rather, he is self-aware, he knows very well, although he has become famous now, he is called 'teacher teacher' at every turn in society, even if he is in the government, he is also regarded as a guest, but all of his today, of course, there are reasons for his personal struggle, but the most critical turning points in his life are carried up by Liang Yifei.

To put it mildly, you can't forget your roots, Liang Yifei is his Pan Jue's roots.

The second one, his pen is really good, every time Liang Yifei talks to him about the general principles and directions of writing articles, he can always quickly come up with a wonderful article, which even Liang Yifei admires.

Some people are born to fit into a certain industry, and Pan Jue is obviously such a person.

After chatting with him, on the afternoon of the next day, he took out the first draft, and after Liang Yifei read it, he laughed and said: "Your leader is getting more and more powerful, as far as this article is concerned, my level can't change a word." ”

Pan Jue smiled and said: "The province is preparing to open a new program to report on social hot spots, please ask me to do an issue, do you want to take advantage of this opportunity to push the three plants up?"

Liang Yifei pondered for a moment and said, "Don't want it yet." ”

The whole person is a technical work, pay attention to the order, the beginning and the end, which step should do something, which step in front, which step in the back, each link should be distinct and staggered, the connection is clear and clear, that is, can not be advanced, nor can it lag behind. If you start it in advance, you will start it before the heat is ready, the effect is insufficient, it will not hurt or itch, and when it lags, the heat will pass before you start, and the lethality will be greatly reduced.

"You can still be on this show, but don't attack the three strains too much, or just talk about the moral division of entrepreneurs in this article. There are many such examples, and the example of three plants can be used in one place. In principle, make people aware of the existence of this problem with the three strains, but don't attack it specifically, because the heat is not enough now. Liang Yifei said.

After thinking about it, there seemed to be some key points, and asked, "What is the name of that show in the province?"

Nanjiang hot report. Pan Jue said: "A program that I started preparing a few years ago specializes in reporting hot news in society, and I learned it from CCTV's hot talk shows." ”

"Oh!" Liang Yifei remembered, no wonder he felt that it was very important, nodded and asked, "Do you have any channels to go to CCTV's hot interview?"

The lethality of this show is still very great.

In 93, in the propaganda work arrangement of the Central Propaganda Department, a request was put forward to strengthen news commentary and discuss some hot issues. According to this requirement, CCTV founded the program "Hot Interview" in 94 to expose illegal and criminal acts in many aspects of social life through investigation, tracking and implicit interview reports, and realize the public opinion supervision function of TV news programs.

As soon as this program was launched, it received widespread attention and was welcomed by the people, it faced the hot issues of society, dared to expose the ugly phenomena of society and the ills of the times, and was famous for 'dare to tell the truth and dare to see the truth', and for a long time, it played a role in public opinion supervision, and it was also one of the main sources of after-dinner chat topics for ordinary people in the 90s, and one of the must-see programs.

If you can go to the hot interview at the right time to report on the chaos of health care products, there will be enough power.

"It's difficult. Pan Jue pondered for a while and said.

"What's the difficulty? Is your current identity not enough?" asked Liang Yifei.

"Not really. Pan Jue said: "This program has only been held for a short time, if you want to be on it, you need to have a sufficient amount of topic, health care products are very popular in the country, and the weight is enough, but you can't just talk about some theoretical things, and it is not okay to denounce Ling Ran for righteousness, but also have enough impact facts and empirical evidence." ”

"I can give you this evidence. Liang Yifei said that the health care products industry is tired, he knows too well, as long as he is willing, he can come up with a large number of clues at any time for reporters to check.

"However, Mr. Liang ......" Pan Jue hesitated for a moment and said: "But you are also a health care product, and you really got on the focus interview, and the matter is big, if the country starts to rectify the health care product market, I am afraid that your side will also suffer losses." ”

Liang Yifei waved his hand and said; I knew from the beginning that the health supplement thing would not last long, so you don't have to worry about this, if you really wait until that time, I will naturally have a way. Anyway, I'm not in a hurry now, so let's use your article to make some momentum first. If you can do a hot interview, it will be three months later. ”

"Well, then I'll try to work hard, and if I can settle down, I'll tell you right away. Pan Jue said.

"Okay, if there is anything you need support, you go directly to Director Wu, and he will cooperate with you. Liang Yifei pointed to Wu Sanshou on the side.

"Okay, Director Wu, then I'll trouble you. Pan Jue said.

"It should. I'll send you. ”

Wu Sanshou sent Pan Jue to the door, turned back, shook his head at Liang Yifei, and said, "Brother, you really don't want to eat health care products?"

Liang Yifei and Pan Jue were talking just now, and he heard it very clearly, Liang Yifei did this, not only for Sanzhu, but also for the entire health care product industry.

No one will smash their own jobs, in the past, even if it was an advertising incident, Liang Yifei and Zong Qinghou would rather swallow their anger, just because they were unwilling to mess up the entire health care product market.

"Sanshou, let me tell you the truth, this annual meeting, I have completely lost confidence in this industry. ”

Liang Yifei lit a cigarette and said: "Look at it, so many bosses, all of them are the top in the industry, what do they talk about at the annual meeting? You can't say that what they say is unreasonable, each of their speeches, taken out separately, are all golden and jade good words, but you see, do they have even one person, a little mention of product quality?"

Wu Sanshou shook his head, he participated in the annual meeting throughout the whole process, and he really hadn't heard such a sentence.

He didn't feel anything wrong, in this industry, it seems that everyone is used to making health care products, you don't need to have quality, you don't need to have curative effects, you just need to find a way to promote and market, and sell things.

"That's the problem. Liang Yifei said: "This industry, including the top group of people in the industry, no one cares, what is the product we make, everyone is trying to do the market, but there is no product, only talk about the market, what is that? That is fraud! The whole industry is relying on fraud to survive, relying on fraud to make money, where do you say the future of this industry is? Is there any salvation?"

Seeing that Liang Yifei was a little excited, Wu San poured a glass of water and put it in front of him.

Liang Yifei saw his action and realized that he seemed to be out of shape, shook his head and smiled, held the water to warm his hands, and his tone became much gentler.

"In fact, speaking of conscience, I started as a health care product, and I have feelings for this industry, China's population of 1.2 billion, medical care has always been insufficient, and the health care products industry, if you do it well, there is a lot of room for it in the future, so I agreed to hold an annual meeting in Lanyun Lake. But you have also seen that these bigwigs, one has more character than the other, and the other is more bullish than the other, and no one realizes where the real drawbacks of health care products are, what else can I say. ”

Shaking his head, he said: "This industry has gone completely crazy, self-destruction is a matter of time, my personal strength is limited after all, and I can't save it." ”

"Brother, in fact, I think that since you have decided to transform, the sooner you can withdraw from health supplements, the better. Wu Sanshou said: "You also said, this line will be thunderous sooner or later, your mind is not on this, a few days ago I read Red Bull's report, the revenue has far exceeded health care products, let's concentrate on making drinks in the future, health care products This lack of morality, it is better to touch less." ”

"Do you also know that health care products lack virtue?" Liang Yifei laughed and said, "I remember that two years ago, you also asked you to buy the sun god and send it back to your hometown. ”

"If it weren't for the fact that you have a vision, brother, let's put it this way, now even those countrymen in my hometown who have not seen much of the world are not too superstitious about health care products, this thing gives away people to save face, but if you want to say that you spend money to buy it back and eat it, many people are willing to do so. Wu Sanshou said.

"The eyes of the people are not necessarily bright, but no matter how stupid a person is, he will always be suspicious after being deceived for a long time. Liang Yifei said.

"What should Huaqiang Factory do in the future? China soft-shelled turtle essence and life nuclear energy, after all, are all brands, no matter how the health care products market is impacted, in a short period of time, these brand products are still valuable. Wu asked with three hands.

"I naturally have a plan, even if I don't make health products, of course these things can't be wasted. ”

Liang Yifei took an invitation on the table, asked Wu Sanshou, and said, "By the way, Yuan Xinran's shopping mall is preparing to reopen, and he invited us to cut the ribbon, I won't necessarily go, you can take a look." This little girl has a very strong connection, in such a short period of time, she has actually introduced a large number of well-known domestic brands, didn't you say last time that you were going to buy some major appliances, it just so happened that she had them. ”

"Brother, speaking of shopping malls, I also heard one thing. Wu Sanshou said: "Asia came to our city to open a branch, which is just diagonally opposite Xinyue Plaza. ”

After Yuan Xinran took over the mall, he renamed the mall 'Xinyue Plaza', and when the name was reported to Liang Yifei here, he always felt that something was weird, and he couldn't say why.

Habitual or Wanda Plaza or something, it feels catchy.