Chapter 483: The pig is fattened and should be killed

Chen Yunhong publicly accused Wang Qian in the program "Chinese Culture Symposium", originally wanted to be in the limelight, if Wang Qian was accused of being speechless, his Chen Yunhong's fame would definitely rise.

In the past few years, if you want to hype yourself, you have to step on a more famous person, Wang Qian, who has been on "Time Weekly" five times, there is no doubt that this is a good ladder borrowed to become famous, and Chen Yunhong certainly thought it through when he took the initiative to provoke.

But he really didn't expect that he was originally proud of his most professional field, but he was easily crushed by Wang Qian.

It's like a swordsman who sharpens a sword for ten years, or even sharpens a sword for fifty years, after he was born, everyone admires him incomparably, thinking that he is the number one swordsman in the world.

It feels ...... Don't be too sour!

Chen Yunhong wanted to use Wang Qian to hype up his goal, but did not achieve it, but ruined the fame and status he had accumulated in Western studies.

……

Weixin Company, annual summary meeting.

In 2015, because of the success of "Glory of the Emperor", Weixin became the largest Internet company in China in one fell swoop, and a large number of media reporters came to the scene to interview the annual summary meeting of Weixin.

As in previous years, the boss Guo Tian stood on the rostrum and made a concluding speech to all employees.

"In 2015, the top five apps with the most active users in the world were: Assbook, indos Phone, WeChat, Assbook Messenger, and Assgram. For the first time, we made it to the top five in the world, and one app took the third place in the world. ”

"In 2015, the top 10 apps with the most active users in China were: WeChat, Keying, Paydog, Mobile Tiangu, Weixin Video, Keying Browser, Weixin Mobile Manager, Mobile Qiandu, Ai Cavalry APP, and Weibo APP. We occupy five positions in the top 10, and the top two are occupied by our company's app!"

"At present, the user base of our WeChat has exceeded 900 million, and the number of users who have been selected has exceeded 700 million! Compared with the same period last year, all of them have tripled!"

"In 2015, the top five mobile games were: "Honor of Kings", "Celebrity", "Clash of Civilizations", "Legend of Sugar Candy", and "Clash of Civilizations: Clash Royale". Among them, our WeChat news alone accounts for three.

"In 2015, the market value of We-Info has rushed into the top 500 in the world......"

“……”

"Here, I would like to announce an important news, in fact, in June last year, I was no longer the boss of WeChat. As soon as Guo Tian's words came out, most of the employees and all media reporters in the audience couldn't help but be shocked.

"In June last year, Weixin was sold to Blizzard, in fact, since June last year, the boss of Weixin has been replaced, I don't need to say, you also know who the new boss of Weixin is, right?" Guo Tian looked at everyone in the audience with a smile.

"Wang Qian?" media reporters asked each other, this is extremely exciting news!

When he first sold the micro-communication company, Guo Tiantian had the idea of regretting it in his heart, but what he didn't expect was that the micro-communication company had undergone earth-shaking changes in just half a year in the hands of Wang Qian, the user base had tripled, it had set foot in more industries, and the profit had increased dozens of times compared with when it was in his hands half a year ago!

Guo Tian now holds 20 percent of the equity of the Weixin Company, and he has received more profits than when he was in charge of the Weixin Company in the past! Guo Tian could not help but sigh with emotion that handing over the Weixin Company to Wang Qian was the most correct decision he had made in his life.

……

"Boom! The boss of the micro-news company has changed hands!"

"Guo Tian is no longer the boss of Weixin Company, you must not guess who the current boss is!"

Wang Qian is the boss of Weixin!"

"Today's headlines! Half a year ago, Weixin Company was sold to Wang Qian!"

"Shocked! Wang Qian is actually the boss of the WeChat company! How many secrets does he have that we don't know?"

“……”

After the annual meeting of the micro-communication company, all the headlines in the media were all about the news about the change of ownership of the micro-communication company, and although the reporters used all kinds of frightening headlines, the netizens were a little numb, what was so strange about Wang Qian's acquisition of the micro-communication company? Didn't he also buy the Niso company a few months ago? What else could he not do?

Just when the outside world was talking about the change of ownership of the micro-news company, the micro-news company received a notice letter from Apple, the world's largest market capitalization, requiring the micro-news company to rectify its products such as micro-messaging, keying, keying browser, micro-message video, micro-message live broadcast, and king glory, otherwise it will be completely removed from the shelves.

The reason is very simple, after Wang Qian joined the Weixin company half a year ago, he added the self-media function of the official account to Weixin, and fully developed the reward and red envelope functions of various products of Weixin Company, especially the reward and red envelope functions of the Weixin official account, making Weixin a tool that self-media authors can use to make a living.

All the tips of the micro-news company are all directly rewarded by the readers to the author, and the micro-news company does not carry out any commissions in it, in just half a year, the total amount of rewards has reached billions, and the total amount of red envelopes has reached tens of billions, and it is still growing rapidly.

About 30 percent of this happens on the Apple platform.

Apple couldn't help but be very greedy when it saw that Weixin had more than 10 billion tips and red envelopes on the Apple platform in the first half of the year, so it decided to take a cut from it and charge 30 percent of the handling fee.

Relying on its identity as the world's largest market capitalization, industry leader, and operating platform, Apple is ready to forcibly bite off a large piece of meat from Weixin!

In fact, this meat is not from the micro-news company, because the micro-news company does not take a cut from the rewards and red envelopes, but a kind of gift behavior between Chinese people, such as readers like the author, give the author a reward, readers like the articles of the self-media, and give the self-media an encouragement.

But Apple has the audacity to want to share the money!

This means that readers like what the author writes, and give the author a reward of 100 yuan, of which 30 yuan will be given to Apple! The reason is simply because you use an Apple phone to read it! It also means that if you use WeChat to send a 100 yuan red envelope to your friend, your friend can only receive 70 yuan! Because your WeChat is installed on an Apple phone!

The news also quickly appeared in the news.

"Title: Apple has suspended the WeChat Appreciation Function!"

"Apple has unilaterally blocked the appreciation function of WeChat for iOS because of the App Store's share. According to Apple's App Store rules, Apple must pay a 30% cut of every in-app purchase and transaction generated by an Apple app. ”

"Obviously, Apple believes that WeChat tips are in-app purchases and also need to pay a 30% share. And Apple said that if WeChat does not make changes according to the regulations, WeChat will not be able to upgrade the app, and even be removed from the App Store!"

"In order to take care of everyone's rights and interests, WeChat was forced to stop the appreciation function of WeChat on iOS. According to the "Dog Street Daily", Apple's suspension of WeChat tips is not just a signal, and Apple will fully open a knife to the mainland Chinese market. ”

"Sharpen the knife Huo Huo to the pigs and sheep, the pigs are fattened, they should be killed!"

"According to IDC data, Apple's market share in China has dropped from 29% in the first quarter of 2015 to 23% in the first quarter of this year, ranking third in China, behind Hua Wei and OPPA. Apple's market share of mobile phones has fallen again and again in China, but the revenue of the App Store in China has surpassed that of the United States, ranking first in the world!"

"In the fourth quarter of 2015 alone, it generated more than $2 billion in revenue for iOS store publishers, setting a new record for revenue generated in a single country. Anyway, it is so easy to make money, and squeezing greater benefits in China through the APP Store sharing system is not only very simple to increase revenue, but also has a high income, and there will be a little more year-end bonuses and share dividends, so why not?"

"Therefore, Apple will strengthen the App Store sharing system, starting with the suspension of WeChat tips, and in the future, all Apple apps in China will pay 30% of the tips to Apple. In the future, for every 1 yuan you tip for the anchor, 3 cents of it will be handed over to Apple. If you can get a share of the tip, then the red envelope should also be shared?"

"This means that in the future, you will have to pay 30% of the handling fee for sending a red envelope on WeChat!"

……

This time, Apple not only targeted Weixin companies, but also attacked domestic live broadcast platforms.

"Title: The live broadcast platform faces the ban on apples cutting leeks to reward the function. ”

"At the same time as the news that WeChat was banned by Apple from the tip function and asked for rectification, otherwise it would be taken off the shelves, we also got the news that Apple has reached out to Huaguo's live broadcast platform. ”

"We all know that the domestic live broadcast platform is an ecosystem that is basically maintained by rewarding, and Apple will naturally not let go of this field. According to reports, some live streaming apps have received a notification from Apple that all tipping in the iOS app must be disabled, or the app will be forcibly removed. ”

According to the analysis, this is because the tipping function directly bypasses Apple's in-app purchase payment system (IAP), Apple's standard rules stipulate that it is not allowed to use systems other than IAP to purchase content, features or services, and that applications using IAP to purchase points or other currencies must be spent in the app, and that applications using IAP purchases must be assigned to the correct purchase type. ”

"And more importantly, Apple will directly take 30% of all consumption behaviors through IAP. Some developers said that in-app consumption needs to go through Apple before it reaches the developer, so the developer has no ability to resist at this point. ”8)