Chapter 280: Health Guard
Yang Xiaotian kept drawing graphics on the paper, telling the three of them his thoughts step by step.
Although he is the boss, everyone will carry out what he decides, but if you don't want to be bound by Tianbaotang with all your heart in the future, this step is a must.
Cultivate everyone's ability to think independently, so that in the future, he only needs to make the next decision, and the specific operation of the following people can be all done.
These three people are not stupid, and they are all young people, and the smartphones are more slippery than the other, Yang Xiaotian said, and then they think of the APP they usually use, and they have a general understanding in their hearts.
The whole trend of the internet is free.
Of course, capitalists don't play charity, no matter what kind of free it is, in the end it is actually charged.
Just like today's online games are free, but when you really play it, you definitely spend more money than you did when you used to have a monthly card, and free is often an advertising effect, which makes people think "oh, it's free" at first glance, and there is no burden in their hearts to download.
This makes it easier to get the first users.
But what about this kind of user loyalty?
To put it bluntly, if it's easy to download, it's easy to delete, and even if you click on it and look at it, you will delete it if you think the interface is not good-looking.
So the next step is to rely on the content to attract people.
"My idea is this, the APP is optimized for our strengths, step by step, my assumption is that after opening the APP, the first page is like this......"
Yang Xiaotian said and drew a vertical rectangle on the paper, simulating a mobile phone screen, and then began to draw inside.
"There must be a bootstrap interface, but the bootstrap interface shouldn't be too cumbersome!" Yang Xiaotian said as he drew it.
Because of holding a scalpel for a long time, his hands are very steady, he draws lines horizontally and vertically, and he also needs to draw some human organs when he reads, so he still has basic skills in painting.
Ye Mengrui knows a little about software, and she couldn't help but praise: "Brother Xiaotian, just rely on your hand-painted work and interface, it's no problem to be an architect or project manager or something!"
Yang Xiaotian shook his head: "I don't know how to program!"
"Hehe, specific programming is the simplest mechanical labor!" Ye Mengrui said, "In fact, many foreign software projects are outsourced to China or India to do! The main work of general contracting is to draw PPT, draw graphical interface, write functional requirements, and then the subcontracting company will write code according to the needs!"
"Hmm!" Yang Xiaotian nodded, "Let's talk about these things later! I think the bootstrap interface is like this......"
As he spoke, he had finished drawing, a very simple interface.
"Just this page?" Du Chongzhi asked.
Yang Xiaotian nodded: "Too much, I don't think it's necessary! Now I have a lot of software on my phone, click on it every time I update, and I display new functions for several nights, and it's annoying to look at it, and it's a direct next step after clicking on it, and I don't look at it at all! Instead of spending so much effort to do so many pages that users don't read, it's better to do a special page!"
"I agree!" Ye Mengrui nodded, "I'm most annoyed by a lot of guide pages, and they treat me like an idiot!"
"However, if the guide page is too simple, will the user be impatient to explore it on their own and give up?" Xu Mei raised his own question.
"This is a good question! Write it down first, after all, we are all laymen, and we still have to hand it over to professionals to make software and APP, let's write down our general thoughts first, and then I will consult with professionals!" Yang Xiaotian said and recorded Xu Mei's opinion.
Seeing Yang Xiaotian record his doubts, Xu Mei felt that he was valued, and a sense of belonging to the enterprise arose.
Making software is actually very similar to doing sales.
Opening and closing your mouth every day is how much profit you can get from this single sales, even if you are successful, it is just a sales that does not enter the stream.
When a salesman faces a customer and says honestly, with my products, how much can your work efficiency be improved, and how much can your per capita output value be improved, he is thinking about the customer.
Do not lie and deceive the volume, but tell customers where the profits are, where the benefits are, and the possible drawbacks, and impress customers with sincerity.
Customers are not fools either, and after being deceived by rhetoric a few times, they will never believe it again.
And when the client really feels that you can bring him something valuable, he will recommend you to your friends without you having to say anything.
That's what makes a successful sale.
The ultimate goal of making a mobile app is definitely to make a profit, but you can't say that you have a profitable attitude to make this APP, the more you want to take money out of the user's pocket, the more you will get out of the user's mobile phone first.
In Yang Xiaotian's imagination, Tianbaotang's APP will go in at least two steps, the first step, there will be no paid projects, at most Tianbaotang will only be mentioned in the introduction of relevant software, which should be advertising.
The key to retaining users in this step is to make users feel that they can get value from using this mobile phone software.
When analyzing this, Yang Xiaotian and Ye Mengrui took out their respective mobile phones, and then clicked on the most commonly used and favorite apps in their mobile phones, and began to find selling points step by step.
"I like this app because it can bring me the latest car information, as well as evaluations! Let me know more about cars......" As a young boy, Du Chongzhi still likes cars, and the most commonly used car app on his mobile phone is a car APP.
Yang Xiaotian shook his head: "This is not the ultimate goal, what is the purpose of understanding this information? What is the purpose of understanding more about cars?"
"Huh?" Du Chongzhi was stuck.
Yang Xiaotian continued to induce: "For example, when you are with friends, you will not be fooled? Or what?"
Du Chongzhi laughed: "I understand, there are two main points! The first is that after you know more about the car, you will not be fooled when you repair and maintain it! I don't care about the money, the key is that I feel like I am wronged by others, and I will be very unhappy! The second point is to watch the evaluation video and improve my driving skills!"
"Very good!" Yang Xiaotian recorded all of this, "The reason why you are watching this is because you think you can get something, right?"
"That's right!" Du Chongzhi nodded.
Ye Mengrui uses the most is a software that teaches beauty, and after analyzing it, she feels that she can learn makeup skills from it.
Xu Mei doesn't like to play with her mobile phone very much, and the one she uses the most is a reading software, and she feels that she can get spiritual satisfaction and pleasure from it.
Yang Xiaotian closed his eyes and thought for a while: "I'll start by saying some of the most basic ideas, for example, I'm a user, I see this software, download it, then from the name, yes, we haven't named it yet, but the name must be related to human health, so the reason why I downloaded it is two possibilities!"
He opened his eyes with excitement on his face: "The first possibility is that I have a physical problem and want to see if there is any solution;
Xu Mei raised his hand: "I think there is a third kind, I have no problem, but my family has a problem, I will see it for my family!"
"Very good!" Yang Xiaotian nodded, "We can add a forwarding function, so that people who care about family and friends can forward some useful information to relatives and friends!"
"Retweeting is also an advertisement for our software!" Ye Mengrui smiled.
"That's right!" Yang Xiaotian nodded, "Talking about this, in fact, the demand is very clear, users hope to be able to get health from our APP!
Ye Mengrui frowned: "However, it's just an APP, and it's not a private doctor, what kind of health can you get?"
Yang Xiaotian laughed: "Xiao Ye, if you say this, I feel that you have worked in Tianbaotang for nothing during this time!"
Ye Mengrui wrinkled her nose and thought carefully, and then opened her mouth wide: "Brother Xiaotian, what do you mean ......?"
"Yes!" Yang Xiaotian nodded, "Self-diagnosis and self-treatment!"
"Ah!" Du Chongzhi shouted excitedly as if he had been choked by the neck, "This idea is so wonderful!"
Xu Mei also danced with his eyebrows, looking excited.
Yang Xiaotian nodded with satisfaction, it's not easy, it took half a day to finally let everyone understand what he wanted to do.
It is no wonder that small enterprises are the most efficient, and the bigger the enterprise does, the greater the cost of internal communication.
Of course, this communication is also beneficial to Yang Xiaotian, at first he just had a flash of inspiration, but after discussing with everyone, it was like brainstorming, and he perfected the idea a lot.
First of all, we have to come up with a name.
After the unanimous approval of everyone, it is directly called "health guard".
According to Yang Xiaotian's idea, the ultimate goal of Health Guardian is to be a personal health consultant, judge whether your body is overweight or too light according to your height and weight, and formulate an exercise plan for you.
At the top of the list, it can be networked with medical information to develop a diet and exercise plan for you according to your physical condition in the past period.
Maybe you can also go higher, test genes, check for hidden diseases, and then try to avoid it.
In other words, ideally, the health guard can be used as a private doctor, and if there is any discomfort in the body, according to the interpretation of big data, the health guard will know even earlier than you.
Of course, this is the ideal state, and it is too early to talk about health guards at the beginning of the year.
The function that needs to be realized at the moment is very simple, which is self-assessment and self-treatment of physical health.
It's not about selling medicine.
Because of the attributes of Tianbaotang, the health consultant mainly starts with various symptoms such as joint strain, lumbar muscle acid, soft insomnia, and sleepiness in the early stage. (Pear Tree)