Zhang Song has never learned any hunger marketing, and his business routines are actually local methods and local tricks that he came up with with his head, but these local tricks are sometimes in line with the lofty theoretical knowledge taught in the MBA.

All the sales skills recorded in the textbooks, in the final analysis, are summarized and refined from practice, from the local methods, from this point of view, Zhang Song is the older generation of successful entrepreneurs, in fact, the ancestors of those MBA students later.

He never refused to take out Red Bull, but he sent a salesman to talk to the other party every once in a while, although the other party did not buy it, he was very impressed by the Red Bull product, and he was a little curious.

Immediately at the end of the year, Liang Yifei won the CCTV bid king advertisement at a sky-high price, although ordinary people did not know that this advertisement was about to be promoted for Red Bull, but in the industry, the word Red Bull suddenly became famous.

At this time, the thirst for Red Bull is about to reach its extreme.

CCTV's advertisement has finally become the last kick in the door.

Almost on the second day of the premiere, orders flew from all directions of the country like snowflakes, more than 80% of which came from the provinces developed by Huideli before, and this year's advertisements in these provinces were given to Wahaha, but as soon as the CCTV advertisement was released, it was immediately made up.

"Lao Zhang, I'm really going to call you a timely rain. Liang Yifei laughed and said: "I'm short of money, if I don't have these orders, I don't know how to mix up this year." ”

This is a bit exaggerated, but it is also true, Liang Yifei is now spending a lot of money, and the amount of RMB calculated in millions for Yuan Xinran is nothing at all, CCTV's advertising expenses, tens of millions of dollars owed to Zong Qing, and the three million dollars that are ready to be used to invest in Yahoo...... Even if Yahoo doesn't want this money, he has to spend it, and these two years are the stage when the Internet in the United States began to explode, and investing now will have a very high rate of return in the future.

In terms of the base of these expenses, the little money of Lanyun Lake and the new era is not enough at all, and it is just a drop in the bucket, and he still has to rely on his cash cows.

Although health care products are also very profitable, after all, it takes time, and due to the shift of gravity, health care products are about to become the top in the country, and they can only be said to be first-class, middle and upper-class, and they are slightly stretched compared to future costs.

At this time, Red Bull's income is just right.

Zhang Song smiled and said: "This is all taken for granted, you have made so many preparations and plans before and after, it is Thailand and CCTV's run, this drink is indeed effective, it is strange that it is not easy to sell." Didn't people say that ten minutes on stage, ten years off the stage, and kung fu behind the scenes. ”

After a pause, he said, "I'm just a little worried." ”

"What?" Liang Yifei and Hua Shanhe looked at him at the same time, so dignified, he just made a good start, could there be something wrong?

"I'm just prone to overthinking, it's groundless. Zhang Song smiled at Hua Shanhe, and then said: "According to this momentum, I am afraid that there will be more and more orders in the back of this year, and our production will have to keep up." Not to mention how much money to make, the first year is the most important year to grab the market, the beverage market has been provoked, if the supply of goods is not available, the market is not connected, it is easy to be taken up by other products to occupy a part of the market, and after the user is used to other products, we want to grab back the market, it will be difficult. ”

"Well, Lao Zhang, it makes sense for you to be worried, when I first made health care products, I had such worries before, so I produced in advance, and later opened a second factory, but now it is still not enough. ”

Although health care products are not yet the top in the country, but the annual output is close to 100,000 tons, the two factories can not produce at all, fortunately, the bottling plant in Shuzhong is very large, has not been fully started, so like Red Bull, part of it is sent to Shuzhong for processing by means of stock solution transportation.

The bottling plant in Shuzhong, if all started, can reach three million tons of annual output at full capacity, which can be said to be more than enough to meet the market growth demand in the past ten years.

When it comes to production, the next words should be Huashanhe interface, he said: "Mr. Liang, the production of raw pulp here in the factory is not a big problem, I discussed with Mr. Zhang about the order volume before, even if it rises several times, the raw pulp can also be satisfied, take a step back and say, the factory is surrounded by empty land, it really doesn't work, it is nothing more than importing machines in advance." ”

"Well, what's the problem?" Liang Yifei asked, if there was no problem, there was no need for Hua Shanhe to talk so much.

"The problem is transportation!" Hua Shanhe said: "We are thousands of kilometers away from Shuzhong, and the transportation of raw liquid cannot be transported by sea, but only by land, and the cost is too high." ”

After a pause, the serious expression on his face softened a little, and said: "Of course, relative to profitability, it is still acceptable, and this will not cause the output to keep up, but I think these costs should be saved, so that it will not take two years, and the cost saved will be enough for us to build a factory in Shuzhong." And it's important to take into account that land transportation is heavily affected by weather, nature, and traffic conditions, and any unexpected circumstances can cause delays. Moreover, there is a certain danger on the road after all, although it is a small probability event, but the stock solution is too valuable, a car overturned, dozens of tons of stock solution will be gone, and the loss is very large. ”

"What is the concentration ratio now?" Liang Yifei asked, the higher the concentration ratio, the less the quality of the stock solution is naturally required, and the less it needs to be transported.

"The current technology can only reach 80 to 1, no matter how high, the technology can not keep up, the introduction of equipment, but the equipment and the current is not a grade at all, the cost of equipment alone is very large, and the cost performance is not as high as now. Hua Shanhe said.

Liang Yifei thought about it for a moment, this problem was actually inevitable at the beginning, because he asked for a quick start, and at that time he had no ability, or financial resources, to build a large-scale bottling plant in the mainland, and the old state-owned enterprises in Shuzhong were very cheap, almost for nothing, helping him cross the biggest threshold.

"Shuzhong doesn't have the energy to build a factory for the time being, well, what do you think?" Liang Yifei asked Hua Shanhe.

"Find a way to transport by rail as much as possible. Hua Shanhe said: "I have been in contact before, but now the railway transport wagons are in short supply. ”

said and smiled, and said: "I came today, mainly to ask you for approval, and I need public relations." ”

Liang Yifei was also happy and said: "I forgot, the factory didn't need to go to the market before, and your independent funds were limited." In the future, if this kind of thing does not exceed 500,000 at a time, you don't need to report it to me alone, you can approve it yourself, and it can be reflected in the report. ”

Liang Yifei is generous to employees, but that is generosity, such as salaries, bonuses, etc., but the heads of several factories actually do not have much financial power at hand, and the amount of special funds that He Xinfu and Hua Shanhe can approve in addition to production is only 50,000 yuan.

Rubbing his temples, he thought that he was also grasping too carefully, and he had to delegate power when it was time to delegate power, otherwise if he went on like this, he would have to exhaust himself to death.

lit a cigarette and asked Zhang Song half-jokingly and half-seriously: "Lao Zhang, I look at the big from a young age, and guess the end of the year, what expectation do you give me this year? ”

Zhang Song didn't think about it, and said: "One billion sales are guaranteed, and I don't know the upper limit." In these years, the market is going crazy, and God is afraid. ”

Liang Yifei smiled noncommittally, this old Zhang still has a slippery side.

100 million guarantees? Just to win the bid king, it cost 150 million, and 1 billion can be guaranteed?