China's cadres have always had strong executive power.

Cadres who do not have executive power will not be promoted to decision-making cadres.

Although Liu Yunshan is an enterprise cadre, he is still a standard cadre, so it only took five days to bring the main team of "Red Sorghum" over.

The so-called team here not only has "Gong Li", but also the actor Jiang Wen, director Zhang Yimou and screenwriter Mo Yan.

The endorsement fee of 2,000 yuan, by the standards of 1988, is too much.

This year, Gong Li's salary was 200 yuan, Mo Yan's film adaptation was sold for 800 yuan, and Zhang Yimou's salary plus subsidy was only 500 yuan.

With the addition of sorghum flour, it is their income for more than a year.

Liu Yunshan took out 2,000 yuan and guaranteed that the advertisement could be held for a whole year, and several people agreed to take a look.

For them, compensation is one thing, and exposure is also important. Movie stars in this era don't have many opportunities to appear. For them, TV commercials can also generate excellent visibility.

The researchers of Dahua Laboratory are basically otaku in the 80s, and when they heard that Gong Li and Jiang Wen arrived, they almost flocked to welcome them.

Zhang Yimou visited several factories alone, and after figuring out what a gas water heater was, he began to silently plan the details of the shooting.

Because it is an endorsement contract, it will shoot many advertisements in one go, and in terms of quantity, an advertisement may only cost more than 100 yuan.

Even so, Gong Li and Jiang Wen still dutifully put on makeup and prepared. Where they shoot commercials. It was even more surrounded by young people, and the oilfield public security bureau had to send personnel to maintain order.

Sioux City only glanced at it from a distance, but did not come closer. At this time, Gong Li is still only a student of the film academy, although she is generous, she can hardly hide the youthfulness between her eyebrows, and her star temperament has not yet been accumulated.

It's Shulan. took the opportunity to meet people, went backstage and took a photo with her.

It only took about a day. The advertisement for the "Debang" water heater was filmed, and Liu Yunshan read the lines inside over and over again: "Debang water heater, the whole family is happy". Then laugh at yourself.

He said to Su Cheng gratefully: "Director Su, when the gas water heater of our petroleum appliance factory is ready, I will send it to your home first." ”

"Then we're done. Su Cheng laughed, chatted with him for a while about the situation in the factory, and then asked, "Has the TV station been contacted?"

"I want to wait for the product to go offline, so I will contact Shandong East TV, and Director Teng, who filmed the advertisement, promised me to introduce the director of the advertising department to me. ”

"Well, but you don't have to wait until the product rolls off the production line, take advantage of the red sorghum heat. Broadcast it now. ”

Liu Yunshan was surprised and said, "That person wants to buy something, what should I do?"

"Let's just stay tuned. What you have to pay attention to is not consumers, but channel providers. Su Cheng nodded at him and said: "If you look at the current products, basically as many units as they leave the factory, you will sell as many units." Therefore, once the channel provider sees a new brand, it will definitely come to it. At that time, you can collect a certain amount of deposit to alleviate the lack of funds. ”

Liu Yunshan's eyes widened and said, "Our things didn't come out." Just take a deposit?"

Su Cheng's eyes widened as well, and he asked, "Does it matter?"

"For so long, aren't you a pit person?" Liu Yunshan said quite truthfully.

Su Cheng was puzzled and asked, "How long do you expect the factory to produce gas water heaters?" ”

"This ...... I haven't seen the drawings yet......"

"The production is all the same, you can give me a rough estimate. ”

"2 years?" No wonder he didn't dare to take a deposit, in two years, the water heater market will be divided. Su Cheng turned his head to look at Shu Hao, and said helplessly: "In two years, what domestic market are you still competing for, go to Africa to sell water heaters." ”

"Can you go to Africa to sell water heaters?" Liu Yunshan was very excited, Zimbabwean currency should also be regarded as foreign exchange.

Shu Hao was embarrassed to pull Liu Yunshan and said, "Director Su is joking." ”

"Alas......" Liu Yunshan touched his head embarrassedly and said: "Two years is a little longer, but we are a small factory, with little money and few people, we do things slowly, and we work slowly." ”

"Let's see. Sioux City didn't say much.

He's got a lot of white stocks, and he always has something to do. In terms of the research institute, with the existence of Zhong Zhigen, any project team cannot escape his keen eyes, as long as the progress can be maintained, the large displacement well is a matter of course.

The group got on a bus and rushed to Longqu County.

Longqu is close to Dongying, at the angle between Jinan * South and East * Ying, with obvious location advantages. However, due to the weak industrial base, there were few industrial projects given to it during the planned economy era, and most of them were small petroleum and petrochemical projects that Jinan and Dongying could not look down on.

The petroleum appliance factory is one of them, it was originally the production of liquefied gas stoves, when the factory was first built, it was still a bit of technical content, and after entering the 80s, it began to lose repeatedly. By 1987, the stoves produced by the petroleum appliance factory in Longqu County had become synonymous with rags, and even the locals were reluctant to buy them. Every year, it is relied on the supply and marketing cooperatives to forcibly distribute and sell some, so that the face of the factory is a little better.

However, there are fewer and fewer good things that are promoted by supply and marketing cooperatives. Liu Yunshan is not the kind of pioneering leader, and his main way to solve the problem of factory losses is to ask the leaders for help.

Please ask the leaders to solve the problem of bank loans, please ask the leaders to solve the problem of poor sales, please ask the leaders to solve the problem of the Spring Festival welfare of employees, and please ask the leaders to solve the employment problem of employees' children......

This is also the common way of doing things for enterprise cadres in his era. Because the enterprise belongs to the state, it is the county. When enterprises had money, they continued to send money to the government, but now that they are short of money, they naturally have to ask the government to protect it.

The problem is that there are too many companies that have problems at the same time.

After a year or two, not only Liu Yunshan was exhausted, but also the leaders of Longqu County were exhausted. Seeing Liu Yunshan again, the county leaders were full of resentment, and the money allocated was naturally less and less.

Hearing that Dahua Industrial intends to participate in the restructuring and be able to take the opportunity to throw away this hot potato, the leaders of Longqu County are simply excited to catch fire, and at least 3 people are late to put out the fire.

The leadership team of Longqu County is at the end of the county road. Waiting for the bus to arrive.

One county party secretary, plus eight deputy secretaries of the county party committee, and five deputy county magistrates who are not affiliated with the Standing Committee. It's this bloated county leadership setup.

It was the first time that Sioux City had encountered the warm hospitality of the local government, so he could only obediently get out of the car and shake hands. Fortunately, the ceremony is not cumbersome, and just two words are considered to be over. However, the designed canteen meal in the factory could not be made, so I got a big drink at the county party committee guest house first.

Boxes of Yanghe Daqu, drinking in the dark, county and township cadres pursue a policy of drinking down and drinking good, saying that it is useless, always have to pour the wine down. Even with Sioux City's good physique, it still didn't make it to the end of the banquet.

The secretary of the county party committee wiped his mouth and left.

The next day, the county magistrate came forward again and brought his county government team to dinner. Actually, it's still drinking.

Su Cheng persevered until the end of the banquet this time, but did not make it to the guest house.

On the third day, another group of the National People's Congress, together with the CPPCC and the Industrial and Commercial Institute, came to entertain guests.

Sioux City didn't want to go, so two people came running. Pulling and dragging persuasion: "You must drink for seven days before you can treat the guests well." We don't have any decent entrepreneurs here, you are the first. ”

"Even if they came, they had to be scared away. "There's no way Sioux City could waste seven days drinking and sleeping.

However, reasoning is also clearly useless. Otherwise. I won't get drunk for the first two days.

Looking at the people sent by the other party, who had already put on a posture of persuading the wine before the banquet began, Su Cheng patted his clothes and decided: "I'm going back to Dong*ying." ”

"What?" "All of the pulling movements were gone.

Su Cheng moved his body, rubbed his aching head, and said, "You guys just take me as I am there, drink as much as you like for seven days, and I'll come back in seven days." ”

Director Su joked. One of the people who came to persuade him hurriedly said, "You're gone, what are we going to drink?" ”

Su Cheng smiled angrily and said, "I'm here, it's the value of accompanying wine, otherwise, I'll leave a few hundred yuan for you, and you can drink as much as you want." ”

"Director Su, Director Su ......" Liu Yunshan begged: "Do ......you want to wait no longer?

"I think that the drinking environment in Longqu County is not suitable for setting up a factory, so let's move out. Su Cheng said casually, still packing his things.

At this moment, the cadres of Longqu County knew that something was wrong, and repeatedly promised that there would be no banquet, and then ran back to report.

Not long after, the county magistrate and the director of the people's congress also came.

The county magistrate, who is over 50 years old, said with a heart-wrenching attitude: "Director Su is a person who does practical things, which is different from ordinary entrepreneurs. This time, we were mistaken, our officials in Longqu don't usually drink like this......"

They don't usually have the opportunity to drink like this, not because they don't want to.

For the leaders of the county party committee and county government, there are not many opportunities to unscrupulously pour the ocean river into their throats.

No matter what Liu Yunshan said, he was a cadre of Longqu County, and he could only follow the words of the county magistrate and said on the side: "Director Su, the wine table is to familiarize yourself." If you don't like to drink, our petroleum appliance factory will not drink in the future. ”

Then Shu Hao and other cadres at all levels followed.

It's almost a meeting of exhortation.

Su Cheng sighed secretly on the one hand: The administrative efficiency of this guy is actually very fast, even if you don't need it when you are doing business, you won't have such a high administrative efficiency if you don't rush it.

After receiving the assurance, Sioux City was finally able to go to the Petroleum Appliance Factory.

This is the fourth day of departure.

Because it is a factory built by the state, it looks like the same thing on the outside, but the embarrassment in the factory area cannot be hidden.

The dilapidated machinery and dilapidated factory area make it look like an abandoned factory rather than a factory in production.

Sioux City walked around the interior and was even able to smell a strong smell of urine.

The age of the workers also varied, the youngest was only fourteen or fifteen years old, the oldest was forty or fifty years old, but there was a lack of middle-aged workers in their thirties and forties.

Such a decaying factory cannot be seen in the Shengli oil field.

Sioux City sighed in disappointment.

Shu Hao had already come to the Petroleum Appliance Factory more than once, and saw Su Cheng's expression. He said: "Today's situation is not good, the domestic county-level factories are all like this, and the petroleum appliance factories are already good." The income of the oil field is stable and cannot be compared. ”

"Where have all the middle-aged workers gone?"

"I found a way to transfer to a factory with good efficiency, and the rest went to work outside. I bought this factory, and their iron rice bowl was lost. There was no start to work, and people could not be retained. Shu Hao said, and said with confidence: "Wait until our machine is installed." The county government promised to help us solve some of the workers, and it was not difficult for us to recruit them ourselves. ”

"Leave them with a 10% stake. Don't want these workers anymore?"

"What's the point of such a factory equity. Shu Hao said, paused, and asked in a low voice: "Su Cheng, you say, can this factory be done?" ”

Su Cheng didn't say anything, lowered his head and walked around the factory again, and then said: "If you want to do it, in addition to buying new machines." It's time to start all over again from the rules and regulations. ”

"I have already bought the new machine. Rules and regulations, copy the line of the machinery factory?"

"The problems of the machinery factory and this factory are still a little different. Su Cheng took a deep breath and spit it out as fast as he could. "The first article of the rules and regulations: open defecation is prohibited in the workshop. ”

Liu Yunshan, who had his ears erected in the back, suddenly blushed and red-eared.

Urinating on the factory floor sounds a little weird. But in fact, many factories in China have this phenomenon, the smaller the factory. This situation is more common, and Longqu County Petroleum Appliance Factory is no exception.

Working in the factory, when you are busy, find a corner where no one is peeing, save time, and comb your hair according to the yellow urine. When you are free, you don't have to go to the toilet, anyway, there are fewer people in the factory, so you can find more unmanned corners.

This kind of problem is not a simple living habit, but more of a problem of factory management.

Due to the small number of people in the factory, the managers did not have the power to fire the workers. Therefore, in addition to some important issues, many management systems are being compromised step by step. In the end, open defecation becomes a common thing.

Liu Yunshan has seen other people's large state-owned enterprise factories, and when he looks at his own factory, he is speechless.

Su Cheng didn't say anything more, only said, "From today onwards, let's clean up." ”

So, Liu Yunshan gathered more than 400 workers who were still at home and began to clean up in the workshop.

Although many people were unhappy, this time, Liu Yunshan insisted on pressing down: "We are already a private company, and the big pot of rice has been smashed, and if the factory is not allowed to resume production, everyone can only go back to eat their own." ”

Two weeks later, the drawings and new equipment arrived in Longqu County one after another.

In fact, the so-called new equipment is not necessarily a new machine, and many of them are obsolete products from state-owned enterprises. However, compared with those professional factory equipment, the requirements for home appliances are much lower.

Soon, the first and second workshops, which were renamed Debang Water Heater Factory, were rebuilt one after another.

November 1.

The advertisement for Debang's water heater began to be broadcast on CCTV at noon.

The national media of this era is a real national media, and almost every time period can reach quite high ratings, and new things like water heaters are immediately regarded as new things and spread by people themselves.

Early November 2nd.

Su Cheng, Shu Hao, Liu Yunshan, and seven or eight people in charge of the factory were all in the office.

There were two telephones in front of them, one red and one yellow, quietly waiting for the call.

Shu Hao arrived at the office before dawn, stared at his eyes, and asked, "Could it be that the advertising time is too short, and they don't have time to write it down." ”

"I'll be on the air later. While Liu Yunshan comforted Shu Hao, he was also comforting himself.

They borrowed 200,000 yuan from the bank, and went into debt to buy more than half of the machines, and even so, Shu Hao's cash was almost exhausted. Without a deposit replenishment, it will be difficult to continue production.

Shu Hao said nervously: "They can't wait in front of the TV with a pen and paper, we should also send news in the newspaper." ”

"If they really wanted to be an agent, they would wait in front of the TV with a pen and paper. Sioux City's voice was heavy.

He went back and forth between Dahua Laboratory and Debang Water Heater Factory, and he was indeed a little tired.

But. Offshore drilling platforms require a large amount of capital investment, and although the oil company will continue to invest, Sioux City wants to occupy more patents. Therefore, if Debang Water Heater Factory can enter the stage of capital withdrawal as soon as possible, it can also bring him a lot of help.

It would be even better if this company could grow into a large home appliance company.

"It's 8 o'clock. Liu Yunshan sat up straight.

8 o'clock is the time for the company to go to work, if there is an agent who is in a hurry. At this point, you can call.

The red phone and the yellow phone are still unmoving.

5 minutes.

10 minutes.

Still no calls coming in.

Just when Sioux City was a little discouraged, the door was slammed open.

"Factory director. Someone came to pick up the goods. ”

"Pick up what?"

"They asked for a water heater and came with cash. The man was panting with an incredible shock on his face.

The faces of the three of them showed joy. They rushed out of the conference room.

Outside the factory gate, sure enough, three trucks were parked.

"I'm from Qingdao, how many water heaters do you have? "Across the factory's iron fence, one of the bosses is already waving his backpack.

Seeing that Su Cheng, Shu Hao and Liu Yunshan seemed to be in charge, the third boss was in a hurry, he directly spread out the bag in his arms, showed stacks of RMB, and shouted in his mouth: "How many you want, Debang water heater, Debang." ”

What is the ancient precept that wealth is not exposed. At this time, he had already been thrown into the ravine by the bold merchants.

At this time, the most serious inflation swept the country, and the price of a commodity could easily rise by 50%, and there was basically no need for a reason.

At this moment. Not to mention food and daily necessities, electrical appliances and furniture are also good things that are being snapped up, and they belong to hard currency that can be exchanged and used.

People don't ask about the price of your water heater at all, just buy it and increase the price. At this time, there is no electrical appliance in China that cannot be sold.

Su Cheng looked at the three of them with a smile and a smile, he didn't think of it anyway. These enterprising private bosses didn't mean to call at all, and they drove trucks directly to deliver goods.

Two sounds of "Didi" in the back.

Another car came.

This time, 4 people jumped out of it, obviously small businessmen who were fighting for models.

"Yes. Director Liu, hurry up and find some chairs, make some tea, don't make people too tired. Su Cheng hurriedly greeted him, arched his hand, and said in a very fast voice: "Everyone, I'm sorry, the water heater in our factory must be deposited first, and then sold, and it will be sold through different channels." ”

"What do you mean?"

"It means that you have to pay a deposit of 10% first, and you will not be able to see the goods after 1 month. ”

"How can this work!" one person shouted, and the remaining seven or eight people listened quietly.

Su Cheng was amazed at their ability to bear it again, and at the same time thought to himself: If it doesn't work, it will work, even if it is 1 month later, maybe there will be no goods.

On the surface, he could only explain: "Our official sales time is set for 45 days later, and we will pick up the goods in one month, and you still have plenty of time to return." ”

"Then we're not going to do it again. ”

"Sorry sorry, all the customers who came today, we give a free water heater for each car as a sample. "This was originally going to be given, but when I said it at this time, it was full of sincerity.

After waiting for a while, Su Cheng raised his voice again: "The factory sale of a Debang water heater is 3,600 yuan, which is about the same price as ordinary household appliances. Thank you very much, but if you are interested in making a sale, please make a decision now. ”

Since it was not a spot transaction, the enthusiasm of the crowd was greatly reduced.

Just when he hesitated, the young man in the office ran back out of breath again: "Phone, the phone rang, it asked about the water heater." ”

"Shu Hao, you go back and answer the phone. Su Cheng immediately made a decision and said in a loud voice: "Everyone, our production capacity is limited, and we don't have as many units as we want. Therefore, only those who have made a deposit can buy a water heater. ”

"The deposit for a water heater is 360 yuan?"

"That's right, the smallest unit is 10 units, and the largest unit is 1,000 units. After the decision is made, we guarantee that the water heater will be delivered to you within the specified time. ”

"Okay, I'll order 100 units. The owner of the second car said this, who carried his backpack on his chest in turn, but he was a little thin. Give Su Cheng the feeling that if someone wants to rob him, he can take the bag with him, and then fade the person like a shrimp skin.

The porter let it in.

The other bosses were not in a hurry, and just watched them trade at a small square table.

The backpacks were stacked with money, and 36 stacks were piled up into a small square, and a standard bill of lading was exchanged for a standard bill of lading, the time was December 10, and the quantity was 100 units.

He looked at it carefully, but asked, "Is it possible to take away the water heater as long as you get this list?" ”

"Yes, you don't recognize the person, please pay attention to it. This is for the convenience of the customer, so that you don't have to come in person. ”

The backpack let out an "oh" and asked the question that made Su Cheng's head blow up: "Then if I sell this list to someone else, he can also pick up the goods?"

Su Cheng hesitated and hesitated, but finally nodded.

In an instant, the crowd behind the fence was chaotic: "I want to buy, let me in, I have money!"

…… (Your support is my biggest motivation.) )