Ye Feng's skimming pricing method, also known as the high-price method or liposuction pricing, is to position the price at a higher level when the product has just entered the market, and recover the investment as soon as possible before competitors develop similar products, and achieve considerable profits.

The most typical example is Apple's iPod product, which was a success as soon as it was launched, and the retail price of the first iPod was as high as 399 US dollars, which is a high-priced product even for M people.

But there are many Apple fans who are both rich and willing to spend money, so they still buy one after another, so Apple launched an iPod with a larger capacity in less than half a year, of course, the price is also higher, priced at 499 US dollars, and it still sells very well.

Apple's skimming pricing was a huge success.

However, the premise for "Fragrance" skin care companies to use skimming pricing is that it must have such an effect.

So, Ye Feng said confidently, "Of course it works, the premise is that the products we launch are amazing enough!"

"Stunning?"

Liu Qin was surprised and asked.

"That's right, it's stunning, it's an unexpected effect, I call it 'stunning.'" ”

Ye Feng smiled and said.

"That being said, but how to do it amazingly, that's the question. Liu Qin said worriedly.

"Sister Liu, I have asked Jason's R&D team to concentrate and purify the essence of the mask and improve the effect of the mask by several grades, and Jason also thinks this method is feasible. When Zheng Benhai wanted to snatch Zhang Chengde's company, Ye Feng thought that Zheng Benhai was likely to target "Fenxiang".

Since then, Ye Feng has been thinking of ways to deal with it.

And making the product purified and the effect improved is the best way to fight back.

"But, in such a short period of time, will Jason and the others be able to develop an upgraded version of the mask?"

Liu Qin thought about it and felt that this method was feasible, but there was not enough time.

This is also a problem.

"Drag it out with advertising!" Ye Feng grinned, Liu Qin was worried, he had already thought about it.

"Drag it with ads?"

Liu Qin became more and more surprised, what surprised her was not what was dragged by advertising, but Ye Feng's calmness in taking precautions.

Those who achieve great things should take precautions!

Today's Ye Feng is becoming more and more general-oriented.

In this regard, Liu Qin sighed so emotionally in her heart.

"Sister Liu, you can rest assured to be a shopkeeper, and take a good look at how 'Fenxiang' fights back against 'Ellie'. ”

Ye Feng was full of confidence and said.

"Okay, then I'll rest assured to be the shopkeeper, take a good look at your performance, don't let me down. ”

Liu Qin smiled and said with great relief.

"Don't worry, absolutely not!"

Ye Feng grinned, and then he went to arrange the advertisement.

……

Following!

A new day has begun.

In the "Ellie" skin care company, Zheng Benhai is listening to the secretary's feedback on the company's recent sales.

Due to the company's recent price reduction promotion, sales soared directly, and despite the high sales volume, the company did not make much money.

However, Zheng Benhai didn't mind, he just wanted to kill the mask of the "Fragrance" series.

At this time, he also asked about the sales volume of the "Fenxiang" skin care company, and the secretary told him that the sales of "Fenxiang" had dropped significantly.

After hearing the news, the corners of Zheng Benhai's mouth couldn't help but sneer.

"Ye Feng, you are a rookie in the business world, can you beat me?"

Zheng Benhai had a complacent expression, but at this moment, someone knocked on the door.

It was Xiao Chen, the manager of the marketing department, who came in.

"Mr. Zheng, it's a big deal, 'Fenxiang' released a new mask early this morning, and it was advertised. ”

Xiao Chen told Zheng Benhai the news he received as soon as possible.

"Oh, what's the mask?"

Zheng Benhai still maintained a calm appearance, he felt that Ye Feng was just dying.

"I don't know, because the ad didn't say it!" Xiao Chen responded.

"What kind of ad is it?"

Zheng Benhai was a little surprised, and then he also turned on the computer, and then went online to watch the latest advertisement released by the "Fragrance" skin care company.

The content of the ad couldn't be simpler.

There is no one to speak for the picture, just one sentence: Do you think the "Fragrance" series of masks is easy to use? If you think, then you are wrong, we have a better mask, and there is still a ...... before the new mask is on the market. 7 days!

The advertisement launched by the "Fenxiang" company is really confusing, because others don't even know what kind of mask it is launching.

In one sentence, people can't help but be surprised.

"Mr. Zheng, what do you think?" asked Xiao Chen.

"They're just dying, not a problem!"

Zheng Benhai said confidently that now the sales volume of "Fenxiang" has been affected by the price reduction promotion of "Ellie", and it has fallen sharply.

Although "Fragrance" launched a new mask, it could not save the situation.

In Zheng Benhai's view, Ye Feng is dying and struggling!

……

Meanwhile!

His gaze returned to Liu Qin's body.

She also saw the company's latest advertisement, and even she couldn't help but be surprised when she saw this inexplicable advertisement.

So, she called Ye Feng.

It didn't take long for the phone to go through.

"Ye Feng, I watched the advertisement released by the company today, but will it be too simple?" Liu Qin couldn't help but express her worries.

"Sister Liu, apart from thinking it's simple, what else do you feel?"

Ye Feng said with a faint smile, in fact, he had already considered the impact of advertising.

But he still asked people to publish this advertisement, apparently with his own purpose.

"What does it feel like? Curious, what kind of mask is comparable to our current popular mask?"

Liu Qin said what she thought in her heart and said.

"If you feel this way, that's right! Advertising, it's nothing more than attracting people's attention, even what kind of mask are you looking forward to, so what do you think about other consumers?"

Ye Feng said quite meaningfully.

"They're looking forward to it!"

Liu Qin seemed to be relieved, with a surprised expression on her face.

"That's right! In addition to expectation, they will also have a wait-and-see attitude. Ye Feng smiled and said.

"Wait-and-see attitude? Do you mean that they won't buy other brands of facial masks for the time being? Ye Feng, you are really a genius, you can also figure out this trick of killing two birds with one stone? Sister Liu, I admire you. ”

Liu Qin is a smart person, as soon as Ye Feng reminded her, she immediately reacted.

What you should know is that consumers have already experienced the effect of the "Fenxiang" series of masks, and now that "Fenxiang" has launched a mask with a better effect, can they look forward to it?

What's more, consumers will have a wait-and-see attitude towards other brands of masks and do not buy them, which greatly retains their purchasing power.

At this moment, Liu Qin sighed from the bottom of her heart that Ye Feng had grown up.

"Sister Liu, don't praise me, it's nothing. Ye Feng said modestly.

"Yes, you're getting more and more generalistic. ”

Liu Qin became more and more satisfied with Ye Feng's performance, and she firmly believed that Ye Feng would surpass Ye Wanshan sooner or later and become the richest man in the world if he continued to develop with this momentum.

……

In fact, Ye Feng's analysis was not wrong.

The advertisement launched by the "Fenxiang" skin care company caused a lot of sensation.

After all, consumers have already experienced the miraculous effect of the "Fenxiang" mask before, and now "Fenxiang" is going to launch a better effect, can they not pay attention to it?

"There are still 7 days?

"What kind of mask is this, and will it be better than the 'Fragrance' series of masks?"

"I'm looking forward to it, I really want to come soon in 7 days!"

……

Consumers have posted their feelings on their social platforms such as Moments and Weibo.

As a result, they posted on Moments like this, and even some people who didn't know the brand "Fenxiang" began to pay attention to it slowly.

One pass ten!

Ten to hundred!

Hundreds of thousands!

……

This viral marketing is the effect that Ye Feng wants.

As a result, Ye Feng vigorously promoted this advertisement, and the advertising intensity was unprecedented.

The more this is the case, the more curious consumers are about what kind of mask it is.

And while they are curious about the mask, don't they also pay attention to the brand "Fenxiang"?

The popularity of "Fenxiang" is gradually increasing, isn't this exactly the effect of advertising?

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