Liang Yifei's generation almost does not have a deep impression of going to the department store to buy things when he was a child, if it is not reborn once, back to this era, he may not be able to remember, the vast majority of shopping malls now, the invoice for buying things, the invoice issuer, is not a certain merchant, under normal circumstances, regardless of the purchase of electricity, clothes, food, etc., the invoice issuer is the same: the shopping mall side.

In later generations, some people scolded Ma Yun for selling fakes, but few people said that Wang Jianlin sold fakes, on the one hand, because Wanda did a good job in store control, basically cooperated directly with merchants, and the space for fake goods almost did not exist; on the other hand, it was also because Wanda's business model was not directly responsible for customers buying goods.

Under this model, the shops can be changed day and night, and the reputation of the merchants is poor, which basically has no impact on the shopping mall, which is nothing more than a change to do it.

As for whether there will be fakes in such a well-known shopping mall in Asia, Liang Yifei can't be 100% sure of this question, but, after thinking about it, it's not impossible.

First of all, Asia is a private enterprise, no matter how good the service attitude of the private enterprise, how complete the facilities, and how to do the reputation, its purpose, in the final analysis, is only one, that is, to make money.

There is still a slight difference between this point and the public department store, and the meaning of the existence of the department store is two, the first is to serve the people, and the second is to promote the socialist market economy.

However, these two things are 'said' on the surface, so in practice, due to the standardization and stability of the system of public enterprises, whether it is the person in charge of the department store, or the leaders at all levels, the first thing that comes to mind must be stability, no problems, rather than make money, can not make a mess, back the pot, further lead to their own work affected.

Therefore, in a place like a department store, the in-demand goods cannot be bought by ordinary people, and the person in charge opens the back door to sell them to acquaintances at a high price, and even takes them out to resell them is very frequent, but fakes are indeed less, because there is no profit drive and motive, or in other words, the profit drive is far greater than the danger.

It wasn't until the past two years, when some department stores began to be contracted, that this phenomenon changed: as long as you have money, you can buy in-demand goods, but there is no guarantee that they are genuine.

In the same way, as a private enterprise, if Asia's 'profit-driven' is far greater than its 'risk', then it is completely possible and certain to sell counterfeit goods.

Marx said very well, with 200% profits, capitalists can trample on all morality and laws in the world, smile service can make money, capitalists smile, kneel down to make money, capitalists will not hesitate to kneel, if selling fakes can make more money, then obviously, capitalists will of course sell fakes.

There is also a situation that can also lead to a lack of funds --- selling counterfeit goods.

Liang Yifei's own understanding of Asia is very limited, in the memory of his previous life, shopping malls are department stores, Wanda, this life, he does not often visit shopping malls, what you need to buy directly with money, in front of him, there is no so-called hot goods, so naturally will not deliberately pay attention to a famous shopping mall across provinces.

Today, I accompanied Yuan Xinran to Qiancun Department Store for a whole afternoon, and listened to her say something about the development of Asia.

Although Asia is very famous, but in 93 years, it was only limited to one place in Henan Province, but only two or three shopping malls, from one or two years ago, suddenly changed the strategy of steady development, rapid expansion.

Behind the crazy expansion, Hailiang's funds are needed to support, and the initial investment in building shopping malls is huge, and the operation of shopping malls requires continuous investment, and the operating real estate of shopping malls is not fast at the beginning.

A shopping mall has completely dragged down people like Wen Yuchun, who once stepped into the ranks of the top bosses in Binhai City, and the Asia Group has only been established for a few years? Even if it has achieved great success in the local market, how much money can it have to support expansion?

What's more, it takes the route of self-operation and self-sale, and the funds for hoarding goods will be scared to death.

Under this grand strategy, of course, loans are necessary, so will Asia think of some 'crooked ideas' in other aspects? Or will it turn a blind eye to something that is not very compliant?

These are all unknowns, and at least there are theoretical possibilities.

How to turn the theoretical possibility into a reality depends on Yuan Xinran's 'hard work'.

"Okay, after this meal, I'll go shopping!" Yuan Xinran was suddenly full of vitality.

"You are a big leader, can you focus on more meaningful things, shopping for this kind of thing, just arrange other subordinates to go. Liang Yifei was speechless, "Besides, there are hundreds of goods in a shopping mall, you can't buy them all, and you can see if they are true or fake, right? ”

"Then what should I do?" Yuan Xinran said: "I don't buy it, how do I know if it's real or fake?"

"Of course, you alone are not strong, but when the people of the whole city mobilize together, isn't the strength enough. Liang Yifei picked up a chopstick mutton and soaked it in the pot, and said: "Arrange a few people to keep an eye on Asia to see if there are any customers who have bought fakes and come back to explain, and keep an eye on it for a month. ”

"There is no conflict between the two sides, I sent people to keep an eye on it, and at the same time I went to talk to the businessmen, and strive to introduce seven or eight more well-known enterprises this month. By the way, there is still the second phase of the project to be changed, the cinema you are talking about is indeed promising! There are KTV, entertainment cities and whatever, I am ready to put it in the second phase ......" Yuan Xinran counted them one by one with his fingers.

Seeing that she was so good, Liang Yifei thought about it and reminded a few more words.

It is nothing more than Wanda's 'production line standardization module' model, through the first shopping mall construction, summed up a set of models that can be replicated, from land selection, to construction planning, to investment promotion, publicity and marketing, etc., each step is standardized and modularized, and then in practice to continuously improve and improve, and finally realize the assembly line, as long as there are funds, you can copy a large number of highly homogeneous Xinyue Plaza in the shortest possible time, cost-saving, controllable management, consistent style and high recognition.

"Standardization is a very important thing, which comes from industry, but in modern society, most behaviors should be closer to standardization, towards modularization. If you want to make Xinyue Plaza bigger in the future, you must put a lot of thought into it. Strictly speaking, this is the most fundamental thing of the commercial complex, which is much more important than any fake and food street before, it is one of the most essential differences between modern enterprises and traditional handicraft workshops, otherwise, no matter how big the enterprise is, it is essentially a traditional handicraft workshop small industry. Liang Yifei said.