Chapter 484: No Compromise!
"Now the tipping function of the live streaming platform obviously bypasses the IAP, which also means that Apple will lose 30% of its commission income as a result. In other words, if the in-app wants to continue tipping, it must go through Apple's in-app purchase system, and the result of this is either to increase the user's spending by 30% to spread the cost, or the live streaming platform will bear the loss. ”
"We know that domestic live broadcast platforms are basically in the stage of burning money and losing money, and if Apple really does it, it will be a very big blow. ”
In fact, this has been the case for a long time, and many apps on all platforms have in-app purchases that are more expensive on iOS than on other platforms, so in-app users are often reminded to recommend purchasing them on PC, web, or Android before using them on iOS. ”
……
Among the many heavyweight apps in China, the top ten Weibo was the first to kneel down to Apple and show the white flag.
It is reported that Apple and Sina Weibo have reached an agreement: Apple will take 30% of the onlooker income from the iOS client. This fee seems to be very overbearing, and it seems that the charge is not reasonable, and Apple should come forward to explain the legal basis of the charge, and it is fair and reasonable. ”
"Although the market is relatively free, shouldn't the regulatory side also intervene moderately, under the banner of knowledge being valuable, and knowledge providers can only get 23 percent of the benefits in the end? ”
"If one thing makes almost everyone realize that it is unfair, there are only two reasons: one is that the legislation is lagging behind, and the other is that the legislation is poor. There will be no third. To sum up, Apple's disregard for social fairness and brazenly charging 30% of the Weibo tip fee is not only a bully to Chinese consumers, but also a mockery of Chinese laws!"
"It is a national shame to think that when I am a big country and hundreds of millions of people, when Apple imperialism forcibly seized the wealth of our people, no one protested!"
After Weibo showed the white flag, more domestic APPs also showed the white flag in order to avoid being removed from the shelves by Apple, and had to hand over 30% of the handling fee to Apple in exchange for living space, otherwise the company's losses would be even heavier.
……
Netizens have commented on Apple's hegemonic behavior.
"Apple has notified a number of Huaguo APP companies, including WeChat, to disable the appreciation function, on the grounds that Apple wants to earn more revenue from Huaguo iPhone users, and each 30% platform commission will be extracted.
"Mobile Telecom Unicom expressed dissatisfaction: Apple mobile phone, why doesn't Apple use our card to charge the phone bill 30% handling fee, is this looking down on us?"
"The State Grid is not convinced: use the electricity of the State Grid to charge the mobile phone, and the mobile phone reward does not give me a share, and I have to start the charging mode tomorrow!"
"My understanding may be a little problematic, I spend thousands of dollars to buy a mobile phone, send a tip to others, and the mobile phone can still charge 30 percent from it, does it mean that the mobile phone is not completely mine? The person who produces the mobile phone can still own 30 percent of the equity of my mobile phone, but 100% of the income belongs to them, and if they are not happy, I can't use some of the functions that I could have used but I have to pay for it? A few thousand yuan is actually just the rent of the mobile phone and the deposit that will never be refunded!"
"Reward the author, if you want to collect taxes, it will also be for the state, you will take 30% of the apples, which is blacker than the state, and it is unreasonable!"
"Apple's doing this is actually not harmful to Weixi, because Weixin does not share the money for tipping. What is really hurt is the majority of self-media public accounts and other groups that rely on tipping to obtain income, people originally had 10,000 a day, but Apple wanted to take 3,000, empty gloves white wolf!"
"In the past, a betta anchor also persuaded netizens in the live broadcast that when rewarding, they must use Android to reward, and Apple will deduct money. Why is Apple the world's most valuable company? The reason is simple: not how well his products sell, but how well he uses his products to grab a lot of money that should not belong to him. The world's biggest profiteer is none other than Apple! I have never felt that Apple is a fork, and I have never felt that Apple is super disgusting!
"Huaguo UnionPay, Alipay should cancel the support of APP STore, so that Apple can hardly move an inch in Huaguo!"
"I'm rubbing! Will Apple take 30 percent of the money transferred by the dog in the future? Will Apple collect 30 percent of the tax for online purchases? Will 30 percent of the online banking transfer be charged? Apple wants to go crazy for money, right? Although I am fanatical about Apple's computer, I can't help but jump out and curse a few words, this is a blatant robbery! Is there no one who cares? Doesn't this constitute a monopoly?"
"This is obviously an innovation by Apple, and as a result, fans can pretend to say that I paid 30% of the fee to the people of the United States, did you pay the domestic one?"
……
Apple requires a 30% handling fee, and among all domestic apps, Wang Qian's WeChat company is obviously the most affected, because five of the top ten domestic apps are from Wang Qian's WeChat company.
Weibo has shown a white flag to Apple, and other APPs have also shown a white flag to Apple, and now all the eyes on the Internet are focused on WeChat, and the attitude of Weibo is very important.
However, netizens are not optimistic about WeChat.
After all, Apple's market value is more than $700 billion, and it is the world's largest behemoth.
Although under the leadership of Wang Qian, the market value has increased by dozens of times, from 10 billion yuan to more than 200 billion yuan, and the market value has already reached more than 30 billion US dollars when converted into US dollars, it is completely different from Apple, which is more than 700 billion US dollars.
The gap of more than 20 times is like a baby weighing a few kilograms facing a heavyweight boxer weighing more than 100 kilograms in the boxing ring, and one punch is smashed to pieces!
Even in the ridicule articles of professional media reporters, while hoping that some powerful institutions in China would say no to Apple, they all casually revealed that Weixin could not be Apple's opponent, and in the end, Weixin could only give in to Apple and kneel down and beg for mercy.
"Apple recently charged 30 percent of the appreciation fee for the iOS version of some apps. This almost attracted a lot of scolding on the Internet, but Apple under the leadership of Cool is as tough as ever, and Weixin must have had to bow its head in the end, so far, there are few rebels. ”
Even if you don't say how many sales Apple has in China, and how many Apple mobile phones are still on the market, just say that consumers will buy a new mobile phone for those applications of Weixi? ”
"When the author was booking a ticket, he suddenly looked at the 12306 on his mobile phone and was stunned for a moment, wondering if Apple dared to charge 30 percent of 12306? If it does, what will happen? If you want to say tough, to be honest, the author has never seen a tougher company than 12306, because of well-known reasons, not only domestic, even if it is as strong as Dongmenzi, Pang Badi, such a company, in dealing with 12306 are extremely low-brow and pleasing to the eye, not only the company, I have hardly seen 12306. ”
"Such a company, my feeling is that Apple is not brave enough to ask him for money, and I firmly believe that 12306 has not given Apple a penny before. I don't plan to give it in the future. If Apple is really bold enough to ask for this 30%, I also believe that 12306 will never talk nonsense and will be removed from the shelves overnight. As for the consequences, you get the idea. ”
……
The most debated thing on the Internet now is how long Weixin can last.
Some financial experts have conducted an in-depth analysis of this.
"What Weixin wants is development, and compromise is the inevitable result. ”
"The two most important products of Weixin are WeChat and Keying, but don't forget that the game business can support the entire Weixin empire. Just one Glory of Kings has collected tens of billions of fortunes for Weixin in just over a year. What's more, there are many micro-messaging games, casual games, etc. ”
Some people think that Weixin needs to distinguish whether they will make games or social networks in the future, however, the two are not contradictory, where is the development of games without users? It is foreseeable that Weixin will launch more games in the future, and there is no shortage of Apple users among these gamers, that is to say, the Apple App Store is a big platform for the layout of Weixin games, and Weixin does not dare to give up this platform at all. ”
"Apple suppressed the WeChat tipping function and forcibly shut down the WeChat tipping system, is this the end of the matter? Of course not, both sides are waiting, waiting for which side can't support it first. The WeChat system function is missing, and users will not buy it. Will the user experience be reduced? Will they protest? If they protest, will WeChat compromise with Apple?"
WeChat's previous response strategy was to replace the appreciation with a QR code, and the reward amount was set arbitrarily, but the result was still vetoed by Apple. We noticed that this is a transfer behavior within WeChat, which involves the function of the payment platform, and Apple's choice to refuse also clearly shows their attitude, that is to say, WeChat users transfer money, send red envelopes and other behaviors, Apple still has to charge 30% of the fee!"
"Judging from the current development trend, Apple will definitely not compromise, and Weixin will only break its teeth and swallow blood in the stomach in the face of Apple, the world's largest market capitalization!"
……
There are different opinions on the Internet, but how the micro-news company will respond and whether the micro-news company will compromise must be answered by the helmsman of the micro-news company himself.
Oh, by the way, now the helmsman of Weixin is no longer Guo Tian, but Wang Qian.
Therefore, netizens gathered under Wang Qian's Weibo and asked Wang Qian to express his views on this matter.
Wang Qian, as before, did not disappoint netizens, and he quickly posted a new Weibo in response to the incident.
The first is a poem.
"Little globe, a few flies hit the wall. Buzzing, a few poignant, a few sobbing. Ants boast of a big country, and it is easy for grasshoppers to shake trees. The west wind falls under the leaves of Chang'an, flying and singing. ”
"How many things are always urgent, the world is turning, and time is pressing. 10,000 years is too long. The four seas are churning, the clouds and water are angry, and the five continents are shaking and the wind and thunder are fierce. We must sweep away all pests and pests, and we will be invincible. ”
And then a few words.
"We-messaging will never compromise! Apple has the ability to remove all micro-messaging products from the shelves! If you don't dare, you will change your name to a fool in the future!"