3 days later!

There are still 4 days before the new "Fragrance" mask is launched, but other brands of masks are a little unbearable.

Among them, the one who was most affected by this wave of "advertising" was Zheng Benhai's "Ellie" skin care company.

Because his company's face mask is engaged in price reduction promotion, he originally wanted to use a low-price strategy to deal with "Fenxiang", but since "Fenxiang" released that advertisement, his company's sales began to change.

On the day it just started, the decline in sales did not cause Zheng Benhai to worry, and he thought that this was a normal situation at that time, but when the second and third days arrived, he was shocked to find that the sales decline on the first day was the least.

In the next two days, the sales of the company's facial masks have doubled, and so far, the sales have almost dropped by about 9%.

Compared with the previous hot sales, today's sales are pitiful.

Seeing that the company's mask sales fell so much, even Zheng Benhai didn't expect it.

"Mr. Zheng, what did you say let's go down?" Xiao Chen asked nervously and said.

"On the 'Fenxiang' side, didn't you say that there are still 4 days left, and the new product will be released? I'll see what kind of movement Ye Feng can toss. ”

Zheng Benhai's eyes narrowed slightly, and a trace of cunning flashed in his eyes.

Ye Feng, am I underestimating you? Or are you bluffing?

Hehe, 4 days later!

Zheng Benhai thought so in his heart.

……

In fact, not only Zheng Benhai is looking forward to the new product launch in 4 days, but all consumers are looking forward to this day.

And time passed day by day, and in the blink of an eye, 4 days passed.

In the lobby on the first floor of the "Fenxiang" skin care company, there are many industry insiders, media friends from mainstream fashion magazines, and many consumers.

Everyone squeezed together, just to look forward to what style of mask "Fragrance" would launch.

"I've finally waited for this day, I'm looking forward to it!"

"I really want to see what kind of mask it is. ”

"If it works, I'll be using the 'Fragrance' series of masks for the rest of my life. ”

……

The consumers at the scene were all looking forward to it.

At this time, it was Su Qian who presided over the new product launch conference.

Seeing today's Su Qian, wearing a slim workplace OL girl uniform, she looks very sunny.

While Su Qian was presiding over the new product launch conference, in the office of the president of the "Fenxiang" company, Ye Feng was watching the live broadcast with Liu Qin.

"Ye Feng, don't you personally preside over this kind of occasion?"

Liu Qin smiled and asked.

After all, this was an opportunity to improve Ye Feng's identity, but Ye Feng chose to be replaced.

"Sister Liu, isn't there a saying, don't you say this? People are afraid of being famous, pigs are afraid of being strong, and I prefer to be low-key than being famous. ”

Ye Feng said lightly.

As the saying goes, no one asks about the cold window for ten years, and he becomes famous all over the world in one fell swoop.

When you surpass your father and become the richest man in the world, are you still afraid that others won't know you?

"Well, if you like it. ”

Liu Qin smiled and didn't say anything more.

Then, she shifted her gaze to the big screen.

At this time, his gaze returned to Su Qian's body.

"Ladies and gentlemen, on behalf of the company, please allow me to say a word to all the guests who are here today...... I'm sorry, because the new product release time is too rushed, some details of the company are not ready, the new product release, will be delayed by 3 days, sorry, everyone!"

Su Qian suddenly said something that shocked everyone.

"What? Delayed release? What kind of plane is this?"

"Didn't you say it's okay today? Why did you suddenly say that it was delayed?"

"Isn't that deceiving?"

……

As a result, Su Qian's words just came out, which immediately aroused heated discussions among the audience.

You must know that the people on the scene have been looking forward to this day for a long time, but now? "Fenxiang" said that it would be delayed, which is obviously fooling people.

However, what shocked was not only the people at the scene, but even Liu Qin, who was watching the live broadcast in the office, was dumbfounded.

"Ye Feng, this ...... What the hell is going on? New product release delays?"

Liu Qin's face was full of shock, obviously she didn't think that such a situation would occur.

However, what shocked her even more was that Ye Feng then responded to her words.

"Sister Liu, in fact, I deliberately asked Su Qian to say this. Ye Feng smiled and said.

"What? you...... Did you do it on purpose?"

At this moment, Liu Qin was extremely shocked in her heart.

Although she had seen strong winds and waves, she was still extremely frightened in the face of this scene.

What you must know is that Ye Feng is clearly moving stones and hitting his own feet.

"Sister Liu, our previous advertisements have aroused everyone's curiosity, and now they are deliberately delaying new products, which stimulates their curiosity even more and makes their curiosity play to the extreme. ”

Ye Feng explained and said.

"You...... Do you want to get away with it?"

After Liu Qin was shocked for a short time, she quickly reacted, how to say, she is also a woman who has seen strong winds and waves, and her on-the-spot reaction is still very powerful.

"That's right, it's just to indulge in the past and give full play to your curiosity, and at that time, when the new product is released, the sensation can be imagined. ”

Ye Feng smiled confidently, because everything was under his control.

"But aren't you afraid that consumers will have a negative mentality? After all, you fooled them. This is something Liu Qin is worried about, said.

"Don't worry, I've arranged it. Ye Feng smiled and said.

Liu Qin was surprised, "Oh, what arrangement?"

"If you look at it, you'll see. Ye Feng deliberately said mysteriously.

"Oh?

Liu Qin became more and more curious, and then shifted his gaze to the big screen again.

In fact, Liu Qin's worries were not too much, because the people at the scene found that they had been fooled and were very emotional.

Even, those journalists of fashion magazines are planning to write a column to smear the "Fenxiang" company.

Like this situation, Ye Feng had already considered it, so he instructed Su Qian in advance, and then how to deal with it.

"Everyone, I know you are very angry, in fact, our company also apologizes, in order not to let everyone run in vain, our company will give you a trial of the latest mask, at the same time, our company also solemnly promises, 3 days later, there will be new products on the market, please give me some patience. ”

Su Qian said as Ye Feng had ordered before.

"Oh, try it, then I'll try it, and if it doesn't work, I won't buy it." ”

"It's not a trip for nothing to have a trial pack, just enough to write a trial experience column in a magazine. ”

"Anyway, it's only 3 days, and I've waited for the previous 7 days, and it's not bad for these 3 days, let's wait. ”

……

With the trial pack, the psychology of the people on the scene has also eased a little.

After all, if the company is not well prepared, if it is forced to go public, it is too much for the "Fenxiang" skin care company, and it is also an irresponsible behavior for the majority of consumers.

Therefore, everyone slowly understood.

Immediately afterward, each of them took a sample gift, and then left the scene one after another.

Meanwhile!

His gaze cut back to Liu Qin's body.

Seeing the people at the scene, her mood slowly stabilized, and the stone hanging over her heart could be regarded as falling to the ground.

It's just that what she can't understand is, why did Ye Feng try out the outfits for those people?

"Ye Feng, this trial pack is also part of your plan?" Liu Qin asked curiously and said.

"Yes, Sister Liu, you should have heard of 'word-of-mouth marketing', right?"

Ye Feng nodded and said meaningfully.

"'Word-of-mouth marketing'? Do you mean you want these people to advertise our face mask?"

Liu Qin is a smart person, as soon as Ye Feng reminded her, she immediately reacted.

Consumers themselves are looking forward to the new product, and "Fenxiang" has deliberately delayed the release, which is simply to arouse curiosity to the highest.

Now "Fenxiang" also releases trial packs, once these people try it, they will definitely publish their trial feelings on various social and mainstream media.

What will happen to the curiosity of those consumers who were not able to try it out after seeing how these people feel when they release it?

Liu Qin didn't dare to imagine, she just knew that the new product would be two words...... Hot!

That's right!

Definitely hot!

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