Chapter 220: Formal Meeting

Su Yishui and Su Yirou sisters sat behind Zhao Lingling, and Abby sat next to Zhao Lingling. Pen @ fun @ pavilion wWw. biqUgE。 infoTwo cameras recorded the entire process of the four-party meeting, which finally kicked off in a tranquil natural atmosphere.

"Thank you to the three executives for their cooperation, it is my greatest honor to have you here, thank you, I think a few of you already know what happened after our first meeting last time, and I have drafted our Shelley Girl plan here, please take a look. ”

Zhao Lingling nodded at Abby, and she handed the documents drawn up by Zhao Lingling to several corporate presidents in front of her.

"Zhao, before looking at this plan, I have something to explain. The highest status and the most famous of the four Seleti Ienda spoke, she is the president of the French branch of the Estee Lauder brand, she is just over forty years old, and she exudes a mature and charming charm, compared with several other old and decrepit people, it seems that they are completely two worlds, although she is much younger than Zhao Lingling, but she does not use honorific titles at all, but adopts the most traditional and common way of Europeans, calling each other by their surnames.

"Ms. Eenda, do you have anything to say?"

"Yes, I need to correct it here. Although we are a branch, but it completely represents the will of the head office, Ms. Lauder is too busy, but her wishes and ideas have been conveyed to me, and as we have a long history of business, will not allow such a single fragrance based perfume emergence and research and development program, you put forward the plan last time, are Alexander's fault, he has just joined the company, does not seem to understand Estee Lauder's corporate philosophy, we want to create is not a rose, mast flower or other separate floral fragrance。 Rather, it is about creating an aromatic atmosphere that combines the world's most wonderful, rich and harmonious blends of thousands of floral notes. I think you should know a lot about what I said, Ms. Zhao. “

"Oh, BEAUTIFUL perfume, Madame Lauder's masterpiece. Of course I do. “

"In that case, then I will directly single out and say that your plan is not in line with our corporate philosophy, although we are in a cooperative relationship, and you are also the protagonist. But since it is a brand that is promoted to the world, a beautiful set launched for beauty lovers all over the world, it is natural to achieve the best effect, a single fruity floral fragrance seems to be unable to meet the taste of billions of people in the world, only the series launched by Mrs. Lauder we think is the only best way, we will name it HONEY series, like your intimate lover series can not leave the fragrance all the time, what do you think?"

The official version of the Quadripartite Conference has just begun to have a strong smell of gunpowder, and for Yinda's somewhat strong and even commanding tone, Zhao Lingling couldn't find a way to refute it for a while. She looked at the two people around her.

"Mr. Alfrea Koontz. What do you think, Ms. Alice Eva?"

Alfrea Koontz is the president of Biotherm, the boss Zhao Lingling and the one they never saw during their trip to Biotherm, and he is full of energy and energy, full of middle-aged energy and energy. After listening to Zhao Lingling's words, he smiled.

"Zhao, this kind of thing doesn't mean that I have a biased mentality, but it seems that it should be better with self-shame, whether it is the brand itself. Or the fragrance line launched by Estee Lauder, which has long become the most popular product among beauty lovers in Europe and even around the world, and I can speak for our brand without any reason or excuse to refute it. Especially this time we were able to sit here and talk about your project, which is a project that is going to be taken out to the world, and it makes perfect sense to what Ms. Einda just said, and that's what it is, that's my opinion. “

"I also agree with the BEAUTIFUL series. But as for the naming, it seems to be a little early, Ms. Ienda seems to be in a bit of a hurry haha, you guys who are launching new products to the world must be in line with everyone's tastes, mind you, it's everyone, not individuals and some people. You also have an old saying in China, called the mouth is difficult to reconcile, if you want to adjust many different tastes, there is only the same way, that is, the way of fighting poison with poison, oops, I don't know if this sentence I use appropriately, anyway, what I want to express is this meaning, whether it is mast flowers, roses, jasmine or olives, vanilla, lavender these different aromas and fragrances, it is meaningless to exist alone, this time should be considered in accordance with the BEAUTIFUL series of plans is the only most appropriate product strategy。 “

"Well, since all three say so, I'm not going to stick to my ridiculous scheme, so we'll use the one of the guys in perfume. “

"Very good, Ms. Zhao, in this case, our first product plan can already be confirmed, and at the same time, I think Zhao, you should entrust us with the development of things. Since I proposed it, it seems that there is not much need to transfer it to other brands, don't you say? What's more, we have the world's best perfume and the best scientific research team, and we have tens of thousands of perfume types and commodities preserved, you see... “

This is completely a strategy to overwhelm others with power, not to mention Shelley, a small brand that has just been born, even the other few people present can only be described as embarrassed.

"Of course Zhao, what I want to say is that you and I are both women, and we both know that women like to be careful and competitive, and careful thinking is the same characteristic, you will definitely think of the thing that Alexander and you said in the first meeting, hehe, you don't need to worry about the distribution of benefits and net profits, since we negotiated at that time, we will follow the plan of the quadripartite meeting to each occupy a quarter, if there is more or a little less, everyone will be unhappy, isn't it?“

"Ms. Eenda, the development and production of perfumes are entrusted to you. As for the name, since you've already thought about it, I have no objection, and it's a good name. “

"If you like it, hehe, then we'll decide a little bit. Yinda looked down at the printed form that Zhao Lingling handed her and ticked the perfume column.

"Ms. Eenda, do you have any suggestions for the other collections I've been proposing?"

At this time, even Zhao Lingling had to regard her as the protagonist, because this person and her brand were too strong, and she even wondered whether it was wise to pull Estee Lauder in this Shelley Girl project, but it was already here, and it was useless. The other two brands had to be grieved first.

"Hmm. This repair essence series. “

"Why, Ienda, do you want to take possession of this too?"

Women are very sensitive, and before Alice Eva could say more, the mere repetition of the name was enough to make her nervous.

"Oh, no, Eva, you're too sensitive, and I mean to say that it's exactly what I want to do with you. Suffice it to say, Estee Lauder is good in lipsticks, perfumes, serums, eye creams and moisturizers, but not as good as yours in terms of restorative serums, so I was going to suggest that Zhao entrust you with the development and production of this aspect. “

"That's right, thank you for your trust, so Zhao, which one do you think is better to hand it over to us?" Eva asked.

"Ms. Eva, Mr. Koontz, it seems that it is not good to think about their respective brands in this way, both brands are very good, Lancôme Little Black Bottle has been the champion of the restoration series for several years, and the launch of the powder and blue combination also proves that Biotherm also has considerable ability in the development of the repair essence series, and there is no difference between the two, but it seems that it is better to make a little improvement. “

"Oh, Zhao, are you saying that our merchandise doesn't suit your personal taste?" Eva was sensitive, her eyes couldn't tolerate sand, and the slightest detriment to her brand was exchanged for her unhappy expression.

"Eva, don't be so sensitive, okay? I don't think we need to repeat the same thing, what Ms. Eenda just said is what I want to say now, and I think it would be more perfect to combine Lancôme's Repair Essence and Biotherm's Powder and Blue Combo series. That's what I mean. “

"Oh, just say it if you have something to say, I'm a little nervous, I'm sorry, in that case, Mr. Koontz, what is your opinion?"

"You don't need to ask, of course there is no problem, otherwise I wouldn't be sitting here, Zhao, which of our development teams do you think is better for this research and development?"

"Why do you make the same mistake again, of course you have to cooperate, how many times do you have to say it to make you satisfied?"

"Hehe, if two teams with different ideologies want to work together, it seems a little difficult, we'll try it. ”

The fragrance and repair essence collection has been completed, and the next ten projects have been quickly completed in the midst of discussions among several people.

Basically, the ability to completely adopt a certain corporate brand program research and development plan only occupies a part of it, most of which are the products of the integration of the characteristics and efficacy of each brand, it can be said that since the concept of BEATTIFUL was proposed, it has basically dominated the path of all brand project research and development and production plans.

Repair Essence Series, Mixed Perfume Series, Whitening Moisturizing Hydration Series, Night Cream Essence Series, Essence Skin Primer, Makeup, including Lipstick, Eye Cream, Foundation, Lip Gloss, Eyeliner and Nail Polish, In addition, there are Special Repair Serums, Delicate Repair Serums, and Anti-Wrinkle Serums.

In addition to these, of course, there is also the ultrasonic facial cleanser that is bundled and marketed, and the development and production of the equipment are also handed over to Estee Lauder.

Now that the framework of the theme has been agreed, the next step is to get into the details. (To be continued.) )